How to Write A Landing Page That Converts

[@syria9312]

Hi Alex, can you succeed in copywrting if English isn't your first language? Thank u for the tips 🌹

[@AlexCattoni]

Hey there. I'd say, yes, but it's definitely an added obstacle. Why not write copy in your mother tongue though? The fact that you speak a different language is a unique benefit for businesses in your country :D

[@syria9312]

@@AlexCattoni thank you for replying, that was a great advice I never thought of that ❤️

[@AnastasiiaMatviichuk-i2c]

@@AlexCattoni Hey Alex! I'm an English copywriter from Ukraine working on the Ukrainian freelance platform Freelancehunt. The only thing that matters here is how good you are in English since all our local businesses aim to go international:) But, instead of hiring native speakers, they opt for people like me, who speak English as their second language. It's cheaper and easier for them. I bet it's also the thing in other non-English-speaking countries. So English has long been a necessity rather than just a benefit:) Thank you for your videos, I absolutely love them all. So much of useful content!

[@AlexCattoni]

@@AnastasiiaMatviichuk-i2c Thats great! You're english is superb!

[@AnastasiiaMatviichuk-i2c]

@@AlexCattoni Thanks a lot🤗😁

[@crystaldiella]

YES! PLEASE DO A VID ABOUT HOME PAGES! I'm hoping to start a copy writing business and get out of my 9-5 by the new year! I definitely need some tips. Thanks for your knowledge! Great video!

[@brightpage1020]

Love the .gifs! It punches up and mobilizes your copy! Cheers to your success!

[@AlexCattoni]

Awesome! Thank you!

[@pedrolevi1373]

Awesome Alex! I'm learning a lot with your videos and it helps me with my job as copywriter in a agency, thanks!

[@AlexCattoni]

Thanks Pedro! I love to hear this!

[@stephaniesickenger8947]

Killin it with such valuable information. Keep it comin'

[@amandawrites]

Life saver! Wish I could like this video a thousand times!

[@socialwithbev]

Hi Alex! I'm from the Philippines and one of your avid fans here! I love all your videos. Simple and I can understand it easily. No need to rack my brain! lol. xoxo

[@AlexCattoni]

Thank you!!

[@memorysciencevidhi800]

What a positive vibrations coming while you speaking

[@Mars.2024]

How clear and straightforward it was . ✅

[@ElliotScottDating]

exactly what I needed. thank you

[@michaelclarke2176]

I'm a former broadcaster n would love Your insight on digital marketing, I love your content.

[@bharatpanwar7352]

Thank you for taking your time to share your knowledge me🙏🙏🙏🙏

[@natscombrink]

These tips are so helpful! Thank you Alex - I'm taking notes!

[@AlexCattoni]

Awesome! Thanks for watching :)

[@bonniehoke-scedrov4906]

Great video! Thanks!

[@AlexCattoni]

Thanks so much for watching!

[@Amiceus125]

Thank you for another juicy information packed video, as always! Here’s one more vote for a PR page tutorial. I’d also love to see you do one for About pages as well.

[@AlexCattoni]

Awesome! Thanks Lydia!

[@karenmichele62]

Thank you for this. So much great information contained in this video. I took notes like crazy. I've ordered all of the books that you suggested and I am finding great value in each of them.

[@dhikrullahadeoye7326]

The video is very useful. Please the four other books you promised to mention?

[@Mike-sf5cg]

Yes, Alex! Explain the Home Page, please.

[@howardcash8301]

Alex! Great Information! Yeah!

[@karamjardak1272]

Hey @Alex, love your content! Pure gold! I'd really love to see a video about home pages too. Thank your so much for being so generous with your knowledge. P.S as soon as my fiances improve, I'll be 100% in with your launchfiles course. Respect.

[@AlexCattoni]

Noted! Thanks for the suggestion! :)

[@tiffanyhamilton1340]

Love this! Such great advice! But I'm a little ADHD - I feel like each point could almost be its own video because after 2 or 3 valuable points, I've ordered pizza for my family of 6, folded a load of laundry, scolded my 7 y/o, and checked e-mail to change a password. I may be a little glazed. Don't worry: for actual work, I go to an office outside the house because I tried an office share and literally tripled my productivity just because there's nothing else that "needs to get done now" in that little white box but work itself, so I can focus there. *For those of you with a large family and small house, i suggest an office share for work. I get 3 weeks worth of work done in 1 week there, and literally have been able to take on 3x the amount of projects per month. The difference is that dramatic. KZbin tutorials like this are so much fun, so I tend to multitask at home with these. Most times I can catch a gist without having to go full focus, but this one is so full of great content that I had to laser in. Totally worth it! Thank you!

