How Toyota became F1's most expensive failure

Toyota spent eye-watering amounts of money on Formula 1 in the 2000s, yet when it walked away at the end of 2009 it had three pole positions and no victories to show for a decade of huge effort and investment. In this video we look at the reasons Toyota's approach to F1 failed, what it could have done differently, and the missed opportunities that could have saved the team in its final season. What did you make of Toyota's eight years in F1? Let us know in the comments!
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[@christoforospaphitis4090]

They pulled out when they had their chance much like Honda, in F1 experience is key to success

[@DJUwU]

I blame a combination of FIA's failure in making things exciting/banning too much technology....and Toyota caring about corporate profits more than racing results. F1 is a dying sport by profit margins and audience retainership. Also Toyota makes No 1 or No 2 in overall automobile corporation profits...I highly doubt they would want to keep throwing money into the money pit...only to be a mid tier F1 team. ie...just look at Toyota today...all their sports cars are developed by Subaru, BMW, and LeMan performance race team that have nothing to do with actual corporate Toyota. Just a shell of a name.

[@hangingchad_]

At least Honda are back, and hopefully will be giving Red Bull a real chance to win the championship (that's optimistic, I know). It's nice to see that Honda is still going for it. At least they're back in the sport and building some fantastic engines. I doubt Toyota would pull off the same success, unfortunately.

[@ArthurZakaryan23]

@@DJUwU Factory racing whether it's F1 or another series is proving to be fruitless for many OEMs. One only has to look at the current landscape of the world's racing series to see that. Audi and Porsche pulled out of LeMans LMP1 program, same with Peugeot, leaving only Toyota for the last few years but no telling post COVID if they'll continue. LMP2 is full of privateer teams and large OEMs are mostly in GT3 but thought I read Porsche will be closing their GT racing operations this year as well. DTM is also a former shell of its once self with BMW pulling out, same with Audi, not sure if MB is still in it. WRC racing isn't quite F1 expensive but not much cheaper than operating an LMP1 program so that's also seen departures by large car makers the last several years. Now carmakers are hedging their bets on supporting full eRacing teams, some going the electric racing alternatives to F1.

[@turognlz1447]

@@hangingchad_ I guess what you say about Honda is a joke. With all the money in the world, it took 5 years to make a decent engine. In addition to destroying a team like Mclaren and two drivers like Jenson and Fernando. A very expensive and above all very painful bill to end up winning two races in the chassis of a Red Bull. As an amateur I will never forgive the Japanese

[@levigriffiths6942]

@@turognlz1447 think he was talking about Honda as a team and not an engine supplier, the Brawn was pretty much just a rebadged Honda

[@mrdraw2087]

Their final season was really weird. A few weeks after their Bahrain front-row lock-out, they were dead last in Monaco. At the end of the season they finally got their act together. Belgium was a missed opportunity, even though Trulli failed to even pass Badoer in the race... The Toyota engine was lacking some power in 2009, which was perhaps a contributing factor as to why they failed to win a race that season. They were fast, but just not fast enough in Singapore and Japan. The last missed opportunity was Brazil, where Trulli clumsily ran into Sutil on the opening lap. He was very mad with Sutil after the accident, which was kinda funny.

[@paolog.spinato7869]

In this F1 Hybrid era, Toyota could have been one of the best teams on the grid.

[@S1L3NTK1LL3R51]

I agree 100% it would be good to see them in f1

[@AbrahamArthemius]

At the very least as a PU supplier

[@iceman1125]

yeah honda is doing so well in f1

[@arthursmith9767]

Yh maybe

[@aayushkarnik7166]

In this F1 Hybrid era, Minardi could have been one of the best teams on the grid. See how easy it is

[@davidorama6690]

It’s a shame Toyota didn’t work out. Hopefully with the budget caps Toyota could return as Honda has.

[@deeznoots6241]

david orama budget wasn’t the problem for Toyota though

[@joe718gt4]

They probably would have to quit their WEC program for this to happen

[@mk.s4023]

Not gonna happen as long as Akio Toyoda is on his chair.

[@DJUwU]

FIA has some serious corruption. Its a shame that F1 has been killed off by FIA's incompetence. Toyoda and Honda made the right decision....their companies are actually still making money even in this crisis.

[@djoetma]

@@mk.s4023 Why not? Did he say anything about this? I mean, he did say that he wanted to work on the image of Toyota and introduce more sporty models. Doesn't F1 fit perfectly in this?

