How YouTube SHORTS will DESTROY Your Channel (beware)

[@shortsofficial5529]

hey bro bcz of you I got 3k followers on Instagram in just 15 days. I just want to say thank you for your free information.

[@DIGITALINCOMEPROJECT]

this is why im here!! so STOKED to hear those results. keep up the momentum and creativity (also shoot me an email, would love to see your IG)

[@worldwideranks]

Bro I need help a little bit. The type of content I make is popular, but KZbin isn’t pushing it to a lot many people relatively to a few others which post a similar topic videos. Any help or solutions for that?

[@shortsofficial5529]

@@DIGITALINCOMEPROJECT Just send bro

[@shortsofficial5529]

@@worldwideranks bro maybe your popular content is already saturate the platform bcz there are lot of videos with same content and people already get rid of it and its trend is over. That's why you know you content is popular.

[@nader2013]

@@shortsofficial5529you got success just from the free content or the course?

[@ahmedalb3lawe]

bro it is really hard to understand how this platform works

[@DIGITALINCOMEPROJECT]

yes lol

[@TrainerDario]

Hey so I’m gonna add in my two cents. I started my channel approx 5ish months ago and have 75k subs largely due to the success of my shorts. I feel like for many people it can be the case that they won’t experience the most insane long form growth whilst also doing shorts. That being said, shorts LAUNCHED my channel, and I mean really launched it. In fact, most of my long form views don’t even come from my subs because my shorts audience just doesn’t watch the type of videos I make and they don’t get them recommended. I have also had several thousand of my viewers go from shorts to long form and stay there, I see them in every comment section for each video quite literally. I think the point I’m trying to make here is that yes, shorts can be damaging if you’re just someone people swipe away from and forget about, but if you try to really connect with the audience you build in shorts they WILL stick around and support your longer stuff, even if it’s just a small percentage. So as someone that has had a pretty strong level is success in a niche that was supposedly dead (according to the community im in) I’d say just try and really sell YOU. You are what the viewer should come back for in one way or another. Your uniqueness, your creativity, and style is all exceptionally important and can have strong crossover if you play your cards right. I got a lot to learn especially when it comes to long form, but I know I can do it as long as I keep focused. Great video, I agree people gotta just be a little careful with shorts and act strategically.

[@DIGITALINCOMEPROJECT]

Thanks for adding this! Really good for people to see personal stories like this one

[@JeneesEssentialsShopping]

Great point.📌

[@PeterViet]

Brooo we started at similar time with similar results. Story I can relate to 😁💯

[@virtcreates]

This makes a lot of sense tbh. If you are playing only the shorts algorithm, it makes no sense for your audience to convert. If you are showcasing your longer series and basically making teasers, Cinematics, and even trailers, then now there is a great incentive for people to convert

[@alexeytretina]

Good to know that 👍 Thanks for sharing. I was almost convinced that I have to give up on shorts altogether.

[@imharrisonn]

NGL it's hella annoying cause I've gained over 1 million subscribers solely from Shorts, and the plan was always to transition solely into long-form but its kinda brutal. Literally shorts subscribers mean nothing when posting long-form content. I know I'll get there but its gonna be a grind.

[@DIGITALINCOMEPROJECT]

Thanks for sharing this! 100%

[@99Plastics]

For your latest short/video combo, honestly mate you were trying to tell two different stories and the short one had a start and finish. The "go watch the full video" offered nothing as I already saw the reaction of the chef and the gordon saga felt disconnected. For a better hook you really should have shown only the peroration and the chefs reaction before you offered him the food with some sort of a "Is this it ?". Then told people the typical "His reaction made me reconsider the whole challenge". Literally just look to mainstream TV of gordons shows alone. They always do that to make you feel connected to the story of a 20-40 min episode.

[@AliNamaruish]

Try to improve your thumbnails so you can have a higher ctr thus you get more views

[@n3wt]

exactly this point ....

[@JounsitoOP]

@@99Plastics For what I saw in your comment, you are basically saying you have to find a way to hook people from shorts videos to watch your long-form content by making them curious like "what? nah, I have to see how it ended"

[@vidIQ]

We've consistently been posting Shorts for 12 months now and have seen no noticeable negative impact on our long-form content - so yes, we do practice what we preach, can't speak on behalf of the other channel's thumbnails you featured ;). It has taken us probably 100 shorts to start getting traction from that side of the content and many of those shorts now function like long-form videos with evergreen views. Yes, we were already a well-established long-form channel and it's probably a little easier to convince that audience to watch shorts as opposed to shifting shorts viewers to long-form. As always each individual channel will chart a different journey and no story, experience or peice of advice is wrong if it's backed up by data. So I don't disagree with what you say or what any other reputable educator says: it's up to the viewer to decide. Our advice: always look to experiment, a channel is not made of glass and doesn't shatter due to one failure. The skills and experience you gain along the way will make you a better creator.

