How to Use Market Segmentation: Developing a Target Market

[@coreyt.rogers9376]

I wonder if most of the viewers realize that this information is GOLD!

[@imranahmed-gt8ct]

Lovely info ! Please do a video on how to validate your idea or mvp

[@Alanisbusinessacademy]

Learn how to establish your target market through market segmentation in this lesson: buff.ly/1EHqsmn #AlanisBusiness

[@waynejansenvanrensburg4069]

Best segmentation video on KZbin. So easy to understand.

[@clickprofileimage]

Do you need help with your assignments? Email me.

[@alagupandie7422]

Every unit is unique and has its own charm and market segment . You are the best person in the unit to define it . Heritage Dining , Market segment - Tourists . Kindly present your unit with its strength , where you foresee your property in next one year .

[@clickprofileimage]

Hello! Do you need help with your assignments? Email me.

[@vickiesteinhoff7425]

thank you, I am a graduate student in NPO leadership and Management writing a paper and this video helped me understand the information better than the reading materials. Thank you for posting

[@Alanisbusinessacademy]

You're very welcome Vickie Steinhoff. Good luck writing your paper.

[@_sunvsmoon]

These videos have been so helpful for me in really going beyond just basic understanding reading CLEP preparation books and flash cards.

[@marzjaimani]

This video was sooooo helpful! Please continue to post business and finance content! This is soooo amazing!

[@Alanisbusinessacademy]

How do you define your target market? Discover how market segmentation can help you better describe your ideal customer. buff.ly/1GtrR0N

[@makky21]

Your real-world examples are fantastic. THANK YOU!

[@Alanisbusinessacademy]

makky21 I'm glad that you liked the examples! Thanks for watching and please subscribe if you haven't already.

[@pandorajack]

Until now, these examples are still useful 😆

[@voltairepabustan]

PURE GOLD, Really outstanding👌

[@clickprofileimage]

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[@raychelleinjete4024]

The best ever presentation on target market. Tks

[@clickprofileimage]

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[@ThabithaTefo]

Thanks for the Education, i watch most of your videos for my exam. so simple to understand.

[@reggie42167]

This is a great explanation of market segmentation. It cleared my mind on how to apply these different segmentation concepts. Thanks!

[@Alanisbusinessacademy]

Glad to hear that, Reggie!

[@Alanisbusinessacademy]

I'll give it a shot. Behavioral variables focus on how customers actually behavior towards products. These includes things such as usage rates, brand loyalty, or even the benefits that are being sought. With psychographic variables your focusing on things like lifestyle and interests, which tend to be good predictors of future purchasing behavior. For example, if I'm married with kids I may receive vacation offers or advertisements for mini-vans due to my lifestyle.

[@veinbergalinda]

Amazing presentation! You helped a lot for my exam preparation. Aiming for an A after this! ;)

[@Alanisbusinessacademy]

+Linda Veinberga Thank you! Good luck on your exam!

[@spacemouse9559]

@@Alanisbusinessacademy uhas awh Ty’s

[@1omondimoses]

Great wealth of information there, thank you from Nairobi Kenya 🇰🇪 2021

[@thapelothapelo6979]

Simple yet powerful. Thank you

[@clickprofileimage]

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[@marcellogamberoni497]

This is really really good content. Love the way it is explained and the presenter's voice is great

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[@thfilmaker]

These video's were very help for me while I studied for my Marketing CLEP. I was wondering if you could upload a video on elasticity & inelasticity. Great job and please keep up the good work!

[@Alanisbusinessacademy]

thfilmaker Thank you! I do have a video available in price elasticity: kzbin.info/www/bejne/aIjOpayPmMl0bdE. I hope you find it helpful and please subscribe if you haven't already. Thanks!

[@Sanjeed]

Thanks for the clear and concise explanation!

