How Traya nailed creatives in Meta

Just analyzed Traya's ad library.
Their creative split in the last 45 days:
→ Problem Aware: 30.8%
→ Solution Aware: 34.6%
→ Product Aware: 19.2%
→ Most Aware: 7.7%
→ Unaware: 7.7%
65% of their budget focuses on education before selling.
This is exactly how you should structure your Meta creatives in 2025.