I Built Vital Farms: A $460 Million Business Selling $10 Eggs

[@davidthang6711]

That’s my dad and my brother in law at 0:45, we own a farm under Vital in Missouri and we are so grateful to be part of such an esteemed company! Our chickens are very well taken care of and we put great effort into making sure they live a healthy and free life.

[@Johndoe-qn9jr]

I cant find out in the video what they give to feed the chickens do you know ? Thank You

[@stacycarter7064]

Can you give me a contact number to see if I could qualify to raise birds for them in Mississippi? I owned and operated a commercial hatching egg farm for 23 years with a major poultry company. I closed my farm in 23 just tired of the hoops we were forced to jump through and extra expenses all the time. I have 2 fully equipped 500’ houses. One of them can easily be converted so the hens can go outside.

[@forward_ever_ever2595]

​@@Johndoe-qn9jrmost likely reg grain...then of course they feed naturally in the field

[@amanali1992]

May God bless ur dad n ur brorher in law and ya u too.

[@rmp5s]

Very cool! Would love to hear about the process of getting involved with them! Know of any info sources, videos, wanna shoot me an email, etc? Thinking about leaving the city life...lol

[@michellethaler1832]

I love their eggs, Especially the little letter the chickens write inside the carton.

[@squirrelattackspidy]

That letter is a eulogy for the baby egg you just cracked open and burned or boiled to death.

[@AgroPreneurBusinessPodcast]

@squirrelattackspidy practically all eggs are infertile due to the hens having ZERO access to a rooster. Go back to highschool biology, kid Lol

[@lizzieb6311]

@@squirrelattackspidy That comment proves to ALL that you failed basic biology where the rest of us learned those are UNFERTILIZED eggs. Congratulations! 🍾 You win the award 🏆 for the most ignorant comment.

[@lizzieb6311]

@@AgroPreneurBusinessPodcast Highschool? I learned that in Elementary School! Apparently @squirrelattackspidy is one of those virtuous Vegans who have no problem with the combines crushing to death every ground dwelling creatures (turtles, frogs, chipmunks, foxes, etc) to till the land for the Virtuous Vegas “humane” veggies

[@cds5067]

Michelle ignore the backlash I'm trying to go vegan myself

[@passiveincomeadventures]

We toured the original Vital Farms in Austin in 2007 when they first started, at the same time when we were first starting our homestead, and wanted to see a large pasture operation. It was amazing that Matt's advice on our 5-hen flock using the same backyard techniques scaled up to one of the largest retail producers in the country! As en entrepreneur myself, I was really inspired and continue to be inspired by the experience.

[@stephanied9629]

What happens to the hens when they are too old to keep laying like they used to? What happens to all of the male chicks?

[@TaigiTWeseDiplomat--Formosan]

０．０

[@TaigiTWeseDiplomat--Formosan]

@@stephanied9629 ：００ Well people eat egg so...

[@relaxingsoul1656]

Would love to know how it was started from scratch .

[@rainacherienne1010]

@@stephanied9629You don’t want to know 😢 also what happens to the sick ones, you also don’t want to know 😢 I do hope they can step up though and show us they treat every chicken well.

[@TheStrategos392]

I buy two cartons a week. Eating healthy and paying a little more is cheaper than a hospital bill in the long run.

[@joesmith-em2cd]

You’re wasting your money, then…😂😂😂😂

[@TheStrategos392]

@@joesmith-em2cd 😂

[@asadb1990]

Yeah at the rate i eat my eggs at 2-3 per day, i go through a pack in a few days. They are way too expensive even though i make 110k per year

[@pauljones9150]

​@@asadb1990all depends on your location

[@Annie-lu5rt]

I stopped eating eggs because most didn't taste very good. These eggs are way different. They are the best eggs I've ever had. I now eat at least 1 egg daily. Even at the higher price they are worth it. The nutrition value is so much higher in eggs like this. And as someone who stopped eating eggs from caged chickens due to the obvious cruelty I am so grateful to be able to enjoy these eggs with a clear conscience. I'm a senior on a certain income and I believe that spending extra on healthier options (for me & the animals) is worth the extra for health & a peaceful conscience. Vital Farms are the most delicious eggs I've ever tasted.