[@patrickracer43]

Basically, the main problem with a lot of works teams that failed in F1 (Ford, BMW, Toyota) was corporate not letting the team do its job

[@SolidSonicTH]

As I understand it Ford was kind of the opposite. They were divested from the team and had no focus on putting any energy into making smart moves to keep the team viable. Their management never had any real communication with the team's major figures so they just shuffled things around and never settled on a good strategy.

[@karacop78]

Don't worry, Toyota F1 will be remembered: "Is that Glock?"

[@hafizyunus4695]

but not for good. isn the whole quote: 'is that Glock going slowly?'

[@kevenlad7409]

Hafiz Yunus IT IS OH MY GOODNESS ME

[@2555Edu]

Sad brazilian noises here :'(

[@karacop78]

@@2555Edu I wasn't happy either

[@skittlesbutwithchocolatein2274]

most hated man in history

[@oliverfabian358]

They clearly underestimated how long it takes to be successful in F1, Honda semmingly made the same mistake when they reentered the sport with McLaren (though that one was probably more McLaren's fault than Honda's). Toyota was about to make it in F1 and as others said they really could've dominated the hybrid era since they are one of the manufacturers with the most experience in that department.

[@CalvinDBlair]

Yea their LMP1 car is a straight beast

[@Cynderfan35]

@@CalvinDBlair and that LMP1 car took while to become a winner. lot of polishing but when all things came together, it won. the fact when they made debut at Le Mans, they showed potential but couldn't compete against more reliable Audi (if i remember correctly).

[@Ihaveanamenowtaken]

It's because Honda were too eager to follow McLaren's specifications of engine size. Red Bull gave them creative freedom and they delivered.

[@djoetma]

@@Cynderfan35 They were competitive in the Porsche and Audi era as well. Even won the WEC championship in 2014 I think. And Le Mans they lost twice due to freak reasons.

[@TassieLorenzo]

@@djoetma Level of competition at Le Mans, even with Porsche, Audi and Peugeot, is still much lower than level of competition in Formula One, sadly.

[@whassupg89]

I had no idea they were going to use a V12.

[@archerhowlin4970]

But you know who forced that cork back in the bottle hint hint it ryhmes with fuderea betari

[@550LMS]

@@archerhowlin4970 Not true, Ferrari was also developing a V12 engine at this time. Schumachers' driving style meant he could use the torque of the V12 better to rotate the car. During it's (early) development the FIA banned the V12 so they continued on the V10.

[@joe718gt4]

Maybe their Toyota Century experience was a part of it

[@davidp.7620]

Vettel approves

[@User-nu6km]

@@550LMS a lot of teams were developing V12s at the time.

[@pelson2604]

Toyota: The most expensive failure Hybrid era Renault: Hold my Cabernet

[@nic_the_grekk0262]

Hold my bagguett

[@samgreen5517]

@@333mystic well they gave McLaren free engines and offered Williams the same. I think Redbull were less of a nightmare than mclaren

[@justaname9544]

@@samgreen5517 Adding to that, McLaren were complaining that their aero were great and the Honda engine slowed them down. Then 2018 arrived with a slap on McLaren's face

[@tegarsatriyo486]

Renault engine has the worst reliability in the last 2 season

[@MrLolx2u]

@@333mystic Even with that, Honda is actually doing well enough. Consistently locking out Ferrari and tossing a fight with Mercedes, Honda's doing pretty well in both RB and Torro Rosso (Alpha Tauri now). The reason why Honda failed McLaren was that Honda knew they needed time to work on the kinks of the new Honda hybrid system as yes, they were the pioneer of it with the Insight and also the NSX had a hybrid system too, they've been out of the F1 game for soo long that they needed extensive testing before tossing it into a car. However, McLaren din't backlog any engines from Mercedes to use before Honda was ready so when the testing season came, they forced Honda to quicken their pace in making their engines and demanded that they get what they want because they're Honda's customer. However, Honda truly wasn't ready and told McLaren about it that they might even have to delay a year so that the engine would be throughly tested but due go dropping Mercedes even before Honda was ready, McLaren suddenly was stuck thus they chased till Honda had enough, rushed an incomplete engine out and basically screwed McLaren over. Fast forward to Red Bull and by then, Honda had worked out their issues and now, they fight pretty well against Mercedes and Ferrari while Renault was a laughing stock in the McLaren.

