How WHOLE LOTTA RED Changed Everything

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Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope Records. After gaining a cult following early in his career, Carter garnered mainstream attention in 2017.
Carter's debut mixtape was released in April 2017, and included the Billboard Hot 100 charting singles "Magnolia" and "Woke Up Like This" (featuring Lil Uzi Vert). His debut studio album Die Lit (2018) peaked at number 3 on the US Billboard 200. Following a two-year hiatus with little-to-no new music released, Carter's highly anticipated second album, Whole Lotta Red (2020), debuted at number one on the Billboard 200 and became his first chart-topping release.
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#Volksgeist #PlayboiCarti #WholeLottaRed #Music
00:00 Intro
02:30 "So How Can WLR Be a Modern Classic"
03:30 Production & Impact
04:55 TikTok
06:00 Does music need to mean something?
06:40 the music industry is changing
09:00 Fan-made remixes
10:40 Conclusion
Music Credits: Netherfade "don't lie" • 🔥[FREE FOR PROFIT] RAG...
Rest are from epidemic sound

[@Volksgeist]

Watch the EXCLUSIVE "Closer Look at Whole Lotta Red" and more through our bundle for less than $15/year: curiositystream.com/volksy

[@theviscount4622]

ok

[@kayef5724]

yo bro, research Shawny Binladen please, NYC. was carti fan before it was cool I got eye for talent no cap, lol. Shawny the future hope him n carti collab one day.

[@Volksgeist]

@@kayef5724 already know about him bro

[@rodp.1]

The WLR leaks could be an entire album on its own. The vibe was drastically different compared to what released. Pissy Pamper, Cancun, Molly, RIP yams, Skeletons, Choppa go, (i could go on). These are all solid songs‼️

[@resared8538]

@@emilianoms2055 no they were not

[@arrctic7283]

those songs were old why would he release songs everyone already heard

[@0o5unnao0]

the leaks will never compare, im glad he didnt stick to it

[@ManniLive]

And the fact that he did a full 180 and gave us something completely different is why I love Carti so much as an artist

[@not.jude1]

That’s a whole era of carti we never got

[@ssrecords4229]

There's definitely some things said on WLR, on the first couple songs he raps about his close friend's death & the people around him. In the middle, he mentions his relationship with Iggy and the status he's reached while missing out on signing Trippie & Keed. He also raps about his drug addiction near the end. This is his most personal album, but it gets overshadowed by the new sounds he showcased on it.

[@ostrich..]

i srsly get complexed when people claim that he is not rapping with ANY substance. Stop Breathing is one of his best displayed of rapping ability, using what people would consider drill lyrics but overshadowed by the hook… if his verses were rapped by lil durk people would consider it a display of at least respectable lyricism lol.

[@erboch7124]

@@ostrich.. No we wouldn't

[@flair5469]

@@ostrich.. bro he might rap ab stuff sometimes but he’s never good at it 💀 anyone could do what he does lyrically he has almost know substance besides his vibe

[@ssrecords4229]

@@flair5469 you say he’s not good at it because he doesn’t rap conventionally. People have tried to replicate his style but it’s nowhere near the same as good as he does it. Carti had some good bars lol y’all jus not listening cause of the way he projects himself.

[@cei5140]

@@erboch7124 yes we would

[@velcial]

definitely a classic, the influence it already has is crazy

[@zerois2801]

ong

[@radranks6281]

I'm liking carti kids like yeat more than carti himself

[@dejojoo]

@@radranks6281 yeat is cartis disciple

[@garethharriott9582]

@@radranks6281 ken Carson

[@dot.7475]

it's a short lived influence tho cause the whole sound it brought to the forefront is already dying out and is just seen as a trend and bandwagon to hop onto for most rappers in the tiktok era. it's a good album but not the huge album everyone wants it to be like in 5 years time it won't be looked at how it is now

[@afzan1111]

Volksgeist truly is the only person on this platform who understands an artist as a whole. He take’s in consideration of the fans and how they create a relationship with an artist. Even people who make remixes and create a new sound with his vocals many people truly don’t understand how Carti’s fanbase is insanely talented too. As always great work on the video (the video production and editing are awesome)

[@KanyeNuts]

LMAO this gotta be the most over exaggeration of his “talent” any artist has people make remixes with them and has talented fans. it doesn’t mean that artist is good. carti is missing a lot of the qualities of a good artist but he has potential. it’s just that people act like a relationship with an artist and someone who just makes vibes is only a carti thing. when there are artist who do what he does better

[@murppyisdurppy1816]

@@KanyeNuts ayo write a novel for j.k. Rowling. Don’t waste your time writing chapters here

[@stemszz7658]

@@KanyeNuts What artist does what carti does better?