[@FloMoLBow]

I have been buying Vital Farms eggs for years. Hands down the best eggs we've ever eaten. My 13yo daughter's favorite protein is eggs, so making sure she is getting the most nutrients without antibiotics or growth hormones is really important to me. Glad to see it isn't all smoke and mirrors. I've tried other eggs that make similar claims when VF wasn't available, and the yolk color, taste and shells just can't compare.

[@m.s.nabhiram1532]

there are compaines are altering the egg yolks by feeding them with yellow color food like corn

[@bial12345]

I'd put down money that you couldn't tell the difference between eggs in a blind taste test. But if overpaying for things makes you feel better, keep on consuming!

[@movinon1242]

@bial12345 ... Knowing you're not downstream of glyphosate is really goal #1. But... Even scrambled you can tell the difference between a Vital Farms egg and some generic egg. In appearance and taste. The yolks are just so rich, its crazy. They have 300 different farms, so its not always the same color. The amount of sunlight a chicken gets summer vs. winter will also effect the color and flavor. But a summertime, free-range, pastured egg yolk is so chock full of nutrition you cannot mistake it.

[@BradleyAdams-nj5hc]

​@bial12345

[@BradleyAdams-nj5hc]

​@bial12345 you'd loose.

[@thewebstylist]

The only eggs we buy/eat the last few years (those yolks say it all) and SO Grateful a company doing ‘the right thing’ can grow so huge (35% every years the last 8 yrs is absolutely amazing and so well deserved) Grateful every morn to vital farms

[@appathegoat]

You should really just buy from a local farm or somebody with backyard chickens. No processed egg will ever compete with those.

[@TrippHouse-z5b]

"To do the right thing is not always cheap" I am officially a supporter--even if it is more expensive.

[@17_SevenT6]

i'm sure you like watching your wife with another man

[@salpine]

“It’s more expensive to not torture an animal.” The truth is stranger than fiction, folks.

[@BigTrees4ever]

It’s really not though. That’s total cap. There are hundreds of local farms where I live who sell pasture raised eggs, regenerative style. I regularly get 5 dozen eggs that I think taste better than vital for $10, $2 a dozen. They’re farm fresh, unwashed unrefrigerated pasture regenerative heirloom colored eggs, $2 a dozen direct from the farm. $3 a dozen in the off season when the hens don’t lay as much. It’s the massive corporation in between you and the farm that makes it cost $10 a dozen. You’re getting custied hard.

[@bertsmith5569]

@@BigTrees4ever not everyone has access of farm fresh eggs, most of us need the network of retailers to get the job done and every step down the chain adds cost.

[@jasonpark1556]

​@@BigTrees4ever It is more expensive to not torture a chicken. The cheapest you could produce an egg for is if you put it in a cage, feed it nothing but the cheapest grains you can find. If you want space for them to roam it costs more per square foot, a specialized diet costs more. Everything costs more

[@gertrudewest4535]

Plus you can sleep at night

[@SecretCollage]

Love it. Feature more brands like this please. We need to help them which helps us.

[@chefgiovanni]

Why Are Eggs Getting So Expensive - Video : kzbin.info/www/bejne/aH2bgZhrobOZfaMsi=kRyqPrpub3UwLLDL

[@Nathan_Mash]

Vital Farms introduced me to the pasture-raised egg market. However, when the recent bird flu induced egg shortage happened its egg prices rose by 50%. I paid the those prices happily, however post-shortage other existing and new-entrant pasture raised egg brands that deliver the same type of solid yolk brought their prices back down while vital farms kept its prices elevated. Therefore, I now buy pastured raised eggs from other brands even though I do miss the paper newsletter contained in vital farms cartons.

[@PAVEL--JAKL]

Yeay they cost $10 now

[@ugotserved911]

Did u forget the intentional burning of livestock in the trains? Devils.

[@lars2894]

Where do you live?? They go for only $4.89 here in Minnesota at Aldi grocery store.

[@jlynnc9559]

KenzHenz is anew one one the market in the Houston Area.

[@graymikep64]

It wasn't a flu! It was the FEED The farmers used.. Made the shells not be able to form up to 2 years. If you noticed? You get a lot of double eggs in one..