[@nopomegranates1876]

Mom: Giga Toyota isn't real, it can't hurt you 10:45

[@nic_the_grekk0262]

I didn't know that kubica drove a toyota

[@aslamnurfikri7640]

That belongs to formulagodcomments

[@matekurucz3420]

gigakubi

[@insertname8889]

EEEEEEEEEEEEEEEE

[@MrCatseyes01]

What's a mom? some kind of monkey?

[@oscarshen6855]

They tried to be too Japaness in their early years when F1 was clearly a European sport. And just like Honda, they pulled out at the brink of succese because of lacking patience. We don't know how 2010 TOYOTA will perform, but what we know is if Honda continuted in 2009, they would win the title, the history could be very different. There will never be a Mecedes team.

[@swagnone619]

Mercs would 100% have a team no matter if Honda stayed. They would have just bought out Sauber or one of the other smaller teams.

[@archpradubsuk329]

There​ was​ Financial​ crisis in​ 2007-2009 that​ why Honda​ and​ Toyota​ left because​ F1​ is​ too​ expensive​ but​ when​ situation​ got​ better​ Honda​ returned​ to​ F1​ while​ Toyota​ focus on​ WEC

[@jamiealder-martin9994]

That brawn chassis was good but with a Honda engine it wouldn’t of won the championship the merc engine made it as quick as it was

[@ioan1545]

Brawn switching to the Mercedes engine was a key part of winning in 2009. Honda’s engine was still a problem

[@miroslavdockal9468]

@@jamiealder-martin9994, it wasnt Brawn chassis, it was one of four concepts which Honda prepared for 09 season. But what was winning factor, that Mercedes engine.

[@singaporeghostclub]

I vouched for them and Jarno Trulli for 7 years. The crew shirt that I bought will always remind me of the years I supported them. ✊🏽

[@Sp4mMe]

If I remember correctly there was always talk about their wind tunnel in Cologne not working properly; or delivering numbers that didn't correlate well with what they experienced on track. And it took them years to fix that issue. That seems like one of the most fundamental issue with the project - you gotta fix something like that immediately.

[@jamiealder-martin9994]

Imagine the 2010-13 grid with Toyota and bmw instead of hrt and virgin

[@redbullsauberpetronas]

If BMW stayed they would be Sauber

[@HeavyMetalGamingHD]

@@redbullsauberpetronas the other way round. sauber would be bmw, because bmw owned sauber.

[@redbullsauberpetronas]

@@HeavyMetalGamingHD you don't seem to understand what I meant, he said BMW and Toyota replacing hrt and virgin, if BMW stayed hrt or virgin wouldn't be replaced

[@RandomGuy-dw7hf]

I’ve always wondered why they never had the real Toyota logo on their F1 cars

[@unknownuser30]

Random Guy they haded actually in 2008 for a short period of time but then they took it out because they tonight that Toyota F1 should’ve had another logo

[@unknownuser30]

Thought*

[@m.hmalik8520]

Its because the oval logo you see on Toyota road cars is for the Toyota Brand, Toyota didn't want to represent their brand driving as an F1 team just like for their Lexus brand Toyota uses different logo, so same for the F1 team they decided to use a different logo. And the logo for the Toyota F1 team was designed in Japan by one of the employee at Toyota Motor Company.

[@eddietat95]

They were very cunty according to Mika Salo's book. Always blaming the driver rather than the car or team. They also refused to pay for some basic amenities (i.e. plane tickets to the track, hot dog and chips money). They were, however, very efficient in terms of accounting and marketing.

[@graemes8187]

That's the general Japanese work culture - but in this case Toyota saw F1 as marketing - nothing more. The head office obviously had no interest in F1 as a sport. To a company that big, the entire net worth of the sport was probably less than their Camry parts budget.

[@ArnoldTriyudho]

That's happened before Morizo came..??

[@basiliodamacio1224]

Bruh imagine not having enough to pay for a hot dog and chips

[@crazylousy]

came in wrong time and exit wrong time.. so sad

[@cra_55]

Imagine if Toyota joined F1 now with the momentum from WEC

[@TheEryk03]

Toyota won in WEC only when rest of the competitors leave the series lol If they would be so competitive in F1 then thwy would win sh!t

[@alvinchan7746]

@Joel Schembri they could adapt their experience of the 2.6L V6 into a 1.6L one. then again, open wheel aero is completely different to close wheel...

[@thehauba]

They would have to have no competition at all in order to win anything. When Porsche and Audi were in WEC they had no chance at LM.

[@gamefan56]

@@thehauba True but to be fair they stil had decent result here and there like the Lmp1 title in 2014 while Audi was still there and Porsche had just joined.

