How to use Google Trends to Find Sizzling Hot Topic Ideas 🔥

In this tutorial, you’ll learn how to use Google Trends to find hot topic ideas that won’t fade over time. You’ll also learn both basic and advanced market research tactics using this tool.
Google Trends has many uses; however, it can be quite confusing if you’re new to this tool.
Since Trends data shows relative popularity on a keyword or topic, it cannot be used alone to determine keyword volume or overall popularity. It is the most powerful when comparing different topics against each other over different time periods.
In addition to basic functions of the tool, you’ll learn how to quickly analyze data to ensure your topic ideas are worth pursuing.
Some of the advanced tactics will help you excel in global SEO, paid advertising, and give actionable insights into optimizing for inevitable seasonal downturns.
Timestamps:
0:40 What is Google Trends in a nutshell
2:06 Identify seasonal trends
4:25 Avoid keyword unicorns
5:29 Find related keywords to get new keyword ideas
7:48 Find which cities/subregions need your product
9:02 Use Google Trends to select KZbin topics
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[@MotorRedefined]

Hats off sir, you made a complete research about google trends, your video is absolutely helpful. Love form India.

[@AhrefsCom]

👍

[@Laboraex]

4:00 made me laugh. "...Continues to decline through the year, which is a bit sad."

[@AhrefsCom]

😁

[@himanshusaxena3319]

😅😅

[@arindamdutta9371]

@@AhrefsCom Dont need google trends to know that ;)

[@onlyrealwork]

The same ))

[@imbukwa]

Thanks for this. I now understand how Google Trends works. I used to do keyword research using Google Trends and wondered why my blog isn't getting traffic? Now I know why. Ahrefs subscription channel makes it easier for me to stop wasting my time on online products that won't help me gain traffic to my blog. Also, Ahref tutorials also make me understand how Google works which is important for me as an affiliate marketer that is trying to make money through blog monetization.

[@tuckebarry]

EXTREMELY helpful video, thank you so much!

[@AhrefsCom]

You're welcome, Tony :)

[@ChristopherFischbach]

That's another golden nugget for all people doing SEO research. I knew it but would have never been that good to explain it. Sam, you're doing great and you're a big win for ahrefs!

[@AhrefsCom]

Thanks, Christopher! Trends can definitely be confusing for first-time users. I'm sure you'd agree that once you get the hang of it, there are a ton of useful insights you can get from it 🙂

[@ChristopherFischbach]

Definitely! It's actually the first tool I use on every research - even before ahrefs (I'm sorry)! Just because it gives so much insights on which topics/keywords/phrases to focus on. After that I run every thing through ahrefs. I found this to be the best order as it really helps to avoid some research not even worth it. Also it helps me to find topics easier than the "usual" keyword-research via searchvolumes. That said messing around with google suggestions/autocomplete is a nice thing too to discover topics.

[@AhrefsCom]

Definitely. Have you looked through the "Search Suggestions" report in Ahrefs' Keywords Explorer? The keywords come from search suggestions like you mentioned, but you'll see a lot more keywords there than in Google (plus all of the important keyword metrics). If you haven't checked it out, give it a shot. You'll love it 🙂

[@ChristopherFischbach]

Tbh, I have just sifted through... didn't care for it due to the "old process" in my venes. Knowing these include the keywords from there too is going to safe me some time - like I said before, you're a nugget ;) Thanks for pointing me to that as I wasn't aware of it.

[@Indianbiker]

Awesome content. Thanks for the exact info i was searching for.

[@AhrefsCom]

You're welcome :)

[@CameraLady23]

Great content, but for someone who is new to this, I have to pause every few seconds and go back to listen to it again, and then repeat that several times till I get it haha! I scrolled down through comments to see if there was somebody else who thought that the guy is maybe just talking too fast, found nothing and understood that it is just me... :( lol I'll keep on pausing, and registering it again... Thank you for the vid.

[@AhrefsCom]

😂For some it may be too fast and for others, too slow. We've seen feedback like that so we've tried to find a medium that's good for everyone. Rewinding is normal if you're new so don't feel bad :)

[@rahillmb]

I really love what you did there. Signs of an excellent marketer. Drove people to the video for these searching about Google trends, spoke about Trends for quite some time to maintain viewer stickiness, and subtly spoke about Ahrefs doing a better job with precision. I absolutely love this. I will definitely do this next time. An apt example of how to give people what they are looking fr and also creating value for yourself. impressive

[@AhrefsCom]

I appreciate that! And glad you enjoyed the video!