[@rREC]

any artist that is popular will obv have remixes that dont mean their fanbase is talented

[@KanyeNuts]

@@murppyisdurppy1816 i wrote a short comment tbh, people will actually write a page long one. i know you are being hyperbolic but i kinda had to type all that to get my point across. a lot of cartis hype is attributed to things he isn’t even doing

[@wildlysnappin566]

My biggest flex is liking WLR the day it Dropped! I was defending this album for my life and it aged like fine wine. Can’t wait to hear Carti’s new project hopefully he drop 2022🔥🔥🔥🔥🔥🔥

[@bennyblanco3175]

He ain’t never dropping bro

[@beltrebomber29]

never ever

[@lucasc_]

nope

[@STING3RWRLD]

It’s amazing to witness the evolution of WLR. So far its carti’s most expressive project and the effort was ahead of ST and Die Lit. I honestly believe that it is a modern classic due to the positive effects on the underground culture and fashion. It also represents what some artists have been expressing for decades which is that music can never truly be defined .

[@novaparadoxx9043]

WLR is a timeless album. Because of how unique and futuristic it sounds I can see it becoming even bigger in the future. It’s like Carti made WLR for a futuristic cyberpunk dystopian city where society is so fucked they just want to rock to electronic punk

[@STING3RWRLD]

@@novaparadoxx9043 lmao I can def see that happening

[@grapeswithcapes8314]

Track for track, Die Lit is the better album imo, but WLR had the bigger impact.

[@megami215]

trash

[@traplover6357]

Last album that had such a drastic change of opinion from trash to classic was Yeezus. So it is an important cultural shift.

[@wastedcentury]

To answer the question, YES IT IS Every listen is as good as the first Hits 10x live aswell

[@syre_4714]

This video is gonna go crazy these animations look insane!

[@dread4540]

100% a classic, the album will be appreciated more and more as time goes by.

[@Whodnl]

All I know is volksigest is always making modern day classics

[@Volksgeist]

thank u bro

[@mohamedkhartoum9612]

Volksgeist da 🐐 no 🧢

[@ethnxx5018]

WLR definitely influenced Yeat’s music. It’s crazy to see how much hate the album got when it dropped I thought it was and so much different from anything else in hip hop at the time

[@OPIUMCACTUS]

Yeat was making music like that before carti dropped WLR

[@CallMeDeeWee]

@@OPIUMCACTUS as a fan of Yeat before WLR dropped, not that really, he had some ''rage'' sound like ''2 x 2'' before WLR but when WLR dropped, you could immediately see the influence WLR had on his beats when he dropped his next project, Alïve. Bak 2 bed is the most known song of this project and i think the most liked comment of the videoclip is something like, yeat is rylo rodriguez on WLR beats. Yeat was far from where he is today. He had max 3k monthly listeners on spotify when that comment was typed at that time.

[@sleep6837]

WLR literally birthed the sound that made Yeat popular. He and literally every recording Opium artist would be nothing without that album

[@nicholasgeffert]

28 here, Houston was the last stop for his DIE LIT tour and the amount of pure insanity these kids had the ENTIRE concert was incredible, hanging off the rafters and Carti would yell "Go Harder", constant circle moshpit that felt like a metal concert, the only stage lighting was lights that would Flicker White with Gunshot sounds, seeing this and Flatbush Zombies with Pro Era felt like the same energy shift in hip hop that me and my friends felt back when we saw YEEZUS live, you just had to be there to really experience an undeniable Vibe

[@vzerogt1943]

The problem is that people don’t understand the lyrics and how deep they really are when homixide gang is in a war with ola runt and most likely the songs are about the beef and what went down this album is for only people that understand carti not mainstream

[@youngkobe746]

on god

[@wewantraw]

yeah this guy didn’t know what he was talking about

[@remyhanna5826]

I think what’s great about carti is that his style is so easy to implement that I’ll be playing any song and when an instrumental break comes in my friend will just start doing carti adlibs

[@noahsprinsky3726]

4:19-4:39 this is so facts. My first listen of wlr was alone in my room during Covid, but as things opened up and I got to hear the music in more lively and appropriate settings it really grew on me

[@tylrspence2034]

I liked Whole Lotta Red after a couple listens and after seeing videos of his tour, it made me anticipated to see him live and hearing the live intros, guitarist and stage design. Once I seen him live at Summer Smash in Chicago, I left with Whole Lotta Red becoming my favorite album. Seriously, if you have the chance to see Carti live, do so because it's a great fucking time, the moshpits, energy and everyone just in the moment. Do not be intimidated by his fanbase, meeting them in person at Summer Smash was a treat because they're just really cool people at least for me. Something about this album just ignites something inside me, no matter how many plays that I give it. I truly do think this album is a modern classic. The era, hype, cult fanbase, live performances, influence and boosts his career even further not into a star but a fucking ROCKSTAR.

