The Future of Google Ads (New Data!)

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?...
Online advertising platforms like Google change all the time...
But the speed of change with Google ads is certainly increasing.
So with all this Google ads change, what is the future of Google advertising going to look like?
In this video I explain what I expect to happen with Google ads in the future and how we need to prepare as Google advertisers.
#googleads #marketing
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[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-future1023-gadfy

[@HugoValderrama]

Good morning, Ben. I'm a big fan of your work and appreciate you sharing your insights. Do you have a video on audience segments? Thank you!

[@fungtong3697]

Hi Ben! Just want to say thank you for your video as I gain a lot of platform knowledge to achieve in my new job as a supervisor in a marketing agency.

[@BenHeathGoogleAds]

Happy to help :)

[@danishatedulytic]

Hi Ben, can you create a new video on Google Ads Structure keeping in mind new changes from Google? Especially almost forcing us to use broad match type

[@BenHeathGoogleAds]

Good idea :)

[@anonymous_genius]

Keep these coming Ben 👌

[@BenHeathGoogleAds]

Will do :)

[@Marventrepreneur]

Hey Ben! Thanks for the video because I didn’t know about the optimizing for new customers option. Do you think we should also toggle all the « auto-apply » options in order to fully benefit from AI? Would love to have your thoughts on that

[@BenHeathGoogleAds]

You are very welcome. I think that is a good way to go in most circumstances but you do want to be careful and make sure that automatic adjustments aren't made that are detrimental.

[@spadesofnintendo6213]

Do you have a video on audience segments?

[@Troid-X]

This "Optimizing for new customers" option doesn't apply to local Lead-gen Campaigns right?

[@Nafirul-ads]

No, the "Optimizing for new customers" option typically doesn't apply to local Lead-gen Campaigns. It's more relevant for businesses aiming to expand their customer base. If you have specific concerns, feel free to DM for a detailed discussion.