How to Write a Vision Statement

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Ever wonder how to write a vision statement? Vision statements are a critical component of any great strategic plan. Strategic plans are about creating a different future, and that future is articulated in your vision statement. It needs to be brief, clear, and understandable while painting a picture of where you are going and why.
Mission and vision statements often get confused. The big difference is “where.” Where is your organization going? What does success for your organization in the future look like?
The three types of vision statements are quantitative, competitive, and superlative. Use our checklist to help you write a vision statement:
● Focus on five or more years into the future
● Write in the future tense
● Make sure it’s directional
● Be audacious (think big!)
● Be descriptive
We love beginning our statements with the phrase, “we envision.” It’s a solid start to writing in the future tense and shifts your focus to thinking ahead. Next, outline your impact. What’s different, and how will you be impacting your community and beyond? Finally, what are your objectives and goals?
Leaders focus on vision. You can’t lead if you don’t have a vision. Visit our website for more information on how to write a vision statement and so much more! We help businesses grow and succeed.
More information is available at www.OnStrategyHQ.com
Download the guide here - onstrategyhq.com/visioning-gu...

[@johnyoest4467]

This video is required viewing by my graduate students in MSM 619 Strategic Planning & Implementation at The Catholic University of America

[@kristenrose6833]

"You can't lead if you don't have a vision." Thank you!

[@jamiebarge6081]

That statement was awesome!

[@funky2foto]

I have no idea how you landed on my feed, but I am so glad you did. I literally pulled out my notebook and took notes Within minutes I started jotting down a few “futures” using this as a template. Thanx!

[@WhiteKeyBlackString]

Honestly, the way you present shows how passionate you are in this field and in this day and age, it's such a rare find. Thank you very much for creating a concise, meaningful, and helpful series!

[@tamikahainsworth3601]

This video was very informative and well thought out, it provided a great starting point for understanding vision statements. I will compare the two styles of vision statements mentioned in the video, quantitative and superlative. Quantitative vision statements show a vision of where the company wants to get to in the future through a quantitative measure. Referencing a goal for achieving an amount of sales in retail, production of an item in manufacturing, or an increase in a revenue dollar amount all are quantitative measures that can be used in a vision statement. The quantities can also be ambiguous such as trying to capture all of the customers in a business segment. The vision should be lofty, but should be focused enough to seem attainable by all at the company. Superlative vision statements show a vision of where the company wants to get to in the future through statements of grandeur. Statements that include mention of being the number 1 in a business segment or the premier provider of a service are examples of a superlative vision statement. These vision statements seem more preferred for service industries, where there may not be a quantitative measure to form a quantitative vision statement.

[@virtualstrategist]

Great review!

[@dr.vrushaliwagh1682]

Informative and excellent discussion on "How to Write a Vision Statement".

[@caitlinfoley3616]

This video was very instructive and informative on how to write a vision statement and the different types of statements you can have. There are three types of vision statements that are described in the video. The first one is quantitative, which is focused on numbers. Things like “every kid,” or a monetary goal would be an example. These are very useful to use and are pretty common. The second one is competitive. These types of vision statements focus on beating out your competitors. They are not very common, so the video suggests not using them. The last type is superlative, which focuses on being the best at something. They are common to use and a great way to focus a vision statement. To me, if it makes sense to use, a qualitative vision statement is really great. It focuses on your vision as an organization, which is important. You don’t necessarily want to be focused on beating your competitors or being the best at something. You want to focus on your goals. However, not every situation requires a quantitative vision statement, so it was helpful to learn about all the different types of vision statements you can use.

[@virtualstrategist]

Great review!

[@levinganga8003]

Awesome. A born teacher/educator. Love how you break down topics.

[@ImWORTHITINC]

GREAT EPISODE! I am writing my vision statement as we speak. I wanted to know I was going in the right direction, and the difference between a mission statement. do you have an episode how to write a mission statement? do you have anybody that will read ours and give us guidance on our vision/mission statement?

[@dr.anandikurmi7716]

Informative and excellent discussion on "How to Write a Vision Statement". Thank you

[@gingertomm__]

obsessed with your videos; as a creative type I need bullet points and structure to keep me grounded so im very here for this!

[@madhushreemukherjee1255]

Very important for every educator. Thank for this effective lecture on How to Write a Vision Statement.

[@jtkdmd6266]

Awesome Presentation. Thanks!

[@emergentwave]

I saw a post about this from Ali Abdaal - and since I've already been getting obsessed about Vision (and "Commander's Intent) and Mission in developing objectives and goals... this is perfect!I've already watched a few, and I'm looking forward to re-watching, implementing, and checking out the rest!

[@mikedoody5771]

This video clearly defines what a vision statement is and all that goes into it. While creating a vision statement, there are five points that should be addressed. It should be 5 or more years, in the future tense, directional, audacious, and descriptive. In the middle of the statement it should show the impact that the vision is trying to create. Often times this gets to broad when it should be concise and specific. Also, there are three different types of vision statements. The first one is quantitative, which puts an emphasis on numbers. The second is competitive, where the focus is beating out the competition. The last type of vision statement is superlative which puts a focus on being the best at a given subject. Vision statements are an important piece to any strategic plans as strategic plans are about creating a different future. That different future is then translated in the vision statement. This video was very insightful on how to write a vison statement and what exactly needs to be in it.

