How & When I use Performance Max & Demand Gen Campaigns in 2025

[@tiktokists]

I very liked that you showed the ad account example. Very nice to see your advices implemented in an ad account. I would like to see more in-depth videos and your methods like for example how you had changed target ROAS in how big increments and what were results. Maybe you wouldn't like to share that with your audience, but I suppose we would appreciate a lot if you shared some fails, some failed tests or optimizations, or randomness in GAds accounts etc.

[@Andrii-x5g]

what if i have impressions but my ads don't say sponsored, is it okay?

[@NiteHare1]

Thanks for the valuable content! How long does it take to receive the free setup guide?

[@AaronYoungGoogleAds]

It should come through pretty quickly. If you do not receive it please email my team at aaron [at]definedigitalacademy.com

[@luxurywinetoursfranceanditaly]

Hi Aaron, how are you avoiding overlap with PMAX with a search campaign? I know you mentioned new customer targeting, but anything else?

[@l1catalyst]

Heard some people say to avoid filling in search themes to combat cannibalizing with your search campaigns

[@thomaspritchard196]

You can add negative search terms. You’ll want to add the keywords you don’t want pmax to bid for. There might also be a campaign option to bid only for new customers.

[@AaronYoungGoogleAds]

Hey James main 2 settings are: 1. Campaign setting is “bid for new customer only” 2. I then add my audiences in the define section