How to Use Incrementality Testing to Establish Causal Impact of Google/Meta Ads

[@javi_digital_zone]

amazing work dude! Thanks for sharing

[@kisholoymukherjee]

Thanks so much

[@wabimasabi]

What happens when you are looking at different channel? Do you use the F-statistic, then compare each channel incrementality versus the total to get, which channels are high and low performers?

[@siddharthakar9369]

not so clear at 17:00

[@kisholoymukherjee]

In that part, I was referring to the values of the Linest output and said that I wasn't going deep into what each of those meant, because that would have taken a long time to explain in this video.