How to Update On Page SEO for Better Ranking (the 9 changes I made to get to page 1)

You can often get more organic traffic by updating an existing piece of content rather than creating something from scratch. But you need to know what to change (and why).
Here are the 9 changes I made to an existing article that helped it climb to the first page of Google.
*Timestamps*
00:00 9 Parts of an SEO content refresh
01:10 1. Review the primary keyword and change SEO title and meta description if necessary
02:34 2. Update the primary image
03:18 3. Update the publication date
04:06 4. Shorten your introduction
04:40 5. Add a hyperlinked table of contents (here's how, if you don't know about anchor links: • Creating Anchor Links ... )
05:18 6. Remove bulky media files that are not adding value
06:06 7. Add a new section that is genuinely helpful
06:58 8. Update any outdated sections
07:56 9. Revise and update conclusion
09:38 Bonus Confirm improvements with scroll depth data from Microsoft Clarity (here's how to set it up: • Microsoft Clarity for ... )
For more SEO resources, see below: 📊📊📊
2 Simple Ways to Use Google Search Console to Improve SEO Results: • 2 Simple Ways to Incre...
🔗 SEO Tutorial Part 1: SEO Basics - What Google Wants in SEO, The Impact of Domain Authority, and SEO Foundations: • SEO Tutorial for Begin...
🔗🔗 SEO Tutorial Part 2: How to Create Topic Clusters That Will Rank and Drive Traffic and How to Do On Page Optimization: • Topic Clusters, Keywor...
🔗🔗🔗 SEO Tutorial Part 3: How to Do SEO Reporting - 5 Actionable Reporting Actions With Google Search Console: • SEO Reporting With Goo...
*Some relevant SEO links for further reading*
Understanding and Measuring Branded vs. Non Branded Keywords in SEO: www.rootandbranchgroup.com/br...
Image Alt Tags and SEO: www.rootandbranchgroup.com/im...
SEO Considerations for Website Redesign: www.rootandbranchgroup.com/se...
How to Edit Your robots.txt File in Wordpress: www.rootandbranchgroup.com/ed...
How to Disavow Spammy Backlinks in Google Search Console: www.rootandbranchgroup.com/ho...
Great Free SEO Tools: www.rootandbranchgroup.com/th...
GA4 vs. UA: www.rootandbranchgroup.com/go...
Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.
You can follow Root & Branch on LinkedIn: / root-branch
Or
Connect: / zackduncan
About Root & Branch: www.rootandbranchgroup.com/ab...
Why I'm a data driven weirdo: / data-driven-weirdo
Thanks for coming by!
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Digital Marketing and SEO can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...

[@lisaolari]

Thanks for this helpful video!🙂

[@rooted-digital]

Very welcome. Glad you found it useful. :)

[@KrishnoRoy360]

Great Root & Branch. Her every content is informative.

[@rooted-digital]

Well that's very kind of you to say. I'm glad you found informative! Have a wonderful day.

[@TonyMontana-bg6hm]

A video on technical seo would be cool as well. Thanks for all the videos👍

[@rooted-digital]

Hey, cool. Thanks for watching and for the input. Anything specific you're interested in on the technical SEO side? Sitemaps? Site architecture? General indexation and crawlability? Site speed things? General overview? Something else? I'm far from a pro in most of it, but always game to learn more.

[@TonyMontana-bg6hm]

@@rooted-digital general overview would be nice. Cheers

[@SouthernFoodJunkie]

You mentioned about changing the URL, I did that a few years ago before I knew better. I still have to fix them with some redirects. Do you have a video on how to fix that? Otherwise solid content. I have watched this a few times already.

[@rooted-digital]

Well thanks again. Appreciate the feedback. What kind of website do you have? The specific way you implement a 301 (permanent) redirect will change based on whether you use WordPress, Squarespace, Wix, etc, etc. These are a couple of videos I've made about changing URLs and / or fixing them with 301 redirects kzbin.info/www/bejne/mpi9ZYWmfteUaZY - 5 things to check before you redirect kzbin.info/www/bejne/h5_bpXhprZarfqM - redirect loops, redirect chains, and 301 redirects kzbin.info/www/bejne/e5WpmH2BrcmrlZY - why you should generally avoid changing URLs (but you know this one already)

[@SouthernFoodJunkie]

@@rooted-digital It’s Wordpress. I will look at those in a bit. Thanks for sharing.

[@rooted-digital]

You bet. If you use WordPress, you can use a plugin (premium version of Yoast does it, as do some other free plugins). You can also do it through WPEngine if you use that for hosting (that's what I did).