I Built a $100m Business From Scratch… Here’s my Playbook

HERE IT IS! The full story of how I scaled my company AppSumo from $0.00 to $100 Million in annual revenue! Get the scoop on my wins, flops, game-changing tips and everything in between that made me the entrepreneur I am today and borrow all my tactics for your own business journey!
💸 Need help starting a business?: milliondollarweekend.com/ 💸
📚 Buy my book on Amazon: bit.ly/buy-million-dollar-weekend
Timestamps:
00:00 - Intro 😎
00:31 - Quitting my Day Job
01:35 - My First Two Business Attempts…FAILS
02:40 - VALIDATION: My first AppSumo deal
03:58 - Who is my customer?
05:40 - REVENUE = $1,000,000
07:00 - Zero to a Million Summary
08:22 - One Minute Business Model
09:35 - The North Star Metric
10:45 - Stuck at $3 Million
11:50 - My Trip to India
13:28 - HIRE A CEO
15:00 - $10 Million to $100 Million
15:50 - Advisors are a game changer
17:10 - Creating AppSumo Original Products
17:40 - More Growing Pains
18:40 - Returning to the basics
20:24 - Creating Consistent Culture"
20:50 - Never Forget the Taco 🌮
22:22 - Outro
🔔 Subscribe: / @noahkagan
✉️ My Newsletter (I reply to emails): [noahkagan.com](noahkagan.com/)
📸 Connect on IG. I reply to DMs. / noahkagan

[@_bhproductions]

Shout-out to the video production team quality has been really good lately

[@noahkagan]

They've been cooking! More to come from this all star team!

[@ManiSai-oe5ks]

@noahkagan bro get trading view in discounted

[@ChigozieMImachukwuOfficial]

This is better than some $1000 courses

[@yaadav2102]

We need to tell Grant Cardone that

[@tiagosa4072]

Amazing and so enlightening. Thank you

[@thedappercook]

10 years in, hardest thing Ive ever ever done. Worth every minute.

[@RevenueMagnet]

Question regarding the Marketplace with Buyers and Sellers: How would you start getting the first user's of a marketplace? Without Seller's, it's not interesting for buyers to browse the marketplace. love your content ❤

[@user-ik6hj2nj4k]

Thanks for all you do

[@noahkagan]

It's all for you guys!

[@dohkaw1902]

Can I have your email address sir?​@@noahkagan

[@ShadraqsVids16]

I dont know how relevant this is Most people aren't professional software developers or can just reach out to CEOs and get an email response agreeing to a business deal.

[@piyiotisc]

For some reason I thought this deals were too good to be true when I found app sumo and I thought it was a scam. I interesting to see were you at now Noah! Congrats! Already got your book as well

[@noahkagan]

Thanks so much man. A funny problem to have =) Glad you love AppSumo too!

[@guyblunden1219]

inspiring Noah - THANK YOU

[@hopingforaces]

These videos are golden. Just gifted someone a copy to Million Dollar Weekend, because they gave me a super great referral, and he wanted ideas for his own business.

[@ManuelSiry]

noah kagan goes hormozi

[@Craptalker]

Need that sweater thanks in advance

[@AmosDomingo]

Where can I get the handbook?

[@fadyangibeaud6037]

Amazing

[@Mrjordancarter]

The fact that you’re out here replying to comments is testament to the mission you’re on with this channel! Thanks for the FREE value, saved this to my favourites

[@noahkagan]

Thanks JC!

[@acromos]

I just discovered your channel. What Amazing Content. ❤

[@gremics-gallery]

It seems like you just jump in. AND that's the best way to identify your ideal Avatar?

[@francisdalumpines173]

this is truly inspirational Uncle Noah! I am going to start my own solopreneur! thank you so so much! Kudos to you and your amazing team

[@AnalogFlava]

While I do appreciate the core message in these videos as of late, I just wonder if the strategies still apply because the landscape has changed since 2011?

[@NehaKumari-yn1yz]

Hey noah I am raj ❤ from andaman and nicobar islands🏝 India🇮🇳

[@TyronneRatcliff]

Solid content Noah. When I started building an email list I noticed a serious boost in revenue. Wish I was building it from day one.

[@AYAZMUSICRECORDS]

Keep up the Good work Noah. Love from Pakistan, Country of 240 Million people!