[@Pandrogas]

*Quick Note on Orange Yolks:* Farm raised eggs will have richer yolks of usually a deeper yellow, maybe a slight orange. Intense orange color is a marketing ploy, the chickens are fed things like marigold extract and turmeric to produce that color, it has nothing to do with how they are raised.

[@aviefern]

I think the breed of chicken also has something to do with it (along with diet of course). While many people cheat to get the colour, there are genuine varieties of it too.

[@gertrudewest4535]

Wrong. It’s the xanophylls in the green grass that makes the deep orange color.

[@Pandrogas]

@@gertrudewest4535Thank you for clarifying, though it appears this chemical is also present in marigold flower extracts. This does indeed give a rich color, but when adding in extra from the marigold, turns the yolks a much more vibrant (almost neon) orange than normal.

[@摸鱼茉莉花]

All eggs from farmers market have that color.

[@mmmmmmmmmmm10]

The moral of the story is be friends with the owner of whole foods then make a product that will sell well at whole food, ie. Expensive eggs. Now go out and getem guys.

[@EddieV111]

Nah, they had a good product that aligned with what Whole Foods is trying to do. Epic meat bars was able to accomplish 10 times the success at Vital Farms without any connections whatsoever. In both cases the founders had great ideas, worked tirelessly to make it a reality, and executed when opportunity presented itself.

[@Jenvlogs404]

Yeah the Van ice cream guy too

[@candicewiggins6094]

@@Jenvlogs404 so real!

[@FamilyFlippers]

It's not who you know, but who knows you. But of course, you need a great product. Worked out perfect.

[@Roy-z3t]

Sounds like white privileged money hand me downs and connections. Totally didn’t work at all compared to the other farmer suffering to the dying economy

[@matthewbattie1022]

This is inspiring. Vital Farm eggs are the only eggs that taste like home raised eggs.

[@desamecyra1]

I live in town. My 3 hens keep my family supplied with eggs. I raise a fair amount of their protein, (worms and grubs), and they free-range rotating sections of the garden. They're also supplemented with kitchen scraps and garden produce. I also work outside the home fulltime. Getting chickens is one of the best decisions I've ever made. Haven't bought an egg in years, even in the short, cooler, annual time period Californians refer to as winter, my Australorp lays straight through. I can 100% understand the satisfaction one could derive from managing laying poultry operations.

[@YasuTaniina]

We get all our eggs from my mom's chickens across town. They are very much her pets and not livestock. We live in SE Idaho and my parents have them in a heated greenhouse and they produce so much even in the dead of winter that she shares them with 7 family members and she still has enough to give neighbors as gifts for helping plow their driveway and things. I've thought about getting chickens, but she produces so many eggs already and I don't find them cute like she does. They'd be livestock to me. My kids kind of want chickens all the same and are starting to get old enough to help with those types of chores

[@tr7287]

My respect to this man. All animals that we consume should be treated humanely.

[@ahvc6180]

i consume the eggs, not the chicken.

[@Naturewithnoagenda]

Yes. We have chickens and are looking at launching a big sales for eggs but want the ladies treated well so we are learning how to before growing

[@susangarland6869]

@@ahvc6180 You do know that eggs come from chickens, right? If you're buying cheap factory eggs at Walmart, you're buy eggs from abused chickens. They go hand in hand.

[@ahvc6180]

Read about Vital Farms eggs, they have videos about their happy free range chickens out in the open. You can buy those. I think they have about 300 small farms that follow their protocols. @@susangarland6869 We have our own chickens that are pets, we eat just their eggs.

[@ahvc6180]

Vital Farms sells lots of eggs, 300 small farms provide their eggs, free range and treated lovingly.@@susangarland6869

[@Love_To_Be_Love]

Thank you Vital for giving me fresh eggs and a good environment for the hens 🐓 🥚

[@vrcatlady7227]

I'm definitely willing to pay more so animals are NOT tortured. The cheaper the eggs, the more tortured the chickens are, confined in a small bathroom like space for 100 chickens sleeping on their poop and pee all day is really sad, and unhealthy for people to eat! :(

[@ahimsamads]

Amen!

[@squirrelnibbler19]

You are so right. Just FYI reptiles and birds don’t pee.