[@jacofbisher]

I personally think with the simplicity and rawness of this album, it’s repetitive lyricism and experimental vocals, and at the core of it all Carti doing what HE WANTS, makes this album the most punk thing in this new age of hip hop. Listen to any 70s-80s punk bands and you can almost immediately see that aside from genre/generational differences, the song structures are nearly the same.

[@not.jude1]

I didn’t really listen carti for years until I saw him live at chicago lollapalooza 2021 and felt his energy. It was the best intro to an artist like him I could’ve had and he’s now my favorite artist. Music is all abt the feeling it gives you and his matches my vibe perfectly

[@JuanMartinez-tr8ww]

That’s fucking awesome. How did you enjoy the moshpits?

[@not.jude1]

@@JuanMartinez-tr8ww it was only my 2nd rap concert I was not ready lmfao. I got head butted in the mouth during stop breathing and I was like this is the most lit feeling I’ve ever felt. Full rage. Vamp for life🧛

[@NameOfTheChannel]

Whole Lotta Red kinda reminds me of movie "Tenet" by Christopher Nolan. How much can you take away and still entertain people? In the case of aforementioned movie, Chris took out character development: the core part of any movie, and hyperfocused on literally everything else. It was generally disliked because of quickly it could get boring to an average viewer (why care when there's no one to care about?). But the shots, ideas, execution and breakneck pace make for at least an interesting case to study what makes movies great. I think the similar (or perhaps more accurately opposite) thing happened with Whole Lotta Red. What is the bare minimum required to make an instant classic rap record? Good lyrics? Great production? Spotless mix/master? Heavily talented vocalist? Turns out it's just vibe. This project got this feel to it, that it was made rather quickly, along homies, no second guessing. Just doing what feels right at the moment. One could even say this project was a freestyle. It's like an exact opposite of what Kanye did in MBDTF. WLR could be more polished of course, but i believe that would hinder Carti's goal. On an end note, this record will still be hated for years to come, but it's definitely a classic. A polarizing one, but still.

[@QualityCulture]

I wasn't really a fan of Playboi Carti, but seeing him live puts his whole aesthetic and vibe into the perfect perspective. it's something that isn't quite captured in his records, but the energy his music brings is truly INCREDIBLE. Maybe it's just me, but he gives me some KISS/Guns n Roses vibes but the 2022 version with 808's bass. -T.

[@Dep_Ice_Cream]

Thank you Volksgeist. And thank you Carti❤️🤞🏻

[@niecs4729]

I’m convinced something magical happened in the second listen of this album

[@breakinnewz3415]

This album helped me lose weight at the gym. The beat productions in this album and the vocal energy on this joint has power!

[@bruceleeharveyoswald5104]

"I don't rap, I write poems." -William Wordsworth

[@useralan]

edited so well . wow keep up this amount of quality !

[@tmp.7622]

my favourite album ever and certainly one of the most influential albums right now

[@JaraelLucksTV]

While I agree with most of the sentiments you put out in this video I would have to disagree with what you said regarding the album not having any hidden references… It pertained very low-key to heavy violence in the album he was referencing plenty of underground street beefs that are going on currently in Atlanta as far as references this was cartis most Street related album. as far as content wise, versus his other continent worries it’s more a drug and fashion based

[@johnmoves3407]

Felt exactly the same, like punk monk alone is the most carti has ever honestly ever talked

[@lilE712]

“The music industry is changing” section of the video is really interesting if your a hip hop/ numbers head. It feels like ever since tik tok/Covid happened the whole music industry has been going through “growing pains” and were in the middle of a big shift in the industry in terms of how albums/ projects will be digested. Some of my favorite records this year by posty, Kendrick, and The Weeknd are huge names in the industry but none of them have been topping the charts like they have in the past. Take what you will with this info but at the very least it’s interesting to pay attention to.

[@qhamaclaasen4049]

i think that part of the video is deserving of a video itself

[@josiahnobles]

tldr: yes

[@damatinster7283]

best album of the decade

[@vik8596]

First heard it on vinyl loud asf on my sound system. Mindblowing

[@danielramos2092]

Hated whole Lotta red at first. The more I listened to it the more songs I liked. Now I believe there are no skips on this album. Well said tho this album is definitely a VIBE.