[@TheQuotes-q6q]

I got 137k subs from KZbin shorts while I was getting few hundred views on my long videos. Now my channel is almost dead.

[@-Nashh]

Thats crazy, i will post shorts and long content, no matter

[@DIGITALINCOMEPROJECT]

Thanks for adding this perspective! I think you’re right about that being a primarily long form channel first it prob didn’t impact as much! The thumbnails at the beginning were just referring to popular shorts vids recently. And By the way for anyone reading this, I use VidIQ and they really help w my YT SEO

[@Naiym]

Well I think that is because you already posted long-form videos before you started shorts, therefor you had an audience already so it doesn't effect you.

[@TheQuotes-q6q]

@@Naiym I wanted to say this...

[@matiaschrest2013]

Shorts still work really great for me on my second channel. I mean, I am just small content creator and I work really hard (I also use a little bit of fame ster, but that's a necessity nowadays). I just give all my videos small initial boost, and that caused them to spread literally everywhere, bringing more and more organic views day after day

[@mazkeraid4039]

Try making a video without KZbin Shorts and see where that gets you.

[@ActionShortsPodcasts]

@@mazkeraid4039 Try making a video...

[@mazkeraid4039]

@@ActionShortsPodcasts You know what I mean!

[@Lincolnstww]

I’m so glad people are starting to make this observation and share their experience. It’s so clear that these are two totally different audiences. My shorts feed has nothing to do with my long form feed on my browse page because I watch different styles of content from each location. I’ve stayed away from posting shorts on my channel for all the reasons you outlined. I don’t see the bridge being formed between the two audiences for some time.

[@DIGITALINCOMEPROJECT]

Smart, thanks for sharing this!

[@NextNewsNetwork]

Great advice. We began posting a mix of short styles when shorts began then realized our analytics we skewed and it was impossible to understand where our viewers were watching so we stopped doing shorts and focused on 90 second content as opposed to our traditional 5 minute longs. Big mistake it almost destroyed our channel. Now we do much longer content 8-10 min to get our watch time to exceed our short time and it's helped but a lot of damage has been done that we're still recovering from because of shorts. Thank you for this video.

[@DIGITALINCOMEPROJECT]

Dang that is brutal, especially for such a big + based channel. Keep doing your thing 🫡

[@epicautomotivedetailing]

Yep KZbin shorts is basically changing the way viewers watch Content. Once they lose that attention span they won't watch long form again. KZbin shorts should be on a different app altogether

[@DIGITALINCOMEPROJECT]

totally agree

[@OandCoGames]

Great insights here. Sounds to me like getting into shorts should be a separate channel so I don't mix my audiences. Thanks for saving me some grief down the line!

[@occhiouniverso]

But what can i do if I've already made the mistake? I don't want to delete my videos

[@KevinPondMeditation]

This is exactly my problem. 90% of my subscribers never watch my long videos. Hence my ctr from initial impressions is low. And watch % is low and my long vids just stagnate. So I’m launching a new channel today. Just for long content. Thank you.

[@KevinPondMeditation]

It's an uncomfortable truth - and maybe one day they will fix that and separate our audiences instead of showing our long content to our shorts audience, but, for now, a new long content channel is the way forward for me.@flightmaster.74

[@BanditsandBusiness]

I am in a similar boat. But I don't want to scrap my channel completely.

[@KevinPondMeditation]

@@BanditsandBusiness i think the key is to make sure your shorts tease the longer content - so your subscribers convert from one to the other. I wasn't doing that, hence the problem!

[@DanticYT]

this literally happened to me, so glad someone has addressed this

[@DIGITALINCOMEPROJECT]

100 🫡

[@jtcasey]

I partially agree with you but I also think shorts is what KZbin is promoting the most right now. It also TOTALLY depends on the niche. Reaction content for an example converts great from shorts to long form! You just gotta find what works for you and for some people that’s not shorts

[@DIGITALINCOMEPROJECT]

thats interesting about the reaction vids, wonder why that is. thx for sharing

[@HBRVLifestyle]

I have not had a bad experience with mixing shorts and long form on my channel. Maybe it’s because my niche is in RVs. I use shorts as a hook

[@laylaluvswillow]

WOA JT HAI!

[@BloxyGuyGaming]

Just to say I have no Subs basically

[@realtradingdynamics]

I'm very optmistic since my last short made spectacular 1 viz.

[@FUZETTV]

Its really discouraging working so hard on both shorts and long form videos just to have that effort work against you, KZbin please update your Algorithm to make sense

[@pg.travels]

This explains why a lot of the big channels have opted for a separate shorts channel....

[@DIGITALINCOMEPROJECT]

yessir

[@TorressMichael]

If there’s any content creators out there that wants to make something creative happen ! Hit me up ✨🔥

[@kirstywhispersasmr]

I got over 50% dislikes on one of my shorts videos while most of my long-form videos get 100% likes. Doesn't really encourage me to keep posting shorts. It looks like KZbin pushes your shorts to people who hate them.

