HOW TO SUCCESSFULLY BECOME A NIGHTCLUB PROMOTER

How can you become a successful nightclub promoter and make money along the way? In this video I share my top tips
I'm an Irish entrepreneur. I'm currently working on Leading Social, a social media marketing agency together then with a number of events. Prior to these, I've built and successfully sold a number of businesses, namely College Times & Teen Times. I'm passionate about start up business, social media & entrepreneurship and I regularly share my thoughts and ideas through social media. Check out www.jamiewhite.com for more info. If ever you'd like to connect, please don't hesitate to connect via my website www.jamiewhite.com.
I am always open to feedback, reflections, guest / subject recommendations and anything else that might come up.
Thank you for watching, Jamie x

[@juliomarioz]

as a 20-year nightlife entrepreneur, I appreciate any good video that portrays the real side of the business and not just the party animals we all have inside. Good stuff.

[@JamieWhite]

Julio Mario Zambrano a pleasure. Where are you based?

[@juliomarioz]

Jamie White Miámí Fl. Pleasure is all mine.

[@JamieWhite]

Julio Mario Zambrano slick. I'm over there soon! I'll be sure to say hi.

[@kristen8041]

Nightlife Entrepreneurs I see that you’re located in Miami? I live in SW Florida, but and wanting to get back into night life. Are open for possibly mentoring me as he suggested?

[@juliomarioz]

@@kristen8041 Sorry I did not see this earlier. Of course we should chat.

[@beachbbaayyeeba4144]

I wanna own a bar/grill/ night club but I am 14 so study now then make it real when I am older life goal #dream

[@JTML]

Stay focused you can do it!

[@uhnyluh]

That's what I want to have but I'm only 12 (13 in February).

[@Young_Foreign]

We should work together bro inbox me I got the same dream

[@02128]

Young Foreign same here and have great money saved up , how old you ?

[@Young_Foreign]

@@02128 22 bro

[@maxvictory9614]

im watching! have a long history of promotion and djing... thanks for the wisdom!

[@kudusvanroyen4361]

6 years later and I’m watching this !! Still very helpful 😮‍💨thanks Jamie

[@Tom_McGuire]

Very interesting Jamie. Great to hear the whole journey from start to finish. Some experience!

[@djspinner5501]

Thanks for this great video , I am dj and promoter for nightclub in Melbourne . you have absolutely nailed it .

[@barryoshaughnessy]

Really enjoying the no-nonsense approach and practical advice in these videos, Jamie!

[@JamieWhite]

Barry O'Shaughnessy a big thank you, really appreciate the positive feedback!!

[@taicobb7487]

Barry O'Shaughnessy real

[@ThommyKane]

Finally. The info I was looking for.

[@76rvega]

That was AWESOME advice!!! Well thought out and very SMART of you! Thanks Mate!

[@JamieWhite]

Thank you for watching, more great content coming soon!

[@eatbreakfasts7993]

Watch this and enjoyed. Really want a change in career, something centered on communication, like club promotion. Very informative video, thanks!

[@JamieWhite]

Eatbreakfast S my pleasure, thank you.

[@benfurner1516]

Started doing club nights this year and wish i watched this earlier, some great advice

[@EvoLeeSinister]

Great info jamie, cheers!

[@Sammy.Canary]

Some very good points raised in this video that from personal experience I have to completely agree with. What if I don't want to run cheese nights and want to push for interesting music with artists that respect the craft of mixing? Well, this was our challenge. We started out with the intention of playing more sets but they weren't available in our market and we didn't feel comfortable with selling out to play cheese and pop. Instead, we took it into our own hands and started our nights with the USP of offering well crafted mixing of music that you couldn't hear elsewhere. We too hit the student bars, student Facebook groups and put up posters in shops and bars. Like mentioned in the video, word of mouth spreads and personal endorsements are one of our most crucial tools now. Two and a half years in, we've got two radio shows, we've got 5 residencies across 3 cities in the UK and the latest one we launched is playing alternative 80s disco on vinyl, so don't be too disheartened when people tell you that you should sell out to be successful, just get creative.

