How To Write a Brand Collaboration Email (For Micro-Influencers!)

[@AustenTosone]

Have you ever tried pitching a brand? Share your success stories or questions in the comments!

[@LibbyAudrey]

I have pitched in a way. Both times, the brands had a google doc for potential collaborators to fill out and submit. Sometimes there's a section on the form to talk more about yourself and I'll include how I already love the brand/mention what I'm already sharing for example, "I love your products and am working on a KZbin review." And of course, since I have a very small following right now, I'm all for gifted collaborations since I only seek out brands that I would buy their products anyway. Thank you for sharing your influencer tips :D

[@AustenTosone]

@@LibbyAudrey yes so true! And I’ve applied through influencer campaign platforms too for some deals and it’s helpful to elaborate on those sections. Thank you as always for watching 😇🥰

[@geeta4009]

Hi Can we write the subject as collaboration or commercial inquiry or you tube promotion

[@briskettaco]

This was a great video! As a former brand Marketing Manager I really like the tip of creating a compelling email subject line. So many times I received vanilla email from potential influencers but it is easy to forget when I am on the influencer side of the conversation. Great tip!

[@AustenTosone]

Thank you for sharing your insights Dave! I'm glad you enjoyed the video

[@abiansu4832]

i don't think you know how helpful you actually are ❤️😭

[@AustenTosone]

Omg that made my day!!! So happy that this helped you 💞

[@Deethecarolinadiamond]

Hands down the best video for those of us who are getting started.

[@AustenTosone]

🥰🥰 so glad to hear that!

[@bymilliebphotography8249]

Fantastic,well-organized, and to-the-point video. Thank you for not wasting our time with fluff and getting right to the point with useful information.

[@AustenTosone]

omg thank you so much for the kind words! I aim for all of my videos to be received like this so it means a lot to hear that you enjoyed it! 💖

[@TaratheFoodie]

Thank you for this! This gets me started as my channel has crossed the 10,000 subscriber threshold and I’m ready to start pitching brands. Your video was succinct, easy to follow, and gave me a great outline to follow.

[@AustenTosone]

oh yay! I'm so glad to hear that Tara, thanks for watching and congrats on 10k!

[@TaratheFoodie]

@@AustenTosone thank you!

[@ernestjoblues]

hej Austen, thanks for the pithcing methods, and it's very clear and direct!! x

[@hawleyhomestead8246]

I've watched a TON of videos looking for this information but couldn't find the answers to my questions until I came across this video! Thank you for this information, it was extremely helpful.

[@AustenTosone]

Ah thank you so much for the kind words 😍🤗 I’m really glad you found it helpful!

[@shesadhdifferent]

These seven points are invaluable!! Thank you so much 🙏🏼

[@AustenTosone]

really glad to hear this gave you some guidance! Appreciate you watching 😇

[@Lucialoveswine]

This was more helpful than courses I've paid for, so great job and thank u!!!!

[@AustenTosone]

aw thank you so much for saying so! I'm really glad this was helpful for you. 💖

[@AudreyNguyenVlogs]

Honestly this was the best video I’ve watched so far on this subject. I’ve been pitching brands regularly for 1.5 years and working with brands for 4.5 years and yet still struggle with a strong pitch. I’m going to be including all this in my Q2 pitches and see how it pans out! I also have tried the guide for brand partnerships on IG more for me to quickly be able to find and link them in emails with example content that is relevant to the brand I’m pitching. I think I’ll also create a page on my blog for this with categories. Thanks so much for a great video, Austin! Subscribed!

[@AustenTosone]

Thank you so much for watching! Please keep me posted on how the pitches go 😇

[@imjustthemessenger.]

Love how much info u provided ! Going to look at ur IGto get an idea of ur influence 😍

[@unapologeticdida]

very helpful, most of these points I have stated in my draft. I want to start pitching today 🤞

[@debashreedash9077]

Thanks so much , u were so specific with every tip... the video was short, precise and very helpful

[@sophiadiubaldo7731]

this is fire!! honestly super super helpful keep up the good work!

[@genquint]

Great idea so brilliant!. This is something that would turn wonders in everything that you do! We just have to have an open mind believing that we can do it!. Thank you!

[@EJsFunCrafting]

Thanks for this specific video. I’m hoping to pitch this week and I really needed to hear these 7 tips.