[@whoisusman420]

broo you are so acurate. this is actually what happened with my youtube channels and i was looking the reason on internet and i found your video. Stay blessed.

[@YassMaX]

3:35 You gave me the answer I was looking for.. You are right

[@FinalBossReacts]

Great video on youtube shorts. This is true, I only focus shorts and don't do long format content

[@PavinSuakham]

Hey, shorts KZbinr here, even though most people don't watch my long form videos, I tried to get their attention by making long compilation videos of all my shorts, so that way my shorts viewers can binge and not have to scroll short after short, and they seem to be performing quite well with high average view duration! It even got me some new viewers to my new long form videos that aren't shorts as well!

[@RomanTheFreeMan]

A hack some channels use is to create a separate channel for shorts only. This might help the discoverability, so should not be your main focus if you're trying to do the long-form.

[@DIGITALINCOMEPROJECT]

Yeah 100, good advice here

[@yngsmiley8308]

yea same exactly what i was thinking but also fucc dont wanna create a new one but i may have to lmaoo@@DIGITALINCOMEPROJECT

[@InspiredByEbonyLove]

But why even do that? The pay for shorts is. 🚮 so how does that separate channel benefit the Creator?

[@kratikasingh-654]

​@@InspiredByEbonyLoveNOPE 🤧

[@BanditsandBusiness]

This is brilliant!

[@overfloat.]

It just feels weird that KZbin would use only your subscribers as a way to know if the video is good or not. I know many channels that do both shorts and long form and it works amazing for them. Shorts are really working for me so I guess I'll see how it goes

[@The_Chad_]

I agree. I don't think there is a problem having Shorts and long form on one channel, and that's really not the problem this guy even has. What he described is that he wants to maximize his long form audience, and instead of using Shorts as a way to supplement, market, and engage, he put all of his effort into Shorts just to get monetized as quickly as possible, then switched back over to long form. I believe there IS a way to do it correctly, and it wasn't the way he did it obviously. Also, there ARE many KZbin coaching channels that praise Shorts and use them in their main channels.

[@fullestness]

Because it's not true KZbin doesn't always hook up subscribers first. The algorithm looks at stuff like how much viewers dig a video and how long they watch. If a video gets love from subscribers and the wider crew, it's more likely to blow up and reach a bigger audience. Subscribers might get notifications, but not everybody's phone gonna buzz - depends on their settings and how lit the video is.

[@JounsitoOP]

@@The_Chad_ So, what are you trying to say is that he basically focused on his short audience and not having any effort in his long-form audience?

[@The_Chad_]

@@JounsitoOP Exactly

[@JounsitoOP]

@@The_Chad_ Do you think that it would work out if I use my shorts to show some clips of my normal video, that would hook that short viewer to say "huh, if the short is good, then the entire video should be good too"?

[@Athalie_Draws]

Thank you so much for this! My art shorts have gone crazy viral, but my long form videos aren't performing as well. It's crazy how close your thought process was to mine. I've been researching for weeks to see why this is happening. I have a few ideas now, like creating a second channel solely for long form content. This helped so much and I appreciate you for helping us content creators out.

[@Tomf-tz4pd]

Hi Athale, You're thinking exactly like me. This is the point I would also like to make to him. "Thatwasepic" Juan, the famous USA KZbinr, created another channel just for his shorts called "thatwasepicbits." On his main channel of 9 years, he only has about 9 shorts. So I think this is a viable strategy: having two channels, one for long videos and one for short. I saw your artwork; it's absolutely amazing. Plus, I can't even comprehend how your most popular short has 33 million views, while your long one has 22k views. I definitely believe having separate channels is the way to go. Will you create a separate channel for your long videos?

[@Moon-Waves]

So, i kinda figured it out but thought it was only me…turns out it was true. I upload shorts and they get decent views as a beginner but my long form videos get 100-150 views which is really bad. Thanks for sharing!

[@Stanimus]

The answer to this problem is to see your audience as two different sets of people. Shorts viewers and longform viewers. If you get a million subs from your shorts, and then start uploading longforms, you will get lower views on the longforms because you don't have a subscriber base built up from them yet. In your advanced analytics you can see how many people have subbed from longform and from shortform to get an idea where you are at. In short, you have to build your long form and short form subscribers independently even if its on the same channel. Longform people generally watch long, and short generally watch short.

[@Zen.730]

Yes true

[@TheFunnyGuy9000]

I think you’re right

[@FervorGaming]

Your shorts get significantly more views than your long form. Your biggest long-form is 2 700k while you have tons of millions upwards of 15 million views. You're very established and most of people commenting here will be very small or lower. You're a clear outlier compared to most and your long-form pales in comparison to your shorts. It's. Ot even close actually So there alot of validity to what's he's saying from just looking at your channel

[@TheFunnyGuy9000]

@@FervorGaming my Bluey shorts usually get 1k or 2k views

[@FervorGaming]

@@TheFunnyGuy9000 same my shirt hardly ever get anything less than 2 k as well but my long form earn more (since I'm a long-form creator) And my biggest video is comparable to his even though he has 2million subs and I have 3k. That's obviously the whole story but still there definitely some issues with the shorts and just " making 2 forms of content" clearly doesn't work when you look at huhe channel with millikn of subs on avg being significantly less in view compared to thier shorts counterparts. Same in vice verse

[@Blackout-Official-edits]

My plan is to make KZbin shorts editing scenes from shows and movies, and make mashup songs on long form videos.