[@melissavelasquez4720]

This was a great video to watch, recommended by my MBA MKT Class. Worth watching :)

[@AhrefsCom]

Awesome, thank you!

[@codishaa]

Again, great topic. Thank you!!! I never use google trends but something told me I need to get into it.

[@AhrefsCom]

Tons of valuable things you can do with it! Glad you enjoyed the tutorial. -Sam

[@slr-d]

Wow. Absolutely loved the video. Thnks

[@AhrefsCom]

You're welcome!

[@jackdom2873]

amazing as always. keeps up the good work SAM

[@AhrefsCom]

Thanks, Jack!

[@farazmushtaq]

Too much of value here! Thanks Sam

[@AhrefsCom]

Faraz, you are welcome!

[@billycroacker]

Super useful and well explained, thank you man 👍

[@AhrefsCom]

Glad it was helpful! -Helen

[@StoriesThatPop]

Thanks so much for putting this info out there! I’m pretty new to understanding SEO.

[@AhrefsCom]

My pleasure. Glad you enjoyed it :) Feel free to dig through our channel. Lots of stuff in here for people who are new to SEO.

[@Planning_brasil]

Perfect video. Thank you so much!

[@AhrefsCom]

You're welcome! :)

[@tranxuanngoc5903]

That's awsome. I really appreciate it. thanks for Excellent VIDEO!!!!

[@AhrefsCom]

Thanks a lot for watching! -Helen

[@gads_guy]

Awesome video. Excellent choice of examples

[@AhrefsCom]

Thanks! 😃 -Helen

[@whitehatlegend]

Excellent vid. What I love about introducing Google Trends into your research is that it really brings marketing into the 3rd dimension. No point in investing in content for a topic of declining interest. If Ahrefs were to create a tool like Google trends only more granular, can you even imagine the possibilities?

[@AhrefsCom]

Agree on the third dimension that a lot of other tools leave out. We do show a search volume and clicks trend in our Keywords Explorer tool which provides a different layer than Trends 🙂

[@prabhuganesanin]

Today I learned new. Thanks for your helpful videos.

[@AhrefsCom]

You're welcome!

[@ShinefyAi]

When you look at google keyword planner that also shows a spike and a drop?

[@hanimfarma]

it is still useful topic, .. waiting your next tutorial video. thank you

[@AhrefsCom]

We publish new videos every Wednesday, keep an eye on it ;) - Max

[@dukevalentinois]

Never used to watch Ahrefs videos until Sam Oh, Oh the guy is awesome, explains this stuff so good!!

[@AhrefsCom]

Thanks! Glad you're enjoying our videos 🙂

[@TechnicalIndiaA1]

Sam (hope I told the name correctly) your (this) video is one of the best videos about Google trends

[@AhrefsCom]

Glad you liked it! -Helen

[@mannycomputers3268]

Awesome Video. Great Work!!!

[@AhrefsCom]

Thanks, Manny!

[@Floof_Factory]

Is there any way to search more than 5 words/phrases on Google trends at the same time? I have a whole list page I need to compare together

[@sivaprabhakar999]

Thanks ever so much Sam, you really gave us a key to success. You are a Star :)

[@AhrefsCom]

You're welcome, Siva! Glad you enjoyed the video.

[@HIDlarissaTERRY]

Wonderful! Thank you!

[@AhrefsCom]

You are welcome!

[@AkashPatiL-nc4wi]

Have been using Google trends since some time but this video gave me more clarity! Thank you so much for this awesome content! Cheers Sam! Can you also do a tutorial on Google Correlate? Thanks.

[@AhrefsCom]

Glad I could help, Akash. I won't be doing a full tutorial on Correlate, but you should see a mention/quick references in next week's video. See you then?

[@AkashPatiL-nc4wi]

Ahrefs oh sure that works! I am generally one of your first 150 views! 😛 See you then!

[@Jeremy.Muller]

Amazing video!!! Thanks very much!! Gracias!!

[@AhrefsCom]

De nada 🙂

[@evanmurnighan]

What a great video! Thank you for helping me really understand how to use Google trends. You’re a great teacher!

[@AhrefsCom]

Glad it was helpful!

[@deshanathapaththu5771]

Thank you.. it was very helpful, and your explanation is great!!

[@AhrefsCom]

Glad it was helpful!

[@ContentCreator]

Excellent - Excellent - Excellent...👌 Content 👌 Btw does anyone have an excellent word to replace excellent... 🤔

[@AhrefsCom]

Thanks, Waqas! 😀

[@awesomeweb2772]

Thank you so much, really helpful

[@AhrefsCom]

Glad you enjoyed!