[@JamieWhite]

Samuel Herrera where are you based?

[@mohamedzaki7127]

Realer words rarely spoke. I’m not just about the money either. It’s more the vibe. But he’s good.

[@dreamtowermedia5301]

Samuel, could you do a video with some tips on promotion?

[@tylersmith8245]

Super helpful man, thank you!

[@Maani.A]

i love this content. im a VIP Host at clubs in Cape Town. now that its heading into summer its going to be a banger

[@austenlejeune2599]

Very good thank you for being so selfless brother.

[@jameslevy8039]

Thank you for that comment I'm planning to start my own business.

[@ladiesman217sun-luc-dong5]

I'll soon have my own nightclub business when I finish college, and in the centre of the dance floor is a disco ball with Iron Man's mask painted on it, and a Cthulhu milkshake fountain with 8 flavours from the tip of his tentacles.

[@devynsamson1105]

Ladies Man 217 Sun-Luc-Dong where’s this gonna be at? I’m down

[@ladiesman217sun-luc-dong5]

@@devynsamson1105 Club Avengers is gonna be built in town inside of an old Poundland shop.

[@dj_kingbbt1097]

I'm watching them all the way from South Africa

[@cairothompson7113]

Loved your advice and it's helped a lot with pursuing my own career in nightclubs promoting, however could you explain in even greater detail your plan and what searched to find this information. As I'm kind of struggling 😅. Great video though keep up the good work!

[@yourwishsharisse5641]

I love it!

[@chocolateiga7640]

Hi am Nigerian and i enjoyed this

[@thelittlechattersshow2937]

Nicceeee i needed this

[@krisguillen50]

This was really helpful, thanks 🙏

[@jamesthoms1758]

I’m watching your videos and I’m really trying to get something out of it I appreciate you

[@JamieWhite]

Thank you. Delighted to share.

[@yoshibara884]

Amazing video I’m from Ottawa Canada I’m trying to start promoting as well this helped allot

[@veatv4277]

I needed to see this I’m currently in college and a journalism major and wanna get into promoting

[@JamieWhite]

I’m delighted you got value from this!!

[@culpylt101]

Just did a 300 person event and on to the next 600. By summer me and my buddy plan on doing a concert. Networking with djs artist and promoters in the city is key.

[@JamieWhite]

David Card well well done, where are you based?

[@culpylt101]

@@JamieWhite Charlotte NC thanks for the tips in the video!

[@culpylt101]

@Anthony C what's your Instagram we need someone to work an event on the 18th

[@culpylt101]

@Anthony C contact me asap

[@michealbrown4050]

Thanks, Jamie your tips really helped me.

[@JamieWhite]

Micheal Brown my pleasure, thrilled it helped.

[@PeaceAnHappiness]

Very informative.. awesome

[@paulcross8674]

Thanks man really good

[@johnnyparke4597]

Thx for the insight Jamie! Appreciate it so much!

[@JamieWhite]

Glad it was helpful!

[@johnnyparke4597]

@@JamieWhite Especially living and going to be working here in Vegas! Looking to put the advice to good use

[@dy-nastyevents9224]

Powerful video Jamie, I am 23 years old and I'm a nightclub promoter based in Toronto, Canada.

[@tehmadkillers]

DY-Nasty Events bro im from toronto and tryna get in the scene, if you see this reply and Ill hit you up.

[@juliomarioz]

@@tehmadkillers you must meet DY-Nasty Events.

[@dannyryan153]

Keep up the great videos Jamie!

[@JamieWhite]

Thanks Danny, means a lot to hear people appreciate the work I'm putting into the channel 😀 If you have any questions or a subject you'd like me to talk about in a vid just let me know and I'll do my best!

[@Levy377]

I’m a club video and logo producer! I’m watching!!

[@JamieWhite]

Levy Cabrera delighted. Hope you got some value from it.

[@moisesfernando2516]

Thank You I will try this.

