How To Write A High Converting Video Sales Letter (VSL) From Scratch

[@TheVibeMindset]

LOVE this! I have a VSL and added 2 items you mentioned that increased my conversions 12% already! Thank you!

[@AlexCattoni]

That is amazing! 👏

[@sava6771]

Hey, what did you add may I ask?

[@Shobha1kumari]

Do copyrighter have appear in Video or just write?

[@douglascarlson9006]

The inserted images and 1s clips are completely useless and dumb! THUMBS DOWN ... I'm out of here at the 4m mark.

[@rayvinhubilla2289]

Yay!! I was one of the many who requested this video... and now it's here! 🙌

[@BeautifulCreations1]

I bought two of your courses just because. I’ve been writing copy for six years, so I’m showing love by buying your courses.💯❤️

[@AlexCattoni]

Thank you! ⚡️🔥

[@BeautifulCreations1]

@@AlexCattoni my pleasure.😊

[@wallacebankley3384]

So happy for you having made your life with Alex guidance towards your success

[@tim6290]

thank you so much!!! i have been struggling for a week for how to write a VSL now you made it very easy for me this is all i need may god bless you

[@AlexCattoni]

Amazing! So glad this was helpful

[@bridgetposton7889]

Thanks for breaking this down Alex! I really wasn’t too familiar with VSL’s until I came across this video. So thank you!

[@AlexCattoni]

Glad it was helpful! :)

[@assortedbibssundayfootball1312]

Thanks for sharing. As always, you get straight to the point which saves us lots of time. Much appreciated.

[@DaveSy]

Thank you for this breakdown! All important pieces of the formula that can be forgotten if you're not careful

[@hugoleonardoamaral586]

this came in the perfect time Alex! thank you!

[@susatya.content]

Amazing information about the Video Sales letter. I always thinking about what VSL is and how it is different from a written sales letter. Now I got the answers. Thanks, Alex for this amazing video. Through this video, I got a complete idea about VSL and how different it is from writing a sales letter.

[@AlexCattoni]

Glad it was helpful! Thanks for watching ⚡️

[@alkhemiefitnezzllc6287]

Thanks Alex. I personally would love more VSL videos from you.

[@kencw6322]

Thanks for this video. Very helpful and broken down bit by bit. Writing VSLs won't be a hard task for anyone after seeing this video.

[@etseverythingissimple1783]

Alex! I am loving your every videos. I watched your first video yesterday and since then I am continuously consuming your channel. This one is my third video. Phew!!!! Although I have a humble request for you. Kindly make a whole video on VSL or write a VSL letter live. You ca say it a tutorial type. I would love to watch.... 😍

[@abdulmalikumar5838]

I like your energy, personality and prettiness

[@ghulammurtazasheikh.9481]

Thank you for making it short, crisp, and full of value. Would love to listen to a case study in your way.

[@AlexCattoni]

Awesome, thank you!

[@PieceCraftLove]

Thank you for breaking this down, I didn’t even know what a VSL was before I watched this video! My question is: can you share an example of an actual VSL ad or video so I can see these 5 items in action? Or should I just look for them the next time I watch a video ad? Also I love all the extra cutaways to the funny video clips to get your point across. Super fun and definitely keeps my interest! As an auditory learner, video has always been my preferred way to engage with content!

[@AlexCattoni]

Thank you! Maybe in a future video I can break down a video ad piece by piece? I'll write down the idea!

[@soniaigwe3546]

Love the video! Please more on VSL

[@irenedumateachesart]

Great stuff. I've been researching for a week, and still learned plenty.

[@AlexCattoni]

Glad it was helpful! Thanks for watching!

[@jorgevillalobos2916]

What an awesome video, definitively the best video on VSL content out there!

[@AlexCattoni]

Thanks so much!

[@emptyskullify]

Is there a difference between referral traffic and off site SEO? Seems like back links from vendors endorsements is a form of referral traffic, eventhough it's separate from organic traffic... Hmmm..

[@chinesedocsg]

1. Where and how is it being used? 2. What is core problem / benefit? (Story, rhetorical question, call out the benefits ie “if u wanna” 3. What is the solution? “I do hv sthg that can help u and here’s how” - case study or story that keep interest 4. What is the big deal - usp, not features, why me? Must be conversational 5. What is next step? Answer doubts, any perks, concise CTA (all throughout video)

[@wallacebankley3384]

Alex is the inspiration you have found. INSPIRATION GAME CHANGER AWARD 2024 .. CONGRATULATIONS ALEX !!

[@wallacebankley3384]

King of utube channel 🙌 is your watching 👀for success and is Alex Thank-you .💯

[@Hold_Fast_Dean]

So helpful! Clearly articulated and packed with value - as always! Thank you!

[@AlexCattoni]

Glad it was helpful! Thanks so much for watching ⚡️

[@vishootvikash]

Very informative video

[@goodlife6382]

Loved it!😍♥️

[@acrylicartworld2024]

You are very expressive

[@learnwithanishazeshan2056]

Hello Alex. Thanks for the breakdown of a vsl...Great info..

[@AlexCattoni]

Thanks for watching!

[@anthonyforca390]

thank you this was very helpful, i took notes and you are a joy to learn from!

[@AlexCattoni]

Thanks so much for watching!