[@maartenbass328]

Awesome video bro! Thank you so much!

[@AhrefsCom]

You're welcome! Glad you enjoyed it :)

[@burgeretpn9060]

Thank you for sharing this amazing insight. Love the way you demonstrate the presentation.

[@AhrefsCom]

Glad it was helpful!

[@seomadhur]

Amazing information. Thanks

[@AhrefsCom]

You're welcome!

[@user-jg8fk5zq7y]

Good show I'm Arabic . Thanks for simple explain

[@AhrefsCom]

You're welcome!

[@Technomalu]

hello Ahrefs Im today your subscriber good contents... @india modi fan#technomalu

[@AhrefsCom]

👍

[@kensington9310]

This is an extremely well made and informative video, excellent work, thank you

[@AhrefsCom]

Glad it was helpful!

[@Vteckkkkk]

This is legendary stuff mate well done.

[@AhrefsCom]

Thank you!

[@miguelvargas153]

Great Job Sam! Please more content about combining 2 powerful tools... ahrefs with some others...

[@AhrefsCom]

Thanks for the feedback! - SQ

[@Plareena]

Great contents with important detail. Thank you for sharing.

[@AhrefsCom]

Glad you enjoyed it!

[@samsamo1191]

What is better to have for example 1 domain with: aaa com with many different subfolder like: aaa com/directory1 aaa com/directory2 aaa com/directory3 etc. or many domains like: directory1 com directory2 com directory3 com And we have 2 Cases: the same "niche" and different "niche" like" mobile repair" niche and "mobile repair & car rent" niche on same domain (or here we can use subdomain better, but also no domain for each niche) I think to use the same domain with subfolder or subdomain is better than have many domains, I am right?

[@DarrellLischka]

Good tips on google trends..thank you

[@onweze1781]

One of the best videos

[@AhrefsCom]

Thanks!

[@KALACHUCHISHEART999]

Amazing.. good explanation

[@AhrefsCom]

Glad you liked it!

[@MukeshKumar-yr4fm]

thanks sam, now i use ahref

[@AhrefsCom]

That's great to hear :) Welcome!

[@mrtobi4399]

thank you for this informations you Rock

[@AhrefsCom]

My pleasure. Thanks for watching 😀

[@EmarketOcean]

Thank you Sam great content

[@AhrefsCom]

Glad you enjoyed it

[@albware1178]

Hello, i have a question. I want to see whats the most searched key words in Macedonia but i can't. I can only compare but there is no way to see general stats on what Macedonians have searched in general. How do you do that?

[@sribhargav1643]

Hai sir. I love your Technics and ahrefs tool. I need one small tutorial on how to do US country keywords? Research?

[@AhrefsCom]

Thanks. Here's a 3-part series on doing keyword research kzbin.info?playnext=1&list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx&index=1

[@Lulu-kt6gr]

Hi what happens when you found a good keyword golden ratio ( a good keyword per keywords everywhere) but those keywords don’t even show up in Google trends? Is it too small a niche topic?

[@AhrefsCom]

Not sure, if a keyword has a pretty good search volume, I expect it to appear in Trends. - Max

[@BodyweightMuscle]

awesome, thank you

[@AhrefsCom]

You're welcome!

[@thebrainspodcast467]

great! thanks

[@AhrefsCom]

You're welcome! Glad you found it helpful.

[@suekhan5215]

Thank you, it is very helpful.

[@AhrefsCom]

You're welcome!

[@ydherdn]

Thank You .. How to use Google Trends to Find Sizzing Hot Topic Ideas

[@AhrefsCom]

🙂

[@hitmanbluesband]

This was great! Thank you for putting this out there!

[@AhrefsCom]

You're welcome!

[@DavidsonTroy]

The presentation seems good. You don't need the cute sound effects. I found them initially slightly distracting and then annoying before two minutes. I wonder if you are adding them following advice that could be helpful for a different type of video.

[@AhrefsCom]

Thanks for the feedback, Alan.

[@fernwatson]

Thank you. Very clear

[@AhrefsCom]

You're welcome!

[@jayprakashjaiswal4369]

Nice sir

[@AhrefsCom]

Thank you! :)

[@MerxDrama]

If I just want to know which songs people are listening to/ searching how do i do?

