4 Main Types of Market Segmentation & Their Benefits

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Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video: • What is Hurree? | Omni...
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Market segmentation is the process of dividing and grouping your users based on commonalities and shared characteristics, like interests, needs, wants and motivations. The aim of market segmentation is to enable brands to better target their products, services or content, making sure they reach the right users, in the right place and at the right time.
The 4 main types of market segmentation are as follows
#1 Demographic segmentation.
Arguably the most basic of the segmentation types, demographic segmentation divides users based on variables like age, gender, income, occupation, education level, marital status, religion or nationality. And it’s usually where brands begin in the segmentation process. This is because the info is easy to collect, simple to measure and analyze, and it’s cost-effective. Although, it has been criticised for being vague and not taking into account the needs and wants of individual consumers.
#2 Geographic Segmentation
Geographic segmentation basically groups users based on their geographic details. The 5 key areas that marketers take into account when segmenting geographically are:
Location, Urbanicity, Climate, Culture and Language.
#3 Behavioral segmentation.
Behavioral segmentation groups users based on their actions. This could be in a store, on a website or in an app. Behavioral data tends to be gathered and analyzed through algorithms or tools like Google Analytics. Behavioral data collects and tracks things like a user’s ‘dwell time’ on a website, a website’s bounce rate, online or in-store actions, communications with the brand and whether they are new or returning users.
#4 Psychographic segmentation.
Arguably one of the most subjective and difficult to quantify, but also the most valuable. Psychographic segmentation focuses on a user’s psychological attributes, such as personality, values, attitudes, opinions, interests and lifestyles. Psychographics offer such a personal look into what consumers like, dislike, need, want and love.
That being said, psychographic information is definitely the most difficult to collect and analyze. Marketers must also make sure that information is interpreted properly, and for the right reasons.
Now these aren’t mutually exclusive, multiple segmentation types can be used together and can really complement each other, drawing actionable insights for more accurate segmentation and analysis.
Overall, segmentation helps to focus marketing efforts, making sure products, services and campaigns are streamlined and delivered to the most appropriate audience for that brand.
Each segmentation type will have its benefits and its drawbacks. So it’s important to always remember to respect the privacy of your users, and make sure you’re transparent in your endeavors.
To find out more about market segmentation, subscribe to our KZbin channel. And for even more info on optimizing your marketing strategy, head to Hurree.co and check out our resources page, it’s all free!
Finally, we’d like to hear from you. Are you going to start using segmentation in your marketing strategy? Or maybe you’d like to share some of your own info that we might have missed. Let us know by leaving a comment below.
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Hurree Website:
www.hurree.co/
Hurree Blog:
blog.hurree.co/blog
Hurree Resources:
www.hurree.co/resources
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#marketsegmentation #marketingstrategy #digitalmarketing #psychographicsegmentation

[@sabariraagavan3385]

I swear KZbin is where I've done most of my education. Great vid!

[@michaelscott2353]

I love that this video shows both the purposes of each segmentation type as well as the benefits, uses, and potential drawbacks. Thanks Hurree

[@hurree8045]

Hey Michael, thanks for your comment! We're really glad you enjoyed the video. If you need any more info feel free to head over to our website www.hurree.co :)

[@dionisiomiguelangeloc.6690]

Hi!! Thank you so much for this. I have a class report for tomorrow about market segmentation and this one really helped me. Thank you

[@theinquirechannel6188]

Psychographic segmentation is so interesting! There are so many creative ways to divide a market. Thanks for creating this video for us :)

[@hurree8045]

Hey! Thank you for your comment, we’re so glad you enjoyed this video! We have an article that specifically focuses on psychographic segmentation if that’s something you’re interested in! You can find it here: blog.hurree.co/blog/psychographic-segmentation For more marketing advice, info and tips feel free to check out our stuff right here: blog.hurree.co/blog Have a great day!

[@lyubovfdv]

Love this video, it is so structured! I am impressed!

[@andrewbray1570]

Excellent. So clear and presented in such a natural and warm way. I will share with my local government clients that are using segmentation more often these days.

[@hurree8045]

Hi Andrew, thank you so much for your comment! We're really glad that you enjoyed the video, and hope that your clients also find it to be a valuable source :) Feel free to head to www.hurree.co for more free resources. Also, if you're keen to learn more about segmentation or are in need of a platform that accurately integrates your marketing tools and segments your audience data then Hurree might be the platform that you need! (find out more at www.hurree.co/try-hurree) Don't hesitate to get in touch with any questions or comments you may have. Have a great day! :)

[@elizabethjamie1800]

Thanks a lot for helping me out. The vid was very helpful coz I've jst started studying marketing. Looking forward for more vids from you

[@christinealcorin3918]

Hi! Just started my postgrad studies on Marketing and this has really helped as I’m a newbie! Thank you for making my research simpler and easier to understand! subscribed 😌

[@hurree8045]

Hey Christine! Delighted to hear that this video was of use to you! If you need any more marketing resources, you can find lots of guides, infographics etc over at www.hurree.co/resources. Good luck with your postgrad!