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[@brunalockerz]

Thank you so much for you time and for sharing your knowledge. I`m an International Business`s student and I`m watching videos to remember what I learned in college... Your videos are amazing. I`m learning and remembering so much. Thank you once more. :)

[@ruthfittz]

What an EXCELLENT Presentation!!! Helped a lot!!👊🏽👊🏽

[@marijndejong3548]

Thank you a lot, now studying International Business Studies my Unit 3 is about segmentation. And I didn't know any thing about that, now I understand.

[@Alanisbusinessacademy]

Marijn de Jong Glad I could help! Good luck studying international business!

[@huntersabin8291]

Learned more from this video than my textbook! Great video!

[@clembo69]

Doing a case study on market segmentation and this video helped so much, you sir are my hero.

[@Alanisbusinessacademy]

Glad I could help Clembo Peeps.

[@Leslie.mp3]

Funny how I've been using KZbin to look at cat videos for decades, yet ironically we could all be learning entire fields of study down to performing surgeries and could probably replace formal education altogether if used in a proper way.

[@Alanisbusinessacademy]

Cat videos are fun though.

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[@felerobert5024]

I couldn't agree more

[@mavischauke6724]

Thanks I have learned more today. I do appreciate it it helps me get to know better about target market

[@Alanisbusinessacademy]

Happy to help!

[@katiewright6058]

This was a perfect explanation thank you

[@NeptuneDesign]

this is one of the best explainer videos

[@Alanisbusinessacademy]

Glad I could help Harrison! Good luck with your consulting interview. I've received a couple of requests on the value chain so I may have to revisit that concept. Thanks for the suggestion.

[@magomedovamedeya9449]

GREAT LECTURE. THANK YOU SO MUCH. CAN'T GET ENOUGH OF IT

[@Alanisbusinessacademy]

Appreciate it Magomedova Medeya!

[@WilliamCooney-l2v]

Great Video! have a 15 min presentation due on market segmentation and this left me so much more to discuss than just basic segmentation on income, ethnicity, and education. It's funny how you do not even have to be face to face to teach better than some of my professors who just ramble on and on.

[@Alanisbusinessacademy]

Thanks William! I'm glad that I could help. Good luck with your presentation.

[@markatingi8645]

thanks for uploading helped me with my assignment.

[@matthewdavies408]

I dont normally comment, this was great! Thanks

[@Alanisbusinessacademy]

matthew davies Thank you for taking the time to share that matthew. Good luck in the future.

[@chryssoulable]

Thank you.You've got a great teaching style. :)

[@KicheeAndMe]

Thanks alot. This is very useful

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[@aleef-5833]

man you're the besttttttt. thanks a lot

[@Alanisbusinessacademy]

You’re too kind. 😊

[@Alanisbusinessacademy]

You're very welcome. Good luck Pruthvi!

[@lanster37]

Thank you for the vids. What a great vid recaps to watch. I love your voice! Very engaging. Keep up the great work.

[@mrmickeyqtg]

this is wonderful. it helped me to help my students better understand the concept..thanks, I appreciate it! students should watch this.

[@Alanisbusinessacademy]

Glad to hear it was helpful! Thanks for watching, and the kind comment.

[@binti990]

Thnx a ton for the videos....they are a gr8 help fr me as i cannot devote much time to books, just by watching your videos i get a gr8 deal of help in the subject. thnx a lot.

[@mokauroots]

Bro this is awesome! Really! Im gonna go premium. Thank you :)

[@arcanejj]

thank you for this vid. it really helps with my entrepreneurship assignment report

[@patricethomas4132]

Great explanation and examples. I really grasped what each segment is used for. Thanks!

[@Alanisbusinessacademy]

Glad to hear that! Thanks Patrice.

[@abhishekganotra1923]

Thanks for explaining this .. :) Helped me prepare for an exam. You got one more like added.

[@Alanisbusinessacademy]

Glad I could help! Hope you did well on your exam!

[@abhishekganotra1923]

certainly did ... I got this exact question to which I replied exactly the same 😂

[@95atomic95]

Your video help my so much,thank you a lot !!!

[@lndrkrpr]

Awesome video!

[@PadraigOCallaghan]

Thanks for the video it really helped explain things.

