I HATE THIS BRAND WITH ALL MY SOUL

[@adafihj6439]

I think the difference between this brand and ones like elf is that even when elf dupes it still looks like elf. It retains its brand identity this company rips off everything, packaging everything. Theres no brand identity

[@tasnimtabassum785]

Ig makeup revolution would be the in between point of that

[@unicornsprinkles3103]

100% elf does it right where other companies need to take notes

[@NettleAbsentmindedly]

Oh I agree Even when you don't know that Elf is known for dupes, it's recognizable as a good drugstore brand. I didn't find that out until about a year ago. Before that, I just gravitated to it because it was a great brand for my budget and needs. Even uninformed make up enthusiasts like myself are familiar with it outside of trying to dupe a more expensive product To be fair, Mco Beauty was founded 5 years ago while elf was founded 20 years ago, but how is a brand supposed to build and grow if it's just a Frankensteined from the ground up, taking from each brand and low key tricking customers who might not be paying attention. You should not DUPE your customers as well I recognize that my dupe joke is cheesy but I will not apologize for it 😂

[@kellysblackcat]

It's like it's designed to confuse people. By having identical packaging. People argue that it clearly says mco on the label, but if it's the name that's selling, why not use different packaging. And people need to be aware of the ingredients. They are definitely not similar and I've seen reviews of people having burning eyes from the products. Stick with a brand that has its own identity.

[@RobertWelsh]

100% that’s it!

[@leighbee27]

Let me add my Australian 5 cents worth (about 2p). In Australia we pay an exorbitant amount of money for cosmetics. I cringe every time someone from the UK or the US or the EU lists a price for an item that is literally half or a third of what we pay down here. It's infuriating. When McCo Beauty came on the market it was a hallelujah moment for Australian beauty enthusiasts. Affordable pricing and a decent product. Now.. let's get on to the 'dupe' side of things. Coming from an Australian let me reassure you all, all over the world - no-one in Australia is mistaking these products for the 'high-end' equivalent. They are only sold in discount pharmacies and department stores and bloody supermarkets. They are not being sold at Mecca or Sephora or the Harrod's equivalent (of which we don't have, to be fair) and they certainly do not sit side by side a Charlotte Tilbury or Dior or Tom Ford. We are not deluding ourselves. We know what they are and how they work. If they don't come up to scratch to the high-end product, then we will move on. But on the whole, they work well for the price point and they look pretty in our makeup bags. Far more scrutiny should be placed on the 'high-end' products such as Charlotte Tilbury, Patrick Ta, Makeup by Mario etc. Down here - it's a joke. The quality of some of the products does not justify a price difference of sometimes over 100-150% of the McCo Beauty, no matter how much people want to bang on about R & D etc. It's a rip off, plain and simple. In Australia we have strict laws around product ingredients, so we are safe in the knowledge that McCo Beauty ticks those boxes and we get a reprieve from the bullshit marketing surrounding 'high-end' products.

[@sheredoz]

Wonderfully written! I think the only point you forgot was that our "safe ingredient" standards are much higher than most countries, so we do not even get the option of trying a lot of "high end" products.

[@ccckmp]

exactly!

[@DukeROBRTS]

So we'll put. It sucks in Australia that we pay SO much and there's nothing we can do. The quality is reasonable and the teens can afford it.

[@reneemichelle19]

🔥🔥🔥 As an Aussie I was thinking the EXACT same things myself - you articulated them perfectly for me. You are 100% on point on everything you said!🔥🔥🔥

[@RA-zf6qm]

i swear, every non-aussie / not aware of australian market, makeup youtubers i've seen, just absolutely miss these points. their pearl clutching is so annoying.

[@kellserskr4290]

I hate how the word dupe has changed its meaning - when I was growing up reading beauty blogs, a dupe was something that worked the same or gave the same colour payoff as an expensive brand for less. For example: 'omg this rimmel lipstick is the exact same colour as this YSL lipstick for only £10!' Now the 'dupes' we see are what we would have called 'bootlegs' growing up. If you saw a tub of face cream made to look like drunk elephant you'd stay well aware, thinking 'who knows what could be in there.' Now I see people claim products are dupes, but in reality they're just copies of the packaging. It happens all the time with the Aldi Olaplex and skincare dupes - NONE of the ingredients are actually the same so it's not a dupe? A real dupe should give you the same end product

[@msdouglas12100]

Or counterfeit

[@Meg-A-Saurus]

Exactly. It's because the kids/teens of today, care more about the packaging than the ingredients. One day, there will come a time that they will feel the opposite.

