How to use Google Trends

Watch this 5 minute tutorial to learn how to use Google's free tool Google Trends to understand search volume, guide your business and marketing decisions, and predict the future!
Google remains the world's largest search engine, and the volume of search terms and trends means you can get a good idea for any business there is.
If you still have questions, please let us know in the comments. And if you found this Google Trends demo tutorial video helpful, please help us by giving us a thumbs up.
Skip to the specific sections of the video that are interesting to you...
00:00 - The Home Page
00:33 - The Search Bar
02:01 - Related Topics and Queries
02:35 - Comparing Topics
03:35 - Using Categories
Music: www.bensound.com

[@undatable5838]

Let me know if you have any questions! I reply to all comments… as you see below! 😉

[@That_0neGamer]

How do I get a world graph?

[@undatable5838]

@@That_0neGamer hi - the main thing you want to first do is make sure you’re not searching within a country, and so instead choose ‘Worldwide’ from the top drop down menu. Then you should be able to scroll down and you’ll see a world map colour coded based on search volumes, as well as the specific numbers next to it. Hope that helps?

[@That_0neGamer]

@@undatable5838 thanks that really helped

[@Pola-YT]

how do i see exactly how many people searched up a said topic

[@sarahcarpenter4610]

That was very helpful. Thank you!

[@zhimmitheebanks]

Thank you for your video. To the point, No fluff and it was very clear. So many KZbinrs filled our video with a bunch of crap that we all recognize is crap and not valuable information. You’re one of the few. Great job!

[@undatable5838]

Thank you so much! Really appreciate it… trying my best and hoping to get better still!

[@EF-vj3le]

thanks for the straight forward approach and no BS talk around it :-D subscribed!

[@undatable5838]

Thanks for the lovely feedback!

[@kamakeita]

Thank you for this video, straight to the point and very interesting

[@undatable5838]

Thank you! Means a lot! Glad you liked it.

[@maixentmalonga1286]

Thank you for making it straigh to the point. Realy like that direct format.

[@undatable5838]

Thanks Maixent!

[@TigerWiseIAm]

Clear, concise, and too the point. Thanks mate!

[@undatable5838]

You're welcome! Thanks for the comment!

[@BanaKoolit]

eh nice channel my friend

[@ShellyKingston]

I just learned how to use google trends from your video. It’s awesome and to the point

[@undatable5838]

So glad to hear Shelly!

[@denizkudayar6206]

short and sweet. Thx!

[@undatable5838]

Glad you liked it!

[@katemarie9461]

This helped me so much, thank you!

[@davidosadare4403]

Thank you so much, excellent breakdown and very concise.

[@undatable5838]

Glad you enjoyed it David!

[@new_fronts]

Thank you for this info. Simple but very helpful.

[@undatable5838]

Thanks! Glad you found it useful!

[@TheDeliberateEngineer]

Exactly what I was looking for, thanks for putting this together! I'm looking forward to applying it to improving my channel's search volume!

[@undatable5838]

That’s great to hear! Also try Answer The Public. It’s also free and allows you to see what related areas to consider… it’s kind of like an ‘expansion pack’ to Google Trends. I’ve made a short video about if you want to check that out first. ☺️

[@TheDeliberateEngineer]

@@undatable5838 Great, thank you! For others, here's a link to the video: kzbin.info/www/bejne/gISyZ4umjbZ9i9U

[@undatable5838]

(I probably should have done that! 🤦‍♂️🤣 Thanks!)

[@99112901]

Thank you! Very clear and interesting

[@undatable5838]

Thanks Carls!

[@merc340sr]

SIMPLY AMAZING! I had no idea prior to this video.

[@undatable5838]

😊 Thanks for the really lovely comment!

[@JohannaEarthlyRamos]

very helpful! thanks!

[@undatable5838]

Glad you found it helpful Johanna!

[@va-josefranciscomontoya866]

Thank you for sharing!

[@undatable5838]

Pleasure Jose, hope it was useful!

[@maxkiyuna3239]

Amazing and straightforward content dude! Thank you legend

[@undatable5838]

Thanks Max! Really appreciate the comment! ☺️

[@connorwhite570]

I really really appreciate it, thanks a LOT!👌🙏❤❤❤❤❤❤

[@undatable5838]

Glad you found it useful Steve! ☺️

[@pratikbabhulkar2295]

Nice video, to the point and made it clear how to use it while filtering out data logically. Thank you so much for making this video. Subscribed ! 😎🙏

[@undatable5838]

You're very welcome! ☺️

[@dharmrajshah1378]

Thanks man!

