4 Facebook ad targeting options I use to grow on Spotify

[@tomdupreeiii]

​Subscribe to the newsletter​ 👉🏻 tomdupreeiii.com/newsletter.

[@xaviarmusic]

As someone who does open targeting religiously and have since I started running ads; my only recommendation is to pay a lot of attention to the ad creative itself, having a very entertaining engaging creative will do all the talking for you and the results potential is endless.

[@tomdupreeiii]

Man, I love this. This is the right take. The creative is so, so important.

[@bmar_music]

Hey Tom, when adding the T1, 2, & 3 audiences to that ad set, would you also have to add all of the countries within those in the location section?

[@marcwheels1873]

Fantastic channel, I'm a big fan! Have you ever seen most of your impressions go to one country (Tier 1 only targeted). 90% of my impressions are going to Italy over several days. Click through is great but I've been confused for a week because I'm getting zero bump in Spotify. I've triple checked the link, and the ad is a proven click catcher from past campaigns and posts. I've had problems in lower tier countries but I'm surprised at Italy if this is a bot clicking. Sucks to waste money for so many days and not be able to figure this out. Thanks! I think I need to take your $29 course if it goes over more intermediate questions like this?

[@MaPa60]

Great overview! How do you train your pixel if you run a small label with artists in different genres? Would you use different pixels for each artist, or will Meta be able to distinguish your campaigns based on the setup?

[@tomdupreeiii]

Thanks for the kind words! I recommend one pixel for the label. Meta will be able to distinguish by account and URL. And you can also create retargeting options by URL, so no need to worry about being able to split things out. Plus, the one pixel will make your life a lot easier.

[@MaPa60]

@@tomdupreeiii Awesome, thanks!

[@billt3031]

Hello. I started running conversion ads for my song and I'm facing a problem. It says that I get conversions but on Spotify I get no Streams. What can be going wrong? Last 12 hours it says 37 view content, but no streams on spotify for artists. (Live stream counter is on so I can see the streams in real time) Has anybody had a problem with mine?

[@tha_westguy]

Good Day man, hope you good. Love from South Africa. Question: When you do campaigns for your own songs, do you usually get algorithm push in Europe? I see the top cities on your Spotify and I wonder if it was algorithm or just ads

[@tomdupreeiii]

Great question! Yes, I do get a fair amount of algorithmic traffic from Europe.

[@NRETalentMGT]

Super informative. Thanks. Every time I do a focused Facebook ad I get a ton of spam (like fake warnings to take content down and others) from fake users. I blame facebook for not policing it but is there something I can do to prevent that from happening?

[@tomdupreeiii]

Thanks for watching. No, I'm afraid I don't have the secret sauce on that one. Just have to ignore that stuff or mark it as spam.

[@thefindmusic]

I have been doing open targeting and getting a good CPC. However that doesn't relate to people who listen more than 30 seconds. Is this normal?

[@mandem888]

2:40 you could technically add Apple Music aswell right ?

[@vogtloris7163]

Yes!

[@tomdupreeiii]

Absolutely!