Hublot All Black with Jean-Claude Biver

iwmagazine.com
iW recently sat down with Jean-Claude Biver, Chairman of Hublot to discuss the beginning of the All Black concept which, this year, reaches its tenth anniversary. Bold and monochromatic, the All Black concept disrupted the industry, establishing a new trend that spread throughout the luxury industry.
This disruption came as no surprise. Since 1980, Hublot has pushed boundaries in the watch world by creating innovative watch collections based on blending new materials or, what they call, the Art of Fusion.
Along the way Hublot has had numerous defining moments from designing the first natural rubber strap and creating the Hublot Big Bang, to opening the doors of a second manufacture, Hublot 2.
The All Black concept occurred to Biver upon further inspection of what art means in the watchmaking community.
“The watchmaking art is an invisible art because usually you have a dial and a case back, how do you see the art?” Biver said. “You cannot see it. You can only see the art if you open the case back.”

[@timow6127]

I love this man, the way he tells stories

[@AsifAli-ui6cm]

Impressive linking of horology to the art

[@CaptainZed]

The Master. Epic props 👍

[@Drumedley]

0:56 in those days they also called complete bollarks... but nothing really changes... must be one those invisible visibility things? "Shit I can't unsay that."

[@7IRAM]

Genius

[@s33met]

FMD