How UNIQLO Became the Most VALUABLE Fashion Retailer IN THE WORLD | WTH

#THECASUAL #UNIQLO #FashionEssentials
Support The Casual on Patreon: / thecasual OR
Support THECASUAL on KZbin by becoming a member!
•
Uniqlo has officially become the most valuable fashion retailer in the world, outpacing other companies in the same sector of fashion. Due to shrewd business moves and a focus on fashion basics Uniqlo is a legit player and its infrastructure in the Asian fashion market is seen as the biggest plus for the brand moving forward. Reggie breaks it all down in this episode of WTH.
•
The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
Keep it Casual.
•••••
Follow us+
THECASUAL on INSTAGRAM: / thecasual.co
REGGIE on INSTAGRAM: / reggiecasual
•••••
MUST READS!!!
Purple Cow - Seth Godin: amzn.to/2OxBROs
Ametora - W. David Marx: amzn.to/2RJpYau
Thread's Not Dead - Jeff Finley: amzn.to/2SUAltd

[@ruzzelladrian907]

When you walk into a Uniqlo store, their clothes are affordable, and their store design is clean that you don't feel like you're in a cheap place. Meanwhile, walking into an Old Navy store, it's absolute chaos, the floor is gross, and it's dim. A contrast to Uniqlo's clean stores with faux-hardwood floors and bright lights.

[@kyrohowe3156]

I can see the contrast and comparisons. Keep going😁

[@rolanddustin5920]

i realize I am kinda off topic but do anyone know a good place to stream newly released tv shows online ?

[@hunterisaias5853]

@Roland Dustin Flixportal =)

[@rolanddustin5920]

@Hunter Isaias thank you, I went there and it seems to work =) I really appreciate it!

[@hunterisaias5853]

@Roland Dustin glad I could help :)

[@markbailey5393]

Quality=excellent Value for money=incredible Hajime Sorayama collaboration=freaking awesome!!! Great video. Thanks.

[@qpalzm8131]

ohh bro u help me to finish my homework! its really hard to understand wut he mean QAQ !

[@Nahaintnoway]

Fantastic breakdown. Uniqlo really doesn’t miss these days.

[@jomoeiviem7619]

When have they?

[@soatman06]

idk man, their past U and +J drops were pretty blah

[@soatman06]

uniqlo still goated though

[@armallthetime]

Aside from jackets, suits, and jeans, about 90% of my clothes are from Uniqlo. They're great.

[@LoveYamachan]

80% of my closet 😅

[@Glotaku]

They’re kinda overrated

[@dylanrupert2357]

So just your shirts

[@armallthetime]

@@dylanrupert2357 and chinos, socks, underwear. Things i wash after every use pretty much.

[@freshdragon1858]

@@Glotaku how so

[@TheCrazzyGuy11]

The thing I love about them is that it’s good quality while staying affordable. I mostly stick with them for my essential pieces like blank oversized Tees, there sweaters are nice too. They aren’t chasing trends but are still putting out “in style” staples that you’ll likely have in your closet for a long while

[@charlesblack1086]

I like that they tend toward a modern basic aesthetic. Zara gives a European flair and H & M is in the middle. Bravo Uniglo. They are poised to change retail even more as we go toward more a Star Trekian future.

[@SeabassFishbrains]

Honestly, Uniqlo probably makes up atleast 50% of my closet, I have never been disappointed in anything that I've bought from Uniqlo and their clothes fit me sooo much better than any other brand. As a guy with thick thighs, a ballet boy butt and a narrow waist it is almost impossible to find pants that I can pull over my thighs that aren't way too big on my waist but Uniqlo mens jeans fit me perfectly! I tend to get most of my basics and graphic tees from Uniqlo and then fill out the rest of my wardrobe with statement pieces from indie brands and thrift shops.