[@WAdrift]

completely agree, i tested this on multiple channels for my own case study, and this effect is especially detrimental to small channels and can kill them fast, even if you do nothing different and have a channel where you upload duplicate cookie cutter content and then suddenly upload shorts, it can essentially prevent you from getting any traction in that previous way, especially if you start out that channel with only shorts then move into longer content, yes it depends on the niche and many other factors, but at the very least in the gaming side of yt content that effect had literally proved itself to me, and it seems making a new channel is the best way to escape the hole that it puts you in.

[@evenstevener]

I have the same situation as yours. I sue to get tons of long form videos but after few shorts picked up[, long videos started to perform poorly.

[@Egg_14]

I agree

[@SebbyClemens]

Definitely could relate to your story man! I’ve been doing KZbin for the past 7 years uploading relatively consistent longform videos and have had some solid success from that with videos reaching millions of views. I got up to about 50k subs from longform before shorts were even a thing. Recently I had done a stunt at my graduation for a longform youtube vlog and ended up posting the clip of it to tiktok and it went crazy. I obviously posted it to shorts after and it did even better going mega viral getting over 219 million views. I gained a few hundred thousand subscribers from that and my channel exploded in growth. But of course I experienced the same problem you did with most of that audience not really being interested in my other content and my newer stuff not doing as well. I never uploaded the full length vlog of that clip due to the time passing and excessive comments about me posting it too much but still think it might be a smart move to help convert the audience. Regardless, I’m testing out the new feature to link longform videos to shorts and i’ve already seen an increase in views by a bit on some of the linked videos. Curious to see how this feature helps bridge the gap between shorts and longform! Definitely going to focus on making more longform and any shorts I do make, will be somewhat of an ad for the longform videos to drive traffic there possibly! I’m definitely open to suggestions tho!

[@tj_puma]

Yes this new feature of “linking a video to your short” is what this video didn’t mention, so I’m also looking forward to seeing how that plays out!

[@kooskey]

I have a long form and I deleted all of my shorts and I just started using shorts but I'm using them very strategically now too. Nice content!

[@BanditsandBusiness]

Yes, this sounds like a great idea. I have already started to delete the shorts from my channel

[@bytesoftruth]

This makes sense. It's best to keep them both separate. However, if you are considering incorporating Shorts on your main channel, just make sure they align with your brand and themes of your content.

[@JoelyChamber]

Thanks for this video. Shorts did the same to my channel. I built up a decent amount of followers from shorts and then when I switched back to long form it hurt my channel hard. I’ve heard this happening to a lot of other channels. People get addicted to the subscriber growth and don’t think about actually building a proper fan base. I know I did. You live you learn I guess.

[@sergiubn]

I believe KZbin team is aware of this issue, and hopefully they will come up with a solution.

[@NatGreenOnline]

I was thinking the same thing. They will likely adjust their algo to push long form to long form subscribers and short form to short term subscribers. Otherwise they're only hurting themselves.

[@be10xreview]

Yeh Right

[@Kirai6969]

there is no issue, its completely fine because it depends on the humans and not the algorithm

[@SobaBennett]

@@Kirai6969 it is literally algorithm problem. It concludes that if shortform subscribers don't want to watch longform then it means the longform video is bad. While in reality they are just not into the genre at all

[@SnowyBlizzard]

It’s not an issue though, it’s just the audience that’s watching it. You can’t take corrective measures on the problem he’s laying out other than just not showing your videos to your subscribers which is an even bigger problem

[@AprilLeon]

Wow thank you so much for this information. As I have long form videos and about 6 shorts I don’t do shorts like that and was thinking of doing them more often. Thank you so much this was so helpful and enlightening ❤

[@SwitchPlayGaming]

Thanks a lot for this video! I am starting to reflect and analyze. I got to a point where I got addicted making shorts, to compensate the days I don't upload long form just so my channel get engagement and views while I am busy working on new long form videos. It turns out I might actually developing a bad strategy and habit that could hurt my small channel.

[@DIGITALINCOMEPROJECT]

yeah, could be. definitely somehting to consider! glad you found it useful

[@SwitchPlayGaming]

@@DIGITALINCOMEPROJECT Damn! It makes sense I noticed my fave KZbinrs don't even upload shorts at all! Lately KZbin have a new feature on Shorts to link an original long form videos in the edit section of your Shorts in the KZbin Studio. It all really makes sense and YT already knew about this that's why they are implementing this now. Thanks to you!