[@Teemahfolktales]

I need more videos on vsl. Thanks alex

[@AlexCattoni]

Noted! Thanks for watching!

[@Noblessecoaching]

love your content and your energy ! so much great info here :)

[@AlexCattoni]

Thanks so much!

[@M0isesMaciel]

Alex could you do a live video someday of your writing process? Pleaseee

[@ziadnasser8218]

VSL and written emails are basically the same. there are just slight differences but overall they are almost the same

[@folsterfarms]

There's only one real problem with your videos... I can't stop watching them long enough to actually begin writing. If Content is King, then Procrastination is the Court Jester! This is a dilemma...

[@rfung]

Great video, found it skimming through KZbin and your video showed up on the right side bar. Quick question , do you have any experience writing VSL for people who are English as a Second Language and may not understand the finer nuances of copy written for native speakers? do you find that even writing the script in English and then translating it, would a lot of the nuances be lost since some marketing styles internationally may appeal (or not) differently?

[@AlexCattoni]

I personally do not have experience with this, no! I would say that if you're writing a script in English then translating it, you'll DEF want a native speaker of that language to go through and make sure the nuances and everything still make sense.

[@keesvanes2311]

Thank you for this video about Sales Videos!

[@thegforceone]

Hey Alex, great stuff! One question though... when you cold email a potential client with a vsl ( I provide value for free first as it builds trust) what do you think the value proposition should be? WHY a VSL? stats are good... But I think a more compelling argument on how it would negate their pain would work better. What is that one thing businesses desperately want to get rid off that a vsl can help with?

[@AlexCattoni]

It depends on the business, but some VSL benefits you can highlight are building trust and credibility, more engaging storytelling, increased awareness/recognition etc.

[@elvis000]

Have little problem with the first point, what it means standalone VSL? But the value is best from this video

[@whydhycx]

Hey Alex, I'd appreciate the effort and time you invest in giving more valuable content. Please I'd like to know if writing a script for a webinar is the same as writing a video script for a VSL.

[@AlexCattoni]

They are similar, but a webinar has a very specific end goal. I have a tutorial on webinars :) kzbin.info/www/bejne/jqKrZoyPqbmoiKs

[@acrylicartworld2024]

You tell people all your busines secrets to audiances. Thanks a lot 🍇🍅🍑🍉

[@AlexCattoni]

Thanks for watching! :)

[@TejTalks]

Great video!

[@obigodfrey9832]

I love this n will need more

[@wallacebankley3384]

Congratulations Alex: you're SUCCESS Sharing your POSSE Script FORMULA generated Millions of VIEWERS. Videos

[@Spotifytalent]

It sounds like a mixture of ad and cold email copy and a little touch of content

[@acrylicartworld2024]

How many persons are there in your video recordings plz !

[@TheBrandMechanic]

Just subbed - VSL en route

[@AlexCattoni]

Woohoo!!

[@aari.realty]

Hi Alex, I need to hire a copywriter. Do you offer this service if not do you recommend anyone?

[@sriradha-11]

Hi Marlenyi, I offer copywriting services too! Please share your email and I'll share my portfolio with you.

[@keshavjha5091]

@Marlenyi Paredes , what sort of copy do you need? I'm a copywriter, we can connect you want!

[@AlexCattoni]

Hey! DM me on Instagram and we can chat about it :) I'm @copyposse on IG!

[@acrylicartworld2024]

Thanks. You make a general guiding video but may be not applicable formulas for every geography and territory.

[@AlexCattoni]

This video will help get you started! Then you can tailor it to your needs. :)

[@JohnsonOlofin]

Thank you ma 🇳🇬❤️

[@kalokarealtybandung]

Thank you. Terima kasih

[@theetravelhippie]

what does it mean to tell a story in a loop?

[@wallacebankley3384]

It's the same niche but many clients in different fields as mentioned in this video..the demand.. see Alex 👀

[@wallacebankley3384]

This is what you call A HEAD OF THE CURVE,, Crate original creation content, by the best * the big difference is Marketer Of The Year and outstanding videos, outstanding information, provided by ALEX CATTONI, Inspiring us already

[@atticbc]

I have allure.

[@perseuscameron]

fire

[@obigodfrey9832]

Great

[@AlexCattoni]

Thanks for watching!

[@atticbc]

Bow down.

[@derekwfrazier]

liked ✔

[@synercontent6364]

You sound like Mila Kunis

[@Malomaty-ni7pb]

It seems like there is no example.

[@wallacebankley3384]

Millions in Vancouver city awaken The POSSE FEST OCTOBER 19-21 your life together with Alex and leaders of the world's best get together

[@theetravelhippie]

💎💎

[@aeksinsang932]

So vague & general that I’ll stick with the vsl godfather jon benson

[@diggingdeeper9711]

Super generic advice

[@atticbc]

Creep.

[@susanna8828]

Dear Alex, could you please tell which camera you use for KZbin? The quality looks great! 🫶 Thanks a lot Susanna

[@AlexCattoni]

Hey! You can check out my KZbin studio setup here: go.copyposse.com/ysg-ytc

[@wallacebankley3384]

Video sells letter. Selling with love Video.v.s.l secrets. 40,000,000 a year Peter Kell ,Alex's mind valley..a campaign

[@ziadnasser8218]

VSL and written emails are basically the same. there are just slight differences but overall they are almost the same