[@felinemoonchild]

I didn't even think about that, but you're totally right. Wow.

[@cecebeau1535]

Aldi has a knock off Olaplex? I think I’ve seen it but never actually looked at it in store

[@perlabonilla5286]

This is why Nina Pool is a gem. Her content is finding dupes, not by seeking brands that copy/bootleg but by products with the same ingredient story. That bitch is a magician. Dollar Tree Aloe Vera gel as primer! Fucking gold. The best primer I've ever used.

[@ChanahAngelicaKamen]

Ok, I've got an idea. We make a new brand, NCoBeauty. Dupe all of their dupes, their social media, and campaigns as closely as is legally possible. The CEO will have to be someone blonde named Kelly. Every product they drop, we drop ours one day after, but with a price that is one cent below theirs. This might be better than my life long dream of opening a "Traitor Joe's" store right across from every Trader Joe's.

[@yaelberger8]

Oh my, this made me laugh so hard 🤣 thank you!

[@mina-ala]

😂😂😂

[@sleepyspacegremlin]

I want to go into business with you 😂

[@alisonwonderland237]

You're an evil genius and I love it 😂

[@lala_bee]

I don't see anything wrong with this. ❤

[@MG-op5rl]

Maybe this makes me an awful person but I love watching you hate something!

[@RobertWelsh]

If you look at my most viewed videos… you will see you’re not the only one! 😂🖤🖤

[@tarakennedy707]

No I do too 😂

[@monicareno4088]

Me too! I love Robert’s sass!

[@felinemoonchild]

I've heard that mutual hatred can bond people closer than love. 🤣

[@emmzeelovesthesea]

MAKES MY DAY!!!! 🥰🥰

[@charlottecumming7561]

as an australian let me add a bit of context as to why they are so successful here. our economy is fucked, homelessness is the highest it has ever been and our country is an investment hellscape for anyone not born in the baby boomer generation. politicians have been arguing over banning social media for children while holding housing bills ransom. we only have two grocery stores and they are both being investigated for price gouging and extorting the people which is causing the "rampant inflation in Australia". coincidentally it is colesworth that are selling mcobeauty alongside our chemists, to buy elf a Kmart needs to be available and most places dont have a kmart. overall we are on the verge of recession and have been since the ukraine war started, and since trump has been voted in all economist believe australia will go into recession because of the tarriffs since China buys from us to make their stuff. crime is out of control and at this point most australians can only really afford cheap brands like McoBeauty because most peoples pay goes into their rent and then their groceries with 1 in five australians living without essentials and in poverty. we dont have universal healthcare anymore either our medicare doesnt bulk bill anymore so most australians are also being out priced out of seeking healthcare. mcobeauty is not ethical but until Australians get out of desperate times Mcobeauty will remain to be popular, and that is who their main demographic are, australians.

[@katfayegarrett3872]

Sadly Kmart is no longer in business in the U.S. and sorry things are crappy in the US, too.❤

[@aqsamaryambee]

Has it occurred to anyone that the entire world is effed? Which country around the world has no inflation rate atm? Influencers have a responsibility to point towards the ethical issues, BUT, if someone has a little more sensitivity towards how the entire world is suffering, they would not only understand without condoning but would know why in times of crisis and conflict, someone like the owner of MCo has not only taken the farce of consumerism to task but provided a solution for the situation. I guess what I’m trying to say is, to the more aware and experienced, this is appalling, but to the less fortunate, MCo has saved people from gatekept beauty while taking a piss at the bourgeois who profit from insecurities in my opinion. And I kind of see it as an art project more than a business model.

[@astrid8433]

@@charlottecumming7561 you worded it very well. The cost of living has become astronomical now. I’m applying for jobs at the moment and to find something decent to cover petrol, groceries etc is hard.