[@MoorioLife]

@@SwitchPlayGamingI watch long form content and shorts so I’ll sub :)

[@BanditsandBusiness]

Wow, I wish I knew this earlier. Thank you! Now I'm starting to think I really hindered the growth of my channel by uploading random shorts that seemed to be in line with things I thought my target audience would like. I am definitely re-thinking my approach now.

[@Jbz.rlontt]

Yeah I feel You but some content creators do both and it works so I don't know what to personally do now.

[@Ok.-vc2pi]

same man

[@IbrahimMa786]

they usually also like relate it to their long form

[@MOCCentral]

Thanks for this video, I have benefited from shorts to grow on subscribers count and gained access to YPP. I still believe there is a way for both long form and shorts to coexist and complement each other. There are enough successful channels to prove that. It boils down to the Audience that you have gathered with the contents u post. Long form takes a lot more effort in story telling, having a good thumbnail, catchy title and editing while shorts is all about catching the viewers' attention span for that 15-30secs. They are different beast altogether and acknowledging that fact somehow makes the journey a little easier to recognise what needed to be done - if my long form isn't matching up with all the competition out there, people simply won't watch them.

[@FrenzyAdventures]

Definitely notice the bit about watch time not being great. After posting shorts daily for a month I can't really see any growth caused by it to my long form videos. I have more Subs because of it but people who watch the shorts clearly are not interested in my long form videos.

[@Amperzand]

Thanks for this. I had the same plan as you did; use shorts til I get monetised, then change to long form videos. I will now stick with shorts on that channel.

[@jackywacky4361]

This is good insight. I am also small content creator with mainly some faceless content, and I started posting bunch of Shorts lately. The thing that worked best for me was giving my videos a initial dose of views and likes on fames ter. This caused them to spread everywhere literally, bringing more and more organic views day after day.

[@DIGITALINCOMEPROJECT]

Thanks for sharing!

[@TheVideoStoreGuy]

I am starting to realize that my shorts are starting to be a problem. For sake of time, I would create more of them to feed the channel, but my long forms took a step back even if my channel’s purpose is more in the long form realm. Great video.

[@TheGoldenboyo]

If truth be told, the vast majority of people I speak to still feel like Shorts are intrusive and feel out of place on KZbin. It’s not intuitive to this platform because it was introduced solely as a business decision to compete with Tiktok and not as an organic evolution to the platform or its viewership. I wish KZbin would just have some conviction and pitch themselves as the long form alternative to TikTok and not just try to compete with every societal update. Just because everyone’s attention span is getting shorter, doesn’t mean every platform should be trying to further accelerate that. Sometimes it’s not about making more money, it’s about doing the right thing and being faithful to a greater vision. KZbin should be the world leader on long form content. Period. Love your insightful, data driven observations and felt you framed the picture around shorts extremely well.

[@GloriousPTDarts]

Instagram stories was a reaction to Snapchat. I don't think Instagram is suffering because of that decision. KZbin still is the leader in long form. I think they are very much pitched that way.

[@revolucioners]

That's golden. Luckily I encountered this video before I re-started to create shorts & long form content in the same place. Thank you for sharing this!

[@HistoricMetals]

This is the real info us smaller but earnest channels need to hear from a voice of experience. Thanks for being that voice.

[@DIGITALINCOMEPROJECT]

welcome 🫡🫡

[@thejamieyoutube]

Thank you so much! You have just earned yourself a sub because I want to become a youtuber (mainly long form videos) and maybe post a few shorts. Now I know that if I post too many shorts on a channel I want to make long form instead of short form my channel will flop.

[@DIGITALINCOMEPROJECT]

Thanks 🫡 you’re in the right place

[@FYERFIGHTER]

Finally seeing the alternative like this. I was wondering about this a couple of weeks ago and stopped about 99% of my shorts. I was able to grow to 500 subscribers but my long form content is what I want my channel to be known for. This video reenforced my thought process but also makes me a little disappointed that I may have taken my channel two steps back. Oh well, not starting over just learning. Nice information and video. New sub for sure!

[@FrostbytePlayz_Adrian]

I was thinking about starting shorts, but when I saw this video I decided to stick with normal videos. Thank you for sharing this!

[@KENRBLXGAMING]

The title got me so depressed but after watching the video I feel okay.. I did the same thing I can heavily relate but my niche is gaming which I don’t think will effect my channel in bad way. Thanks for making this informative video. Slowly but surely we all are unveiling KZbin algorithm. Can’t wait to see where my journey and KZbin’s journey goes. Cheers 🥂

[@DIGITALINCOMEPROJECT]

Thanks for sharing! Keep in touch touch bro

[@inkedbeardsman]

Thank you for the information!! This is EXACTLY what happened to me. I had a short go viral and got me over 3000 subs. That absolutely killed my long form because those subs have no interest in my long form..none!! Now, some long forms get 20 views, even though I have almost 5k subs. I still do shorts, because at this point, not sure how else to handle. Your video is spot on!!!

