How we shot a campaign for Ralph Lauren (in-depth film and music production breakdown)

Breaking down how I directed a social media influencer campaign video for Ralph Lauren, from start to finish - from storyboarding to making an original song... hope you enjoy :)
TIMESTAMPS!
Intro - 0:36
The Process - 1:18
The Music - 2:09
Music Production Breakdown - 3:11
How the music helped ideation - 8:45
Pre-Production - 9:25
The Shoot - 10:48
Post-Production - 11:43
Editing Breakdown - 13:34
Conclusion - 18:20
The Final Video - 18:42
The Joke Video - 19:18
Galo the legendary producer: / galonadalin
Julian the model: / juliansaad00
Special thanks to Claudia, Ines, Almu, Emilie, Ana, Riley and Maria
TikTok: @daiki.shino
IG: @daiki.shino
Email: [e-mail]
My presets: daiki-shop.fou...
Forgot to include this in the video but kit used:
Sony ZV-E1
Samyang 35mm
Sony 50mm
Nikon 16-35mm
#cinematic #tutorial #colorgrading #davinciresolve #ralphlauren

[@Neeintje]

The colorgrading is superb, and the SPANISH GUITARRRR genius

[@Manawaralam]

Hey, this is just amazing, the Music breakdown was amazing.. About the other logo, you could have put a white flex or Printed the Ralph Lauren logo and just staple it temporarily above the onlder logos.. anyway this was really amazing.. great work..

[@JOHNY0]

I know this is an extremely dumb question to ask on such a great video about a breakdown of the whole process of the film, but... can you tell us the model of the sunglasses you're wearing in the talking shots outside? They look nice! Thank you so much for making these detailed videos about all the aspects of the behind the scenes process, I always learn a lot from them

[@tonypmedia]

Is this an actual campaign for Ralph Lauren or was this a spec shoot for a social media influencer shooting a spec shoot utilizing the RL brand name?

[@daikishinomiya]

Ralph Lauren influencer TikTok campaign! For Ralph Lauren, via a marketing agency as the middle man, with me (surprisingly) as the influencer. So many other influencers got a similar brief! Gawx absolutely smashed it too: instagram.com/reel/C40hm-POXMD/?igsh=MWRsYnNmMzJ1cmtv I think Gawx and I were the only "cinematic" influencers selected, the others were the more typical fashion/model influencers you'd expect from a brand like this :)

[@daikishinomiya]

So although we didn't liaise directly with Ralph Lauren themselves, we liaised with and got paid by the marketing agency who were running this whole influencer marketing campaign for RL.

[@tonypmedia]

@@daikishinomiya NICE!!!!!

[@sunbreathermusic]

so good! Love your video production style and vision on this. Going to email you about something.

[@KurtCollins]

open up AE and learn the rotobrush. There's no reason to PS that frame by frame.

[@raredreamfootage]

What would you have done if the sky wasn't clear of clouds?

[@shaundonnelly4537]

That soundtrack breakdown by Galo was insanely interesting!

[@daikishinomiya]

Thanks! Glad you found it interesting. Are you more of a musician or a filmmaker?

[@KurtCollins]

rotoscoping kzbin.infoiDcTx_SiLqI

[@TateFilmz]

The music process was 🤌🏽 gold 💛

[@lennyali4652]

Loved everything about this video! And the music *chefs kiss*

[@daikishinomiya]

Thank you so much

[@freetrial6142]

but how did you "stitch" the frames back into a video after all the layers edited in PS? sorry I'm relatively new and use Premiere and PS. and this was really awesome!

[@daikishinomiya]

I imported all the images into Davinci!! They were all separate PNGs. Not really sure how to do this in premiere but you'll find a similar method when doing a hyperlapse! So looking up tutorials on hyperlapses will get you the same method of importing a sequence of images :)

[@NiisExperience]

Did you use phantom luts for this and which of them did you use

[@daikishinomiya]

Nope! A mix of cineprint and my own grade if I'm not mistaken

[@rcw6534]

saw this first on ig and fell in love! thanks for the bts, this is sick. respect for that photoshop stunt 😂

[@daikishinomiya]

Thanks so much!! Glad you enjoyed it

[@raredreamfootage]

Why do you think you were chosen for this project? Did you have any past history with this agency that chose you? How much creative direction did the agency give you?

[@elcamino_project]

really helpful to get a detailed behind the scenes. Thanks!!

[@daikishinomiya]

Glad it was helpful!

