How to use hashtags to grow on Instagram | finding the right hashtags for your niche!

[@katie]

Does anybody else have a go-to hashtag they are always using on their posts? Mine is probably #creativeentepreneur - haha, what's yours?

[@Strongbymona]

#powerfulpretorius

[@HowToMakeDinner]

#easydinners

[@wordsbyashleyann]

#aspiringauthor

[@TravellingSunglasses]

#travelgram but it’s way too popular now

[@galileashand]

Katie Steckly #latinamakeupartist lol always

[@Lombeh]

I love your content. I have tried this strategy, but I’ve noticed that the bigger influencers are no longer using hashtags because they already have huge followings

[@alecahardy1092]

Thanks a lot!!! I am 46 and just started an instagram page less than 2 months ago and have no idea about all this things # etc etc etc your videos are great help. Thank you! 🤗😊

[@jeannemariethompson424]

My account is practically dead lol. I have tried many growth strategies so I am just on there for fun at this point and well I continue to watch because I like your content

[@katie]

it can feel frustrating, I know! but try reviving your account with a few extra hours of engagement each week. I'm sure you'll see a difference!

[@jeannemariethompson424]

@@katie thanks for the advice

[@RITABENJAMINTV]

Every video you put out on the platform is highly valuable thank you for being who you are

[@katie]

thank you!! that means so much ❤️

[@RITABENJAMINTV]

@@katie you are welcome ma'am

[@TheeBratzDollxox]

I can’t wait to apply this to my strategy! Hashtags are like the milk to Oreos. They’re definitely necessary but it does take a little trial and error to find those winners. Thank you for sharing this idea!

[@katie]

yes exactly! it's all about trial, error, and research!

[@OSarahKate]

This is such a smart way to get the answers you want. I feel like I’m getting prepped on how to cheat for an upcoming test! 😅

[@katie]

haha it's all about knowing where to look for the answers!

[@meg9953]

This was a really great look at hashtag use. Thank you! I'm going back to school for Public Relations. I'm currently in a class where we are working for a non-profit client. I'm advocating for 20 plus hashtags on a post, as part of our social media plan we are developing is to raise awareness of of client in the community. Unfortunately, I am getting push back from my group about using more than two hashtags. I was able to get the advice sheet to tell the client to use up to 10 hashtags. But I still don't think that is enough if we are trying to be more discoverable. I like your 50% explanation though, so I'm going to try that angle to win over my group.

[@eden_well]

Love your stuff! Thanks for pushing through the hardship of youtube and social media to continue sharing your gift and knowledge! Keep it up Katie!

[@katie]

awe thank you :) I'm glad I pushed through as well! it feels good to be back in this flow

[@MirandaSeymour97]

I have that same shirt & I love it! :) I found your video super helpful. I've felt stuck with hashtags because I still haven't figured out the right ones to use for an account. Hopefully, this strategy will push me in the right direction :)

[@michaelpalmer9169]

Seriously, you have the best advice and strategy ever.

[@TheVitaleShow]

I have a dilemma...all the famous influencers that I follow who are related to my niche do not actually use hashtags. :(

[@TheVitaleShow]

@@piyacchaudhuri I understand that, but that doesn't help me.

[@nawlnottoday3677]

I agree. I hate when they say we'll they already popular so hashtaga aren't needed. Ok how does that help me?

[@meganruthw]

The algorithm update is kicking my butt 😭

[@akiraasmr3002]

Do hashtags still work to get more views with the new algorithm?

[@TheMiriamMorales]

Um, ok Katie, I think you've convinced me to go back to Later. Since IG removed their related hashtags feature what Later offers will def come in handy now. Great video!

[@katie]

I'm literally obsessed with Later 😂 thanks for watching girl!

[@postingproductions1050]

I’m considering Later again too. I’ve been using another posting service but there seems to always be some sort of glitch going on with it

[@charliewisse9085]

I may still be experimenting on my account, but I always strive to learn how to improve my account growth. Thanks for making these amazingly informative videos.