[@siobhandeguerin9221]

You are absolutely correct. When you say that when other KZbinrs that push KZbin shorts, don’t have shorts on their channel. There is a reason and you nailed it. I have two channels, and when I started posting KZbin shorts on my primary channel initially I pulled in subscribers however, it did not translate into long form content viewers. I have a secondary channel that is commentary-based and from here on out, I do not post KZbin shorts. They ruined both of my channels and I’m struggling to get them back up to where they were. The only thing that I could recommend is to have a channel dedicated to shorts and a channel dedicated to longform, because you are absolutely correct. The two do not perform well when they’re mixed together.

[@DIGITALINCOMEPROJECT]

yeah 100p, thanks for sharing this!!

[@ArtificiallyAi]

That you for sharing and caring @ArtificiallyAI 50 new shorts 3 longer new video. Please Advise 😂 need YT direction. Joining training. Thank you 😅

[@ImatKaymaz]

Did you fix it?

[@siobhandeguerin9221]

@@ImatKaymaz Even though I immediately stopped uploading Shorts the damage was already done. Shorts did give me a boost for subscribers, however it did not translate to into views for long form content. I was and still a smaller channel and saw the decline in views via my analytics when I started shorts. Subscribers for long form are slowly returning. At this point I will most likely start a second channel and not even consider Shorts. Actually, to be honest, my long form content does far better on Tik Tok.

[@ImatKaymaz]

@@siobhandeguerin9221 Omg i am sorry about that..After whatching this video i decided to stop publishing short videos but I don't know if it's gonna work.Maybe I'll start a new channel. It's gonna be a tough decision.

[@ericmason1504]

Ty for this information, my friends and family always tell me to do shorts saying how many subscribers you will gain in a small amount of time, but I have now seen the negative effect.

[@Gezen-Adam]

So true 👏🏻

[@Amewilliams-b4c]

Thanks for allowing us to share our channel names below, mine is AME WILLIAMS although poor views i thinks if people commented i will know were or what am goning wrong in my channel. Thanks again DIP ❤❤

[@bruhnah4life]

But man youtube doesnt really reccomend my long form content, when it reccomend it reccomend onto wrong audience😢😢😢

[@AliChitax]

some big youtuber advised to turn off “notify subs” on a new video that you’re uploading and I personally got around 5x more impressions when I did that!! (I have 1000 subs from shorts and 240 from long videos and as it seems not notifying dead subs is great for some channels )

[@hamzahassan4011]

Please also talk about how you make your videos. Like what resources/softwares you use to make such videos. I highly appreciate the efforts you are putting in. It's really helpful.

[@mdubbgaming]

This explains our channel to the T! Wish we knew this beforehand. We enjoy making YT shorts on our channel but we also REALLY enjoy showing our long form gameplays. Unfortunately the long form vids don't get as much love. Would you recommend a second channel just for the long form and keep shorts on the other?

[@JenMarco]

Positive side effect is I found a lot of channels on the shorts and I subscribed. I wouldn’t have found them otherwise because KZbin only suggests the same 10 channels over and over. That’s why I stopped using Facebook. I only saw the same 3 people and they were the same 3 people who saw my posts out of hundreds of friends and even more followers.

[@thecoolrich]

This is true, when I started getting 40%+ AVD, my channel started getting alot of videos

[@Naiym]

Very true, I wish I knew this before I started.

[@DIGITALINCOMEPROJECT]

Thanks for sharing! Hopefully people see this and your comment

[@PopcatPIaysThis]

OMG 2nd naiym

[@zpr-]

@@DIGITALINCOMEPROJECTI agree with you but this mostly effects small channels like me

[@RollTheWorld_4X]

Do you have any advice to fix that bc the same thing is happening to me rn

[@tabi909]

this was absolutely great advice, i have grown a lot after knowing this. thank you

[@ExteriorCleaning4Real]

I’m glad I saw this now. I just started a channel and was using shorts to get used to shooting video and editing smaller projects. I guess I will reduce the shorts on this channel and put more time into long form since my goal is to build a channel to answer questions about building service based businesses like I have been running myself

[@INCOMEINSIDER10X]

I noticed that you unlisted this video, im glad you listed it back.

[@DIGITALINCOMEPROJECT]

Hope this info helps for those of you trying to grow on youtube (and are using shorts)! Subscribe for more coming soon :)

[@worldwideranks]

Thanks :) Already subscribed!

[@Facts_Explorer5]

Bro please make a video on how to do pro level editing and from where to get these background musics you use in your videos and these animations you used in your intro please give some tips on CAPCUT. btw your videos are ♥️. Subscriber requesting you @DIGITALINCOMEPROJECT. I hope you'll soon make a video on it ♥️

[@Deathmysterychronicles]

@DIGITALINCOMEPROJECT thank you.

[@worldwideranks]

@@NARUTO_UZAMAKI_123 same sadly :(

[@Facts_Explorer5]

@@worldwideranks hey someone names AUTO AVENUE replied to you have you seen that message?

