How To Un-Block “Other Search Terms” In Google ADs 💻🔓

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[@droplabapp]

every day i run into a problem with my Google Ad campaign, I come here and watch a video and get elucidated

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[@davidsiegel9943]

Thank you so much - this has been baffling me when I look at my reports, and this is one of the only videos on this topic. Your explanation was really helpful!

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[@restaurantmarketing-x3i]

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[@maazahmed1695]

for broad match, Google is using AI to identify the meaning of that search term to trigger our ads?

[@GuaranteedPPC]

Yes, but more than that, they're also relying on all previous behavior of a user before making their search to decide if your ad should show up for them or not, not just what the user is searching itself. To some degree this is how the other match types work as well, but broad match relies on previous user behavior to decide what ads show up for them the most.

[@maazahmed1695]

@@GuaranteedPPC so, can we use the broad match type when starting a campaign with only one week data?

[@sportzman14]

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[@Dexo7]

Hey there. I have 70% of other search terms in my report... I do use Phrase Match and have a ton of negative keywords added in a list. 14:26 With your example of "big red shoes" why don't you just add the negative keyword "big", you seem to exclude all terms with "big" inside. Thanks

[@GuaranteedPPC]

For the "big red shoes" example, Adding "big" as a negative keyword by itself helps, but it's not a 100% guarantee it will always block everything with big in it from now on... it also helps to add all the other search terms you see with the word "big" in it as a negative keyword as well... If you add 10+ negative keywords with the word "big" in it, Google's system finally realizes then that you don't want anything anymore with the word "big" in it all together. This by itself is even more effective than using "big" as a broach match negative keyword by itself, even though I will always do that too.

[@adulfhitlur9325]

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