[@lollipopsweetlips8921]

You inspired me

[@ruthvibes30]

interesting video to watch as I'm launching my first club night in october in cardiff some nice tips ...

[@JamieWhite]

Ruth Vibes thank you, I really hope it helps

[@MatthewNeer]

Awesome video Jamie. You ever promote at Copperface Jacks? Have been a few times, is a magical place.

[@breenr2020]

Great video man, I’m just about to launch my own events business, before now I thought the price of the drinks on the night was completely up to the venue, the idea of being able to negotiate with them is a game changer, I’ll be in touch if the launch party goes well 👌🏻🇮🇪🍾

[@samuelvanniel6397]

Good luck man!

[@normaaliihminen722]

How it did go?

[@breenr2020]

@@normaaliihminen722 had a couple of setbacks, first attempt got cancelled due to covid lockdowns in Ireland, second attempt was meant to be august 18th but got pushed back due to the venue double booking the date, now finally it looks like it is definitely going ahead on September 22nd which is peak time for college students going out to party in Dublin, I will update you with how it goes next month 💯🤫

[@normaaliihminen722]

@@breenr2020 very much pleased to hear! Good luck with your endeavor.

[@joaquintiu5633]

@@breenr2020 how was it?

[@earlkelvin5233]

Hey man your amazing! Exactly what I wanted. But just wanted to know in case of inviting an international artist to play for your gigs what are the key-things that one should consider. I’ve only done domestic events with local people but never invited an international guest. Please let me know . Thank you

[@siuolnomis4362]

Great info

[@deagodhagangtour2805]

I Really appreciate for what you are doing .it really helped me out

[@JamieWhite]

Thank you so much x

[@zanioffical9629]

really good stuff, thanks for the video. iAm actually throwing a party very soon. thanks for the good video

[@JamieWhite]

Such a pleasure, delighted you liked this x

[@MUJONYC]

Really good advice 👍 I like it

[@itumelengmokhachane4571]

There is also a club I want to do that for hence I searched on marketing secrets for nightclubs... am even nervous in terms of approaching the club owner since it will be my first time

[@JamieWhite]

If you never try you’ll never know x

[@TheLitOutlet]

Dope video

[@kelvinglen9760]

Thanks man respect

[@lipzzterry125]

I’m definitely finna be a club promoter

[@pabloescobarschanclas]

how’s that going for you?

[@TheKoty619]

This helps a lot to understand

[@JamieWhite]

ROM PUNISHER I’m thrilled, hopefully it brings you value

[@cynnsavagee8887]

Thanks for the insight Out in Vegas they don’t have many successful women vip host and I want to change that

[@JamieWhite]

My pleasure, go for it!!! I'll be in touch when I'm in Vegas next!!

[@Universe88productions]

Massive respect mate thanks

[@JamieWhite]

Glad you enjoyed! Plenty more on the way

[@christianabelmusic]

Hey thanks for you're info me super helpfull

[@dave6733]

I'm watching your video. You said leave a comment ;d

[@streetteamproductions]

Great video, thinking about getting into the business too

[@lucypharaoh6102]

Great video Jamie,

[@JamieWhite]

Lucy thank you, where are you watching this from?

[@libertecabell3994]

This is insane. I'm a senior in highschool leaving to uni in London next year and need a job to pay well for college. I've never taken business but your video explains how promoting works beautifully! Last time I visited London I promoted on a Tuesday for free just by going out and passing out little coupons for an empty club and so many people ended up going the club tried to hire me (being attractive definitely helped), been thinking about how I can get into the more professional version of that as I know there's a ton of money in that business. Thank you for your advice. If there's anybody who is willing to take on a future London-promotor as a mentee-please hit me up!!

[@JamieWhite]

Thank you so much for this, I'm delighted I was able to help.

[@MeganJade22]

Ive been hired for a new nightclub opening as 'promo staff' so i need to promote on social media and stand outside trying to bring in customers, have you got any tips? I am only 18 so im new to this

[@FLUTV]

Yeo i love this video i appreciate it!