We own a relationship-driven business - Real estate & Estate Sales (mainly senior clients). What do you suggest?

[@PaulRiveraMelo-nn8xn]

Awesome video man, thank you.

[@thefeelingoodmama]

Noah, you have so much energy! I absolutely love your book and your content. I am a solo parent and while I’m very entrepreneurial and enthusiastic about what I’m doing, I’m exhausted a lot of the time. I know I’m also trying to do too many things. I’m passionate about so much- building my KZbin, serving women, children and families, creating art and my daughter and I are also building a children’s book character. How can I be successful if I’m passionate about so much and I don’t want to give any of it up? Being a solo parent certainly adds to this question as well. To get a response from you would make my day!💜

[@MMAHAD-ut7pu]

Bro i just read your book previous week this book its not book its a playbook thx for this valuable playbook noah.

[@ThePeterEffect]

Amazing information, thanks a bunch for this!

[@StPowerVlogs]

Kudos to you, Dale Valskov for your extraordinary dedication and hard work in helping me recover my account. Your efforts are truly commendable, and I encourage you to maintain this exceptional standard as you embark on future endeavors. The path ahead is filled with promise for someone of your caliber

[@RaffyHalim]

Have been following you/appsumo for ages and remember all these different deals and phases! It's nice to be able to put this in context with what was happening in the company

[@FreeMindNetworkPodcast]

Excellent, thank you Noah!

[@EuRoNiX44]

Great Video, insane editing 🤯

[@DeepakSingh-pk4es]

Your work speaks volumes of the kind of man you are. efficient, organized and result oriented well done , Dale Valskov you're soo good at what you do

[@JayYangInspires]

Production quality goes hard!! 🔥

[@jasonbourne314]

Love the display pieces!

[@TGR_shadow93]

Honestly, Dale Valskov I'm amazed by your consistent ability to deliver exceptional work every single time. Your willingness to lend a helping hand during my time of need is deeply appreciated. Thank you for your support and kindness.. I take pride in your capability to overcome any challenge and consistently achieve outstanding results regardless of the circumstances.

[@producedbypodcast]

While I don't know Noah personally (not yet! 😄) he comes across as a genuine, honest and funny person despite the success. Hope there were more creators like that. Thanks Naoh! 🌮🌮 Btw video quality! 💯

[@Darshan310MK]

It's amazing what you do Dale Valskov We need a lot of people with your skills and set who have good intentions and spread love

[@MsnasRabha]

It just kept glitching on me when I tried this video tutorial so firstly I would say thank you for the video and secondly, thank you Dale Valskov meeting you was a blessing in disguise keep up with the good work I'm sure a lot of people will be needing your assistance iin the nearest future after seeing this

[@user-jo3jz6kz5r]

As a person and professional you couldn't get any better than Dale Valskov is a very reliable person and an excellent professional in the IT field. He is the type of person you want to work that's passionate, hardworking and knowledgeable. You’re The Best 100%

[@Stealth17Gaming]

Hey Noah. Question on finding the audience you want to help: what if you're not excited about any particular audience? What if all audiences have you go "meh"?

[@borisborisov2983]

Very authentic entrepreneur story! As a founder myself, I can applaud the honesty about the ups and downs! This video is a lot better description of the long-term view of what it is to be a founder - compared to most of the things out there.

[@sitrakaforler8696]

bro is wild !!!!

[@ritasjourney]

I think having Tim Ferriss as a buddy helps!

[@georgebuko2385]

And Andrew Chen 😂

[@JosiahSchmidt]

Noah! Listened to your audiobook 3x in a row and subscribed to your channel. I feel like your “double down on what works, abandon what doesn’t work” concept is really in harmony with Jim Collins’s “hedgehog concept” from “Good to Great”. Have you read Collins? What do you think of him/it?

[@BiteSized_]

What’s the name of the song at the 4:47 mark?

[@xMrMusicax]

Great video, thanks Noah.

[@waynelawson782]

This was awesome!

[@EcomCarl]

👏 your journey is a testament to the power of perseverance and experimentation in entrepreneurship. your focus on customer validation and finding inspiration outside your field is truly inspiring! 💡

[@ilyas8523]

Also, I read your book, and it is priceless to me. It's like having a mentor with me 24/7. Seriosuly, thank you.