[@KSSKAYDEE]

I love all carti music sir catier era to cash carti era to king vamp, man issa legend !!!

[@punkwhistle]

cannot get wlr out of my head since it dropped. literally the more u think the more it makes sense. classic!

[@crazyzundhead1141]

It´s good to see WLR finally gets the credit&respect it deserves!

[@rivkl3872]

Bro you explained this perfectly!!! For the longest I couldn't explain to people why I love Carti so much bcuz I didn't fully understand why I loved him so much until I watched this video! Carti isn't an artist he's a movement! Thank you for this amazing video! 😌🤘🏾🧛🏾‍♂️

[@grapeswithcapes8314]

YES! WLR AOTY 2022

[@itshabeebs7683]

The 2 years wait might’ve been worth it in the long run, the evolution of just the fan base is crazy. The remixes alone can make a debut album. Also been a WLR fan since day 1.

[@luckdropemoff7]

Whole Lotta Red is Carti's 808's & Heartbreak

[@okeythegoat2332]

Facts

[@youngxeus]

Fax or yeezus too

[@Vat6ré]

It’s yeezus,everyone hated it at first,thought it was dumb but it was his most experimental album,and Later went on to inspire a lot of artists,has to be his yeezus

[@luckdropemoff7]

@@Vat6ré 808s did the same if not inspired more artists sound and beat selection we are seeing wlr influence in new artists right now too

[@redzonero]

You’re actually wrong there is gang disses and shots against ola runts through out the project , several odes to fallen gang members from homixide gang as well as a clear and direct message at the end of the project that carti feels as if he could die soon or is dying. Which is our first glimpse into a sensitive and very personal topic that he’s never touched on before. Stop breathing is an entire diss track on Guccis label artist ola from the hook to the lyrics. All gang lyrics just as brutal as who I smoke and others similar. But great video regardless.

[@icePalm00]

die lit > whole lotta red this my opinion die lit has long time, rip, flatbed freestyle, love hurts, shoota, fell in luv. all these bangers on the same album

[@conduit1109]

I was so involved with the video, I even watched the whole advertisement.

[@philtarazona27]

Mainstream People just See the lit concerts and now think it’s hard. I knew from the start this was crazy man You have to allow artists to change

[@Palestrazzo]

I was able to listen to Carti live in a trap festival here in Brazil, and it was by far the most energizing and unique experience as far as listening to trap music goes. Long live Carti

[@liftedrifter3697]

this is gonna be a great video, WLR is a fucking amazing album

[@andresalvarez5415]

One of the few albums that actually gets better the more you listen to it

[@sethmozes5759]

i love this video

[@ihateloudhoes]

i love you volksgeist

[@frankiesinn3557]

I appreciate you SO much for mentioning the fan remixes. Phasewave has literally remade WLR and some of the songs are better than the original, like his remix of "King Vamp"

[@Yohjisbluff]

WLR is definitely influential it’s crazy

[@King-zo4vv]

These effects goddamn.

[@JohnSmith-fe6xk]

Nice video

[@OhhHeNice]

I went to that Brooklyn concert bro and waited hella long for him to perform those few songs, but I must admit it was lit asf😂🔥

[@Kamel301]

2:06 i don’t think you realize a lot of these songs he’s telling stories… about his life outside of the music. talks about love life, street activities, gang shit, friends & family. jordan was actually talking his shit outside of the repetitiveness in the hooks.

[@Cybyr]

Wasn’t feeling wlr first until I saw carti play this album live and the crowd went absolutely nuts. Also fucking love the guitarist and riffs in between live songs. This real classic shit

[@Griimmyyy]

Bring a whole subgenre to the mainstream is something only few artists can say they've accomplished

[@Leven727]

wlr 9.5/10 revolutionary and fresh

[@sossboii]

plus if u add on the fact that WLR rlly changed the underground and paved the way for artists like Yeat i think this album is worthy of the title ‘classic’ already even tho its only been 2 years

[@808taij7]

a classic & the best SOUNDING album this decade

[@grapeswithcapes8314]

But Carti IS being real on the album. He raps about his crazy lifestyle, troubled love life, problems with his drug addiction, the industry, his gang affiliations, his stylistic and musical transformation etc.