[@leratomorapela3075]

This was very helpful, thanks!

[@undatable5838]

Thanks Lerato! Glad you found it helpful!

[@NyonyaSimmer]

thank you for this!

[@undatable5838]

You’re very welcome Jasmine!

[@cinnamon3220]

Thanks so much!

[@undatable5838]

You’re welcome! Hope you found it useful!

[@daniellemartins1534]

the best tutorial about google trends! THANK YOU!!!!

[@undatable5838]

Thank you Danielle!!! 😊😊😊😊

[@thinksmartTM]

I really enjoyed your video as it is helping me find my next video topic with ease! Cant wait for more!!!!

[@undatable5838]

Thanks Sulaiman! Love your coffee video.

[@sulaimanqanni3048]

@@undatable5838 I appreciate it :), you got this, and im here to SUPPORT!!

[@makemoneyandthrive]

Very clear instruction, thank you for producing this how to video!

[@undatable5838]

You're very welcome!

[@ricflomusic]

informative and to the point, thank you!

[@undatable5838]

Glad it was helpful!

[@JulietteLatte]

Excellent explanation thank you!!!

[@undatable5838]

Thanks Juliette! Glad you enjoyed it!

[@nano927]

I found this video helpful, therefore i have given you a thumbs up. You won me over with your five minute google trends video. Cheers

[@undatable5838]

Glad it was helpful!

[@wisdomatani1337]

I love channels that r simple and goes str8 to d point

[@undatable5838]

Thank you! That’s the goal with this channel!

[@dorothyedwards1508]

Thank you!

[@undatable5838]

My pleasure Dorothy! Hope you found it useful!

[@LoungeAkademics]

That was really good mate! Right on the money!!!

[@undatable5838]

Glad to hear! Thanks for taking the time to let me know!

[@KDizzyy]

Very helpful video and love the format!

[@undatable5838]

Thank you! So glad to hear it was helpful!

[@rosegodsbeloveddaughter2422]

Thanks mate!

[@undatable5838]

You’re welcome! ☺️

[@stephaniepotterart]

Great quick explanation. Thanks!

[@undatable5838]

Glad it was helpful!

[@PeterOnPole]

This is brilliant! Thank you for this

[@undatable5838]

Thanks! And so glad to hear that. Really appreciate it.

[@sulaimanqanni3048]

I know, he's got it down!!!

[@user-kg9kl6tw4v]

thank you very informative

[@shanaeminott3392]

Thank u!!;)

[@undatable5838]

Hope it was useful Shanae!

[@zedsmelee]

Really great content dude, massively appreciated. Have a wicked day.

[@jeanpierrereynoso-fournel005]

great work, thank you

[@undatable5838]

Glad you liked it!

[@nelsonthekinger]

Top! Thank you very much!

[@undatable5838]

Absolute pleasure!

[@nelsonthekinger]

@@undatable5838 You welcome!

[@melanesia-channel]

Thanks for letting us newbies know this

[@undatable5838]

You’re welcome!

[@paulblart5358]

Very useful information.

[@clkb8277]

Thank you so much, what an excellent informative video! New subscriber now.

[@undatable5838]

Thank you for taking the time to let me know! Really appreciate it!

[@socialmarketingwladyhale329]

Thanks so much for sharing this info

[@undatable5838]

My pleasure! ☺️

[@GameMaster-Tips]

Great job, keep it up 👏❤️

[@undatable5838]

Thank you! ☺️

[@Lithuanian_Gemstones]

Awesome!!!

[@undatable5838]

Thank you! Cheers!

[@SSFoodKitchen]

Thanks for sharing 🤠

[@undatable5838]

You’re very welcome! ☺️

[@TimewithLydiaThePharmacist]

Very helpful. Thanks

[@undatable5838]

You’re very welcome!

[@johndonnelly3596]

Great video ... thank you

[@undatable5838]

Thanks for the comment John. Glad you liked it!

[@chr0nos871]

Thanks mate

[@undatable5838]

You're welcome!

[@prohere21]

Subscriber 760 Thanks man!

[@undatable5838]

Thanks!!! ☺️

[@unvcht5046]

Thanks man

[@undatable5838]

No problem

[@TurboPersonalTraining]

Gold! 💪

[@undatable5838]

🤩

[@tankersmit]

Great video and nice and short!!