[@doughboy44dd]

I’m a huge advocate for uniqlo, it’s one of the only Japanese brands that i can wear. I love their practices and how no matter who you are you can shop their and still have you’re own style. I was amped when they first came to Canada 🇨🇦

[@xrubyxlightx]

Uniqlo is the only clothing site i visit frequently to see what's new lol. Even after leaving nyc, i still seek out Uniqlo (either on the site or poshmark) bc i just trust the quality and i generally feel safe ordering the same size every time

[@KeithNera]

As a content creator, these really hyped me up to create more Uniqlo content!

[@ubhutiontsundu6329]

I think they should come to South Africa because Zara has been closing their stores but them.closing their stores has not ended the need for.their clothes so if Uniqlo would come i really think they would have an audience.

[@uviweboyana8936]

South Africans can barely keep Zara floating....like they can't afford it which is why some of their stores are closing What makes you think things will be different with uniqlo... because they cater for the same market

[@jamesCH3W]

I will literally murder for a Uniqlo to open a store where i live

[@thatcopenguy]

same

[@SeabassFishbrains]

I used to live in San Francisco where there were 2 Uniqlo stores! I miss it so much but I'm now back to my tiny hometown where there's literally no chance of a Uniqlo store opening. Atleast their website often has free shipping and the measurements/sizing is always spot on.

[@harrytung7027]

When u got like more than 20 in your city, u definitely wish less uniqlo and more shops like Carhartt or Stussy.... .Although it is understandable that people like uniqlo in term of the sample styles and quality(and price, always on sales I found here)

[@sprig6043]

Seriously don't do it!!! 😳😂

[@sopretty43vr]

i live near one and went into one and had no idea of it’s significance.

[@ImanMohamed]

I really, really appreciate how bite-sized, interesting, educational and entertaining your content is!

[@ashle9034]

When you combine affordability with quality and great selection it's guaranteed to be a hit with everyone.

[@dylankocins5136]

Always love me some Uniqlo content. It’s a brand that deserves all the praise it gets

[@JasonCheeeseball]

Uniqlo great and has been a huge part of my style evolution for over 5 years. I first heard of uniqlo when I went on a trip to China and that kickstarted it all.

[@ldm2622]

Been buying into Uniqlo U since 2017, there’s been a noticeable decline in quality. Still better than HM and Zara though.

[@mikhailalvero9523]

I remember getting my first Uniqlo oxford button down shirts in college, and they lasted me forever. I always liked how they focused on the everyday things more than trying to chase trends. Really tasteful lineup of collabs too. The Undercover, +J and Engineered Garments ones were so good. The Star Wars x Nigo/Tetsu Nishiyama/Jun Takahashi one for UT was cool too!

[@markkevnjflores]

uniqlo is big here in philippines, casual wear, work wear, athlete wear

[@A1iJ]

This channel is extremely underrated and the quality of your videos is amazing! Loved this piece on one of my favorite brands

[@malih7777]

Uniqlo is clearly the number one street wear brand, now. Great collabs. Pure style. Unique pieces. I will be pleased to see a Patta x Uniqlo collab. Loool tell em.

[@_createusernamelater_6041]

Out of those 2300+ stores I walked round 7 in 10 hours just to find a heat tech thermal

[@qiqatukela5063]

Is that a good or bad thing?

[@rockoutkids]

I love a good graphic tee and their UT division has some of the best graphic tee designs period.

[@memopinzon]

U N I Q L O B O I S

[@kholland4860]

This was interesting ❤thank u!!!

[@CAxALLDAY]

uniqlo is awesome. super functional clothing. i get my golf gear from there too. shits on nike and everyone else for 1/4 the price. has lasted me years. uniqlo probably the only clothes i buy that's made in china/vietnam/india. otherwise im all made in usa japan canada europe.

[@overdrive988]

I'm a big person and whenever I start to wear brand new jeans, it turns into trash in a year. It's been 2.5 years and most of the time, I'm wearing my Uniqlo jean and it still stands strong. I don't think I'm gonna change Uniqlo to another brand.