[@AustenTosone]

You’ve got this!

[@SherifaNakalema]

This video helped me out alot. Thank you🎉!

[@AustenTosone]

I'm so glad!

[@christiangarcia-ruiz6140]

Yes great content thank u

[@laurafandino9783]

This was so helpful! Thank You!

[@kellyallday]

This was such a great informational video. Thank you so much!

[@aenasalim711]

I love you for this! I’m so glad I came across this video. I’ve had a positive response from almost all brands after I followed your tips. Thankyou

[@AustenTosone]

omg yay welcome!! That's so exciting to hear, thank you for sharing your experience with my pitching tips.

[@jipphoebe8010]

I really love this ❤️

[@tootsie-rollingstone]

Great advice, thanks Austen ❤

[@AustenTosone]

My pleasure! glad it was helpful

[@SweeterLayers]

Thanks for sharing!

[@myalove_thebrand]

This content is amazing❤. Thanks

[@AsmrLinaStarOfficial]

Great video Austen!

[@hiMadelynne]

You’re so cute! I know that’s not the point of this video but you just have such a lovely energy about you. ABOUT THE VID very helpful, glad it was suggested to me! thank you!

[@AustenTosone]

Aw such a nice compliment thank you! 💖

[@CocoM2023]

Thanks so much!

[@themurraysway]

This was great Austen I took notes thanks for sharing I’ll prob binge watch more videos … lol

[@AustenTosone]

Love hearing that! I have a playlist called creator tips you might enjoy 🤗

[@OMARZAKIALIRAQEY]

thx it really help..

[@Momma7100]

As someone that just started creating on KZbin but have had a pretty decent Instagram following since I was 14 it’s HARD to start on KZbin!

[@kabul20tv92]

you are the best

[@ReadyReviews]

nice

[@inthegreatwide]

Great video, thank you! One thing that you didn't touch on is how long your emails end up being once all this is included. I am a super detailed person so I can sometimes struggle to keep things short & sweet, which could end up being my downfall with pitch emails. I'd love to hear your thoughts on formatting & length!

[@AustenTosone]

honestly as short as possible is the way to go! If you haven't yet made contact with the brand I highly suggest sending an intro email first so that you feel like there's less you need to explain in your pitch in the way of your backstory, audience, etc. Building those connections is really important to do first!

[@maize_meal]

Hi ,OMG this video was so helpful but i have one question for people like me who have never collaborated with a brand is it harder for the brand managers to accept people like me or is there a faor chance

[@marblesnm]

I LOVE your channel!! it’s SO helpful, you actually share helpful/important information that we can use with confidence! most of this stuff i had no idea about, thanks so much Austen!

[@AustenTosone]

This makes me so happy to hear!!!

[@newsallovertheworld1]

Hello. Im Terrell. ? After the email is all finished, who do I contact for brand collabs

[@geeta4009]

Hi Can I write the subject as *collaboration* or *commercial inquiry* simply while writing mail to brand

[@geeta4009]

And is it important to show media kit to brand

[@kariferfarias]

Great Video

[@AustenTosone]

Thank you!

[@smoothmovesbydesigntx]

You mentioned below your video there is an ebook right on pitch. I don’t see it. Love to have deets. Tks!

[@AustenTosone]

Hi Debra! It's right under the connect on social media section. Pasting it here for you for ease! bit.ly/2H2KA9J​

[@kathleenleite]

How do you suggest to find the right and reliable contact information for these brands to reach out?

[@AustenTosone]

I take advantage of Google, Facebook groups and Instagram to find contacts! I talk about that a little more in this blog post too: www.keepcalmandchiffon.com/blog/7/22/influencer-events

[@abiansu4832]

thank youuuu so much

[@BeautifulVoicess]

Is it recommended to email the brands or can I send them a DM? If email is more recommended, how do you find the proper email? Thanks girl - loved this video!

[@AustenTosone]

Email is always best! Check their websites or LinkedIn for contacts

[@geenasadlowski5499]

Hi. I would love to know how you approach brands, without having them steal ideas. I would love to collaborate with an equestrian brand, although my "brand" is trademarked I am afraid that it is not protected enough. How would you approach someone with a Non-disclosure agreement?