[@AlexCattoni]

Whoa! That's crazy. Great tips, thanks for sharing!

[@iloveappls2005]

get methlyphenidate

[@mindfulmoneyllc1627]

Great breakdown. Thanks!

[@wallacebankley3384]

"BEST HOW TO WRITE A LANDING PAGE " THAT CONVERTS" ALEX CATTONI " BEST EVERYTHING " THANKS FOR THIS ONE, MIND-BLOWING VIDEO

[@IvoryShesBlessedSmith]

Thanks Alex, I feel like I just took a course. This was very helpful. Thanks sooo much 💖

[@AlexCattoni]

So glad!

[@geophswiss648]

Thank you. You are now a major resource. As per your request, yes I would like information about building an organizational home page featuring many departments

[@AlexCattoni]

Noted! Thanks!

[@erikpraecius]

Hi Alex Great value...thanks! ;-)

[@AzmanNabi]

Amazing Alex as always, Please do a video on landing page copywriting tips for high ticket B2B businesses. Like, for a software development company.

[@AlexCattoni]

Boom Q: "What's The Difference Between B2B and B2C Copywriting?" kzbin.info/www/bejne/jKLIcplse7uKock

[@marezvid]

starts at 2:55

[@amymagnon8467]

Nice job, thanks

[@ilanalmagor]

Loved the video, Would love to know more information on a marketing page / home page

[@mercurious6699]

great video, thank you!

[@AlexCattoni]

Thanks so much for watching!

[@adnanhabib4449]

Great thanks Alex for the video. I would love to see more about PR page.

[@AlexCattoni]

Cool! Glad to know you're interested in that :)

[@divinemysticalguidanceinsp2590]

Thanks!!! Super helpful...and that was quick!

[@thirdeye8]

Love how you clarified each of these components should be consistent and how they work in making your landing page convert. Do you have a list of published landing pages that contain these components? I really would like to see how they are strategically placed in an existing successful landing page.

[@AlexCattoni]

Check out my website for tons of examples! www.copyposse.com

[@apurvavskr]

I'm in love with your channel, Alex!

[@AlexCattoni]

Thank you for your support!

[@EarthGoddessNotMe]

Whooo love your work !! Thank you 😍

[@AlexCattoni]

You are so welcome! :)

[@Allclips35790]

Thank Alex.

[@AlexCattoni]

Thanks for watching!

[@annalisabrown6138]

Thank you so so much for this video! Currently building out my webpage and I really needed a step by step process to organize my clarity lol!

[@AlexCattoni]

Awesome! Glad it was useful!

[@nitishsaharoy2917]

Thank you, Alex. Make a video on how to conduct copywriting research.

[@AlexCattoni]

Here you go! 👉🏻 kzbin.info/www/bejne/rp7Wg6pvgaeroLc

[@iamnazmakhatun2898]

Subscribed! You are amazing! Honestly thank you so much ❤️

[@AlexCattoni]

Thanks for subbing!

[@mslikenootha]

Girl, this is Good Stuff😃🌟

[@ebenezeroluwole3557]

Great Content and very insightful.

[@AlexCattoni]

Glad you enjoyed it!

[@brunovincent1969]

Can you give a few examples of brand incongruence? I'd be curious to see what it looks like?

[@mauriceanthonyotieno9850]

Thanks Alex C. You are very clear n detailed on how to write a converting LP😂

[@alessia_antonia]

Would love to see a video about creating the perfect homepage to offer my copywriting and content writing skills! Love you Alex :)

[@AlexCattoni]

Your wish is my command my dear 🧞‍♀️ kzbin.info/www/bejne/sKvOlZiom7qBepI

[@ccallender4012]

This video was great by the way.

[@AlexCattoni]

Thank you!

[@hyddar]

informative and good video.

[@AlexCattoni]

Glad you liked it!

[@bornchi3073]

My God this woman is gorgeous!!!!!❤️❤️❤️❤️

[@mrhangslow2]

Simp

[@AdrianTschubarov]

Yes, forget her, you just have been fanzoned.

[@Void4o1]

​@@AdrianTschubarov 😂😂😂

[@badsevenfirefoxisback1541]

Can we show the benefits of the product in landing page copy?

[@anthonyrude]

What kind of conversion (opt in rates) do you get? And more importantly what kind of sale conversions do you get?

[@AlexCattoni]

All depends on the launch!

[@Creator_BH]

Make a video about pr say

[@treasurejacquelinemindsete2186]

Alex, did you go through a PR Site Essentials? If so where’s the link 😰

[@rohitupadhyay459]

What method you use while creating videos they are amazing

[@AlexCattoni]

Thank you! I find it helps to write out a script to reference from!