[@undatable5838]

Thanks!

[@ChallengeDesign-hl7zr]

Game changing.

[@DRdtpadukotuan]

Wow.. Thanks infomation mr❤

[@undatable5838]

You’re welcome!

[@selliantuttimusi6735]

Great video mate!

[@undatable5838]

Thanks a lot!

[@Patrick_Star__________245]

very nice, deserved a like

[@sutsokunthealifetv]

Thanks for sharing 😊

[@undatable5838]

☺️ Hope you found it useful!

[@asimqadri2009]

gr8 vdo. thx dude

[@undatable5838]

You’re welcome Asim!

[@seoxpert7073]

Thank you

[@undatable5838]

You’re welcome! Hope you found it useful!

[@tanveerahmed-fn3cc]

Very helpful video

[@undatable5838]

Glad to hear! Thanks for letting me know

[@tanveerahmed-fn3cc]

Best of luck

[@azracihan6282]

You actually have very informative content. Subscribing...

[@undatable5838]

Thanks and welcome

[@asantehunter]

Great video !

[@undatable5838]

Thanks Asante!

[@ifindev]

This is so goooooooood!!!! ❤❤❤❤❤

[@absami1]

Nice video, thanks. What do the numbers on left of the graph mean?

[@EROSNERdesign]

Great video.

[@undatable5838]

Thanks Eric! Appreciate the comment!

[@tinam.9810]

that was to the point :)

[@Juliana.moraes]

AMAZING VID!

[@undatable5838]

Thanks Juliana!

[@Editisyn]

This video made me want to learn more about Google trends

[@undatable5838]

Glad to hear! ☺️

[@MariaGarcia-rs2uy]

wow!!!

[@undatable5838]

☺️ Thanks Maria!

[@lamssacreation1884]

Hello. Thank you for the great videoI didnt knoz how to use google trend until i watched your video. Im starting my skincar brand with three products but when i researched a prpduct it didnt give results so does that mean that i should not make that prodict? THE product is cleansing oil? so does that mean its not a good choice? Could you pls answer as i try to udnerstand. Thank you

[@Benfutbol-1905]

This explains why I got 3 pairs of socks last Christmas.

[@undatable5838]

🤣🤣🤣🤣

[@Ruzysblog]

Data is indeed beautiful

[@undatable5838]

Isn’t it!?!

[@yasinbimar414]

very good bro 😍

[@undatable5838]

Thank you! 🙏🏼

[@rickysaldanha5786]

Thank you for your video. My questions - 1) What is the best way to estimate the proportion (%) of search between 2 brands and the overall category. The 2 brands and category are available only as search terms on trends. 2) Considering the category is a search term, do I need to add all key search terms, or google will consolidate related search terms? 3) Will the search terms for the brands be part of the overall category?

[@undatable5838]

Hi Ricky, I’m afraid Google Trends data isn’t that sophisticated on the standard data it gives in the dashboard. If you search for ‘beer’ it isn’t going to include all the separate brands (like Guinness, Budweiser etc) as part of that. But it will give you a trend line for beer as a whole. Given a category is made up of many different brands, you can create a list of all the different brands you’re interested in and insert them and see how they relate relative to one another. There is some research that has been done that shows that there is a link between search volumes and (future) market share. Have a look at Les Binet’s work on share of search. But doing this throughly would mean exporting the data and quite a lot of work. I think a lot of this really depends on what you’re looking to achieve more broadly. As it MAY be that Google Trends isn’t the right approach. For example, it’s possible to get actual market share data by category (sometimes free, sometimes you have to pay for). Sorry it’s not a clear cut answer to your question, but hope it helps as a starting point for what you’re looking to achieve!

[@ecrincagan2646]

Everything starts with the selection of the right tool

[@undatable5838]

So true! Right strategy, right approach, and right tools!

[@wkarotten]

Interesting and on topic, thanks! Except for the background music which is fuzzing the narration, certainly to non-native English like myself. Thank you.

[@undatable5838]

Sorry about that! Learning, and will remove for future videos! Thanks for the comment!

[@dfghjkuytr]

Great vid! Can it tell us actual numbers of searches rather than just relative numbers on the graph? Thanks.

[@undatable5838]

Thanks! Unfortunately not. Google Trends doesn't actually give you the volume of searches. But you can find out... you'll simply need to use Google Keyword planner. I haven't done a full video on it, but I touch on it in this video: kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc

[@Thetitan-edit]

That is one catchy channel name :D

[@undatable5838]

I’ve been thinking about changing it… should I keep it?!