[@JamieWhite]

I'm glad man!

[@RollinRollinineBallAnyloCmyloC]

Nice man I really study your videos

[@SlickSonnySuede]

Great Content

[@JamieWhite]

Sonny914 thank you

[@i-70kennelclub22]

Great info thank you

[@JamieWhite]

Very welcome

[@plebemarco6247]

I'm renting out nightclubs.. I'm soon to buy my and do events

[@mnoell35]

The more functional the club is will determine how many days you can be open. Everyone ain’t going out on Monday just to dance. You need a dance floor/lounge/stage/ample room for walking around. Can’t be tight. Clubs are also more clientele than anything else. The prettier the women,the more you charge at the door. Obviously,women get in free,before 10. Oh, nightclubs are an insurance nightmare. You’re selling people alcohol! It makes them do stupid shit. Security has to be second to none! So much to say,but I’ll stop there. Nice video.

[@amacmazing]

You're smart 🤓

[@berkalpenyuce567]

Hey man, great video and excellent tips. Thanks for that! I just have one question, I would be very happy happy if you would answer. I have started my own Guest List in Barcelona and I have events on Tuesday, Wednesday and Sunday. The interesting part is that before these events there are free dinners and free unlimited drinks inside the club until a certain hour. It's like a poromoting heaven, but tricky part is that nobody fucking believes it is true. I have done flyers, videos and photos to prove my product. Yet, people think it is a scam! Do you have any idea to sell a product that is too good to be true? Thank you.

[@JamieWhite]

Berk Alp Enyüce so when you’ve got a shit hot offering that people think I’d do good it can’t be real, don’t sell it to them, invite them in, let them experience it and if it’s as good as you’re thinking, they’ll then sell it for you

[@Joepp23]

My Dream to start a Comedy Club.

[@NoWayOu1]

NIce Video! Thank you for that! I have just started a business in selling and rent LED-bracelets for Events and Clubs. But I don´t know how to get to the people, to the eventmanagers/promoters. I could send my offer by mail to all clubs at my city but I want to start a conversation and build relationships to those people to get into the business. where do I start? Where are they searching things like this?

[@JamieWhite]

Alexander Tamás simple, give them free of charge to the best promoter in town on the condition that he references them back to you, show off how good they are via the Best medium and watch the leads come rolling in

[@Natty_Cley]

Good video Jamie, i love this. Please i need tips, i just got hired as a club promoter, new to this. They got really expensive drinks. How do i get started? Is it cool to start bringing girls alone at the moment? Thanks

[@elijahhamilton2213]

Very helpful but I have more questions?

[@adimahajan89_02]

Hi there I own a karaoke bar now got my hands into a nightclub! I was just browsing about the promotion for night club and found your Video !! I had the same feeling about Tuesday earlier I was thinking of closing on Tuesday s ! But now I m thinking of your idea & plus when new place opens in the city it remains busy for a while!! Please give more ideas on what kind of special nights can do to attract more people inn?

[@JamieWhite]

Aditi Mahajan delighted for you, happy to help. Where are you based?

[@adimahajan89_02]

@@JamieWhite in Saskatchewan in Canada

[@AbdullahKhan-nl9xe]

I also want to startup my own nightclub in India. Its cheap over here and is a growing country & economy. I have planned everything, I just need a invester to invest in my startup. My night club will be based in New Delhi, India

[@JamieWhite]

Abdullah Khan feel free to connect with me through my website and let’s take a close look.

[@swaippermakaplan2760]

you just motivated me to go hard

[@brabazone1972]

Hey Jamie. I am presuming you are in Dublin. I'm about an hour and half drive from Dublin so I'm a country boy in a medium sized town. I DJ at the weekend and am work as a barman on week nights. I have been looking into starting up a promo company for the last nine months or so but I have had to put it on the back burner for now because of the covid restrictions. In the town where I live there is a population of approx 5-6 thousand but we are also very close to another large town, just 15 mins by car that has a population of approx 20000. The town I live in only has one night club which only opens on a Saturday night and a Sunday night if it's a bank holiday weekend. I am thinking of approaching the club owner to see if he would be up for opening on Thursdays and Fridays. I would be interested in hearing you opinion on whether it would be feasible for someone like me to run promo nights in a small town taking into account that so many clubs down the country have closed their doors over the past few years. Would it be a complete waste of my time?