[@Cosmic_Eye]

My shorts channel, is (this one) the one im commenting using, and i 100% get you bro, its so annoying knowing, the effort that goes in but the views stay slim. but shorts kinda blow up...... ty for making me realise it earlier.... YOU EARNED a SUB!

[@DavesFriends]

KZbin Shorts are so weird. There was a point in time they seemed to be working like magic, our content was really getting pushed. Views were higher than ever (probably low to many, but high for my group's channel), and we actually gained subs. For a time. It also seemed like there exact windows of time that a video would succeed. Like 6:08pm, was a really good time to release content. But the time would switch. Now, it's drying up entirely. Our channel is just now returning to long form.

[@cridzongaming]

Darn, I created a new youtube channel, uploaded long videos and views are like 3 to 20, while the shorts are like thousands. I was wondering if there's a cons on shorts, this opened my eyes. Thanks for the free info!

[@AnotherAnimal01]

I truly appreciate your candor on this matter, you are insightful and helpful with your thoughtful analytics of how things work behind the scenes, You are valued, I wish you only the greatest of success and happiness for the time and effort you put into publishing the content that you do.

[@KwikDraw35]

I'm testing out the new feature of adding long form video links in the shorts description, but if the AVD starts to drop like crazy I'm pulling them immediately 😂😂

[@DIGITALINCOMEPROJECT]

keep us posted here, hows it been going? curious

[@markesehallowe_offical]

i was actually thinking about doing youtube shorts, but after seeing this video, im actually just going to make a youtube channel made for shorts so my main channel doesent get pushed down in the pits of videos youtube does not push out to other people because of the small amount of people who have long attention spans and watch shorts, but be dragged down by the people who have short attention spans

[@STREETFOODJOURNEY5]

I am agree youtube shorts will kill long video, but I don't agree with the reason. In reality, you upload shorts or don't upload shorts at all, your long videos won't get lots of views. I have lots of friends who have million of subscribers, never upload shorts video, their long videos no longer getting million views. Before shorts exist, it's really easy for them to get 1 million few in few days, now their long videos still not getting 1 million views after few months that video being uploaded. For my case, KZbin shorts really destroyed my youtube income. i have more than 775,000 subscribers but my income is only 1/7 from what i get when i have 100.000 subscribers. Since KZbin launched Shorts, youtube no longer push your long video like they used to. You like it or not that's the fact. That's why lots of youtubers now start to move to Facebook.

[@goodtothinkwith]

This is good info… I’ve noticed that shorts tend to cannibalize my long-form impressions. It’s as if they’re dipping from the same bucket for reach. Is that right?

[@ElDoQmentalista]

I totally agree with what you say, the algorithm is killing youtube channels.

[@alexprollock]

Wow, thanks for sharing this. It makes a lot of sense, not sure how you’d get any of those viewers to flip and watch the long form content. It almost makes me feel like I’d be backed into a corner and to just focus on the shorts content, as that’s where 98% of my subscribers have come from…

[@dailyemilyshorts]

Bro where do you get these stock footages ?

[@pedroruiz4716]

yes cause im tired of using pexel lol

[@nourishedbymusic]

I was trying to improve my latest shorts with those amazing attractive subtitles and even used a tool to clean up the audio. I was so excited to see if it makes a difference. It got 27 views.

[@worldwideranks]

Let’s keep on growing together!

[@DIGITALINCOMEPROJECT]

💯

[@ThatJyJade]

Honestly really insightful... i've been posting shorts lately and they've been getting a few thousand views, but you might be right about my long form content hurting because of it... thanks for the warning!

[@DIGITALINCOMEPROJECT]

Welcome 🫡

[@WebGemMedia]

I think this is only true for information-based channels and doesn't (necessarily) apply for entertainment channels. When you are doing informative shorts, you are attracting people with short attention spans, yes. But looking deeper, more specifically you are attracting people who are looking to go the quick and easy route. Someone who is willing to watch an 8+ minute video on a topic is more committed to learning, finding a solution, etc. than someone who is "learning" and consuming through bite-sized pieces of information found on shorts. The former know that things take time and are committed to the process, the latter are the "I want everything right now" crowd. When you are doing an entertainment-based channel, whether that is gaming, comedy, music or something else, things are different. Whether you are doing short or long-form content, you are attracting an audience that just wants to be entertained. It's not about finding solutions or learning or improving, so it doesn't matter whether the person can commit to the process. Entertainment, in all lengths, is a form of instant gratification. You are being entertained in the here and now. As long as it is consistently entertaining from start to finish, it doesn't really matter how long it is. People who scroll through shorts still watch TV shows and movies and play video games for hours on end.

[@DIGITALINCOMEPROJECT]

honestly, a great reflection here. although i still dont think it will signifacntly "help" you. you could argue that MDmotivator is an entertainments channel and all his long form still takns compared to shortf form

[@UseYourBrainCricket]

Thanks for the comment. I am going for educational content soon with different channels' fort shorts and y videos.