[@DrJohnnyJ]

Get a book. The behavioral is actually wrong.

[@FarzanItis]

This i the best video on this topic i hope you guys keep making more such videos and the host is extremely intelligent and articulates effortlessly

[@hurree8045]

Hi Farzan, we're glad you enjoyed the video, and thank you for the kind words! If you need any more marketing resources, you can find lots of guides, infographics, videos, blogs, and podcasts over at www.hurree.co/resources. Enjoy!

[@queenclashofclans5752]

This topic was really helpful. Your confidence was brilliant I learned and enjoyed a lot. Thanks

[@hurree8045]

That's great to hear! We're always happy to get some feedback and love hearing that our videos offer people some useful information :) If you would like to read some of our recent content then head to blog.hurree.co/blog. Stay tuned for more videos!

[@janeaustentv9226]

Brilliant clear, concise and to the point presentation. I’ll check out your website!

[@jeromeboyce8704]

Hi! I just started and introductory course in Sale and Marketing and this video was very helpful to me in understanding segmentation and their benefits. Thank you

[@hurree8045]

Hi Jerome, we're glad you found this video helpful! If market segmentation is something that you're interested in learning more about, take a look at this free, un-gated guide: info.hurree.co/market-segmentation-pillar We also have an essential guide to marketing strategy which you might find helpful: info.hurree.co/en/marketing-strategy-essential-guide Enjoy! And have a great day.

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Beautifully explained; she ROCKS!!!

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Thanks man. This video Helped me out in my finals

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This is quiet beneficial!! I would like to know more of segmentation procedures

[@ayushgupta-ke3ob]

Thank you so much I learned alot from this video 👍🏼

[@hurree8045]

Thank you for your comment! We're glad that this video has helped you better understand the 4 main types of market segmentation. Head to www.hurree.co/resources to learn more about market segmentation and marketing strategy. Have a great day!

[@keiragiles5791]

I loved the vid I had to watch it for my lesson and it was very informative.

[@hurree8045]

Hi Keira, we're glad you enjoyed this video! Feel free to head to www.hurree.co/resources for more info on market segmentation, strategy, and data integration :)

[@Teackboot1998]

wow , This lesson is very helpful ,thank you, much appreciated !!!!..

[@hurree8045]

We're very happy that you enjoyed this video! If you're interested in learning more about market segmentation, marketing strategy and data integration then there are loads of other great pieces over at www.hurree.co/resources. Have a great day.

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i wish i could like this video twice,thank you

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A lovely instructor

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Thank you very much for this explanation

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Good and very interesting lesson.

[@akilafghan7171]

Thank you, much appreciated !!

[@hurree8045]

No worries, we're glad you enjoyed the video! We have more free resources at www.hurree.co if you're interested :) Have a great day!

[@gecan3492]

Thank you Stevie, now I understand better.

[@hurree8045]

That's great, Jorge! We're glad this video helped you to better understand the 4 main types of market segmentation and their benefits :) Feel free to head to www.hurree.co to check out our resources! We have guides, videos, blogs, infographics and podcasts that should help you to learn more about market segmentation and strategy :)

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Finally i understood the concept of this . Thank you for this video. It will be more helpful if you make a video on Pricing Policy.

[@hurree8045]

Thanks, Kuldip!

[@kuldipmishra7138]

@@hurree8045 My pleasure from a learner.

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Thanku it was really helpful.🙂👍. Keep on doing more videos.Good luck.👍

[@hurree8045]

Brilliant, we're glad you enjoyed the vid!

[@hurree8045]

If you're keen to see more of our content, or to discover more about market segmentation (or Hurree in general), check out our website :) www.hurree.co

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[@syedmuneeb6897]

Thanks for the help, very informative

[@hurree8045]

Hi Syed! We're really happy that you found this video informative. If market segmentation is something that you're interested in and keep to learn more about, feel free to head to www.hurree.co for more helpful resources! We will be publishing a new video soon, so keep your eyes peeled!

[@johngibson3089]

Thanks. Kindly keep dropping some more marketing insights

[@hurree8045]

No worries, John! We're glad you enjoyed this video. We have more resources over at www.hurree.co if market segmentation, strategy or integration interest you! Have a great day :)

[@sankaranarayanank.p2249]

Well explained. Thank you.

[@hurree8045]

Thank you! We're glad you enjoyed this video - we have lots of helpful resources over at www.hurree.co if you're interested in learning more :) have a great day!

[@sibangilizwenyathi4112]

That was great ,also need the criteria for evaluating customer segment

[@hurree8045]

Hi! We're glad you enjoyed this video. If you're keen to learn more about market segmentation, head to www.hurree.co/resources -- also, this link might help: info.hurree.co/market-segmentation-pillar Have a great day!

[@josueoliveira8902]

It was great your presentation.