[@YogeshKumar-ew2ql]

The efficiency of this Dale Valskov is next level. To juggle walk throughs of various angles on the topic delivered to-camera, differnet content per topic from various folks underneath the umbrella of the track list of the larger big band concert itself is engaging and refined. To make a dense taccess like this so digestible is really something. Awesome work jack!!

[@jimjacobs6971]

18:13 resonated- a little too deeply. To quick to hire, too slow to fire....And AMEN- went back to basics and ended up losing people and the team is awesome now. Great stuff Noah!

[@maryamrahman8344]

Hi Noah, just got one important question: Did you need to learn how to code (you mentioned doing the programming yourself at the beginning of your video $0-$1m )? If I want to build an online business from scratch (like your appsumo) and I don't have the money to hire a web developer, then do I need to learn how to code? Please reply and cheers!😇

[@AdrijusGuscia]

Long time fan, grest to see Noah and AppSumo succeeding!

[@Jose-jb8xo]

Thank you Noah 🌹🌹

[@sigstuko5270]

❤ great video for someone but I didn’t understand anything probably im too old for this kind of business thanks

[@AlexJason-dl5bz]

Considering a young mid income, short term minded person with constant need for cash, are these still worth investing into? I am new to all of these and have incurred so much losses, I am beginning to think I am not doing what is good for me but just following people blindly.

[@AlexJason-gu7ss]

Following you has been an amazing journey , you have shown me the best way to earn much better profits despite the bad economic situations, God bless you with more knowledge cathrine adriana...

[@Dominic-wp4rn]

It’s precisely at times like these that investors need to be on guard against the next certainty. You don’t have to act on every forecast. I will also suggest investors to get yourselves a financial-advisor that can provide you with entry and exit points on the shares/ETF you focus on.

[@Officejohn-lp6zp]

Great to see you guys talking of adriana, Trading on your own can be very dangerous i can testify to that. This woman changed the game for me

[@AlexJason-dl5bz]

Any info on how i can liaise with her, i'm new at this

[@AlexJason-gu7ss]

she often interacts on Telegrams

[@AndrewGrey22]

I couldn't sell water for a dollar to a millionaire thirsting to death in a desert.

[@brendon6535]

😂

[@VikasKushwaha-xx4uh]

Account of mine also got hacked and I followed the method as explained in this video but I'm unable to proceed after recording the selfie video. Thank you Dale Valskov . It brings me immense joy to witness his name appearing frequently in comments, a clear indication of the commendable work he’s been doing.

[@user-is5cw5ew7p]

Dale Valskov . I really appreciate your efforts and dedication towards the work. May God bless you to keep showing your worth and skills like this in the future

[@pierrebotha2823]

Lets get to work!

[@MarcinPerak]

Awesome! Will you share more of your MOM?

[@SadgeZoomer]

It's crazy how many companies that make 100mm+ there are that I've never even heard about.

[@upper9052]

Noah is great! Responses to my email even though he’s super busy. Guy just wants to see others do well! Great video

[@ff_mayur_01]

Congratulations, Dale Valskov I am relieved that you are out there fighting these thugs, We musttake every precaution to protect the elderly and the general public from these despicable con artists. Congratulations to You!! You deserve the Nobel Peace Prize for ensuring our security.

[@HimanshuKumar-ef9cl]

I'm literally overwhelmed, You are a blessing to the world. I can't thank you enough Dale Valskov for helping me with my account recovery. My prayers will always be with you and your team. Keep it up guys. Love from Maldives. There are many people out there I pray everybody get help.

[@alen8289]

In both personal and professional realms, Dale Valskov shines as an outstanding individual. His work within the IT field consistently showcases reliability and excellence. Dale Valskov possesses a unique blend of passion, dedication, and profound knowledge that distinguishes him from others. His unwavering commitment to delivering exceptional results renders him an indispensable asset to any project or team.