[@HowToMakeDinner]

Wow this video really packed a punch! So much great info in here. Thanks you!

[@joeyseu7332]

Katie, thank you for posting such great content. You've covered so much on this video. I had to pause so many times to take notes!

[@ravenclawsunshine7491]

Your tips are always so helpful! Thanks, Katie!

[@2191daniela]

love your videos! always so helpful!!!

[@houshiarz3825]

I’m from Kurdistan city mare and I want to see you in the future and I’m very happy with your family and …, thank you for all that help with your

[@brandonworrell4211]

Hi Katie, this was very helpful but what do I do if I can't find any successful people in my niche. Or the successful people that are slightly outside of my niche use the same hashtags for every post?

[@kelseyforrest3450]

HI Katie - another great video! I was wondering if you have a preference of where to add the hashtags - comments or caption. It looks like you are adding them to the captions but I've heard often that the best practice is in the comments. I went to verify on your IG account, but it doesn't look like you use a lot of hashtags for your posts in either location... I have been putting my in the captions and decided to change it up and put it in the comments, but when I did that, I definitely didn't see an uptick in engagement but it seemed like it took a little dip. Any thoughts you have on this would be greatly appreciated! Thanks!

[@truly_heza]

New to your Channel but just by watching a few of your videos I love you intelligence. Typically people hide this kind of information & I’m excited to put this to work so thank you. U earned a subscriber & a follow 🙏🏽

[@melburn9212]

Hey Katie, me again! Absolutely love this video as it laid out a GREAT hashtag strategy, THANK YOU SO MUCH. But also discussed the way you built your niche! I really appreciate the visuals as I am a visual learner! You really are a great help in all this because it can be so confusing, even for a millennial like me! Having instagram work for me rather me work for it . . hope that makes sense, is truly a tough catch! The one thing I truly struggle with is my pillars. I feel like they are all so similar at times so its hard to know what hashtags can be used or even if my posts are too similar at times. For example I have "self-love" as well as "mental health" but also incorporate "meditation" which are 3 different pillars! Is this okay? Being new to how to reach an audience and make sure I am creating meaningful posts, I get caught up in what category my content should go in and making sure there is a variety! Any tips or tricks to get out of my head on this and produce more content efficiently! Always appreciate the help, much love Meli B

[@kayshascorner]

Hmmm, I need to use Later! Interesting that you say to aim for popular hashtags. Sounds obvious when I write it out loud, but a lot of the advice I’ve seen tells me to go for hashtags that have less daily posts to increase my chances of ranking for them. I’m going to give your method a go for the next few months. Thanks 🙏🏾

[@DesmitskesUnplugged]

Hi, Katie. Thank you so much for sharing all this information. Is this strategy the same for reels? I have a feeling that it's better to use different hashtag strategies for both normal posts and reels. Am I wrong?

[@asmru6982]

Great info thanks! I appreciate your clear concise next door neighbor approach!

[@majki5900]

Awesome video! Now I can see order in this Insta world :) . By the way, is it good idea to edit my old posts to fix or add hashtags? ... or should I delete the post and add it again with new hashtags?

[@thatianamodesto4783]

I love ur work. U are increable. Thank u for sharing..

[@dianasewsanker]

Thank you Katie x Everything makes sense and seems simple, however I never thought about it myself. Loving your hair 😻

[@DjanifaBrito]

Sooo helpfull!! Loved this video 😍 Supporting you all the way from the Netherlands! PS You're beautifull!!

[@katie]

thank you so much!!

[@lucypokes]

Hi! The field leaders in my country and my niche are usually lucky if they get around 40-50k subscribers. On the top of that, they don’t use hashtags at all !

[@TravellingSunglasses]

Alright, I was doing this a bit randomly. Thank you for showing such a precise and organized process!