[@paperfacesingold2]

dope! thank you!

[@CakesnHays]

FF to 3:00 to get to the start.

[@rosalynlevbarg2659]

Would like info on PR site. Thanks.

[@AlexCattoni]

Thanks for the suggestion! Will pass this on to the content team!

[@brokenshell3042]

What is a lead? Whats the process that a customer goes through to get to the sales page, and how does the landing page fit there?

[@AlexCattoni]

A lead is any person who enters into your sale's funnel, or anyone who expresses an interest in your services! A landing page can be the a part of the process to get a customer to your sales page. Other aspects of the sales funnel can also bring your customer to the sales page. A landing page can also be used to capture leads via a lead magnet. Hope this helps!

[@venkatesapalanithangavelu]

Hi Alex Cool capture on Landing Page 😊 Let not the "Landing page" be a uncertain bay rather let it be "Santa with definite gift with purpose" - Cheers 🙃😊

[@weeksy_j]

Nice video, 👏🏼👏🏼

[@AlexCattoni]

Thank you! 👍

[@yennifercabrera3816]

Any copywriter course that you most recommend? 😊thank you!

[@AlexCattoni]

I have a few! You can check them out here: copyposse.com/programs/

[@beafrancescabufi3953]

Hi Alex! I just started learning copywriting and I can't tell you how much your content has helped me ❤️ do you also design your landing pages, btw? Thanks 💯✨

[@AlexCattoni]

Thanks so much! I do not design my own pages - just write the copy and leave the pretty stuff to the pros :)

[@beafrancescabufi3953]

@@AlexCattoni Thank youu Alex 💖 I'm struggling with this as well 😅 my portfolio is just filled up with my "concept work" for landing pages hahha

[@shrishti6617]

actual video starts at 03:03

[@Josephnwangwa]

Hi Alex,I want to learn how to write powerful technique and tips , on how to write copies.

[@AlexCattoni]

Awesome!! Glad you're here! Check out this playlist on Copywriting Tips & Exercises for Beginners 👉 kzbin.info/aero/PL56Rdybt5tTQsV53Blf7wglGGo0uKiHes&si=nGyk1bxlNKSdIM2H

[@erinmorris7690]

Obsessed with your videos because of the hilarious gifs/memes. thanks for the fun! could I get that home page PR info, pretty please? :)

[@AlexCattoni]

⚡️ kzbin.info/www/bejne/sKvOlZiom7qBepI

[@passionatecommunicator337]

how to write copy for a PR site alex?

[@pizzadude69420nomeme]

kill'in tips with kill'in beauty.

[@elizabetharrington2139]

Great information! Some examples of great landing pages would be an awesome addition or download. I'd rather refer to yours than what Google throws at me. 😜

[@AlexCattoni]

Thanks for the feedback :)

[@HugoCNobre]

At the beginning you are referring to a Opt-in page? That's only a type of Landing Page right? Not all Landing Pages are made to collect info or grow your e-mail list in exchange for a free content offer.

[@AlexCattoni]

Yes you're right!

[@TChisuarez]

helpful

[@Prolancer]

Valuable!

[@millionair_edris]

Good chenal Iam from algeria

[@lisalai3786]

Thank you Alex, the information is super helpful! I just started learning about online marketing, and to be honest, I am not clear where should I begin learning. Could you give me some piece of advice? Thanks again!

[@AlexCattoni]

You bet! Learning about copywriting is a great place to start understanding the marketing world (after all, great marketing is build upon great copywriting!) Check out this playlist that I put together specifically for beginners! kzbin.info/aero/PL56Rdybt5tTQsV53Blf7wglGGo0uKiHes

[@lisalai3786]

@@AlexCattoni Thank you! I will check out these videos. I want to say that the series of your videos have been very helpful.

[@kennguyen9868]

please do a video on website homepage. Thanks

[@AlexCattoni]

Coming soon!!

[@duaneborgaes7449]

Hey when you say "Copy", does that mean landing page?

[@markc121070]

If you are now getting started, what can you do for social proof?

[@AlexCattoni]

You don't HAVE to have social proof. But you could offer your services/product for free in exchange for honest testimonials!

[@pikachuofarctic]

A PR site video would be great!

[@AlexCattoni]

Check out my video on my home page authority formula.

[@lux_arcanax]

Hi Alex, regarding social proof, if a client hires me to write a landing page, should I only advise them to include social proof if they have it?

[@AlexCattoni]

Yes if they don't have any you would have nothing to include. But you can suggest ways they can get some social proof! (Requesting testimonials, positive Messages they have received etc.)

[@lux_arcanax]

@@AlexCattoni Thank you for the answer!

[@TheBigBang420]

Is coding mandatory when it comes to Landing Page copy? If not how to deliver your work?

