UX Speaker Series: Josh LaMar on cross-cultural research

In this talk, Josh LaMar discusses his work with Amplinate, a consultancy that works internationally to help tech firms on product strategy. He shares some of his background and how Amplinate was built. He also discusses what cross-cultural data is, why it’s important, and how to make sense of it. He shares practical tips for how you can start incorporating cross-cultural research to your own practice.
Josh LaMar (HCDE MS '06) is the Co-Founder and CEO of Amplinate, a strategic thought partner that helps tech companies fast track product strategy to save millions by building the right product for the right people domestically and internationally. Amplinate is committed to promoting cross-cultural understanding and deepening human connections through inclusive product design. Gay and Latino owned, they are a proud member of the National Gay & Lesbian Chamber of Commerce (NGLCC).
Prior to founding Amplinate, Josh was a Principal Design Research Manager at Microsoft, where he worked for 12 years in tablet applications, content consumption, productivity, communication, and time management research.