[@eclecticraeen]

They call Medicaid here in the US universal healthcare, it was the same thing but not anymore. We don't have to pay anything but the insurance dictates what you can and cannot get. Found a anti depressant that works for you? Too bad insurance won't cover it even though it's only one ingredient different than others that one ingredient is what keeps you from gaining 50 pnds which makes depression worse lol there's so many examples of this to where ALOT here just go without health issues addressed because we know insurance won't cover the solution. They'll cover the Drs appointments but the solution? Nope. You only get to KNOW what's wrong with you 😂 the grocery stores are a joke...you have to drive 20 miles out of your way to another store that is literally the same exact store only their prices are cheaper. Don't have a car? Too bad cause you definitely can't afford one oh wait you can but your credit it too high, need to get good credit? You gotta pay for it and you'll pay for it for 5 years before it's any better and by then you've definitely had some financial issues that screwed up your credit even more. It's like all a constant cycle of anxiety over bills and your health. It all keeps you so busy that you'll vote in anyone when election comes but guess what every 4 years it's the same. Our system is broken. We have two sides and the public won't allow one side to remain in office long enough to fix anything 😂 like IDC who it is republican democrat idfc just fix the economy. We're all screwed. Even countries that used to feel so much cheaper like Japan and the Philippines, you watch those KZbin and Facebook shorts about street food and even notice everything has doubled there. So the thing I have to ask is one area had to start the inflation for the whole world to join in. And I'm convinced they are convincing everyone that it's someone else but I swear all the governments had an international meeting and deciding together. It all happened at the same time. It wasn't during COVID either...it was YEARS after. It's like they noticed we were all too comfortable and had too much time to research and learn about systems so they created this world inflation to distract us all 😭

[@carolyna4484]

As an Aussie I agree. We're shopping for makeup only when we have to and price point has never been so important.

[@missmystery22]

As an Australian we pays $75 a bottle for a foundation. Our cost of living is through the roof. Every house in my city is above 1.5 million and that’s a shack. If you want a nice casual house you need 2.5 million dollars. Our average salary is $80,000 a year. We need mco because we don’t have the access to affordable products like the us. Get up this other brands for pricing their products so ridiculously!

[@kianapowell-mm6uv]

literally let us buy the affordable dupes why does it even bother him so much blows me away

[@BernadinoBinch]

Weird, in NZ MCo Beauty is far overpriced and looked at as a last option. Would rather pay more for Rimmell or Maybelline, then again those are like $50 tops - actually Rimmel is more like $22 - than buy MCo! What happened to places like Chemist Warehouse, is that not in Aus anymore??

[@isi5607]

Lol im also Australia but when I see mco in chemist warehouse and woolies it doesn't look any more affordable than other chemist makeup

[@KatZPlayLife]

Jeeez if you have limited budget just buy any other drugstore brands. I live in Australia and there's a lot other options, I love going to Chemists and finding different stuffs xD

[@donna7514]

I think there’s many other drugstore brands that are more affordable. Not everyone needs to buy a house, people can rent or live in units. People have different ways of living, I don’t think it’s a good excuse.

[@Kristyn.roberts13]

I'm actually fine with the brand. My husband is from Australia and we've spent a good 5 months there in the last 12 months. The cost of makeup there is INSANE...INSANE! A Summer Fridays lip balm was $45 in sephora there. CRAZY. Well... I hadn't brought enough of certain things while there and I found the MCOBEAUTY half off and decided to try it. I was extremely impressed. I can't blame Aussies for wanting these items at reasonable prices. I think if it had just stayed in Australia, there wouldn't be so much controversy. However, a lot of the products I tried were freaking awesome.... Just my first hand experience with it.

[@Giannas1096]

Everything I tried was awful. What do you recommend from mco?

[@tshypooooo]

@@Giannas1096The XtendLash Tubing Mascara is really good imo. Also their body sprays are divine.

[@sabaducia]

The body sprays are amazing I'm addicted ​@@tshypooooo

[@rainbows_trees_clouds_dais1766]

Yep, I think we tax international makeups. Ridiculously priced…. and then MCO that is 50% off sales every other week.

[@AP12360]

McCo can create their own products without stealing from other brands' packaging, marketing, product names, etc. She's infringing on trademarked products instead of developing her own brand identity. I'm sure she'll be sued soon. She should focus on creating her own products and packaging without copying trademarked brands!