[@arnaudj.5314]

*It's not the same, it's like coming from WRC to F1*

[@MikuFan3931]

I miss the Toyota team in the sport. But it’s a shame to see them go that way.

[@ShineStreet]

We're talking about F1 here though.

[@Nemoticon]

@Mark Grudt You casual

[@MikuFan3931]

zulfikangga* I was talking about the F1. Not the other motorsports.

[@kirill4524]

2:50 Racing Point has entered the chat

[@LuisTrey]

I’ve said it a bunch of times in the past and I’ll say it again... Formula 1 NEEDS MORE MANUFACTURER TEAMS!

[@Wizzkidwas]

"Most expensive failure" Ricciardo, signing a Renault contract: Yeah about that

[@vividthespis]

I'll see you and raise you Alonso Mclaren

[@tonybowker2430]

That was only a few tens of millions of dollars, I’m sure Toyota spent at least ten times as much 😊😊

[@ramsaybolton9741]

@@tonybowker2430 doesnt matter. You have to think in the NPC way, doesnt matter if they do/did anything good "Renault bad haha"

[@vividthespis]

@Scott Greer LOL!!! I fold.

[@TassieLorenzo]

Mastercard Lola takes the cake!

[@CX0909]

Ferrari is the perfect benchmark for how a Formula One team can and should be run as well as not. During the Ross Brawn, Jean Todt, and Michael Schumacher era Brawn made clear to Ferrari corporate that they could not interfere with the operations of the team. Manufacturing and selling road cars is nothing like running a successful Formula One team. The team principal Jean Todt, who was at Ferrari for 14 years, was given time to build the team up and recruit the right talent. However since then no Ferrari team principal has lasted longer than four years before being fired. The Ferrari executives seem to want to meddle in the team constantly. There is a culture of fear at Ferrari now.

[@techmantra4521]

"... so why did it fail?" Man in the picture *Points*: "That bit."

[@Fujiwara.Takumi1]

Toyota tried so hard to beat Ferrari that they became like them. The Ferrari's Culture and Toyota's was exactly the same. Higher management doesn't admit their problems and blames the technical director/team principle. The car evidently lacking but they blame it on the drivers. Everything wrong with Ferrari is everything wrong with toyota. The only difference was that Ferrari had the F1 Heritage and political advantages.

[@rmiah]

Honestly LMAO. the only times when Ferrari have shined anyways is when the stars aligned and they happened to have the perfect team. Right before axing them. Happened to Lauda, Prost, Schumacher, the core that made Schumacher so successful, and Toyota did the same exact thing right when they were on the cusp of success. Also strikingly similar was their stubbornness to pursue aerodynamics, just as Ferrari until Brawn and Co., and even still now.

[@angelalexs]

couldn't say it better

[@lucamante1106]

You forgot the most important difference which is that ferrari is an actual winning team

[@koneksilemot9049]

holy shit, this is accurate as fuck. boomer mindset and culture at its finest. slow, lag, refuse to anything new, stiff.

[@LuisTrey]

Luca Mante Not anymore.

[@mranto9318]

I'd love to see them in f1 again this decade, just because they are really advanced in regard to hybrid engines

[@jahidislam5702]

Your editor has pulled it out of the bag with the retro aesthetic!

[@sauberboisaubarboi5652]

Jarno Trulli, Ralf Schumacher and Timo Glock: Have we done well? Most fans: *no*

[@dancastell5202]

Shanley Savage Trulli and Schumacher we’re both great drivers and Glock was a solid 2nd driver to Trulli they got the maximum out of the cars they were given

[@mrdraw2087]

They signed the wrong Schumacher.

[@retsoptihs0]

I wouldn't call either of those drivers great. Trulli was VERY fast but not so much of a racer. Ralf was hopeless unless he was clear of the field by 10 seconds or more. Glock was average. I think with two top drivers they might have won a couple of races in 2009.

[@micsteryt3671]

@@retsoptihs0 well u think that glock was average cos he was overtaken by Hamilton and became an icon.But in Hungary 2008 he was 2nd and had one more podium(or 2)

[@willowwoodTV]

@@retsoptihs0 Trulli wasn't "so much of a racer"? Trulli-Train Disagree. He was a great Racer, but more a defensive one then offensive.

