I Changed my Niche - and my Practice is Still Okay!

I Changed my Niche - and my Practice is Still Okay!
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03:37 (click to skip to where I talk about changing my niche)
In full disclosure, as much as I believe in the tools I share here to help you grow your practice, up until this month I hadn’t marketed my practice in nearly three years!
But now that I'm ramping up my practice again I decided to change my niche, and my practice filled up practically right away!
I share what I did here to change my niche and market my practice. I hope you feel encouraged that it's possible to shift your niche if that's something you've been itching to do!
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This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.
Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.
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This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

[@cooper6156]

When you find your niche you can see 14 clients in a day and leave feeling fulfilled and energized

[@ciarajenkins8124]

Thank you for this! I would be interested in 2 things based on your video: 1. Any tips/tricks, etc. for keeping clients while on maternity leave, how you transition to maternity leave, what happens with existing clients / do you partner with a different therapist or referrals, etc. & 2. Video / training on how to work with LGBTQI+ community who identify as Christian. This is not my niche but I do have clients in this area and sometimes I feel at a loss for how to help in that specific area. Thanks! :)

[@PrivatePracticeSkills]

Thanks Ciara! I have a couple of videos about maternity leave, feel free to check them out: kzbin.info/www/bejne/Z4XLfKelf7Sba9k kzbin.info/www/bejne/h2iymoeAedOSb5I I love your second question! I have been on the hunt for more formal trainings on the topic. There is such a need!

[@onpointmvp]

Thank you for sharing your videos are always very helpful.

[@TL-cm5bd]

I started out on my own thinking I would have a certain niche and ended up not enjoying it as much as I thought I would and was kinda given a niche by those who ended up seeking me out and I really enjoy this niche that I never even thought about. I filled my practice in a matter of a few weeks rather than the months that I thought it would take. And I don’t even have a website yet. It’s def next on the list for the new year and I’ll be checking out your course for sure!

[@franrodenburg131]

Welcome back! Congrats and this is great. I’ve listened to most or all your videos at least once. Thanks!!

[@PrivatePracticeSkills]

Aww thanks ❤️

[@KimberlyLouvin]

Thank you so much. I will be launching a part-time private practice in 2022 and your videos are very helpful for me!

[@PrivatePracticeSkills]

Yay, congratulations!

[@katelyntownsend-lifecoachp468]

This is fascinating! I've been watching your videos for a few months and I hadn't even pieced together that you were a kindred spirit of similar faith. I am a life coach and I offer coaching rather than therapy but this is my niche! I call it those on the Fringes of Faith haha. I wasn't expecting that and it was really neat to come across this video. No wonder you content was feeling so aligned! Thanks for sharing :)

[@cns7404]

Thanks this is helpful!!! I’m going through this after I was sick with covid in July and still rebuilding it again. I work two part time jobs in this field. I want to change my niche. I think it’s been two years since I updated psychology today.

[@PrivatePracticeSkills]

Oh dear, I hope you recovered and I'm glad you found this helpful!

[@cns7404]

@@PrivatePracticeSkills I’ve recovered thanks for asking!!

[@EmilyStraw]

This is very helpful, and congratulations on your changes! I'm curious if there are any trainings you recommend for serving people who have been marginalized by the church?

[@PrivatePracticeSkills]

I have been on the hunt and I haven't found great ones yet. Let me know if you discover any!

[@OGAprilFlowers]

Fantastic! My husband is working the same niche right now at a very religious school (BYU). He loves it!

[@PrivatePracticeSkills]

That's fabulous! There is such a need!

[@KimberlyLouvin]

This will be part of my niche as well. Additionally teens who have this experience of being marginalized by religion or something similar.

[@lifeedittherapy3375]

Again, another excellent video. Thank you! And thank you for your good work with the LGBTQ+ population. What a gift that is to this population!

[@adre145]

Love the LGBTQIA++ spiritual love!

[@jsanchez782]

Great video! how long after activating the key words on Google did you start getting leads? Does it take a while?

[@PrivatePracticeSkills]

When I very first make a new website, it takes a long time. Probably a couple of months even with weekly blogging. But this go around it happened in a matter of days. There must be lingering SEO power!

[@famnfren]

@@PrivatePracticeSkills Would u make a video to share your journey? When did u start building website after launching ur private practice? How about youtube channel? A timeline and some tips as well as pitfalls to look out for would be great. Thank you for kind consideration, Dr Fang.

[@mattraceawarren2650]

Hi Marie! I bought the course a year or more ago, and am working on rebranding. I can't seem to find it. Can you help direct me? Thank you!

[@PrivatePracticeSkills]

Yes! You can go to privatepracticeskills.teachable.com/ and log in there. Send me an email if it doesn't work out :)