[@AustenTosone]

It's a great question Geena! I've never had a brand sign an NDA before but I'd suggest pitching ideas that the brand can't execute without you so highlight your unique strengths and your audience when you reach out! I hope that helps a bit.

[@geenasadlowski5499]

@@AustenTosone Thank you for coming back to me. I appreciate it and will definitely try. thank you for the advice 😊

[@oldiesaubrey1989]

Can we send out multiple emails at the same time or do we just send out one at a time?

[@AustenTosone]

Hi! I recommend prioritizing quality over quantity and making each email as specific and personalized as you can!

[@1800paulina]

HIIII. a friend referred me to your YT channel and wow I love this video so much. Quick question, what should I add if I dont have any associate links or any qualitative data? what can I include instead of this while I wait to get this type of engagement from my audience? greatly appreciated!

[@AustenTosone]

Hi! What do you mean by associate links? If you don't have any quantitative data, meaning any comments or DM's from your audience, I would encourage you to continue to get your engagement up on your account before you start pitching brands to put yourself in a better position to get a "yes" when you pitch one. Hope that makes sense!

[@mentionedbymarli]

You’re awesome! Any advice for a Nano influencer?

[@AustenTosone]

Hi hi! What in particular would you like advice on? 🤗

[@mentionedbymarli]

@@AustenTosone I only have 140 followers, at what point should I start pitching to brands?

[@AustenTosone]

@@mentionedbymarli I really recommend waiting until you have 1K followers on your main platform. Growing and nurturing a community should come first so that when you do work with brands you have an audience to share that content with!

[@mentionedbymarli]

@@AustenTosone Thank You!!!

[@youngredangus6041]

great video! I just got monitored and I now have close to 1.8k subscribers. Let month we started putting out constant content Everyweek. My question for you is. how long should my contracts with brands be? Should they be per video or should they be for one video a month for a year and then we make out a new contract?

[@AustenTosone]

If you can get them to agree to a long-term partnership I think that's best because then you can get consistent income each month. Just make sure there aren't any limiting exclusivity clauses that would prevent you from working with other partners during that time. Congrats on your growth!

[@youngredangus6041]

@@AustenTosone thanks So like a one year contract? Or longer. If I grow form 2k it seems like my rates should go up. How do you increase your rates?

[@AustenTosone]

@@youngredangus6041 it’s a good question! You can price your rate higher than you would now to account for growth or you can see if maybe they’ll let you put in a clause about checking in at 6 months to account for growth. It’s really up to you! Alternatively you can break up the contract like you suggested into smaller periods, but for some creators the consistent pay is worth locking in early.

[@youngredangus6041]

@@AustenTosone Thanks subscribing and looking through video you made that are reinvent to me. I appreciate your quick responses

[@genregurl]

What are your thoughts on reaching out to a brand through Instagram dms directly, as opposed to email? Do you think it looks lazy/unprofessional? Or is it acceptable?

[@AustenTosone]

It's a great question! In my opinion, email is always the best and most professional way to reach out but building a relationship with a brand on Instagram is important too! I'd use the DM's to get the conversation rolling with a brand and then ask if you can chat further over email with someone on the influencer marketing team (as the person who is responding to DM's isn't always the person responsible for partnerships.) Hope this helps!

[@JCHall-uf2tz]

I need the opposite, I would love to find a Micro-Influencer for my product/service. It has not been easy, you have to pay to find influencers which is not a bad investment if the lists they sell are legit.

[@RachidaSajii-uo1tw]

Please im so confused about the call the action like what ...?

[@AustenTosone]

Hi can you clarify what you're confused about? Then maybe I can help give some insights?

[@pilyuseche7728]

Could we have an email template? :)

[@AustenTosone]

Hi! This whole video is intended to be the template for your pitch emails so just jot down all of the points and you'll be good to go. If you need more specific examples there are a few in my ebook linked in the description.

[@kristinakage7795]

None of your social links are working, friend.

[@AustenTosone]

So weird thanks for the heads up! I just refreshed them

[@kaityyasmin]

So my boyfriend takes majority of my pictures he’s a photographer, how would I go about asking for him to be paid too?

[@AustenTosone]

Factor it in to your rate! And if they ask why it’s higher you can explain it includes the cost of your photographer.