[@kevenlad7409]

gotta admit even tho they didn’t live up to their expectations their liveries were absolute 🔥 🔥🔥

[@slysupersonic]

One thing that people overlook about this was Toyota's NASCAR success at the time. Toyota had started their NASCAR journey in 2001, one year after they started their FORMULA 1 journey. And it produced way better results. The big reason for this is how well Nascar's and Toyota's ideals line up with each other's. Formula 1 is a developmental series, Nascar is a spec series. This means that in Nascar are the cars are built to be very similar as possible. This is done so that less emphasis is put on the car and more on the driver. If one manufacturer gets too far ahead of the rest, Nascar will actively try to give the other manufacturers an advantage to catch up to them. So when you have a Manufacturer like Toyota who wants things done it's way, paired with a series like Nascar, your gonna get great results pretty quickly.

[@Channy132]

They had the coolest livery though so there's that

[@das_sound_machine]

STEAL THEIR LIVERY

[@1greenMitsi]

yeah that Toyota-Panasonic-Denso is iconic

[@bullracing1]

Also Glock

[@ajjiteshsharma4932]

Jaguar livery was also co back then

[@guruspubichair]

Just what I needed after this day to make it a bit better. Formula video + listening to the music I like (Delta Parole, Metallica and other) make me feel the speed and excitement!

[@retard1415]

Love the editing style on this video

[@gheckolock81]

Seems like they were more interested in using F1 as development ground for their corporate culture. They exposed their corporate ideology to a challenge that would help them identify weaknesses and potential opportunities. They pulled out when they felt that they had passed the steep end of the learning curve and would be experiencing diminishing returns. They put these lessons into practice in a series that required less investment in cutting edge aerodynamic research with more emphasis on durability. I would say this was a monumental success according to their value system.

[@jjedgar5303]

What's not mentioned though is that had Ralf Schumacher not gambled on slicks in Spa 2005 he'd have likely have got their only win...

[@Pavk-9918]

"Toyota had a tedency to point the finger at the drivers for under performing" What does it reminds me? *cough*Ferrari*cough*

[@aslamnurfikri7640]

The team that failed with Prost, Alonso, Raikkonen, and Vettel? Yeah

[@MrVonkliest]

@@aslamnurfikri7640 big truth

[@Olivyay]

10:40 "The TF108 was, along with the Brawn, the only car to have both a double diffuser and the front wing concept that would become de rigueur in F1" What front wing concept? The Williams also had the double diffuser and the same kind of front wing as the Brawn and Toyota.

[@SilverScarletSpider]

The Red and White Toyota look so cool, almost like an Ultraman

[@maurizza3499]

Their hybrid LMP1 cars is a successful project, so i think they'll be competitive if they're ever wanted to return to F1

[@Joselo3280]

The saddest thing is that they quit WRC for this. There wouldn't have been a Loeb-Citroën dominance with Toyota in the game. In 2017 they returned, winning a constructor and drivers championship in just three seasons

[@williamford9564]

There was some mention of how not having people with F1 experience. The decision to have major operations in Germany and not in England where many F1 people lived was a critical error. Not being able to recruit experienced people turned out to be a major point of failure.

[@titan_fx]

Analysis on BMW Williams? Checked Toyota? Checked Maybe BAR/Honda next?

[@X-2357-GandalfTheGreen]

Great video again! Suggestion for a different video, would like to see your take on previous drivers sons being given the best opportunities.

[@CapHowdy]

10:45 is that the Toyota that was designed to fit Nigel Mansell in the car?

[@lllengl.9660]

Toyota need to go back to F1 and win it. Just like how they keep trying in the Le Mans 24 hours.

[@tyronnezx]

They will one day. Just not now

[@extrememito]

They won 24h du Mans only because they had no competition 😂

[@funkysquirrel3120]

@@extrememito They still managed to break records with that car, competition or not.

[@glockmat]

You mean how they did, cuz if you watched teh 2016 to 2019 races they obliterated the competition. Ok in 2016 they lost to Porsche, but that was luck. Once the problem was solved they had a problem of who to race with

[@paulconnelly4050]

I hope so too. It would be great to see Toyota back in F1

[@blackhornetf]

Toyota f1 engineers in Europe " we have developed a good car with mechanical grip and aero that we developed with michelin tyres " TOYOTA car company executives in Japan " oh yeah we have decided to switch to Bridgestone tyres that have total different characteristics " TOYOTA f1 team Europe " but .....bloody hell ok then "

[@twizzicles23]

What upset me most about Toyota bailing out is that it practically killed Timo Glock's F1 career. Really quite decent podium-grabbing driver got shafted and could only get a drive with then-Virgin Racing. Maybe he would have been another Sutil, I dunno, but he had a miniscule career in reasonable machinery to show off. Trulli got shafted too, my fave driver was still doing good stuff in 2009! Plus now given the glut of F2 drivers not getting F1 seats, imagine how much potential we are missing out without the extra Toyota cars to make a 22 car grid in the modern era! This wasn't a BMW Sauber situation where at least the Sauber half survived, or Honda becoming Brawn. No, the two cars were just GONE FOREVER.