[@AveryAntonio]

so cool to see

[@kendrasananikone]

this is so sick! love seeing bts vids like this

[@daikishinomiya]

Thank you so much

[@raredreamfootage]

Did the client approve the song before the shoot?

[@hospobimbo]

thank you for sharing your process! Mad respect on the mask dedication. New subscriber :)

[@daikishinomiya]

Thank you for watching :)

[@billem16]

this was awesome! brand new subscriber! not sure how this made it into my recommended, but thanks YT. i loved how honest all of this was. that you didn't act like you knew absolutely everything and were an expert at everything. the honesty of the logo issue and such made this video so relatable and more real. loved the music creating story, the logo drama, etc... make more like this! also, man that logo thing would have been such a pain for me too, as I'm not a VFX specialist either haha. I feel like if I am ever up against this issue, maybe it would be helpful to drape like a poster board over every single logo or something. anyways, loved this video!

[@daikishinomiya]

WOW. thank you so much for watching and such a thorough comment, really appreciate your time! 🫶🫶

[@wbynan]

Wow super sick. Intro was epic

[@daikishinomiya]

Thanks so much

[@tomaszbejnarowicz]

the video is pretty great next time i would take more time to do the "spray shots" cause he shouldnt put the perfume like that and also spent more time on masking cause you can definitly see the text behind

[@daikishinomiya]

Appreciate your comments 🫶🫶🫶

[@FMProdHD]

Why dudn't you just hire a VFX. Would have saved you so much stress

[@daikishinomiya]

I wish we had the budget for that 🥲

[@nickditkun]

Randomly came across it on IG the other day and now this one on KZbin. The algorithm is loving you right now hahaha. Great work on this!

[@daikishinomiya]

Oh love to see that! Thank you

[@juanfantasma8053]

thank you for the video

[@daikishinomiya]

You bet!

[@blanket9890]

Yo this was great. I loved watching the process and seeing that final result. the 2nd commercial made me smile and laugh too. Seriously good job!😎👏

[@daikishinomiya]

Thank you so much! Glad you enjoyed the commercials :)

[@methodstudio8208]

second amazing 😍😍😍. Why you didn't use manual masking in davinci?

[@daikishinomiya]

Thank you! I was much more familiar with Photoshop so it was faster than learning how to do it in Davinci! But for future projects defo want to learn to do it properly within Davinci. :)

[@wissnasraoui]

beautiful commercial, and amazing tutorial, well done 👏🏼👏🏼

[@daikishinomiya]

Thank you so much

[@LifeofSamSafi]

Been a while 🔥

[@daikishinomiya]

Legend

[@TimiAkindele-Ajani]

What a banger of a video!!!!

[@daikishinomiya]

Thanks so much

[@dathofilms]

Amazing content bro. ongrats for such beautiful work! May I ask, what was the commercial shot on? was that the ZV E1? And if so, what ND did you use?

[@daikishinomiya]

Yep ZV-E1!! Used the Peter McKinnon Polar Pro one I've had for a few years :)

[@raredreamfootage]

@@daikishinomiya Wow, I was expecting "Alexa". Did it give an overheat warning at all during the shoot? How did the client react when they saw a prosumer level camera on the shoot instead of the usual bigger cinema camera setup?

[@dathofilms]

@@daikishinomiya amazing. Well done! Colors are amazing too!

[@daikishinomiya]

@@raredreamfootage no overheating! It's only overheated on me once filming a warehouse rave for an hour. It was an influencer campaign with me surprisingly as the influencer so it was filmed in my own time! Being a Ralph Lauren influencer wasn't on my bingo card this year but we'll take it 🫡

[@daikishinomiya]

@@dathofilms cheeerrsss

[@quintomedia]

Great video!😀

[@filmwithred]

Mui fantastico!

[@daikishinomiya]

Thank you!

[@SahalAlami]

you are a legend bro keep going

[@daikishinomiya]

Thank you

[@jamiesaad01]

So cool

[@daikishinomiya]

Thank you ❤

[@allendanielphoto]

you crushed it man!

[@daikishinomiya]

Thank you so much

[@zunayedsz]

joss

[@daikishinomiya]

❤️❤️

[@Pabloabyrne]

Very inspiring!

[@daikishinomiya]

Thank you so much

[@danieltran1581]

love your content

[@daikishinomiya]

Thank you ❤️

[@ryanlytledesign]

This is incredible!

[@daikishinomiya]

Thank you!!