[@danielgomezjr]

Clicked on this in a heartbeat

[@jafoz82]

Can't believe you mentioned the latest GU x Undercover collab but not UU (Uniqlo x Undercover collab) from 2012, which imo is one of the best Uniqlo collaborations standing just behind +J and [UU] still needs to make a return in 202X

[@kevinchang5088]

copped some $3 jeans in Asia at GU back in 2018 and got it tailored for $4, definitely my favorite steal of all time

[@aNsWeRkEy02]

I hope they have uniqlo here in middle east especially saudi arabia..Most of the shirts & jesns I wear are from uniqlo in Philippines

[@joshdough1845]

I buy more high fashion such as kapital, ch, miyagihidetaka, ect, but in an everyday sense, Uniqlo is unbeaten. I have a few shirts and the quality of the materials, fit, and printing is truly top-notch. match that with decent prices and the sheer longevity of the clothes and Uniqlo is one of the only large corporations that I can truly get behind.

[@RedVelvetUnderground333]

Their quality is much better than the peers

[@greg.peepeeface]

This video was so well done, and I need to go out the way to hype it up on my blog

[@inui12494]

GU needs to have a store internationally

[@ktroopa]

Thank you for making these videos! The flow of your explanations are always on point.

[@CaliKiid714]

So far in 2021 I’m digging their offerings when it comes to tops. Their bottoms I feel like could use a bit of “catching up”. I constantly buy new shirts/jackets/sweaters because they’re always offering new cuts. Their jeans have basically been the same since I started shopping there a couple years ago 🤷🏻‍♂️

[@fukuwota]

wow last time i was this early it was last year ramadhan

[@HassanKhan0987]

Allah blesses you to be here early

[@8-bitoctane101]

discovered it in 2020 and i fell in love, with the prices and quality. Im a little embarrassed to say most of my closet is filled with uniqlo lol

[@Oumajiii]

My wardrobe basics is mostly uniqlo, for staple items like jackets or outerwear I'll usually go for something more high end/better quality. If you wear any of the Uniqlo outerwear you run the risk of wearing the same stuff as everyone else here in London, not that it's necessarily a bad thing. For example the fleece/parka/seamless down is worn by sooooo many people in most cities I'd wager

[@daltonoakleyjr391]

Their graphic tees are 🔥. And I wear their hoodies and casual bottom up shirts on the regular since they are good material and they go on sale regularly . And they lowkey since everyone in north jersey still shops at H&M,Zara’s , and Forever 21

[@rockermack7903]

Their clothing is good quality and at an affordable price. The experience is overall great. I was able to get some good clothes for the summer.

[@ubhutiontsundu6329]

Been waiting for this video.

[@DjVader112]

The quality for what you pay for is just *chef kiss

[@wheresmyrooptoff4056]

interesting, slightly changed my mind on labelling uniqlo as fast fashion. would hope with such development that they release more basics in more unique and interesting cuts

[@alexuemura2353]

the thing is, fast fashion caters to every single new thing consumers are wanting at that moment. uniqlo goes at its own pace, centering itself around more basic pieces, with occasional collaborations. zara and h&m copy the designers they want to capitalize on, uniqlo doesn’t.

[@quester09]

uniqlo is the one for elevated basics

[@DavidDOquendo]

Had to check my volume at 4:18 thought my speakers stopped working

[@fuchsiaboy]

love the report and analysis

[@nickryan6787]

Even though uniqlo is super popular here in Malaysia it's funny to see the jackets and other winter wear never get bought, since it's practically useless to buy one here lol

[@riyuiwashere]

no winter in Malaysia and not cold in Malaysia

[@tyeoyt]

great video super informative and helpful

[@Devananta-Rafiq]

With Nigo and Jil Sander under one roof which is Uniqlo, it's the end.

[@MyOpinionsOnly]

Their pants are the best and so affordable, yet high quality.

[@GET0V3RHERE]

I’ve really slept on UNIQLO, and have always shopped elsewhere for my basics. Some of my reasoning has to do with UNIQLO’s odd website design. Maybe that shouldn’t matter. But I know it’s had an impact for me.