[@aleigha9141]

Yes it’s a female owned brand but she isn’t doing us any favors 🤷‍♀️ She isn’t likable and she is simply ripping off other brands. Can’t even call what she does ‘duping’. I love a good dupe bc I’m a drugstore girlie, but this is straight up copying. I don’t know how they’re getting away with it. AND while their products are cheaper, they’re not cheap for drugstore. Give me ELF or NYX any day of the week over them. Thank you for talking facts about this Robert! 🖤💜

[@abookishmess]

Im shocked and curious how theyre able to "use" Sabrina Carpenter 🤔 without being sued especially when she was doing meet and greets on the street

[@sarak4219]

I was kinda wondering the same thing, also with the other video ad that included the duped celebrities. Like I know people do cosplay or dress up as celebrities for Halloween, but at what point can a celeb sue for someone using a look alike? I would be pissed if I was a celeb and a brand was using a look alike of me to promote a product I don't use.

[@Dennden]

If she sued I would support her. They intentionally used her likeness to mislead people

[@felinemoonchild]

Wondering the same. I'd be going through a team of lawyers figuring out how to stop it.

[@tammystiletto]

If I were Sabrina I don’t think I’d be comfortable with it. She’s prompting a brand and that can tarnish Sabrina, she is t just out there cosplaying or taking pictures with people on the street. Shes doing business with a product. Thats dicey af.

[@reistea346]

yeah like what sits wrong with me abt that move is bcs they actively deceived ppl. if it was just a socmed campaign okay yeah maybe i can let it slide but actually going on the street and framing this as yes this is THE sabrina carpenter!!! is just scummy.

[@kirstenolson776]

"They're success as a brand comes from other brands' success." A parasite. You described a parasite.

[@Ruinedtri]

No it doesn't. I actually live in Australia where this brand is sold unlike most people commenting here. And the brand is fine. No one buys them thinking they are wven getting a good "dupe" and people need to relax..

[@amandaf5664]

@@Ruinedtri NZer here and same thinking. People in the US and UK have no idea how difficult and expensive it is to get these brands that get talked about, even the cheaper brands like ELF and the Revlons. We have to wait MONTHS and sometimes years for it to hit our stores and then we're paying astronomical prices for it.

[@Ruinedtri]

@@amandaf5664 totally agree. If we get deemed worthy of the release at all! We don't even get so much stuff.

[@kris.........]

​@@RuinedtriI'm Australian and think they're trash. There is no universal opinion on this.

[@Ruinedtri]

@@kris......... right.. I don't remember saying I'm speaking for all of Australia just that no one thinks they are getting a good dupe. Personally when people say no one I don't assume they spoke to/know all of a country. That's odd.

[@rkne12dance]

I started using MCoBeauty before all the duping and it was a good solid brand, with decent products at a reasonable price. On top of that, it was Australian owned and the best part, made in Australia. A couple of months ago, I bought a serum I regularly use and the packaging had changed. When I used it, the formula had also changed and not for the better. I took a closer look and realised that it's no longer made in Australia, which is really disappointing.

[@katfayegarrett3872]

Interesting

[@shana1720]

Was it the hyalauronic acid serum? I liked that serum. It was the only thing I purchased from them. When they changed the packaging from a recyclable cardboard box to a non-recyclable flimsy plastic sleeve, I refused to buy it. So I didn't investigate any further about where it had been made.

[@rkne12dance]

@@shana1720 yes, that's the one! It's super thick and gloopy now, so you can't even get it into the dropper. I was also so unimpressed that they switched *to* plastic after the paper.

[@shana1720]

@rkne12dance That sounds horrible! What's the point of having it in a dropper bottle if you can't even use the dropper. Do you just have to pour it out of the bottle now? (And probably accidentally waste some in the process.) Did they even test it properly? It sounds like it would be better suited to a pump bottle or something.

[@rkne12dance]

@shana1720 you can get about 1 drop out at a time, maybe two if you release the dropper bulb really really slowly. It would definitely be better suited to a pump bottle.