[@abcjelly]

after the challenges of F1, at least toyota succeded & dominated WEC hypercars & LMP1

[@r.w.7470]

Toyota demonstrated why micromanaging is the cancer that no one can overcome....who doesn't occupy a seat, or some ears... in the boardroom.

[@AFant]

Trulli's masterful drive at Suzuka, beating Hamilton in a straight fight was one of the standout performances that year. You'd hoped such an impressive P2 at their home race could've swayed them to keep going. Nice to see the two almost certain victories for Trulli at Bahrain and Spa that were squandered due to strategy and technical issues being highlighted, usually when they are mentioned Trulli gets unfairly blamed for not bringing home the result when he in fact was blameless at both occasions. Also don't forget another potential victory was left at the table when the Michelin teams pulled out of the 2005 US GP where Trulli had qualified on pole, though I consider that one to be more of a long shot than the aforementioned 2009 races.

[@alvinhuynh6469]

Imagine if Toyota joined F1 now with the momentum from WEC

[@shingimuskwe5587]

Also to be fair Kimi most likely would’ve won that race.

[@jonathan_tong93]

If only Toyota purchased the Tyrrell Formula 1 team in 1990, Toyota could have been partnered with Sauber and Footwork, and they would have been Footwork Sauber Toyota

[@AbrahamArthemius]

Renault's return can be pretty similar in its trajectory to this and Jaguar was far more disastrous than this, at least Toyota is heading the right way at some point and at least garnering a couple podiums. ---- Now with F1 going full on with it's V6 Hybrid PUs and Toyota's current success in motorsports like WEC, WRC, Nascar, and so on, one can wonder if Toyota can be a pretty powerful force if they decide to come back to F1, at least as a PU supplier at first. Their GR division have been doing some great works and Akio Toyoda, the CEO of Toyota himself is a guy who actually love motorsport unlike his predecessors.

[@kohikappu]

If Toyota continued in 2010, I'd say that they would've brought their first win but I must say that alone isn't good enough. You have to prepare for everything to become a top team, and it's not being done in an instant way. BAR was more of a bigger failure if you were talking about the process, but in terms of money yes, and so as wasted potential as they were about to crack it in 2010. If they returned, they only should've continued as an engine supplier like Honda.

[@anttihelin6820]

Did... did you realize you had some archival footage that looked terrible as part of a modern 1080p youtube video so you went with the VHS gimmick? That's genius.

[@PassiveSmoking]

You can't run an F1 team by committee. You need strong leadership. You need a Colin Chapman, or an Enzo Ferrari, or a Toto Wolf, or even a Paul Stoddart or Eddie Jordan. Ferrari's current woes are partially down to lack of strong leadership.

[@alexthehunted]

I would say the Honda McLaren engine deal was one of the biggest disasters in f1

[@Ahmet_ozdemirw]

The engine feels good, much zlower than before

[@AlonsoRules]

Most of that was on McLaren for insisting on that Size Zero thing

[@monstergivesyouwings1233]

It’s sad that Toyota left F1. If they stayed in F1 and which F1 team would be there rival

[@TheCarsfan4ever]

Such a shame for that livery to go to waste, upsetting really

[@tyronnezx]

Well it exists in some form in their current WEC and WRC cars. The WRC Cars actually have the Denso-Panasonic Sponsorship too. I didn't realise Toyota partially owns Panasonic

[@MichaelRoma91]

I miss Toyota being in F1. They seemed like they had a promising future if they were able to stay. Plus I miss that red and white livery.

[@Kam.naseem]

Given the relative success of the hybrid LMP1 car and the tech theyve managed there, I think they pulled out of F1 at the worst time. Would love to see them back in F1 given the liveries, maybe Williams acquisition? Wishful thinking.

[@dylannnnnnnnn]

Is that Glock slowing down?

[@farishanafiah8461]

As much as I always love Japan, there's no denying that not all of their corporate culture works outside Japan.