[@FabiolaS4126]

Very good and helpful tips. Thank you

[@thebrightsideoflifepodcast]

This video was super helpful! Thank you Katie!!! It's much appreciated!

[@Jordanavargasf]

Katie loved this video. QUESTION: I was doing a weekly insights analysis they way you taught us on your course and posts but now instagram doesn’t have “engagement” as an option when reviewing your insights, can you update the way to analyze my 3 month old posts now that we don’t have engagement option ? ❤️

[@galileashand]

As always thank you Katie!! Love your content 💜

[@TheJohnsKitchen]

They are always tricky to use somehow... thank you for this video!

[@rituparnadey]

Hey! I really love your videos. They have helped me so much! The biggest problem I face while growing my Instagram account is that people follow and then unfollow! I guess they are doing this on purpose. Also certain people follow and if I like their content and I follow them back after a while I see they unfollow me! Its such a rut and making it so difficult to grow!

[@utchmanjustice]

Yayyyyyyy First I love Your Videos. I’m Texting from Nigeria✅❤️❤️

[@katie]

thank you! ❤️

[@imdiamante724]

It’s like you knew I needed this video

[@katie]

haha so glad I could help!

[@imdiamante724]

And what if the other people within my niche don’t us hashtags ?

[@sabrinajoyperozzo]

This video is very helpful. But someone has told me that if your hashtags don’t directly relate to the actual photo then IG won’t serve it. Example: me hugging a dog. But my caption would be talking about anxiety. And I would gear towards mental health hashtags not dog lover ones. Do you think this thought process is actually true?

[@ByMeMonique]

Yes hashtags do good work...sometimes I get a lil hashtag lazy lol

[@apnibagia1859]

How do you find localized hashtag? The challenge always is the hashtag suggested are generic and localized business can't take benefit of global ranked hashtag. Any suggestion?

[@KarawithaK]

Yes Katie! I’m the only person who doesn’t know how to use Instagram I just set up my business account as NdureNnovations and I’m developing my first product but honestly I am so new to all of this I really need help and I’m grateful for your advice and your audiences advice 🙏🏻

[@AlexaLikes]

If you are a *beauty blogger (makeup, skincare or whatever)* collect hashtags from growing IGers with less than 100k. People with 100k or more tend towards more sponsored posts and limit their hashtag use (unless it's brand specific ex: # dewitwithLaneige or VichyLover etc). I have observed they have a stronger tendency towards @ tagging as many brands as possible in their long winded captions in unsponsored posts, but they hardly use hashtags to get discovered at that point.

[@Jowyerv]

hey Katie, I've noticed some of my smaller hashtags (as low as under 1000 posts) but I can't find my post under that specific hashtag, does it mean that I've been shadow banned by Instagram?

[@shreyathomas2583]

Katie, thanks for the video. Hashtags are a key way to increase your visibility and target your audience. It is possible to use up to 30 hashtags in an Instagram post. But I will recommend you using between five and nine hashtags per post. I will add "use as many tools as you can" as one of your points. It's all about attracting more audiences, and there are quite a lot of tools to make interesting content. You can use many filters or photoshop to edit your photo with Canva or use YellowDuck.tv to go live on Instagram from your PC. In this way, you will attract many followers and grow your social media marketing.

[@jadetaylor9740]

I find it’s so hard to use the right hashtag but I feel like this has cleared my brain a bit, I’m just curious but how many hashtags are too much? As I only use 5 and I wonder if this is why I’m not getting as much reach 😕

[@bekik9510]

this was so helpful! i'm just starting an instagram to grow my new business and i've been feeling overwhelmed. also your trello worksheet is so inspiring! #emaillistclub

[@alli_loves_skincare7842]

Hey Katie, I love the content you provide and appreciate all the work you put into it! I receive your emails and they have been valuable. Regarding hashtags, when I look at my insights some posts won’t even show hashtags even though I’ve used them. Any ideas why? Also if hashtags are used in the comment section do you think they will still work? Thanks again.