[@priscillaknight4678]

Great information and explanation! Your video really put things in perspective for me.

[@siphesihlenala5731]

Amazing video, thank you very much

[@aishamohamed4682]

Very educative. Thank you!

[@xuhaofan5509]

thanx man, very specific and clear, just wat i need.

[@Alanisbusinessacademy]

You're welcome Xuhao. Best of luck to you.

[@sixpence319]

Can you do another video please to see how market STP (Segmentation, Targeting and Positioning) is all integrated into one. And another are of the 4C's. Thanks in advance. Your videos are excellent. I think you did an excellent job especially when it's coming from someone (me) who knows almost to nothing about marketing. Thanks. Ciao!

[@nilsmarkusrye5889]

Great presentation! I was wondering how i could use this in for example when my product is frozen pizza. Everybody likes that right....

[@alizangeneh7129]

Thank you! I found this very helpful and useful!

[@Alanisbusinessacademy]

That's great! Thanks for watching.

[@dedu98]

I love the way you explain things. So easy to understand! Thanks!

[@EspertoBusinessPlan]

Grat video, simple but complete!

[@ifeomaiwuno9941]

Thank you, but how do I use market segmentation to get my main target market for poultry business.

[@renyujin8077]

ohhh what a good lecture! Your videos helped me a lot!! Thank you so much!! Hope i can get good score next week! ^^

[@Alanisbusinessacademy]

Glad I could help Renyu Jin! Good luck on your exam next week. Let us know how it goes.

[@jkylefx7182]

Awesome...very detail information.

[@Alanisbusinessacademy]

Glad I could help! What brought you here?

[@williamcampbell2001]

Great work! Well done thanks!! Keep it up bro

[@chiragpatil8755]

thanks a lots...examples given by are very practical and understanding...

[@Alanisbusinessacademy]

That was my hope Chirag so thank you for the feedback.

[@PhuongPhan-of5mn]

very helpful, thank you

[@dakotababyxx]

thank you this was so helpful!!

[@Alanisbusinessacademy]

Dakotababyxx You're welcome! Glad you enjoyed it.

[@ImRajja]

Im building my business plan. Your video helped me lot. Thanks.

[@Alanisbusinessacademy]

Good for you! Best of luck Raja!

[@mohamedahmed890]

great one its simple and easy but if it had more examples it will wonderful

[@Alanisbusinessacademy]

Thanks Mohamed. I agree that more examples are always better.

[@merindaramage9292]

Great video- quick question what program do you use to make your videos? It was a new and interesting way to learn fro me.How can you write your notes and record your voice and then upload as a video? thanks :)

[@Alanisbusinessacademy]

***** Thank you Merinda! I'm using Screenflow to capture the recording, Sketchbook Express to display the writing, and a Wacom Bamboo Tablet to perform the writing. Altogether probably around $220 worth of equipment/software. I have an entire course on Udemy that teaches students how to create videos exactly like this one. If you're interested, I've posted a link here: bit.ly/1CQXEJl Thanks for watching!

[@Alanisbusinessacademy]

You're welcome Ruchi.

[@ladiakinbobola1940]

Good presentation but I still need some clarification. Regarding the target market, do u select one of the segments (i.e geographic, demographics etc) as your target market or do you select a target market with a combination of characteristic/variables that fall under all the segments if necessary. E.g Target Market being : A male (gender) of 35 yrs and above (age) living in Florida (location) with an annual income of $50,000 (income) who loves going on boat cruises (lifestyle). As you can see, the target market is a combination of gender (demographic) + age (demographic) + location (geographic) + income (demographic) + lifestyle (psychographic). Am I making any sense?

[@Alanisbusinessacademy]

+Ladi Akinbobola I think I understand what you're saying. There's this interesting dynamic with developing a solid target market. On one hand you want to develop a narrow enough market so that you can develop more interested products for those individuals. On the other hand, you can't over-segment the market to where not enough people are included in your market. This will of course affect profitability. To answer your question more specifically, you're welcome to use any combination of characteristics as long as your customer shares those characteristics. Hope this helps!