[@zhukov43]

I’ve been round a Uniqlo store and was impressed with what I saw, but I plumbed to spend my cash on Stone Island down the road, next time I’m in a store I plan on spending some cash though.

[@awandererchef6189]

More like about them it’s simple .. no flashy name of their brand going around their collection .. Got one white hoodie this week” POP SHOP TOKYO”

[@Aznviet91]

Hello where does the picture with the girl in the thumbnail come from ? Is it a Uniqlo campaign ?

[@THECASUALco]

From Uniqlo+J campaign in JP

[@ONYX-365]

_Uniqlo recently ended free online returns in the UK_ 🇬🇧 _which means I won't be shopping there anymore._ 👎🏻 _It's a shame; since I really like their clothes_ 😕

[@KuroiPK]

Yeah that’s kinda disappointed, still I really like Uniqlo so I will probably still buy from them just less often.

[@Fausto_moh]

They're perfect for your basics. I know they have ubiqlo U but I wish they would expand a bit more tbh. They are still my favorite brand to shop at tho.

[@Mnikolak17]

It'd be great if you included articles on various points made in the video. Well done, but would be great to read more.

[@israelpadillla]

thats crazy

[@stephenoni2019]

they're pretty good clothes for such amazing prices

[@withaustn3463]

cant wait till may 6 for the jil sander collab to drop in australia

[@brotherhoodofsteel98]

yep. I pretty much shop only at Uniqlo? You can never go wrong with their basics.

[@saz6950]

Federer put this brand on the spot

[@Hmoobgai]

Uniqlo is pretty great. Just bought stuff from the new JW Anderson line.

[@Tony-qz5cf]

Another great video

[@lysmykyta1199]

I have been buying uniqlo t-shirts for many years but am getting tired of the same old colors. Great quality for the price. Anything I have purchased from Uniqlo has been very good value for the cost. I wish the larger sizes would not sell out so fast.

[@xxraverxxonxtacy]

Love UO but I do miss when the brand was low key cuz the quality was bit better imho.

[@THECASUALco]

Standard Uniqlo may have missed a step BUT Uniqlo U, JW Anderson, Uniqlo +J, and their sports utility line is some of the best quality Uniqlo has ever made.

[@xn-triq7607]

Uniqlo getting big over hear in UK

[@Five-uy6xn]

I wish I had a Uniqlo in my city :/

[@AA-wd2or]

My choise is Polish Helicon tex

[@keezytv7854]

UNIQLO :)

[@Devananta-Rafiq]

Airism bois

[@bruceli9094]

Why is Uniqlo? Because everyone loves Japan.

[@ccaspe]

No mention of John C Jay?

[@jontorres8408]

I wonder what’s the jacket in the thumbnail

[@Torah_El_Arma_Secreta]

Nice 😮

[@Degrax67]

Got a new sub 👌

[@ibrahim47x]

With their collabs with people like Billie Eilish and Takashi Murakami, no wonder they’ll stay ahead of the curve

[@gudriddanz]

great video

[@Regular_Jo]

They sure are taking my money every so often. lol.

[@samueldasilva3441]

I think i falling love for a brand 🤷🏽‍♂️🤣

[@stevergranados]

If you Uniqlo fixed their app and carried a higher inventory of larger sizes in U.S. stores, it will be over for everyone!

[@ayeTobi]

I hope in future, they won’t rip us off like H&M.

[@fiftyseventh]

What does WTH stand for? Great video btw

[@Devananta-Rafiq]

What the hell

[@jumongwu]

Uniqlo has the best quality clothing for its price its unbelievable how cheap a jacket with ykk zips they sell.

[@fastxsam]

Only thing I don't like about uniqlo are shirts. I'm a skinny guy so I wear a small yet I'm 5'10" so their small shirts tend to ride high. Everything else is OK for the most part but I avoid their shirts at all cost.

[@takenby_cj]

i love uniqlo. i just dont have my size n style in zara. also, too formal, too expensive. hnm is too trendy for me.