[@Michikins213]

Woooow worth it 😍❤️

[@ishthekingofkings]

Can you use the same hashtags everyday or no?

[@taislebaron]

I run my friend's Instagram for her webtoon comic. I started in May and used the hashtag strategies and got a pretty good amount of engagement and followers. Then my friend went on a mission trip so she's not putting out anymore of her content at the moment. I'm trying to revamp her old content in different ways but I'm just not getting the engagement I used to. Do you have any advice for getting back my engagement???

[@joymae]

I always have people teasing me for using hashtags, just have to punch judgement in the face

[@katie]

awe man I get that - it's like the obvious "I'm trying to grow my instagram" signal. but you know what? there's nothing wrong with wanting to grow your instagram! you've got this my friend!

[@shannonpaterson4361]

Thank you so much for this video! I've been working on growing my online business (@liveyourturthcompany) and watching all sorts of KZbin videos for advice. I super appreciate the you went through such a detailed and structured way of tracking and analyzing the hashtags. Super helpful! I've already watched 2 of your other videos and can't wait to deep dive into more. Great job!

[@victorinvestbr]

Is it true that hashtags only works for pages bigger than 2k followers? I'm asking that because my page has 950 followers and I only get around 15 views from hastags ( i get around 150-200 likes) is it normal? am I shadow banned?

[@sandeechurme199]

I have 900 and I used to get around 300 now it’s only 100-200

[@victorinvestbr]

@@sandeechurme199 What's your niche and How you use your hashtags?

[@jordynbateman8441]

My top 9 don't have hashtags to see, makes the first step slightly difficult! Any advice on that? I have no idea what hashtags they could be using.

[@jordynbateman8441]

Sorry *top people in the industry

[@tanishadavidson8988]

Sometimes they are in the comments.

[@jordynbateman8441]

@@tanishadavidson8988 yeah i dont think any of the people i follow post them for long enough LOL thanks!

[@tanishadavidson8988]

Haha, you're welcome!

[@Danaschannelmostlymakeup]

Very helpful! Thank you for this, new subscriber here :)

[@Nadiasmeets]

So what if there is no one in your niche and it's brand new? Where do you start then.

[@stormm478]

I feel like I’ve done all my homework on Instagram strategies and have both used smaller ones and the ones that are used and seem to be working for people in my niche with similar content and my posts are still basically dead. Not only not being discovered but not even reaching a fraction of my followers. Idk what else to do.

[@itsdehlia]

I find that bigger creators with over a hundred thousand followers rarely use hash tags anymore

[@zhorina]

Valuable content 😍😍😍

[@katie]

thank you!!

[@lornie0912]

Is it better to put hashtags in the main body of the post or in the comments? Everyone always says different things

[@katie]

doesn't matter which! both work the same :)

[@lornie0912]

@@katie awesome thanks 😊

[@riteshmohan.retailritesh1274]

Good insights

[@PHOTOCONVENTION]

When she said Fundamental all I heard was Ru asking me "Reading is what?"

[@JournalingWithNadia]

wow 12k reach, that's really impressive! I don't think I've gotten anywhere close to that. I do bullet journaling so a go-to for me would be #bulletjournalcommunity

[@katie]

that's an awesome hashtag! i love bullet journalling :)

[@nawlnottoday3677]

This is frustrating because none of the successful boutique owners in my niche use hashtags. And if they do its very generic like #instaboutique #boutique #shopnow etc. And all those have way too many posts. And I even go further down their time line and they still don't use hashtags.

[@flair4hair22]

Is later paid or free?

[@KishdaDish]

Your Fabulous Doll!

[@jessvictoria2276]

Please put closed captions on this!

[@eb.4492]

So Katie who do you feel are your top 5 in your niche?

[@amolliaantine7483]

hi

[@lg.breakfree8211]

So I’m a man but gay lol thank you I never even thought about this 💙

[@kaya9718]

She’s a nice lady

[@Bibo66]

Who saw Venessa 😆