[@ColeSonMusic]

good video

[@familyperdesaan5240]

🙏🙏beatiful

[@undatable5838]

Thank you!! 🙏🏼

[@familyperdesaan5240]

mutual cooperation 🙏

[@mohammadismaylalmasud5399]

Thanks for the video. Could you explain how you interpret the numbers on the vertical axis? Why the maximum number is 100 and so on?

[@undatable5838]

Hi Mohammed, the Google trends data is what they call ‘indexed’. They do this largely because it makes it quicker and easier for you to see and interpret the search trends. So regardless of the topic, country or dates, you will always a point on a line appear that hits 100… that simply means that was the maximum amount of searches for that time period. If another point has a value of 50, you can assume that the search volume was about half of that maximum point. Does that help?

[@mohammadismaylalmasud5399]

@@undatable5838 Thanks for the explanation. Is there any way to get the actual number of searches rather than the indexed number?

[@MAGXUSA]

cool vivdeo

[@undatable5838]

Thank you!!

[@drakeart1]

Thanks for your video. I'm completely new to google trends. One very basic thing I don't get with the google trends graph is how do you find out HOW MANY searches were made at any given time for your keyword? It just shows a bumpy line that can go from zero to 100. What does that mean? ... If you wanted to find out how many people searched for 'landscape painting' for example, over a certain period of time and worldwide or whatever, how would you do that?

[@undatable5838]

Hi Mark, that’s a common question and it’s not very clear in Google Trends… Google trends really only shows you the trend line of a topic compared to other topics, and whether interest is going up or down. The 100 you see is simply the peak of search results for the time period you selected. You can, however, get an idea of how many people are searching for a topic by using Google Keyword planner. It’s also free to use. I talk a bit more about how to do that in this video here: 10 Free Market Research Tools you should be using in 2022 kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc Hope that helps!

[@drakeart1]

@@undatable5838 Much appreciated thank you.... I would've thought showing search numbers would be an even better indication of TRENDS but I'm a simple soul. perhaps google don't want too many eggs in one basket...😊 I have just checked out the link you gave me, SUPER useful and you address the above issue very clearly. Thanks again ❤

[@undatable5838]

Glad it helped Mark! And yeah, I think Google keeping each tool simple sometimes confuses!

[@Floof_Factory]

Is there any way to search more than 5 words/phrases on Google trends at the same time? I have a whole list page I need to compare together

[@undatable5838]

Unfortunately not.🙁

[@mohamadgan3471]

💝💝

[@undatable5838]

☺️☺️

[@undatable5838]

What else would you like to know about Google Trends?!

[@sambaker125]

Hey mate what are the numbers out of on the graph, is it just a 100 or a 100,000 or another number? Cheers for the great video.

[@undatable5838]

@@sambaker125 great question. The value of 100 simply means that is the peak popularity for that specific search term. So you will never get a value larger than 100. It doesn’t actually translate to a specific amount of searches (Google doesn’t disclose this information unfortunately). But what it does do is make comparison between time periods (and other search terms) much easier. So you can safely assume that if the search volume was at 100 in, say, January, and then fell to 50 in April, that there was half the searches in April than there was in January. Does that help? Thanks for the nice comment and question!

[@sambaker125]

@@undatable5838 Thanks heaps mate, that was perfect!!!

[@australianguitarchannel4237]

I do have a question. The number's where the data line peaks, on the line graph, what do they mean? So, say if a line spikes at the number 100 on say September 31st, does that mean that 100 people searched for that term on Sept 31?? I'm trying to research products to sell and have been told that I should look for 2000-4000 searches on my product per month I think. The google trends table seems to stay in the 100's????....Clearly I'm missing something. ....PS< sorry if you explained this in the video and I missed it!!!

[@undatable5838]

Hi... no, you're right, I didn't explain this. (sorry!) The 100 simply means that was the peak of the searches. Google Trends doesn't actually give you the volume of searches. But you can find out... you'll simply need to use Google Keyword planner. I haven't done a full video on it, but I touch on it in this video: kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc

[@ahha1834]

What are the figures showing...searches per 1000 or how is this being measured please. (Thanks for the video)

[@undatable5838]

Hi! No the figures are indexed, so what you’re seeing is the trend line compared to the peak point for the time period you’re searching within. The peak will always have a value of 100. And if another point has a value of 50, then you can assume that the volume of searches for that point was half of the peak point. If you want to know how many people are searching for a specific term you can use Google’s free ‘Keyword Planner’. It will give you a rough estimate of how many people are searching for the terms you’re interested in. If you want more info, I touched on it in this video here: kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc

[@ghalyw]

What do these numbers mean ? when you point your mouse on the carts it says 23 or 60, are these number of searches in millions? if no, how can i know how many searches for a keyword?