[@JamieWhite]

CLOUD 9 have the chat, let me know how it goes. Link in via my site www.jamiewhire.com

[@Mario-wm3ob]

Hey Jamie, very informative video. I have one question though: at the end of the video you said you were "doing about 30 of them (nightlife events) a week". Was that an exaggeration, or did you set up multiple different nightlife events at multiple different bars every night of the week?

[@JamieWhite]

No exaggeration, that’s exactly how we did things

[@Mario-wm3ob]

Thank you for the clarification, but that begs a few follow-up questions if you don't mind: How many people were on your team? How large of an area were you working in (Throwing two events within a few blocks of each other would present conflicts, no?). Just with some rough math, it sounds like you were/are getting thousands of people to come out to your events every night of the week. That seems staggering, but I take your word for it because I don't see any reason to lie or exaggerate. I'm in the nightlife industry in the North East of the United States, and if you and your team were/are able to pull thousands of people to events every night of the week, it sounds like you have incredible knowledge and insight.

[@JamieWhite]

Yeh, it was staggering. We had multiple nights on each night of the week all over the country. Happy to go through things a bit more with you in you like via. Email, [e-mail]

[@samanthagriffinv2.08]

I want to own my own nightclub

[@mizzlowkey11]

Got asked to be a club promoter here for some info

[@djreymar7197]

nice am a dj would try this out

[@JamieWhite]

You should, go for it!!

[@MightyYoungSir]

hey guy!

[@Don6six]

Will a bar/nightclub work in the suburbs? 45 mins away from San Francisco. No big name bar nightclub around 20 mike radius near me. Your guys opinion, thanks.

[@juliomarioz]

Sauce, all suburbs are different. It’s really more about what is missing in the area. Do some local research first.

[@claudiomiklasevic5820]

I have a problem to become a promoter ? I have the ideas but I don’t know how to encourage the club hire me , I don’t know how to put yourself on the best site and actually become a nightclub promoter and I am without experience so it’s the big part as well.

[@juliomarioz]

let me help you

[@mileenamay1399]

When you say people you look into for birthdays. Are the people you are reaching out to just random people over social media or people you know?

[@JamieWhite]

Mileena May yep, it’s a great excuse to reach out to people you don’t know but may want to

[@HumbleGxdOfori]

I see how you nightclub promote but how did you get started? What led up to it. Where’d you learn. How’d you get 500 people, to show up where ever you tell them?

[@roxyie1122]

my boyfriend works for a casino night club. the club aspect is fairly new, going on its second year. i'm finding myself in the unique position of advising him on how best to drive traffic to his boss's club, and help keep their numbers up. Tickets are only $10/night, and you order your coctails at tableside. Friday nights are disco, and Saturdays are comedy, with dancing afterward. Hours are reasonable. Yet this year, numbers are way down. Last Friday night, only 4 people showed up during a 5-hour spread, and one of those was an after-hours employee. The club has very little marketing knowledge, and it shows. I aim to fix that. Not my job, just a compulsion to fix something I guess.

[@JamieWhite]

Roxyie Curone good on you, just make sure you get a cut for all your hard work

[@robertguzman2463]

👍👍👍👍

[@maxwellaugust8399]

Hey how are im Max. Im enrolling at U mass Dartmouth for bussness management id like to own a night club down the road.