[@virtualstrategist]

Thanks

[@kaliswaransomasekar3891]

Excellent discussion on "How to Write a Vision Statement".

[@WeallMaharashtra]

Knowledgeable session on How to Write a Vision Statement.

[@jk2010kj]

A very to the point session on how to Write a Vision Statement !

[@AdrianaGirdler]

Thanks for this short and sweet video on vision statements. Great checklist!

[@virtualstrategist]

Glad you liked it! Thank you.

[@surafelbekele2757]

Very clear and precise! Thank You!

[@sucharitapramanick4213]

excellent discussion on "How to Write a Vision Statement".

[@kaylnmartin-vegue2124]

love this!!!!!! Thank you!!! Thumbs down people are missing the point!

[@alexiaeleftheriou1618]

Thank you, this was helpful!

[@dr.srigourikosuri6208]

Very clear and precise! Thank You

[@standtallsteve1330]

Thanks for this informative video .. Writing a vision statement can help individuals and organizations by providing a clear and concise direction for the future. A well-written vision statement can be a motivating force, helping to inspire individuals and organizations to achieve their goals. Additionally, a vision statement can help to focus an organization's efforts and resources, ensuring that they are working towards a common goal. Ultimately, a vision statement can help to create a successful and sustainable future for individuals and organizations.

[@mariamalhassan715]

great information, thank you so much :)

[@erfanroghani]

Thank you for keeping it short and to the point!

[@virtualstrategist]

You bet!

[@ChristelBroederlow]

Fantastic! On point! :)

[@elikiwaqavakatoga1124]

Very Informative. Thank you

[@friendlyfire9788]

thanks for the videos! helped me alot with my assigments ! :D

[@dipankardas46]

brief and interesting lecture on how to write vision statement

[@evabragg4022]

Thank you so much for that explanation! You are amazing at what you do:)

[@virtualstrategist]

Thanks!

[@irani1500]

the vision statement preparation and checklist is a very important for every educator. Thank you.

[@anweshabhattacharya8808]

Useful presentation on how to write vision statement.

[@ijayita]

Great speech on how to write a vision statement.

[@dr.ankitkumarjpatel1971]

Nice explanation on vision statement- checklist, types

[@nthabisengmonoge1510]

I loved both this and the mission statement video. I was able to write both statements within a very short space of time after hours of mulling over where to start 🤦🏽. Thank-you

[@isarodriguezm_]

It worked a lot, thanks so much.

[@JoshGammon]

This is super helpful! Glad to say this video was included in my strategic management class.

[@hailudemise3432]

really, very interesting!!

[@frankdavidpascual9777]

You are so good. Please create more of this coz you are an effective teacher! Thank you.

[@claudemaheshe8873]

Thank you so much for the explanation on the 3 types of vision statement and on how to write a vision statement in general. This is very helpful.

[@virtualstrategist]

You are very welcome.

[@justinsebastian7126]

Gained an idea about writing vision statement. Thank you

[@nicaisetiche8103]

i appreciate these videos.

[@devrajsoni4461]

Amazing !

[@avinashkudva8592]

Nice discussion on How to Write a Vision Statement

[@shailja9894]

Informative sesssion.Thank you so much.

[@bhawanamanekar46]

Excellent session on "How to Write a Vision Statement".

[@virtualstrategist]

Thanks!

[@dotcompany6774]

Easy and simple thank you

[@AT-vw7nz]

Nicely explained how to write a vision statement

[@rupanbaro5849]

Very nice presentation on vision statement. Interesting

[@victoriaj.rumsey4170]

The creator, Erica Olsen did a good job in describing the various styles of a vision statement. It is important that we can define what vision and mission look like, as Erica explains they are not the same. I appreciated the checklist that she had created to ensure that the viewer knows what points need to be made in their overall vision statement. This also helps the leader stick to the goals and not veer off. The two styles that she mentions, are the quantitative vision style which provides impact in numbers, while the superlative style vision statements help provide the best in the market. I really appreciated the explanation of the vision statement as “our North Star.” Leaders should use a clear and concise vision statement to help focus on the future when creating goals for the future. This will not only help them provide a win-win, but provide an additional effective communication piece about their organization and what they intend to achieve. This will also be helpful for their team to ensure that they know what is expected of them in their roles, whether the vision statement is for a campaign, a new program, or an overall new organization. This is a greatl video, thank you for sharing.

[@virtualstrategist]

You are so welcome.

[@JayPatel-ds1xp]

Very well explained vision statement.

[@m.y.mohamedparvees5098]

Nice video on Setting vision

[@rajarsheegupta591]

Thank you. Helpful video.

[@santidas1]

Nice discussion on how to write vision statement

[@darshanpatel660]

Nice talk on Vision Statement.