[@lokeyfunny]

As a representative of India I can say you're welcome Noah. But ditch the stereotypical 'Indian sitar' music 😂

[@asystematec]

Is it actually Noah replying to people in the comments..? 👀

[@emmaphilo4049]

Yup! He always does

[@NavdeepBisht]

The acknowledgment of dale is deeply valued for recognizing your commitment to your role, Dale Valskov exceptional performance has been incredibly beneficial to me. Thank you for your hard work and dedication. Your fantastic idea was instrumental in the success of my request, and I am truly grateful. Your reliability is invaluable, and I appreciate your dedication and the quality of your work.

[@Michel_Shiples33]

Hello; My name is Jaime Shiples, faithful follower of your valuable channel, please you can post this valuable resource on your channel in Spanish, I thank you very much many people need to listen to this Thank you !!! 🙏

[@chotik8062]

I need to visit India now

[@Kingofgames487]

The TIME and EFFORTS you had put into this work that is beyond excellence . Take my cordial thanks! You are really an efficient, organized and result-oriented man. I haven’t seen such quality work in a long time. Great job, Keep it up.And i will make sure the world knows more about you and the good deed you have done for me, people like you Dale Valskov, with your help i was able to catch my cheating gf

[@Relaxyourmind8713]

🎉

[@mainman3941]

Alex Hormozi owns the $100m word the way mark manson owns the not giving fuck word. create an ark Noah. Teach us how to create an ark

[@MadeBySeva]

This looks like Alex’s 100m business creation video right?

[@480brad]

I’m so surprised how many negative comments there are bashing him. You can pick apart anyone’s journey on how they made it. But, the reality is that he made it. I would wager a large amount of money that the people arm chair quarterbacking don’t even make $250k a year. I suggest you stop complaining and actually follow his advice…..or just keep being poor.

[@debraburke3018]

People are jealous; otherwise they would shut up and listen. Noah started with nothing but had such a strong belief and faith in himself that nothing stopped him even with failures that he made a successful business. He deserves all his wealth and his awesome business.

[@barnyardbrio7597]

you used to have hair!

[@DavADas-eh4oe]

Kindly let me to express my sincere gratitude for the exceptional support and dedication Dale Valskov provided in helping me with business account. Your willingness to go above and beyond, investing additional time and effort, has been invaluable to me. The meticulous attention to detail and unwavering commitment you demonstrated throughout this process is truly commendable. Thank you from the bottom of my heart for your outstanding assistance.

[@fhati-kz5un]

More of Noah Kagan, and less of Romozi and other wanna-be-Toby Robnis c.... Noah is super practical and it shows...

[@udo9999]

Who cares about your bragging??

[@Caseycadet543]

You work for 40yrs to have $1M in your retirement, meanwhile some people are putting just $10K in crypto from just few months ago and now they are multimillionaires..

[@Timjackson-vw6tc]

If you are not in the crypto market space right now, you are in a huge mistake. I understand that it could be due to ignorance, but if you want to make your money work for you, prevent inflation from eroding your savings, build generational wealth, and cultivate good habits and financial knowledge, you must be in the market.

[@Caseycadet543]

Thanks to Evelyn Morgan, she helped me reach this milestone.

[@Caseycadet543]

She's a licensed broker here in the states

[@Benethpaul-jz1ih]

Yes I'm also a living testimony of Expert Evelyn

[@Caseycadet543]

I will leave her info below this comment

[@ZeeAddTv]

Why don't you have $100M? If your method works, why share it? Someone who finds a way to make $100M will never go and make a video to sell an ebook...

[@noahkagan]

Who says I don't? 💚 Method works. No need for you to buy the ebook. Vid is free (:

[@noahkagan]

This video lays out every strategic step I took to get $100M out of my business. Revenue is not the same as profit. This channel is about giving everyone access to the knowledge of entrepreneurship, not putting it behind some paywall.

[@ZeeAddTv]

@@noahkagan Sorry this is a non-sense for me. I just think that if I manage to generate profit, the last idea that would come to my mind is to share my experience with others, and it's a dangerous way to expose yourself during a period when social inequalities can make you the target of an illuminated person or some kind of fanatic nutcase. That's just my point of view.

[@ilyas8523]

@@ZeeAddTv You will never make a dime with your negativity and mentality. Consider making a change. Good luck.

[@Jack-ii8tl]

Bro he just gives simple blueprint, working hard and smart for 10+ years isnt a magic trick. Its not like you gonna copy him in 15 minutes.....

[@dimitrithomas]

Lifehacker was legit