[@abrarhunk]

My friend how much it will cost to open a nightclub in Newyork city. Just give me a rough estimate thanks

[@JamieWhite]

I’ve no idea I’m afraid

[@europebasedvlogs1251]

- target market - music type - money on the door - all drinks 250 - I will bring 500 people keep 75% percent - work for someone

[@europebasedvlogs1251]

- sport teams give the leaders free entry but not everyone - add value that way you can get in for free pay for girls - partner with clubs girls free with you guys 10 CAD, 50 guys, you make 250 every night - partner with sport teams bring people in

[@europebasedvlogs1251]

- you become VIP - 2 nights a week be cold don’t talk to anyone - Praj like make cool friends - music & drinks how - always come from high status meeting guy at Artem, Sava etc - birthdays on tuesday outgoing people - selling tickets first you need people - booth friends have to pay cash girls free add to status - they will go out for a drink anyways give free in before 12 see birthdays whos coming

[@dynastyentertainment82dyna20]

Hi Jamie I am trying to get started promoting in Las Vegas I would like to talk to you about how to get some advice from how Todo

[@JamieWhite]

I hope you're still promoting?

[@Mspbrwn77]

I want to own my own swingers club 🤷🏾‍♀️

[@Saiyasalez]

.......same. thats alot tougher though for obvious reasons lol

[@wallywj4136]

7:18 how to make the deal.

[@juicedreadhead5981]

Hey! Im currently a nightclub promter. My Dream is to own my own nightclub. I definitely need some help. How do I get in touch with you?

[@JamieWhite]

Juice Dreadhead you can get me through my site. Www.jamiewhite.com

[@juicedreadhead5981]

Jamie White your website didnt pull up

[@mananpatel6154]

I want to start night club business in future What i have to do for that ??

[@juliomarioz]

Start as a sub-promoter Manan

[@kiddoutlawe9955]

Thought this was about promoting not describing how to make a video on promoting

[@gvoid]

So did you start as a promotion company....since you were saying we

[@JamieWhite]

Trikloe I did indeed, it was just me but it worked to add profile and get attention

[@gvoid]

@@JamieWhite its best to find someone already doing promotions and then get into it

[@tommazzini6965]

I’m 17 but 18 in January. I don’t know whether my target market should me under 18 or over

[@Young_Foreign]

Inbox me bro

[@tommazzini6965]

Jay Savage how do I do that

[@juliomarioz]

both targets could work. Start low and they will grow with you Tom

[@hash24x7]

How did u manage to get 400-500 people to the club? Were they already in ur touch with those 500 people and if yes then how did u get in touch with such a big crowd & how do u manage them?

[@JamieWhite]

YK HAMZA i recruited teams of people, each with a responsibility of bringing in 25 people. So I broke the task down amongst a team of many

[@hash24x7]

Jamie White Thanks for replying dear, I have other questions as well Im a dj and here in my region there are two event companies which are currently gaining name in the market so they do what they are giving offer to their crowd “free drinks for girls & free entry to those who come through their guestlist” and they make a deal with the club owner by saying that they will bring the 100/150 good profile people crowd to their club and they’ll arrange the djs as well for them so my question is to u what something different should I do to attract the crowd to get in my guestlist or through that club owners also gets the benefit and they keep giving me the contract? Please give some advice on that

[@hash24x7]

Hi please give me your email address, I have a lot of important questions to ask u and consider it

[@juliomarioz]

@@hash24x7 Have you gotten your answers?

[@dorianm6502]

Can anyone give advice on how I should dress for a night club promotion interview?... I won't be prompting but will be doing event work with the company, is it good to dress business/casual?

[@JamieWhite]

Dorian M smart casual, no stress, they’ll guide you the from there

[@dorianm6502]

@@JamieWhite thanks!! so jeans with a blazer n blouse is good right

[@kkc1426]

Dorian M what kind of club is it ?(dance, entertainment, bar like) & demographics

[@dorianm6502]

@@kkc1426 didn't know before hand. but it's a lounge, my interview ended up going well. I was ok for me to do the jeans. The environment was casual.

[@kkc1426]

Dorian M that’s great! I hope you get it💕. Happy New Years ✨

[@donkovi6303]

Just out of interest, are you from southern Dublin?

[@mananpatel6154]

And howmuch money need to start good nightclub ???

[@justwildin3213]

A lot of money bro, alot