[@mammutit]

As an IT professional this reminds me too painfully of the waterfall vs agile methodology. They are gone like many awfully managed IT projects

[@SilverScarletSpider]

Back in 2017, one could almost say that Honda became a very expensive and big F1 failure; however as soon as the 2018, 2019, and 2020 seasons came around they have throughly redeemed themselves by working openly and closely with Toro Rosso and Red Bull.

[@chongmclong2966]

The right mindset and business structure can redeem any company. The corporate greed and inability to mold to rapidly moving trends is honestly a huge shame in nearly every industry.

[@SilverScarletSpider]

Thank you for your insight Chong Mclong. Hopefully Scuderia Ferarri will get their heads out of their arses soon.

[@LoneWolf2k4]

The F1 mindset always intrigues me. Toyota wanted to win right out of the gate. However, you would expect a 5 to 10 year plan. Especially considering the rate at which F1 technology changes. They were haphazard in their approach, then finally started to find consistency. Unfortunately, by then it was too late. When you look at their Endurance program, it makes it tough to swallow. I know it's comparing apples to oranges. I think with a little more time Toyota could have been competing with Mercedes, Ferrari, and Red Bull. It's makes it more difficult to comprehend that a 4th in the constructors championship wasn't good enough (given where they were at during the time).

[@970357ers]

The reason: Committee rule ≠ F1.

[@Dreadtothink]

This comment about the drivers breaking too early and Toyota not understanding why is fairly widespread now. When Gascoigne joined the team he encountered the same problem. The team not understanding downforce improves breaking distance. Extraordinary they had this problem for 3 whole years before anything was done about it.

[@arieltisson9076]

3:42 HE IS WATCHING AT YOUR SOUL.

[@Racing_Fox]

I wish so much they’d come back and properly embrace F1 like they did with WEC

[@self1sch]

Some of this footage looks like it's from the 80s, crazy.....

[@hexgraphica]

TOM's, which was Toyota's external racing team, was joining F1 in 1992. Had everything set up with a design by Barnard that was later used for 1994 Ferrari 412. TOM's never managed to get into F1 because Toyota had only IMSA engines (503E) and was developing a CART engine

[@BigCar2]

I always found it odd that Toyota didn't have one single sporty car while they were in F1. There was nothing in their lineup to set the heart racing.

[@jamsbong]

I thought the pull out from Honda which subsequently produced the championship winning BrawnGP was also a huge failure from Honda. Very short sighted, just like Toyota.

[@mrwhatever9025]

Let's hope Audi learns from Toyota's mistakes.

[@georgebull-mclean3333]

I think that they made a fatal mistake by not hiring Brawn. If they had, they would have had (probably) Jenson button as a driver, and could have likely replicated the success of Brawn GP. Then.. well, they'd be in a similar position to Mercedes now. The question is, though, would Mercedes have entered F! at that point? would Honda have RE-entered F1 when they did, or earlier, seeing the likey success of Toyota? What about BMW? so many "what ifs", man....

[@formulafan4428]

Just what I needed after this day to make it a bit better. Formula video + listening to the music I like (Delta Parole, Metallica and other) make me feel the speed and excitement!

[@tjitse3916]

- Watches video. - Is reasonably amused. - Sees the smiling face of Kobayashi. [03:43]. - Starts being very happy he clicked the link to the video. xD

[@mtlfpv]

Toyota: *This is the way*

[@DestinysComputer]

Toyota needs to come back. We need more manufacturers in F1.

[@JohnSmith-rw8uh]

not them

[@hrithikjho4075]

Im sure toyota will rival mercedes if they decided to join F1. Since technology has advanced and all

[@kaljaadelfiineille]

But Japanese way of running a corporation hasn't.

[@HoshinoMirai]

@@kaljaadelfiineille Exactly this. Toyota never lacked the money to push their technology. In fact, they would be the one with the most money if they wanted to. It's not about technology.... not yet...

[@CyclistChris]

It would take 2-5 years to get on par with the Mercedes engine - just look at the struggles Honda had when they came in with 12-18 months less development. Look at the struggles Renault have had to get on par. Ferrari only got on par by doing something they shouldn't hence why they dropped off after the "undisclosed agreement" with the FIA.

[@hrithikjho4075]

I say put a supra engine in an f1 car

[@szveszs]

Da Matta could save Toyota 'cause he was smart about stuff inside there, and that's why years later one of the Toyota's man was in US just to say that he's (Da Matta) was right about some stuff, a late sorry. Sometimes you need to listen the drivers, some know where and when even without engineering degree what's BS and what's not.