[@AA-yc9dq]

@@squirrelnibbler19why did it take me 31.5 years to learn this🫠

[@goldtree4219]

Cool initial concept but I still go to my local farmer. I can see the chickens roaming around the pastures as I drive up to the house. The eggs are cheaper, they know me by name, and I get to pet their guardian dogs. The decision by Vital Farms to go public only reinforces the shareholder grasp on their business. We all know how that will do in the long run. Cut the middle man out and just shop local, eat local. Or believe the hype and pay nearly $10/dozen to buy the investors another rental property - which you can’t afford anyway. Source: I’m an investor buying up properties thanks to VITL😂

[@MichikoHoshi]

@MrSmallie Because it is easier to give animal Feed than it is to let them freely graze in a range. If you give them feed, you can crowd more of the chicken / cows together, but if you don't, you can only raise as much animal as the pasture can sustain it. I always feel organic is a scam, and vital eggs can be seen the same. But that being said, when covid was bad and all egg price was up, Vital seem more appealing since they kind of already were at expensive price and didn't go up for me. If I was already paying close to 10 dollar for egg, I might as well get what I felt is quality. Also, I feel like the only time someone should care about egg quality is when you're making a soft boil egg or a dish that is solely focused on the egg. Because I am not going to taste the egg in a cookie or cake or whatever else uses egg.

[@joshmiller2725]

Dude exactly. Brands like viral farms are overpriced crap for suburban people with too much money. Local farms are much better quality usually, and azure standard is another option. The butter at azure standard is in another league from this vital farms crap, and $7 per pound versus $10.

[@peech5396]

Not everyone lives in an area close to a farmer's market, has time to go to one, etc.

[@Dante02000]

This guy gets it.

[@desamecyra1]

Agreed.And as I've discovered, where local ordinances permit, it's easy to raise your own chickens, even factoring in the cost of feed, -at least here in the California suburbs.

[@dannyfresh6697]

I do enjoy their eggs. They are completely different and you can literally taste it. Reminds when my grandma had a couple of chickens in her farm and we would harvest those eggs when we were little

[@williamhandlebar9585]

Regular eggs are practically gross to me now, you're right these are so much better!

[@dv9239]

Just get your own chickens

[@ladhkay]

I once bought their eggs as a last resort since the other eggs were sold out. I was a bit skeptical cuz they were $7 for a dozen! But their eggs are rich in quality, you can tell by the color of their yolk!

[@HollyHuntty]

The orange color is often a sign the chickens are eating marigolds interestingly enough. I raised chickens at one point and learned a lot. These eggs are excellent for sure. A sturdy shell means the chickens get enough calcium, the orange yolk means they get nutrient rich foods. Definitely some happy birds!

[@rollinghippo2940]

@@HollyHuntty thanks for the info

[@tagtag123]

The yolks have a much more distinct taste and the color is good but watch out many regular egg producers feed the chickens dye to get the yolks any color they want

[@Boo-pv4hn]

food diets can make the eggs different colours depending on what there eating this doesn’t confirm quality, but taste is a good marker. This is why I always liked duck eggs.

[@wild-radio7373]

HEY VITAL! thank you for not being evil❤

[@wild-radio7373]

Just to be clear: we ONLY buy Vital. NO CONTEST.

[@franciscoromero9176]

Crazy how in say Mexico, these are the eggs they sell everywhere. We rely too much on supermarkets

[@LightingYourLifeEnterprises]

They’re the only eggs that I purchase. The taste is truly exceptional. The color of the yolks is a “ow wow moment”.

[@user-kd4mi8xb7p]

You scammed yourself. Sad

[@LightingYourLifeEnterprises]

@@user-kd4mi8xb7p 😆😂🤣 I got eggs & you got jokes😆😂🤣

[@user-kd4mi8xb7p]

@@LightingYourLifeEnterprises I got jokes and you got scammed

[@The_ashley23]

You know the color is based solely off what they are eating which if it's orange it's only corn hahaahah

[@LightingYourLifeEnterprises]

@@The_ashley23 yay for corn, I don’t eat corn so I need to get it from somewhere. Also, ask yourself how were animals fed on farms when they were privately, homestead owned. You know back in the day…… Okay, we’re done. I don’t do foolish and you’re definitely on that level. Have the day and life that you deserve. ✌🏾

[@perilla54]

Their eggs are quite good. Pity they stopped selling grass-fed butter.

