I Found An EASIER Way To Scale Google Ads

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?...
I've got a brand new Google ads scaling strategy to share with you in this video.
We're using it to scale a number of our clients' Google ad campaigns and it is working really well.
And the best thing about this strategy is that it uses automated rules which makes it far less time consuming for advertisers.
Most Google advertisers don't scale Google ads very well.
I believe this is the best best way to scale Google ads in 2023.
#googleads #scalegoogle ads
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[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-easiertoscale0723-gadfy

[@AbdulBoyEeAmir]

Hi.. I thank you very much and U r so very welcome.

[@GRIND_Inc]

amazing! Thank you so much Ben👍🏾

[@BenHeathGoogleAds]

Happy to help :)

[@kyleparry4088]

Hey Ben, thanks for the content as always, super helpful! In terms of setting my rule to be based off ROAS rather than cost/conv. I can only see the option for target ROAS or Avg. Target ROAS. Not sure If that is what I'm really after, any tips/thoughts on using ROAS as the condition?

[@user-dp1ch8ow2o]

very useful!!!

[@dcaz342]

Genius! Thank you!!

[@BenHeathGoogleAds]

Happy to help :)

[@rajudesai3069]

Nice work

[@domingoj]

Just launched my first google ad! Was a little stuck on setting up the conversions, but once i got that figured out it was smooth sailing. Thanks again for all your contributions good sir!

[@BenHeathGoogleAds]

Best of luck with it!

[@cryptojockey1]

How's the results now

[@TomsMods]

hang in there. Took me 6 months of break even before they started to EXPLODE

[@visualpursuitglasgow]

Great video! I have a CPA setup on my campaign, should I remove this for the automation to be more effective?

[@bzcapital]

Would you do the same for tCPA? Increasing if looking to scale?

[@GMYT388]

Really interesting, but I'm not sure I understood the first example: if the rule is set so that it only applies when the cost per lead is under 20 £, the cost per lead should never increase more than that since, when it reaches 20£, the rule should be stopped and the budget should stop increasing. Isn't it? Thanks anyway for the great content, I really like your videos.

[@martindady4197]

Hi Ben. Thanks very much for such informative videos. You have made complex topics much more accessible for us. Great teaching skills too. The other day, you posted a video about Google''s new explanation behind phrase match, exact match etc., but I cannot find it anywhere. Did you rename it? Thanks very much!

[@BenHeathGoogleAds]

Thanks a lot :) I think you are referring to this one: kzbin.info/www/bejne/pKeoi6KVhcSjZ7M

[@martindady4197]

@@BenHeathGoogleAds That's exactly the one! Thanks very much 👊

[@mypaplanner5724]

hey Ben your videos are amazing. Thank you!!!!! I just set up some rules, how do I view them though. I can't see and check them

[@mypaplanner5724]

It's ok I found it in Tools.

[@ramanvirk8568]

Go into tools and settings -> under bulk actions -> rules 👍🏽

[@user-ll2bz2uz9q]

How do I take it off ?

[@negincordova1748]

Hi Ben! Appreciate your videos so much! I am finding that I am converting (getting leads) but suddenly I got "limited by budget" not sure what to do from here?

[@BenHeathGoogleAds]

Happy to hear that :) I wouldn't worry about that warning. It is most likely just Google trying to get you to spend more money on their platform.

[@negincordova1748]

@@BenHeathGoogleAds it seems like conversion has gone down though? If I’m optimizing…is it okay to change headlines, assets etc for the active ad?

[@negincordova1748]

@@BenHeathGoogleAds We were getting almost 1 lead every other day for a couple weeks and it has completely stopped. What is the best thing to do here? Your help is greatly appreciated!

[@sensomage3]

Hey Ben thanks for the content! Quick question, I've seen alot of people saying to scale 20-25% per week depending on performance. Do you feel as though that is too high and that we should stick with a much smaller % week over week? Also, would you have another rule to scale down if performance starts to go the opposite direction?

[@BenHeathGoogleAds]

You are very welcome :) 20-25% per is ok at smaller budget levels but the more you spend the more difficult that becomes without seeing a big spike in conversion costs.

[@LewisWade-wh1wo]

Clear and understandable, I wish there was more information like this.

[@joyislam94]

Hey Ben, great video. I'm running a website development agency in the UK and started to run search ads. I'm getting a ctr 10% with ad strength excellent and but zero conversion after spending £200+. It's a new ad account as my business is new for context. Could you list some issues that may be happening? Thank you.

[@blendd1578]

The ad copy is great but attracting the wrong customer. Try righting a boring one but relevant Currently I have spend 50£ and got a ctr of 4.86 which is low. But my conversion rate is 12%

[@BenHeathGoogleAds]

Thanks a lot. I think what you have subscribed is to be expected to be honest. I imagine that in your industry, people will be paying 10x per conversion often, hoping to pay for it all and then some with larger projects.

[@josepdevillaret]

Could you explain the Reach Planner on Google Ads Ben? Thank you in advance.

[@BenHeathGoogleAds]

Good idea :)

[@josepdevillaret]

@@BenHeathGoogleAds The part that I'd emphasize more into are: N+ optimization, CPP, TRP, GRP and the whole Forecasting and at last why is it so important to create a campaign or ad group without any difference in the media plan! Thanks for the response

[@chrisozay2161]

I’m the first to comment!! 🎉🎉🎉🎉

[@BenHeathGoogleAds]

Awesome, thanks a lot :)

[@TheShadowSlaughter]

Will this method hinder A/B Testing? e.g. Campaign Budget $10. A/B Testing on ad creatives/images. However, now the budget is fluctuating, then how do we know if the creative works or not

[@BenHeathGoogleAds]

Yes it's not ideal for testing, but then scaling always makes testing difficult, no matter which approach you take. Typically we like to reduce testing variables when scaling but that's not always possible. As an advertiser you have to decide which you want to prioritise.

[@tusecojonowsky5252]

hi ben unrelated questions, i linked google ads and google analytics account thanks your video. i imported conversion on google ads, why google analytics is correctly tracking them but on my campaign they dont get tracked? everything is linked and the conversion is active but it doesnt get tracked

[@BenHeathGoogleAds]

Perhaps the import didn't work properly. Bugs like that happen. Can you try again?

[@golamrafi1509]

Is it a new feature? And can we apply it on every ads? Will it perform well in every type of ad we wanna limit something?

[@BenHeathGoogleAds]

It's been a around for a while but isn't often used. I'd be careful applying anything to every single scenario, but we use this often.

[@NikNik-px2jz]

Great video, how much is the lowest budget per day in Google ads to get leads for home, kitchen, and bathroom remodeling companies? I mean let's assume we need 2 leads in a day, and we get that out of 15 clicks. So to get 15 clicks and 2 leads How much will be the lowest ad cost I should be spending on Google ads per day?

[@brandonwilson2624]

He ever answer?

[@NikNik-px2jz]

@@brandonwilson2624 Nope but I’ll answer. For home service businesses In google ads the cost per click would be $5 +/- (average, depends on keyword competition) & you’ll get a lead out of 5 clicks on an average (depends on how good your funnel is), Budget depends on average customer value of your client, keyword competition, targeting (size) & number of ads. I’d suggest $40-$50/ day is a good budget for home service businesses if you’re just starting & if they’re covering small towns, a state or 2-3 states. if their service is high ticket ($20k+), if you need more results & targeting an entire country/ worldwide.. spend more like $100/day.

[@HotGrooves]

Can PERFORMANCE MAX also be scaled?

[@BenHeathGoogleAds]

Sure :)