[@vijayvimal9378]

Excellent session.

[@kishorwagh1166]

Thank you for a vision Statement

[@dr.bhartisehta8443]

Remarkable method to explain. Thanks.

[@Dr.Kumar.G.26]

Thank you for a Vision Statement

[@dr.navnitjadav5048]

Best information thank you.

[@v.r.rosete1838]

Very specific, i liked the checklist!!!

[@virtualstrategist]

Great!

[@pamellanuwarinda7554]

This is so awesome thank you

[@larryfarley7195]

Thank You. This was most helpful!~

[@virtualstrategist]

You're welcome!

[@EnochKabange]

Pretty simple. Thanks for this presentation

[@virtualstrategist]

Thanks for watching!

[@Devil-Jin-yt]

You saved me. Thanks a lot

[@drtaraknathchattopadhyay1776]

Nice lecture on ' Vision Statement '

[@CREATIVECOMM.]

Thank you so much... 6yrs+ the video is still helpful

[@grace2garden403]

Absolutely

[@Diligentson-jx2ju]

Thanks a lot Erica❤❤❤

[@caresse6568]

Thank you!

[@wazzap777lamboloto3]

Simple but great explanation, thanks :)

[@virtualstrategist]

Thanks!

[@jigneshkumarlimbachiya8282]

Short but to the point discussion on writing vision plan.

[@harshavala7850]

Nice talk on vision statement

[@dr.ankitaleanwala1035]

Thank you for your tips on Vision Statement... Truly said mam you can't lead if u don't have a vision

[@dr.dipakchavda8038]

Excellent 👌

[@hadidawani668]

thank you for the presentation its really good and short..

[@virtualstrategist]

Thanks!

[@mataboolan2877]

Sooo helpful, thank you!

[@virtualstrategist]

Glad it was helpful!

[@hasinasikdar8783]

Informative session..thank you

[@drishyad6237]

Sure...I will write my vision statement...nd checklist

[@dr.shuvojitmondal2503]

Informative session.

[@balrajmachnoor1351]

Short but to the point discussion on Writing Vision Plan.

[@AVIJITDAS-ty4ki]

Thank you maam outstanding explanation.

[@ridipkhanikar6200]

Good presentation Mam

[@1AmRich]

Great presentation! In my opinion, vision statement is important to every business because without a vision, then, I believe business will be more concentrated on working on their past instead of focusing on achieving their desired future. A vision statement provides a sense of direction given the company’s current cores as well as respond to the reason(s) why they exist and their aspirations. In my view, creating a vision statement is similar to writing an objective which should be written as “SMARTER” as it checks all your bullet points in your lecture. - Specific, it is not vague and not too focused, it should be flexible as what Peter Drucker stated. - Measurable so it can be monitored to ensure progress. - Attainable that vision statement is not set too low, that it does not anymore inspire and gives excitement to the employees, or too high that employees become overwhelmed. - It should be Realistic as well as Reasonable to give meaning to the company’s vision. - Companies must know their current situation in order for their vision statement to be Timely to be acceptable. I agree with your comment on not focusing on creating your vision statement for competition. Companies’ competitors today might not be their competitors tomorrow since fads and fashion in management seemed to be very common nowadays. Likewise, it should not be predicted too far into the future that it is not anymore seen as crucial. - Similarly important is that every now and then, vision statement should be visited and Evaluated to know what the company has already accomplished and not to hinder change. - And once vision statement has been realized, vision statement should be Revised in order for companies not to be stuck to their current success and move forward with the continuing growth of the business. Good job and thank you for explaining writing a vision statement very well!

[@virtualstrategist]

Thank You!

[@anishdoecusat]

Informative session on How to Write a Vision Statement Dr. Anish KumarM S

[@dattaganesh74]

Informative lecture

[@dr.sandeeproysarkar5287]

Very helpful lecture.

[@sushcharpe]

very nicely she explain how to write Vision statement.

[@goutampahari4820]

Very useful video.

[@pratibhavora790]

Excellent discussion on how to write a vision statement

[@virtualstrategist]

Thanks!

[@purshottampandey1812]

Valuable information

[@rantuhazarika5407]

Thank you.

[@meenakshikamboj3182]

Excellent ...

[@dr.arpitavaghelapatidar3581]

Nicely explained. Thank u mam.

[@paolobonja]

Hi Erika, great presentation. I am confused though because the articles I read about the subject state the the present tense has be used instead of the future. We have to envision that we are in the future already and we reached our goals. Could you further explain this point? Thanks again

[@virtualstrategist]

Hi Paul! Thanks for watching. Essentially when we are creating a vision statement we want to envision where we want to be in the future and write a statement around that.

[@KUMARGAURAV-oc7ck]

Informative Session

[@johnniefihaki1385]

GREAT , thank U so much

[@virtualstrategist]

You're welcome. Glad you liked it!

[@dr.vijaypatil848]

Very nice useful Discussion thank you

[@dr.amalendusamanta]

Very helpful for vision writing