[@annalleemccleod4637]

THANK YOU

[@catherinechen8574]

Gracias, I wish u success.

[@hurree8045]

Hey Catherine! We're so happy that you enjoyed our video :) Head to www.hurree.co to find more great content like this!

[@wadihriachi165]

Very clear thx for the info

[@hurree8045]

Thank you! We're glad you enjoyed this video! We have a number of others that are just as informative if you're interested in learning more about market segmentation and marketing strategy. Have a great day!

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Nice !

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good explanation , very clear .

[@hurree8045]

Thank you very much! We're glad you enjoyed this video :) Check out our others or visit www.hurree.co/resources for additional content on marketing strategy, market segmentation, and more. Have a great day!

[@krishnakumarijsv1360]

Super video

[@manjunathmallapure]

Thanks

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just loved you presentation skills

[@hurree8045]

Hi Irum, thank you for your comment! We're really glad you enjoyed this video :) If you enjoyed this video then check out the other ones on our channel. And for more marketing advice check out our other content at www.hurree.co/ :)

[@thugx5987]

Ty 🙏

[@DrCatherineNgahu]

Great presentation on market segmentation strategy

[@hurree8045]

Hi Catherine, we're glad you enjoyed this video! Feel free to head to www.hurree.co/resources to find out more about market segmentation, marketing strategy and data integration! Have a great day :)

[@ibrahimsaid7757]

Well said

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love this topic. :D

[@bandaradiss8092]

Said anything can be boiled down to Psycho-graphic segmentation. missing is the segment that goes under the radar of competitors undetected until firming up.

[@prattoyroy3022]

Thanks.....

[@samuelkapasuka2077]

thanks well said

[@hurree8045]

Thanks, Samuel! If you would like to access more free resources that delve into the world of market segmentation and strategy then head to www.hurree.co/resources and let us know how you get on! :)

[@rakshitpanchal4089]

Excellent explanation....Is there any tool out there to make work easy for large amount of data?

[@hurree8045]

Hi Rakshit, thank you for your comment - we're glad you enjoyed the video! To answer your question - yes, you've come to the right place! Hurree is the perfect tool for working with large amounts of data. Hurree helps you to easily manage your data sets and offers the likes of real-time data blending, in-depth insights, 2-way integrations, dynamic segmentation, and personalized automated messaging. Head to www.hurree.co to find out how we can help you :) Speak soon!

[@annuslifestyle3708]

👍🏻👍🏻 Thank u

[@hurree8045]

No worries! I'm glad you enjoyed this video! Take a look at our blog for more guides, videos, infographics and podcasts! blog.hurree.co/blog

[@aliabdihakim7756]

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[@thewhitetiger8539]

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[@zahidamurtaza3016]

hi i need your help for i want to know the ans of this question Q: Financial services providers are looking to segment their markets in the face of greater competition and ever more demanding customers. Would segmentation work for financial services? Show how financial services providers might go about segmenting their markets and implementing selected targeting strategies.

[@hurree8045]

Hi Zahida! Yes, Financial Services would definitely utilize and benefit from market segmentation. You can read up on everything you need to know about market segmentation, and other aspects of marketing strategy, on Hurree's resources page: www.hurree.co/resources Hope this helps!

[@Nightengale0000]

Cute and helpful

[@legends-og5dx]

Explain principles of insurance

[@hurree8045]

Hi! I'm afraid we don't work in insurance and so don't create content that's related to insurance. If you're keen to learn more about digital marketing and market segmentation, then you will enjoy the rest of our videos! If you fancy a good read then check out some of our articles: blog.hurree.co/blog OR download a free guide: www.hurree.co/push-notification-guide :) Thanks!

[@christabellespiteri3790]

Why have you included behavioural and not economic segmentation ? TIA

[@hurree8045]

Hi Christabelle, thanks for your comment! Whilst, for many businesses, it’s important to factor in, ‘Economic segmentation’ is not one of the 4 primary types of market segmentation that’s used in the marketing strategies of most brands. ‘Socio-economic segmentation’ would fall under the category of ‘demographic segmentation’, and if you are referring to economics in terms of businesses, ROI, resources, etc., that can fall under ‘Firmographic segmentation’, which is mostly used by business-to-business (B2B) companies (we discuss this in one of our blogs: blog.hurree.co/blog/firmographic-segmentation). Feel free to get in touch via [e-mail] if this doesn’t clear things up for you. Thanks again!

[@clintonmutenge]

Simple

[@yousufal-jabri5825]

Benefecial presentation

[@hurree8045]

We're happy to hear it! There are plenty of free blogs, videos, infographics and podcasts available for you to access on our website: www.hurree.co - enjoy!

[@edgarodafe]

why is psychographic more important in developing an effective digital marketing strategy ?

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Travel?

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To those wondering who the presenter was, you need to learn to freeze frame y'all.

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[@aliabdihakim7756]

Plz explain market strategy