[@wavydane]

thanks volksgoat

[@devinlittle8895]

Wlr has no skips for me. It’s so good start to finish. True masterpiece

[@4est82]

FAX

[@br3ndan245]

carti has a few mainstream hits every album then the rest of the songs are for the fans that fw all his music and fw his style as a artist, but every album there's always the hits like with self titled there was wokeuplikethis* and magnolia, with die lit there was shoota, and with WLR there was sky

[@AndySenpai]

It does say a lot, sometimes words don’t translate the true picture, stop paying attention to the words, pay attention to his approach and emotion. You can tell he was living everything. He put everything into there

[@deadsagelife]

remember that carti was listening to GOBLIN by tyler alot during the making of WLR

[@ricardoediza2690]

Volksgeist: Is WLR a Modern Classic? Playboi Carti: WHAAAAAAAAAAAA

[@ohitsaqua146]

Favorite carti remix is vampmus 2021 I'm bumping this mid July

[@monsterwith21faces92]

100% a classic

[@enesy22]

Factssss

[@linusjoschua8427]

You enjoy wlr even more after experiencing it live

[@wavydane]

the beautfy of carti's music is whatever you want it to be, you make it your reality

[@Hooligvn.399]

Carti is one of my first artist that had me screaming in my room

[@Hakai1883]

Can u review dftk from yung kayo i think it’s a very interesting album with also little depth, but crazy atmosphere. First listen I thought it was solid but I liked it more after every listen and the album as a whole got insane replay value, can’t think of any other album like it

[@zayseeu8337]

Tbh this shit is so hard I had goosebumps at least half the video

[@GTRRSS]

Yes.

[@QMckoy]

YES🧛🏿‍♂️🤸🏾‍♀️🔥🔥🔥🔥🔥🔥

[@lilmiiverse2]

fav album of all time 🧛🏿‍♀️

[@azudemttila]

This video is a modern classic

[@EVERYTHINGDEAD2223]

WLR just proves this generation doesn’t care about words, ideas, or hidden messages, they just care about how the music makes them feel and this will make teenagers my age only listen to music that moves them, and anything that doesn’t move them, is “boring”

[@JohnDoe77099]

Being young also means to have fun, as people grow older, their taste will probably follow

[@goatkill9r]

you get it

[@bennuxo]

yes

[@johnmoves3407]

Carti 100% said more in this album than the others. First thing I noticed it when I listened to the album on drop.Sometimes people need to see others to understand the image.

[@77corey80]

Great video but bro you failed to mention how much this album is influencing the underground right now

[@thiscouldbeeric7995]

You know what it is. Yaaaahhhhh you know what it is. All I'm saying is that I'm still listening to the album. It's still in the rotation 🥪

[@jevsastrosps4310]

Generational classic

[@Bh1Ma-Beats]

Yes

[@AniruddhaMishraa]

Yess

[@yonatanbengal615]

How do I get the access to nebula if I bought the curiosity stream deal?

[@Volksgeist]

They will send you an email with instructions on how to get your nebula account/nebula app. If you don't get the email you can email me Philip at volksgeist . org and I'll make sure it gets fixed

[@iammatthewdavid03]

I’m not a particularly a fan of Playboi Carti. He somewhat represents stuff that I don’t like about music today, based purely on vibes and not creativity. That being said, I really liked Whole Lotta Red, and a lot of songs really hit (especially over)

[@grapeswithcapes8314]

WLR is one of the most creative albums of the past few years

[@s7robe297]

He’s literally the only rapper with a DADA aesthetic. You don’t know what “creativity” is if you think Carti isn’t creative lol

[@itsemachine]

If his music isn’t for you that’s cool but just because his music is about vibes it doesn’t mean it’s not creative. That’s why people listen to his music. He creates a new, interesting sound that people love listening to. That’d be like saying a lyrical rapper isn’t creative because he doesn’t focus on the vibes.

[@flair5469]

@@s7robe297 creative doesn’t mean good

[@s7robe297]

@@flair5469 obviously?

[@Cartisucksnow]

Ken Carson "X" is a modern classic

[@slimmychoo2878]

100% a classic album

[@cj_protein]

When you feel like *THISSS*

[@powerlesshero8306]

Album of the decade so far

[@moritzr.6333]

the meaning of WLR is a feeling a lifestyle pure rage pure feeling alive

[@krtk.19]

finally someone is talking about wlr, i thought everyone forgot about it already

[@Volksgeist]

WLR is just getting started bro!

[@shi-nee7966]

jaa na

[@CallMeDeeWee]

Carti the best rap performer right now because of WLR, the rap world never forgot about this album. This album is still getting talked even close to 2 years after his release is another reason why this album is a modern rap classic

[@Cozylillowcas_]

I knew this would've happened

[@DrewHales]

WLR is literally the best album for concerts every song is so easy to rap all the lyrics to

[@royfablooo2810]

WLR teaches you that fk being critical, doesn't matter if It doesn't give the best lyrics just enjoy it.

[@ggmystic]

the concerts really are like none other