[@branflakee4257]

Thanks to 3M, The grass fed butter had PFAD and PFOS.

[@tuckerbugeater]

It wasn't good anyways.

[@KevinSierra-p9t]

It’s almost impossible to avoid PFOS these days in america

[@justbeachy4666]

I purchased Vital Farms once, and that's all it took. The eggs are delicious. I go through 3 cartons a month. There no comparison in the grocery store.

[@lane2ware]

This is our go-to brand. I was very surprised to see blue eggs on the shelf at King Soopers. Of course we bought them too.😊

[@gloriousgearhead5367]

These eggs are DELICIOUS! Totally worth the price.

[@Tavpanda]

This is exactly the reason why I invested in buying my own laying hens ❤ When they don’t lay in the colder months this is the only brand I buy

[@antondavidoff150]

The period of months when there are no eggs layed is easily survived ... eggs can last 3-4 months by keeping them in semi dry and cold room by rotating them ocassionally.. this is especially true for non chicken eggs

[@kmstins]

This is so nice to see! I love Vital Farms eggs! They really are the best tasting. I have three dozen in my refrigerator right now. Sometimes they're sold out at my regular store and I have to go find them at another. There's something else I like about Vital Farms. They include their mini "newspaper" (Vital Times) in each carton. The bird of the month is always so cute. 🤗🐔🥚🍳👌

[@NickSmalin]

Some people really are above and beyond in business mindset

[@Facemash88]

I’ve bought their eggs since 2017. I own restaurants and I’ve included vital farms eggs as an adder at my restaurants also. I love the brand and what they stand for.

[@asianangler]

i'm sure u not paying 10 bucks a dozen like the title said.....

[@LosAngelesJedi]

If the company is being lauded and appraised by cbnc. Then that means the company is greedy and overcharging for its eggs. Which is typical in America today. If it wasnt for massive profits you wouldn't be seeing them on cnbc make it.

[@Loveanimalsdonteatthem]

Eggs aren’t worth mass torturing and killing chickens

[@Thinktanq2000]

The best tasting eggs I’ve ever had. Kudos guys, customer for life here

[@Official-D.W.]

Bro people at Whole Foods literally swap the eggs out so now you can’t even be certain the vital farms are even the eggs 😢

[@ViannaWelch]

Wtf? Seriously?

[@Official-D.W.]

Yes! I’m sure it happens at other stores too.. they need to seal them somehow or stamp the shells to prevent people being scammed! Hard to prevent swapping eggs out without it

[@rishabh.malviya]

I don't trust Whole Foods. I once brought a box of organic strawberries, and forgot they were in the fridge. Pulled them out 3 weeks later and they were perfectly fine. No way an organic strawberry lasts that long without being injected full of preservatives

[@Showermore]

Sounds like u got this news from a silly facebook video

[@EriPages]

@@ViannaWelch I never heard or thought of this...but you know what, it's easy for a customer to swap the expensive eggs into a cheaper brand's carton....then pay cheaper That is theft and frauding though or the eggs marked

[@infini.tesimo]

I had their eggs for the first time a couple of weeks ago. This is as close as you're going to buy real farm fresh eggs which are incredibly close to the quality and taste except this is at a commercial scale. Very expensive yes, but if you can afford to buy some and on the regular, you should switch all your eggs over to them immediately. They taste amazing and you know what you're putting in your body is of the highest quality you can put in from the grocery store outside of going to a farmer or raising chickens yourself.

[@genxx2724]

I agree. They’re nothing close to the eggs from the hens my stepfather raised when I was growing up, but they’re the closest you’re going to find. The white shouldn’t be runny, it should be firm, three-dimensional, and difficult to scramble. The shells should be difficult to crack. But you’d have to raise your own hens.p to get that.

[@SuWoopSparrow]

Commercial American eggs are fking disgusting. Vital eggs are barely a step above and at 10$ for 12 its pretty bonkers. Yolk is still yellow and taste is only marginally better. If they are really pasture raised, then I dont know what is wrong with American land that they produce such mediocre eggs even under supposedly ideal living conditions for hens.

[@genxx2724]

@@SuWoopSparrow They can’t possibly be raised on the ground, eating greens.

