How Typography Elevates Design from Good to Great (Masterclass Part 2/3)

[@ScottBuckets]

As a designer from the early 90’s I didn’t truly understand the importance of typography until I went back to school and happened to have one of the greatest teachers ever. He was really the turning point in my design career and his typography teachings will stick with me forever. Thx teach.

[@thefutur]

That's awesome to hear, who was your teacher? Maybe we can have him on the podcast.

[@akgraphics6861]

As someone who has been struggling with typography, this video really hits home. Thanks to Chris and the team👍🏼

[@thefutur]

What were you struggling with? Maybe we can make more content around it.

[@akgraphics6861]

@@thefutur My problem is more about choosing the right typeface to convey a message and be noticed and I still don't clearly grasp the concept of contrast of colors, weight and typeface mixing.

[@azpersonal]

@@akgraphics6861me too

[@adroitws1367]

@@thefutur what would be good typography exercise?

[@mattwright9596]

As usual, Chris rains the gold nuggets here! I'm also feeling moved to say that Mo has become such a skilled host and presenter - KZbin legit!

[@thefutur]

Stop it you're going to make Mo cry! Chris like to make it rain.

[@mattwright9596]

@@thefutur 🤣. Mo has come a long way since 'The Dirty Market' (if ya know ya know)

[@crystalk25]

I think the debate I see a lot is when the typography is TOO expressive, borderline illegible, but it nails the FEELING. Knowing when to dial it down or amp it up for the sake of the project is the key. Typography lover here, awesome as always ya'll!

[@mish2527]

Any creative or work that makes you go wow is a work of art. Its an everyday process. Thanks for giving us this new insight. Keep kiling it.

[@GTmotions]

another great one!! thank you for these man, I've learned so much

[@thefutur]

Glad to hear it!

[@cseperkepapp4358]

♥ at 50 I like to think I am /starting/ to get the hang of it.... one thing is sure, I love typography... the frustrating part was that even when you can see what is good typography when you begin your path, you are still so far from being able to design something like that from scratch. Endless practice and learning, training the eye to follow how the masters work and the logic behind their choices. I am a fan of manuscripts, and humbled by the skill of some monks from medieval times even. I think the most amazing part is when you are starting to shape and create a whole typography system that works and encompasses solutions, gives freedom by setting the right limitations. Being highly creative, my mind is quite scattered, so it feels extra amazing when I create something so structured, organized and complete. Now I feel like I wasted time when not working on such things, but maybe slow burn is good, and I do feel like I have arrived... to the beginning of a new journey.

[@sofianealloui]

Oh, My God! Chris, Sir, every time you surprise my lil mind with your wisdom! Thank You a lot ♥

[@mohgraph254]

Thank you for the video. Huge fan from Kenya.

[@sidsuteja]

I believe that typography is an essential skill that every designer should learn. Having an interior design background, I had the opportunity to learn furniture composition during my summer internship back then, the moment I learn further about typography that's when I realize the ressemblance on how the things we compose, they are somewhat related. As from the book "Geometry of Design" by Kimberly Elam illustrates perfectly on how the famous Barcelona Chair was composed (from all of the angle), the philosophy/feel is actually similar when typographers are composing the letters (x height, overshoot, etc). Not many people realizes this, the challenge would be how do we articulate what we understand so that people could understand our point of view. Maybe if we include more visual connection on how these compositions relate to one another, perhaps that could help more people to grasp the concept of "why typography is important" cheers,

[@Zod-t3i]

WHOOOOOOOOOOOOOOOO! Chris you did it.

[@tonylinks1013]

Thank you Chris

[@thefutur]

Very welcome

[@nugglebunny]

Thank you for the amazing content!!💕🦋

[@thefutur]

You are so welcome!

[@herdenq]

thanks, guys!

[@jayraldseoconsultancy]

This is huge ❤ thank you

[@thefutur]

You're welcome, what was a big takeaway for you?

[@sejalkothari6687]

Fascinating, even for me as a non designer !