[@AhrefsCom]

You may use Ahrefs's Keyword Explorer tool to find top searches and then go through it manually looking for the song people searched for😉

[@MerxDrama]

Ahrefs Thanks for the help i am going to Try that

[@esakib]

Sir, you really make good content for us❤❤❤❤

[@AhrefsCom]

Glad you enjoy our videos =)

[@JayantaDas-eu8ef]

Any idea to get the actual value of a keyword, which ranks 100?

[@AhrefsCom]

What do you mean by value? - SQ

[@JayantaDas-eu8ef]

@@AhrefsCom I mean 100 = how much in the real count?

[@sachinder11s]

Hi, Is there any way we can see which state is searching which content.. like daily basis.. most searched thing? This would be a great help..

[@AhrefsCom]

If you're looking for new content ideas, you can use their daily search trends or real time search trends here trends.google.com/trends/trendingsearches/daily?geo=US. Is this what you're looking for?

[@sachinder11s]

Thanks Sam you are the man.

[@syedhasimbin1]

superb sir. love you sam sir

[@AhrefsCom]

Thanks, Syed 🙂

[@sheikhsomrat1403]

Sam is really cool & informational boy 😍

[@AhrefsCom]

Thank you😊

[@AliAhmeda94]

Great video! Thanks for sharing this amazing content. Sam I have a question What do you say about Buzzsumo or Ahref Content Explorer as comparing to Google trends to finding Trending topics?

[@AhrefsCom]

I'm not sure what you're asking exactly. Could you clarify?

[@AliAhmeda94]

@@AhrefsCom Content Explorer in Ahref Tool and Buzzsumo tool to finding viral topics. I hope you get it

[@DudesCover]

Thank you FYI!

[@AhrefsCom]

You're welcome!

[@girifilmmaking6240]

Good tutorial. I am going to apply your ideas on my youtube channel, let us see.

[@AhrefsCom]

Good luck! Hope it will work out great =) - Max

[@JoeyRucks]

Great value

[@AhrefsCom]

Thanks, Joey 🙂

[@YKHo-km4bb]

You are awesome~!!

[@AhrefsCom]

Thank you!

[@davenilsson5443]

Sam you are awesome

[@AhrefsCom]

Thanks, Dave 🙂

[@qualitywebplace6678]

good advice

[@AhrefsCom]

Thanks!

[@00samkit]

Can i provide ahref site audit tool to my client from freelancer websites and create gig

[@AhrefsCom]

I'd recommend contacting [e-mail] regarding these kinds of questions. The number of users varies depending on your account level.

[@RichardOspina0714]

it is possible to position a youtube channel in the organic search of google

[@AhrefsCom]

Recently, I've noticed a lot of "Video Carousels." We don't have a video on this (yet), but you can certainly run some tests and see how it works out for you.

[@ShinefyAi]

Isn't this the guy from raven tools?

[@AhrefsCom]

No 🙂

[@Rogue_wave]

Jim Halpert?

[@rakib-mohammad]

🤩

[@m4linkstech]

👍👍👍💪

[@ortayakarisik1375]

hello man

[@AhrefsCom]

👋

[@MylaRae626]

Rising, Top? Yeah, could have been a little more thorough here.

[@AhrefsCom]

How would you improve the video? - SQ

[@shafiqulislamshafi8210]

love for sam

[@AhrefsCom]

😍

[@Tyrionhessen]

why do you keep promoting Ahrefs, its like you want me to buy your 179dollar pack xD, WELL i wont JUST YET but I have seen to find your video gave me just the extra of keyword, now im researching about the different types of keyword planner, who knows i might sign up in the future to try as your price seem to be good

[@AhrefsCom]

Not a promotion, just a way to solve the problem which is covered in the video😁

[@dragoidragosm]

I would give you 100 likes if I could, great video

[@AhrefsCom]

Thanks, Dragoi! One like is plenty 😀

[@herrera_gaming_nft]

many Hispanics we use ahrefs, can you please put at least the subtitles in Spanish thanks.

[@AhrefsCom]

Thanks for the suggestion. We'll take a look into this.

[@herrera_gaming_nft]

Ahrefs thank you very much its content is excellent but sometimes it is difficult to understand it.

[@bojapallyr1575]

How much can you earn with KZbin. I want to start

[@creatizesfrozen7643]

searchvia.yooco.org will increase scope of search terms in your library!

[@theshivelyfamily]

Please remove this video before my competitors have a chance to view it. Great information!

[@AhrefsCom]

Glad you enjoyed the video THAT much 🙂

[@AftabAlam-il2ue]

Sam Your content = Worthless thanks

[@creatizesfrozen7643]

Forgotten search terms are keywords of the future with searchvia.yooco.org