[@mokubebatholomew2872]

Very helpful thanks keep up the good work

[@PeroduaSabah]

Best explanation, thanks

[@Alanisbusinessacademy]

Thank you! Glad I could help.

[@GarryBryant1]

Thank you I enjoyed your presentation.

[@Alanisbusinessacademy]

Garry Bryant I'm glad to hear that! Thanks for watching.

[@brucelee8356]

very clear explanation, thank you:)

[@Alanisbusinessacademy]

Habibullo Yusupov You're very welcome! Thanks for watching.

[@Alanisbusinessacademy]

You're welcome Shubhrans.

[@tricialynch966]

This information is very useful thank you.

[@josiedesir8712]

Is this part of the clep test multiple choice also

[@joshuahobson-lane997]

Do you have any videos or can recommend any for customer segments ?

[@kaosyezeani796]

This helped me a lot, God bless!

[@Alanisbusinessacademy]

You're welcome! God bless.

[@tausifmulla3303]

I am a marketing lecturer and I like the way you explain the concepts. May I know what software do you use to make these videos? And do you use Apple Pencil for writing these notes?

[@harrisonokkay9903]

subscribed! watched ur 4p's swot, porter 5, and a bunch more to help me prepare for my consulting interview your videos are the best :) could i request to do value chain next? on how to create value though its internal operations and processes? thank you again

[@studyaccount5479]

really helped and interesting thanks

[@5042DaMeatShoww]

Great Content!

[@fiach999]

Hey man these tutorials really helped me coming up to exam time , any chance you do do one on consumer behaviour and seo for a company website ,

[@Alanisbusinessacademy]

fiach999 Thank you very much. The closest video to consumer behavior is the consumer buying process, which is episode 102. Good luck!

[@sulimanelzoway707]

nice lecture, i like management and i hope someday study it

[@Alanisbusinessacademy]

I appreciate that. Management is a very interesting topic. Good luck with your studies.

[@ayibadoubraalamene1006]

Brilliant thanks

[@kiyokodate9878]

How can we find a number or at least an estimate for the total market and the percentage of each niche segmentation?

[@torro6050]

great stuff. Thanks for posting these videos :)

[@corintheankeen8386]

Great way to simplify the concept.

[@Alanisbusinessacademy]

Corinthean Keen Thank you Corinthean!

[@dawneabdulal-bari9313]

Excellent! Thanks !

[@graceting6947]

Thank you! Your video is really useful. I was wondering what is the geodemogrphic segmentation? Could you explain it, thanks!:)

[@Alanisbusinessacademy]

You're welcome!

[@zebaali2529]

Hi, i have a question. How when do we actually do the segmentation. After deciding and designing my product or before deciding on the prod? If it is after designing my prod, there will be a high chance i am already aware of my target market.

[@mkimp8029]

First thing first is to identify ur target market! Then segment it accordingly!

[@janakrige7533]

Great voice!

[@AshishMadkaikar_starman]

very nice, subscribed and shared - thank you so much.

[@Alanisbusinessacademy]

***** I really appreciate that!

[@farazali6086]

thanks alot your video helped me alot

[@cimpo327]

Hey, to sum up is the market segmentation a key to efficiency?

[@clickprofileimage]

Hi! Do you need help with your assignments? Email me.

[@cimpo327]

4:40 wait why is it called DEMOGRAPHIC segmentation and not social segmentation income has nothing to do with demography (population)

[@mrsperfectco6981]

How do we find out what they buy?

[@melittaholland8748]

Just a note to the author/speaker. Solar panels work BETTER in areas that don't get too much sun such as Portland and Seattle than they do in especially hot sunny areas, where the panels overheat and break down quickly. Just thought you'd like to know....

[@Alanisbusinessacademy]

That's interesting. Thanks for sharing.

[@fabianbothen742]

Awesome presentation. I was wondering if you may do, or if its already exist a presentation that is focusing on market segmentation and target marketing business to business as well! :)