[@Jenvlogs404]

There’s a lot of pasture raised brands, got some half that price

[@nikkireigns]

Just curious as a small farmer with a flock of mixed breeds (so different sizes, colors, patterns of eggs); I charge $5/dozen. Do y’all think that’s reasonable? Would you drive a mile out of your way for them? More info: they free range with my pet cows, still need layer feed in the winter (6 months a year) and get a handful of snacks every night when I lock them up. In 6.5 years I’ve lost only 3 to predators. I still have most of my original flock that are 6.5 years old. They are “retired” but still give eggs occasionally. All have old lady names. Edit: I also have a bachelor flock of roosters and rotate who gets to “protect” the ladies. As long as they behave they get to stay. My dream is to have the most humane farm I can within reason.

[@AldousHuxley7]

Get non gmo feed preferably soy free and advertise. Could easily get $7.

[@CountryLivingFarm]

I love how detailed and easy-to-follow your tutorials are. They’ve really helped me improve my farming skills

[@florvargas486]

I love these eggs! so glad to hear the positive impact, not just about $$$.

[@johndeaux8815]

My grandparents have been farming to sustain themselves for years, and it's awesome to see someone producing eggs at scale while still treating the chooks about as well as my grandparents do with their small flock. The eggs from a happy chicken are night and day in difference from factory farned chooks. The thicker shells, darker, richer yolks, and the absolute size of some of those eggs is worth the money (IMO)

[@Loveanimalsdonteatthem]

Eggs aren’t worth mass torturing and killing chickens

[@NDLMarion]

These eggs are true to the way their chickens are treated! Happy chicks, make better eggs and taking care of farmers, having ethical practices comes at a cost ! WORTH IT. Thank you Vital Farms for allowing us access to healthy eggs!

[@sunangel-rivka]

Vital Farms are the only store eggs I will buy. Ironically, since I live in the country, I am often gifted eggs from my neighbors and they are often inferior to Vital Farms' eggs. If you use commercial feed and coop up your birds, even if you "live in the country" you will get a commercial-grade result. Going public has destroyed so many companies I hope that Vital Farms can hold the line against profiteering and keep doing what it does best.

[@calidreams5379]

Good eggs have hard thick shell and orange yolk. You can tell that some eggs have thin fragile shells and very light yellow yolk that seems to indicate unhealthy and malnourished chickens laying eggs. Malnourished not in the sense they are starved but the quality of their feed as well as overall health of the chickens.

[@asadb1990]

Actually the thin shells are common in summer when the chicken lack some minerals. It is said if you feed the chicken soda water, their shell will become thicker the eggs

[@genxx2724]

We fed our hens feed, oyster shell, and all the produce scraps from the kitchen. Peelings, carrot tops, table scraps, everything. That’s what it takes for a chicken ti be healthy and produce the eggs you describe.

[@santostv.]

They lack calcium if that happens, you need to buy calcium or give them egg shells

[@genxx2724]

@@santostv. Not calcium. Foods that contain calcium. Like greeens.

[@santostv.]

@@genxx2724 I said calcium because I don’t know the name of the mixture in English they sell in my country , off course food rich in calcium works aswell

[@mwjeepster]

We used to eat Happy Eggs, but I can't find them anymore. Now we eat Vitals - I think the organic version is excellent.

[@ItsJager]

I know John Mackey; ❤ love seeing how his mentorship helped with the eggs 🥚 I purchase, and enjoyed seeing how O’Hayer built his business.

[@andreathompson-bg4hl]

I wish I could meet him. I have always been a fan. 😊

[@chrismann420]

The only eggs l will ever eat! 💯The best most nutritious on the market! Hello from Austin Tx We Luv Yall keep up the great work on all the farms

[@NathanHarrison7]

I was super impressed with this business model until I heard that they went public. Hopefully they don’t lose control. But of course the ones writing the checks usually win.

[@raspberryjamz]

Used to work for Whole Foods before and after the Amazon buyout, was a similar fear that did come true. The company standards were incredible, really felt like working with a company who cared about each employee. Turned into a hellhole just about instantly after amazon.

[@double_joseph327]

@@raspberryjamzsounds about right

[@LosAngelesJedi]

If the company is being lauded and appraised by cbnc. Then that means the company is greedy and overcharging for its eggs. Which is typical in America today. If it wasnt for massive profits you wouldn't be seeing them on cnbc make it.