[@AlexCattoni]

Nope not at all! There are programs and tools that make creating them super easy. Or you can always hire someone to do it for you.

[@longbeach225]

How do I add social proof when I'm opening a new business? I have no customers to review my service.

[@picofarad150]

this is what I needed. Very informative. Concise and clear! Thank you Alex! Is there a way I can DM you? How do I contact you?

[@AlexCattoni]

You can DM on Instagram! @copyposse

[@brightpage1020]

Alex & Posse, Jeffrey Gitomer famously wrote in his Little Red Book of Selling that “You” is the most effective sales address in print. My question is 2-part; A) is that also true for content, read on screen rather than hard copy? B) with the social, economic, and political changes in the West lately, could this magic keyword soon be changing to “We” in terms of power or influence? Your thoughts? Thank you much for your patience and consideration!

[@AlexCattoni]

A.) I think 'you' is just as powerful in hard copy as it is on the screen! B.) It all depends on the context of your message! If you're trying to rally a group and build a feeling of belonging, then yes "we" would work better.

[@Cinemafusion889]

Thank you

[@dhruvsingal8857]

Hey Alex! I have a question Is it mandatory to have a High Value Lead Magnet on a Landing Page? Is it possible to create an effective landing page without any Lead Magnet for lead gen if my client don't want to do email marketing? Does to be effective every landing page must have a lead magnet even if I want to collect phone numbers without email marketing? I am a bit confused here so please reply😅

[@AlexCattoni]

Thanks for your questions! It really does depend on your business, your industry, your marketing strategy etc You can find success without a lead magnet. You've got to know your audience and your target client. :)

[@DJBoykieBCN]

Hi Alex, thank you for the valuable content and positivity. I would like to ask you why do you prefer to brand your name instead of creating a brand name? Thank you.

[@AlexCattoni]

I have both! My brand is the Copy Posse :) But like to lead with my name on social channels as that creates more rapport.

[@jgsjohannes1]

Thank you for great content! Do you perhaps have samples of great landing pages? Or landing pages that did not hit the mark?

[@AlexCattoni]

Maybe in a future video :)

[@askhj9204]

Hey alex! What's the difference between landing page and sales page?

[@AlexCattoni]

There are times when they might be the same thing. But generally speaking, a landing page is used as lead generation. Typically it's where your ads send. people to FIRST before the sales page.

[@szrhandz]

Hello do you have landing page examples?

[@AlexCattoni]

Hopefully this video can help get you started! :) kzbin.info/www/bejne/haHKZqGpm5uLZpY

[@darwinpedrajasjr.3492]

Is the copywriter also the one that design the landing page or not? Thank You!!

[@AlexCattoni]

Design, no! Just the copy.

[@BananaBoy76]

Hi , thanks for the informative & enlightening video. May I ask, can we create a landing that focus on selling a niche product with Buy Now action? Is there any video or examples on how we can create such product landing page? Most of the examples I found were mostly on subscription landing page.

[@AlexCattoni]

Yeah, you can write a landing page with a Buy Now CTA. Also called a Sales Page, sometimes those terms are used interchangeably :)

[@AllanLobo]

This needs a De-esser really bad

[@AlexCattoni]

This video is over 3 years old! Video and audio production are skills I learned as I grew. ;)

[@MrPrady100]

it was really helpful Alex, I hope more people find this amazing content.

[@hannah0987651]

thanks for sharing the video. Great inside!! I'm just sitting and wondering about one thing. When you make more clicks for people on a contact formula, wouldn't you risk people bouncing off? or are you more likely to get continually loyal customers? ps. i haven't read the book you mentioned but I will defiantly have to now.

[@thiskidd1783]

PR site please

[@nwabuezeuchechukwu318]

Raise a hand if you danced to the first soundtrack!

[@Harrison4U-tk6cq]

why it's so hard to learn from women and not getting distracted??? I wonder to know is it only me experiencing this ... by the way, thank you Alex it was a perfect tutorial, I was used to always mix up landing pages with home page and sales page together

[@briankmetz2319]

Which of your videos explains how I'd be able to write 1500 words on a homepage?

[@abrahamcopywriter7848]

Talk about Home and About Us page.

[@AlexCattoni]

Here you go! kzbin.info/www/bejne/sKvOlZiom7qBepI

[@thaisecairess]

Persuasion just blew my mind so hard I cant tell 😜

[@Guidinglight39]

Branding queen

[@armeezykunzu7763]

Hi Alex, quick question: so a landing page and a home page can both be of the same website? thanks

[@AlexCattoni]

That's right.

[@armeezykunzu7763]

@@AlexCattoni got it. thanks again