[@OGtalks]

Another thing no one talks about is how destructive shorts are to the human mind . It’s literally destroying the next generation . Personally I love long form content , you really get to know the creator and you’re not constantly hunting for the next hit .

[@untitledmisou]

Humans have an incredibly low attention span, so I disagree. Everyone is different though, I always loved longer from content... But I understand what you mean tbh

[@DIGITALINCOMEPROJECT]

💯💯

[@moneymatters7341]

They said the same thing about video games, TV, and the radio when those came out too.

[@OGtalks]

@@moneymatters7341very true but I think this is something different entirely .

[@humaira-p8o]

what you said is bullshit and I'm not even gonna waste my time explaining why ​@@moneymatters7341

[@Don2Business-nr2ne]

Wow, I had no idea Shorts could have such a big impact on channel growth. Thanks for breaking it down so clearly. Definitely re-evaluating my content plan.

[@ericswanso]

Great info, makes sense breaking down the psychology behind shortform vs longform & each audience’s attention spans. Unfortunate that longform has to suffer as a result of leaning too heavily on audience acquisition based heavily on shorts

[@FossilStudios316]

I’m in a band called War On Gravity. It think it makes sense to post short form content there, because our longest videos will be music videos. Right?

[@SwabcraftCreates]

My own experiment is making short form content, but each video is made twice. Once in widescreen and once in portrait for shorts. The shorts that do bad tend to be because YT picks a bad thumbnail for them.

[@MJOnTheDanceFloor58]

Mannn Thank You🙏🏼 This was very informative

[@sohfihamid]

Great advice. I was told to put out more KZbin shorts to grow my subscribers... and it is definitely slow growth!

[@MrThinkImPossible]

Thanks for the info. Just as I expected. I took a break from shorts and I’ve noticed my channel is beginning to have more and more short views. I have a super small channel and definitely have more short views than long form.

[@datafc]

Thank you so much for highlighting this really important issue! I am experiencing this exact problem with my KZbin channel and I'm going to start to rethink my whole process. Because I was posting short videos on instagrams as well as on tiktok I thought it would be a waste not to do it on youtube as well. But I now realise that it's perfectly logical that consistency is key and my audience should (mostly) get the content they subscribed for (either shorts or long videos).

[@luffynotcringe]

This was very helpful since For a while I was trying to grow a shorts and long form channel

[@confessionsofadollartreeaddict]

This video finally explains what happened to my channel . Thank you this is priceless !!!

[@DIGITALINCOMEPROJECT]

thanks for sharing this :)

[@Money_Magnitude]

Thank You For Sharing Your Experience With Us, This Just Made Me Realize To Just Focus On Short Form Conent On This Account!

[@Moneeyproblems]

Hey man, you inspired be to start my youtube channel and am just getting it off the ground ,thanks for been a transparent creator

[@MrSTravelQuest]

Excellent video, I never thought of the AVD on those shorts vs AVD Longform content. Thanks for breaking it down!

[@GiorgioMarandola]

Finally a clear view about the algo. Thanks! Other Ytubers dont' give a fu about the consequences, they are only interested in views and CPM.

[@LifeWithKarisha]

He is correct. Shorts killed one of my channel, and now I’m trying to recover. I regret the day that I added them to my couples channel and put them all on private except a few. They have literally killed my channel. Ugh

[@ImatKaymaz]

And now ? Have you fixed it? Bcz i am now in the same situation.

[@LifeWithKarisha]

@@ImatKaymaz Nope! I’m still trying to recover. We put all shorts on private accept for 3, and trying to keep releasing long form content hoping to fix the issue, eventually.

[@ParkMetalDetecting]

UPDATE ON SHORTS: I saw this recent update about shorts: NEW ALGORITHM UPDATE KZbin Shorts and Long videos both have separate algorithms. This means that they have separate watch hours and separate histories. Despite this, according to a New update, KZbin now recommends longer videos from channels that the viewer watches in Shorts. This means that posting Shorts can promote rather than kill your longer videos. ALSO YOU CAN TURN OFF WHO SEES YOUR VIDEOS IN THE SETTINGS! Sometimes if you unclick the Publish to subscriptions feed below you can get more views! ✔ Allow embedding X Publish to subscriptions feed and notify subscribers Feb 2024 Google AI Search Results: AI Overview Learn more … As of February 2024, some categories of long-form videos, such as entertainment and lifestyle, have seen a decrease in view counts due to the introduction of KZbin Shorts. However, KZbin recommends longer videos from channels that viewers watch in Shorts, which can promote longer videos instead of killing them. KZbin experts say that the separate algorithms for Shorts and long-form videos mean that engagement with Shorts doesn't necessarily affect the ranking of long-form videos. In fact, Shorts can be helpful supplements to longer-form content.

[@JUSTINBUISSON]

Super useful thank you so much!