[@alexandriak2206]

Oh I didn't know they went public... sigh

[@tayk-47usa41]

@@alexandriak2206 Isnt necessarily bad, if they own 100% of the A stocks and the public owns 100% of the B stocks they dont really have a say in how the business in run anyway

[@skycop3855]

Truly worth every cent, a weekly buy in our home. Congratulations on this thoughtful man and all who keep us healthy.

[@BizBob2]

Great video for small farms as well. Thank you for the tips.

[@PRESTIGEFARM]

I genuinely feel like thanking the person that made this video. We are on track in building something similar in Nigeria and this just prove to me that we are on the right track.

[@dineshadhikari3041]

Respect sir... As a business owner it's huge inspiration to us. Wish you best.

[@CountryLivingInsights-e7s]

The insights shared at 3:37 were eye-opening. Thanks for such an informative video!

[@MiguelAngel-ir3ck]

Exceptional business plan and marketing definitely works I like their eggs even more now after watching this video

[@mannaeq2243]

to do the right thing is not always cheap. nice👍

[@Yuhsir2099]

I live in Dallas Tx and these eggs are only $5 a dozen. That’s slightly less than twice the price of regular eggs. I happily pay that for Vital farms eggs. Same for milk. I don’t want my food to come from potentially sick or overly mistreated animals.

[@gertrudewest4535]

Overly?

[@susangarland6869]

I buy Vital Farms eggs exclusively. The chicken industry is horrific, and I'm a firm believer in treating all animals, even the ones we eat, as humanely as possible. I gladly pay what most people believe to be an outrageous sum of money for a dozen eggs in order to support a company that shares my values. I also gladly pay for humanely raised meat. Humanely raised animals also taste better, so win-win.

[@Pocket_Champs2023]

Wealthy azzzz

[@grantgoldberg1663]

Thanks for the wonderful eggs! I've bought many cartons of your Pasture Raised eggs over the years!

[@azeezoyewale3782]

Read about this earlier & seeing this now is gratifying. Congratulations to them

[@Basedpilledandtradmaxxed]

I LOVE these eggs and have never looked back. Every time I get groceries, I get Vital farms eggs.

[@banhbaonho6610]

The chicken at 0:45 is like: 'Oops, did I just drop those beauties?!

[@emileemots2868]

My family thinks I’m crazy that I pay more for these. But once you eat these you can’t go back to the gross cheap ones. Love vital farms

[@Hanna-DailyLife]

Thank you for bringing laughter through this video!

[@joshuayoung8286]

This is a great video and a good story. That said, it is hilarious to me that the founder says he “grew in Whole Foods, not through relationships…” while also being good friends with the CEO of Whole Foods. I’ve worked in the organic food industry and getting onto the selves of retailers like Whole Foods is no easy task. I am sure knowing the CEO would be helpful though. 5:55

[@AliZandi-g5x]

I love their eggs, Especially the little letter the chickens write inside the carton.

[@livingbeings]

I first tried these 7 years ago and never went back to conventional eggs

[@NatureBoy736]

Man I’m glad I raise chickens for eggs. I use to buy high quality eggs for my family but that got really expensive cuz of our budget. Chickens also love eating leftovers.

[@JRspeaking]

Worth every penny!

[@setsailatnoon]

Their eggs are similar to the pastured eggs I raised, and the eggs I get when I stay in villages in Mexico.

[@exhile3747]

Gracias! 6:05 Detectaron una zona idonea para tener las gallinas en el exterior todo el año, donde no hubiera mucha lluvia 8:28 Restorative eggs , $9 . Hechos donde trabajan en mejorar el suelo

[@Mphscat]

Love their packaging too. Best eggs other than backyard free range chicken's eggs. I guess those Restorative Eggs are like the Amish Eggs. I think 2025 will be the year of eye opening food knowledge and education. Vital Farms will continue to be very successful.

[@scienceoffinance1778]

Stake Holders vs Share Holders, The reason Share Holders MUST be the priority is because they are the Owners and they are the last to get paid with no protection, Legal contracts exist for all other parties. Banking contracts, employment contracts, Business contracts, and taxes from state local and federal levels. A CEO with many master is free to act in the interests of none while shifting blame, While a CEO with only 1 master acts in that one interest.