[@LorenzoNW]

3 QUESTIONS: 1) I looked at some of Nigo’s previous work with Bape and Human Made and I’m trying to understand what makes Nigo such a successful designer. Frankly speaking, I don’t see much creativity or artistry in his graphics, concepts, or use of typography. If anyone can explain his popularity, I’d appreciate it. 2) How does UNIQLO use artificial intelligence? 3) As mentioned in the video, UNIQLO's styles are mostly basic. How does UNIQLO differ from what I’ll find at the Gap?

[@HarishBabuM]

Hey did you find the answers?

[@DommoDommo]

I'm just going to come out and say it. Uniqlo absolutely sucks now. Don't believe me? Check their size charts, go home and measure your garment. It won't be close. Context, I'm 6'6 tall (2 meters for the rest of the world) and dudes like Reggie, and Tim Desaint are always repping and praising Uniqlo for precision cuts and perfect fits. I started shopping at uniqlo when I first went to Japan in like 2008, long before they were in any stores in America. I loved their stuff, fits were exactly what you'd expect, quality seemed premium (Still have one shirt from there that fits like a glove) but lately, QC, Customer service, and sizing have taken a MAJOR DIVE. Uniqlo is literally making garments smaller than they label to cut cost. I've written back and forth with their Customer Service reps who are all in high spirits but literally have no idea whats going on. I'm not knocking the people that work there and bust their asses to get us a t-shirt in the mail, but the major corporations who choose to fuck over the consumer. Compare a parka from 2014 (which used to be 39.99) to the parkas they put out this past winter (79.99 - 129.99) and they're cheaper, thinner, smaller, and ill fitting. Let's stop hyping Uniqlo, and hold them accountable for there shit Reggie. tl;dr I'm too tall for uniqlo now P.S. The Haruki Murakami collection was a soulless cashgrab.

[@Colourisedspoon]

Hmm… do i really need to hold them accountable if my experience with them have been really great?

[@THECASUALco]

I’m just an information guy. The hype comes from the data and facts. What’s funny is I don’t really shop at Uniqlo myself outside of a few things from +J and undergarments. So I have to take your opinion just as seriously as anyone else. If you had a bad experience that sucks and people should definitely consider it IF they are giving their opinion on it. I like some Uniqlo stuff but like I said before my position is one of data and facts above all else. At least in this particular series of videos. ~Reggie

[@acerellvallescas5997]

Im a UNIQLO addict..

[@jb5416]

Uniqlo is great.

[@jamal9167]

Good video. Can you make one on the clothing brand Fred Perry?

[@THECASUALco]

Yes...

[@AdrianAlex98]

uniqlo its so big and it pains me that they dont have locations in Mexico, im sick of buying from Zara, H&M, American Eagle, Old Navy, and many more, i want fucking uniqlo on god.

[@orekihoutarou2873]

in my country Uniqlo is more expensive than Zara and H&M

[@Oumajiii]

This is the same case in the UK but the quality/fit difference is massive

[@whatsup3820]

They use Uyghur cotton.

[@thinalsajeewa7219]

Y'all do realize that India and Sri Lanka are part of Asia as well, even though y'all didn't include them in the continent imagery when talking about Asia?

[@rheamangin9646]

Well india is more into traditional clothes

[@thinalsajeewa7219]

@@rheamangin9646 that has nothing to do with geography

[@rheamangin9646]

@@thinalsajeewa7219 im just saying that maybe uniqlo dont sell musch in south asia coze most of them are into traditional clothes!!! And it only shows the coutries in asia that has been dominated by uniqlo

[@acrboi]

Uniqlo is the gold standard for essentials; Well deserved.

[@SuperSorav5]

uniqlo best for broke person lke me 💯

[@unklerolly]

Quality definitely over ZARA, H&M, GAP

[@chroma-agogo]

"high street" has quite a different meaning in the UK/Aus

[@MagashiSaizen]

I feel like their quality in fabrics has gotten worse. You can only stretch a rubberband so much before it snaps.

[@arktos298]

And time to boycott Uniqlo.Really sad to read their announcement to stay in Russia.