[@Adlip_Kun]

Thanks for sharing ❤

[@thefutur]

You are so welcome

[@Sachin-at]

This is gold⭐

[@itpedia2311]

Which video is he referring to in the end 6:37 when saying watch this video right here? I couldn't able to find anything

[@Elektoos]

In music, a true maestro masters the pauses...

[@hitokeke]

Thank you for this!

[@thefutur]

My pleasure!

[@hitokeke]

@@thefutur I was in my third year of my degree before I actually was given good instruction on Typography & helped. A teacher worked with me & let me borrow their copy of “Thinking With Type” which really opened my eyes to what I was missing. Seeing this video today has been a great reminder of how much I should be practicing my typography to take it from a weakness to a strength. Really looking forward to part three, this has been a great series so far!

[@AlejandroGutierrezHidalg-gh9zi]

Thank you Chris & Thefutur Team🏁🏁😁🤝💎you guys are awesome always sharing some golden nuggets 🪙🪙🪙🙌🙌🙌💯💯💯🎯🎯🎯🔥🔥🔥🏆🏆🏆🏆

[@Sketching4Sanity]

LOVE ✊🏿

[@edmundsgn111]

Another great video :) I actually took you advice from the older videos and applied typography to my work. It definitely improved the quality of my work, but its also deceivingly hard to pull off lol More often then not i'm still struggling with this tbh

[@mrizviart]

Cris sir Please tell me the concept of your yellow patch/tape on the cap

[@haasim8318]

That's a great video!! but i have a question how do i learn or practice typography? i have recently started learning graphic design and really struggling to figure out how to learn typography.

[@michaelh5890]

Good video. Chris(p) and clear. (I learned typography from scratch at a design school.) 🐿

[@Harry_Zed]

Link to the episode with the brush ink dude?

[@יםכליף-מיתוגופרסום]

Hi Chris, Loved the video🔥 and I have a question to ask. I'm a brand strategist and designer who wants to improve my logo design skills. In your opinion, what kind of expertise should I pursue that will make my logo designs much better?

[@VernardNuncioFields]

How would you analyze graffiti

[@t.dub_10]

Hey I have a question. What type excerises that I should do inorder to better understanding topography and it's relationship?

[@thefutur]

I would check @thefuturacademy or search our channel.

[@Yashodachandrasekara]

❤❤

[@sobeidalagrange7129]

00:50 01:50 02:15

[@microMobilidade]

“Noone will read your comic, if they can’t read your comic” - 20 comic commandments- Comiclab

[@cpoon552]

Great typography includes correct spelling (0:49). Otherwise great video ;)

[@thefutur]

Good eye, our mind wasn't as fast as our keyboard 😅

[@sobeidalagrange7129]

04:00 05:30 05:40 06:00

[@sobeidalagrange7129]

02:50 02:58 03:26

[@eikonagrfxs]

Not having to wade through every one of your videos... How about a video showcasing Chris's award-winning work.

[@thefutur]

You can check this one out - kzbin.info/www/bejne/epKripxobNV0j9U

[@eikonagrfxs]

@@thefutur Thanks, will check it out! 👍

[@eikonagrfxs]

Just checked it out... Very cool. Would love to see some of his earlier work as a graphic designer before he was running things.

[@MarkozArte]

Is graffiti typography?

[@EClipChannel]

I love your work guys. But you should understand that your content is next level, and your editing should be much slower. You talk about some serious topics and I think you should NOT pay attention to the youtube trends and edit those videos so fast. I understand that the attention span is pretty low, but there is some powerful info in many of your videos that are presented so fast that most people are not able to recognise them in this fast edit form! My advice is that you slow down half, and that way make attention to the valuable info that you already make. We follow you because of the quality of the information you release. Not because you optimise video content for a high amount of views. Piece and love!

[@sarahj9459]

What is this? Pop up video?

[@thefutur]

Could you clarify?

[@cHATmAI6RE]

In my opinion he meant that it's not really a master class. It's more like sharing accumulated insights and wisdom in my opinion, which it's great too, but those videos are not classes, let alone master one. @@thefutur

[@sebastiaanwerkendam9176]

Hot take: lettering is typography but typography is not lettering

[@ermuunbaatarhuu2205]

First