[@gratefulforabundance9043]

Thank you for making the decision to do the right thing, not just the easy thing. I always buy Vital Pasture Raised ❤

[@JeshiSama]

I rather buy Vital farms 18 pack of eggs than a case of beer.

[@jimisaaca94]

Woow, this is amazing. I wish i had enough capital to expand my poultry farm. I just love Farming and contributing to the food chain.

[@MinusMedley]

Had a farm couple years ago, had to sell it mid-covid. Hope I can get back there in a couple years, egg farming is definitely on my list.

[@lowlightRN]

To do the right thing is not always cheap.. true.

[@davidcantor293]

We only shop vital farms. We also typically only get pasture raised animals.

[@luther7541]

I like the business model of onboarding local farms.

[@johngagliardi8753]

I get these eggs in the winter when local farms don't have any in stock. They are the best! Pay more, get more.

[@philprof]

Literally the only eggs I buy.

[@FAFYMachinery]

The quality of those eggs must be outstanding! Free-range chickens are definitely the way to go

[@RIPDerek20]

Free-range is barely better than caged. What you want is pasture raised so they eat a natural diet. If you’re buying free range and can’t afford pasture raised then it’s better to just buy normal eggs since free range are virtually the same as a the normal, cheaper, eggs.

[@stephoso]

These are the best eggs I’ve ever had, we splurge on some when we want to get back to healthy eating lol because they’re so delicious, the eggs taste very decadent.

[@tristanhurley9029]

I love to see VF having such success!

[@user-qh2jg9ee7n]

i was hesitant to sink $10 into some eggs, but these are awesome. at this point i dont see any problem buying them for the price. pretty novel concept - people will be willing to pay more for a quality product

[@KhanyisoMapuma]

This guy is full of it. He makes it seem like this is actually for the well-being of the chickens but the company is making $450mil?? $10 for a dozen?? This is CLEARLY clever marketing and I applaud it.

[@susangarland6869]

You have no idea how expensive it is to operate an organic, humane certified farm operation.

[@jennalovecraftreeves9679]

Those are great eggs, thanks for them!

[@roberthakchin8520]

John Mackey and Wholefoods is the reason this was a success. Selling in a market place and to a consumer conditioned to buy at a premium.

[@SpayAndNeuterChristians]

I love these eggs. Only eggs we buy.

[@MEN101]

Bravo to this farmer.

[@oppevery]

Inspiring story. The message being WE CAN ALL DO THIS!!! We all have some skill or talent and we all have a particular area of the world or injustice we want to better. Start a business, use it to better your heart mission!

[@sheepsforjesus]

Live off of these for my family and I.. love them truly

[@jooheeforever1796]

Y'all are blessing to the Carnivore Diet community

[@hanisolaqa]

I ate Pasture raised all my life because we had chicken at home but after coming to the city I always looked for something homie and this guy did it for mr so many thanks Matt

[@LyLinhFreeHarvesting]

You’re making harvesting look effortless

[@Suetvvlogs]

People complaining about chickens being debeaked, clearly don't know anything about chickens! if you don't debeak the chickens, they will start picking at other chickens' feathers and skin, causing injuries and sometimes death! I don't like debeaking chicken either but sadly when rearing chicken it's a necessity! I like this man business module and I will be implementing it in the near future in my chicken farm!

[@jakeglenn2246]

If you have birds at you house, feed them primarily greens and you get orange yokes. Most stores will give you expired greens if you agree to pick up twice a week !!

[@daniels7862]

Once I tried pasture raised I’m never going back. Darker yolks, but the taste is truly superior. I did a blind taste test with my family and everyone preferred pasture raised. I get a much better deal at sams club and they seem to be on par with vital farms

[@TTTTyme]

I eat 2 eggs and 150g of egg egg whites every morning. Couldn’t be in better shape inside and out.

[@RafaelGrigorian]

It's been couple of years I only buy Vital Farms eggs, and no I absolutely don't mind paying $10 for a carton (It's $8 at Whole Foods here in LA). Never looked back, thanks for what you do.

[@alex0589]

Them: “profits arent the reason” Also them: **goes public**

[@That1GGirl]

I love vital farm eggs! They taste better than the other brands

[@guptabhishek]

But what is actully different about them? That all are pasture raised? Nothing else?