[@undatable5838]

Hi Ghaly, good question! The numbers don’t unfortunately represent the number of searches. Google normalises the data to allow for better comparison across time and different search terms. So whenever you enter something into Google Trends you’ll always see there being at least one point that hits 100. It’s supposed to give you and idea of search popularity/interest over time. You can roughly assume though, that, say in May, the number was 50 and then in December the number was 100, then there was double the interest. A tool you can use to get a better idea of search volumes is Google Keyword Planner, although this will just be an estimate and it will be for the most recent moment in time (I.e. now). Hope that helps!

[@rlopofficial4301]

Is there a way to see trends prior to 2004?

[@undatable5838]

Unfortunately not!

[@BanaKoolit]

If you are here you are probably trying to build your channel. I wish you the most success bless up

[@Horrortelltales]

If I want to know where in the world is a specific product or category most trending, how do you do that? Since not Every country is using english and their native languages. How to auto translate in non english countries?

[@undatable5838]

Hi! What you want to do is type in the product or category you’re interested, choose ‘worldwide’ and scroll down. You’ll see a map of the world, and next to that a list of countries ranked. The top country has the largest search interest as a percentage of search volume. And therefore you can say that there is most interest there. Keep in mind though that countries have different population… so people may be more interested in LEGO (for example) in Denmark compared to the US according to the list. But the US has a far bigger population, so the actual number of people interested will probably be larger in the US. As for translations, Google does a fair job with this especially for easy word (e.g. the word ‘car’ is easy to translate for most languages so you can be fairly confident you can trust the comparability if you type in the word ‘car’), but more complex words or phrases may causes a bit of a challenge with the comparability. Hope that helps!

[@tasnimfarah6139]

❤

[@franciscofalcon7000]

How can you know how many searches are? It just shows a chart comparing with different dates buy does not seem to indicate the number or volume of searches

[@undatable5838]

Hi, that’s a common question and it’s not very clear in Google Trends… Google trends really only shows you the trend line of a topic compared to other topics, and whether interest is going up or down. The 100 you see is simply the peak of search results for the time period you selected. You can, however, get an idea of how many people are searching for a topic by using Google Keyword planner. It’s also free to use. I talk a bit more about how to do that in this video here: 10 Free Market Research Tools you should be using in 2022 kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc Hope that helps!

[@capybara7299]

I think it would have been better to search for " socks " topic not search term because in a topic u get all the related searches to your term. What do u think ? How do u see the difference between topic and search term ? Which one is better ?

[@undatable5838]

Hi Paul, I completely agree with you. I do think that it’s less relevant for certain terms than others however. In the video I talk about ‘Stance’ and that you need to choose ‘underwear company’ rather than search term, as the ‘underwear company’ classification allows you to see that they also have the same seasonal fluctuations in search volume as ‘socks’, while the broader topic doesn’t, as the word stance has multiple meanings. Having said that, Google’s coding, while incredible, isn’t perfect so my suggestion would be to definitely choose a specific topic (if available) rather than search term but make sure to sense check it against both the wider search term and other potential classifications. Does that make sense? What do you think?

[@ajankarpuz3149]

If only Google Trends can also include in its insights age, gender, or socioeconomic factors, they can be crucial for certain types of analysis or targeting specific audiences.

[@undatable5838]

That would be amazing. You can get a certain amount of these insights from other Google tools, but having them in Google Trends would be great!

[@jasminegreene8159]

@@undatable5838hello. Can you make a video on the Google products that have these features?

[@leehammer6910]

i dont understand it says 100 that has to mean more then just 100 people?

[@mohammadkhazaee9818]

how can i see the number of searches in a topic like socks?

[@undatable5838]

Hi Mohammad. There are a few ways to work this out, but probably the best, free way is to use another Google Tool call ‘Keyword Planner’. It won’t give you an exact number, but give you a rough amount. I quickly touch on it in a video (link below). I think it’s the second tool I talk about. Have a watch and hope that helps! kzbin.info/www/bejne/Y5WQZJVsbJ6Kabc