[@stephanstrehmel]

This sounds interesting thank you for that and have a nice da

[@mickyw6804]

learning of how the higher-ups limited the individuals inside of Toyota makes me happy that they failed

[@blackhornetf]

To much interference and desions that had to go threw non f1 team members back in Japan at board room level . Let's hope Audi learn from this and trust there F1 team to do what they are employed to do and leave the coperate executives to sell the road cars .

[@ivaneurope]

Pretty sure Zoran Stefanovic was mad when his F1 bid was rejected and perhaps he told to everyone who would listen is that the only reason he got shafted was that he almost got his hands on the TF110, but the powers that be told him to either "start from scratch like everyone else or bugger off"

[@GeliCarlosJ]

Imagine if Toyota didn’t pull out at the time they did. Mercedes could easily have been the second best PU with Toyota absolutely wrecking in terms of hybrids. Hamilton to Toyota? we will never know sadly

[@BrooXX856]

Imagine Lewis driving a Corolla to the track 😂😂

[@rmiah]

Doubt it tbh, Mercedes’ hybrid design was particularly novel and I’d expect Toyota to stubbornly follow their own design even if it were unsuccessful. Their culture, like Ferrari, is just too slow and bureaucratic.

[@gardemeister]

@@BrooXX856 Have ever heard Lexus Lc or Lfa?

[@KamiCheetah]

What a time the 2000s were ... so much potential, and at the end of the decade they were all but gone ... sad. I wish some of them would consider giving it another shot, instead we have to fear the loss of Renault and Williams ...

[@PonySparkle69]

Toyota may fail on Formula 1, but there's no failure on Endurance Racing, and Rallycross.

[@michelod.i.y.5202]

It was a sad time, saying goodbye to so many manufacturers, BMW, Honda, Toyota,

[@joe718gt4]

My favorite team after Williams; never knew how Japanese work policy was until recently. Too much time and money on very unimportant things

[@aslamnurfikri7640]

The work culture can be described as company above individuals. Not just Toyota but also most of Japan

[@animalcol1]

Pity. Just shows a lack of looking inwards and acceptance of a need to quickly adopt I thought that the Gascoigne appointment was an acceptance of this, but it turned out not to be. Locating in Germany was nuts also.

[@ridhobaihaqi144]

Toyota won in Le Mans 2019, why? Because Porsche LMP1 discontinue

[@wayneh1562]

they won 2018 and 2019

[@MidwestDIY]

Porsche have won 1 race in 21 years in Formula 1, Formula 1 is the pinnacle of motor sports, Porsche have not returned to F1 because they don't have the technology to compete in F1, so they compete in less technology demanding racing like LeMans.

[@IIGrayfoxII]

Because they're the only Hybrid LMP1 team. The Hybrid rules need changing so other teams can keep up.

[@stefanreichenbacher2061]

Shapewise, they built very aesthetically pleasing cars throughout their campaign.

[@cshehanjames]

Now will be a good time for Toyota to get into F1 and gain decades of experience by purchasing Williams.

[@LMPS5]

Ah. Blaming others for poor performance. Yea i saw it first hand doing marketing research for them. They just wanted ppl to blow them, not genuine criticisms. And i am talking about the ppl in JP, blokes at AU really wanted the brand to do well tho

[@JohnDoe-uu9gh]

12:15 "Warning - corner cutting"

[@DewdCH]

ah.. a grid player i see

[@CuriousPug12]

And in current F1, we can almost see renault also in the brink of the same failure🤔

[@dmaharry7976]

Cultural stubbornness held Toyota back unfortunately But i reckon they would do very well in today’s Hybrid era.

[@nobody-wk6ej]

You'd think in the hybrid era that they would be one of the better teams... .

[@wienerwarrior4204]

Me:Can we have an f1 car Mum:we have an f1 car at home F1 car at home: 10:45

[@bosshunterman]

I don't get this joke... That photo shows two legitimate F1 cars... Is it that the Brawn looks slightly smaller due to perspective/the type of zoom used?... Does bigger = better? That's funny and ironic, considering how many people are protesting today to make F1 cars more compact...

[@wienerwarrior4204]

I said it because the 2009 f1 car was a very bad and ugly car in that year

[@f1v10thebest]

Good dam it we could of seen v12 engines back in f1 because of Toyota that would of been amazing thank you so much to the teams that lobbyed against it thanks a lot.