[@mashenka6189]

So my teenage daughter bought the bronzing drops, and she said it’s better than the original..same with the lip oils, brow pencils. Prices in Australia for high end brands are extortionate ..so I’m cool with it. I get that the packaging is almost identical…

[@queenmelissalehman3490]

I have them to me thy sux so bad

[@aleishagrey1777]

@@queenmelissalehman3490 That's every product on earth though - work for some and don't for others. I love their tubing mascara and brow products.

[@3verlastinglove]

As an Australian, it’s one of the only affordable brands with decent products 😭

[@Espritlumiere]

Really wish all the foreign commenters would bother listening to us Australians lol

[@kind2earth]

​@@Espritlumiere i mean the fact that they're the only affordable brand available in Australia doesn't justify the fact they essentially create bootleg versions of successful products. they're not just creating dupes- they're copying packaging and branding so much to the point they don't even have a cohesive brand identity themselves! it's shameful and the ceo should feel embarrassed but she only seems to care about making money. Australians deserve an affordable domestic makeup brand that doesn't copy and steal. they deserve a brand with a cohesive identity- similar to elf! elf is known for creating dupes but you can tell that love and care is put into their products, and they still have an unmistakable brand identity. there is effort and originality to their branding.

[@aleishagrey1777]

New Zealander here and same. 40% off almost everywhere at the moment for it. He's gone after MCo and it's felt out of touch - okay, Charlotte Tilbury needs someone riding for her? Aren't luxury cosmetics just the same as budget essentially, but you're paying for the packaging? MCo is cruelty free and taking the piss out of some expensive brands! Also, Flower Beauty duped the Glossier products AND packaging and was lauded. It such hypocrisy.

[@sk8witch]

I’m Australian too and I disagree with this. We have plenty of quality cheap options but people want to emulate the luxury brands that they want. The only dupe is the packaging - you can great products cheap they just don’t look like the luxury version.

[@BernadinoBinch]

​@aleishagrey1777 dang I'm in NZ too and find MCo overpriced for terrible quality!! I just go to chemist warehouse and get stuff there cos it's far cheaper!

[@angelaisacliche]

If I was a celebrity and a brand had someone impersonate me to promote their products I would be furious. That's so messed up

[@ellenhazelton8872]

Just a comment from an Aussie. It's not shut down because it's not illegal as there is enough difference to avoid it. In Australia it's very popular & on sale constantly. My problem with it is there are way too many products & I get overwhelmed. I rely on trusted recommendations before I use something. I do have one of their face powder compacts I'm happy with.

[@mashenka6189]

My teenage daughter has the glow recipe drops and she uses this brand..says it’s better..she also likes the lip oils..I love the brow pencil..just as good as the brow benefit

[@missmm1302]

I cannot agree with you more. I’m an Australian and I refuse to support this brand. The owner couldn’t care less about quality or creating anything. It’s just about the shameless cash grab disguised as delivering high end cosmetics at a lower price point. The entire range is rubbish and represents nothing but zero integrity. Also, shame on the celebrities she has fooled into supporting her !

[@Snickelfritz_]

And it isn't even made in Australia, but China. If I go drugstore items, I buy Covergirl when I can because its made in the US, cruelty free, and mostly vegan. I have had such bad reactions to stuff made in China lately that I think hard before I buy anything made there. Even Elf or Nyx items.

[@tearfulxsoul]

I remember when it was this tiny brand just in Woolies and nowhere else and I had no issues for a long time. It was very pink and seemed to be aimed at youth. Then it seemed to explode into complete disaster copying absolutely everything. The only thing I ever bought from them was the brow pencil because it was the same as my fave elf one. I figured they were both duping the Anastasia Beverly one but no it’s literally just the elf one with their brand instead of elf. So I refuse to buy it. I only got it out of convenience while at the supermarket rather than going to Kmart to get my elf one. Never again am I buying from them. They stole the packaging and everything and sell it for MORE than the “DUPE” (copy). Ugh don’t even want to see them while out shopping and they’re everywhere in Australia now.

[@Starlight_7890]

I never bought anything from them, but originally I was fine because we don't have a lot of options for affordable make up ( stuff that isn't all above 20$) but they arent even affordable anymore!

[@missmm1302]

@@Snickelfritz_ Covergirl is awesome and I wish we had more of their range available here.

[@jandieckhaus]

@@Snickelfritz_ I live in Australia and buy NYX on Amazon .It’s around the same price but a little dearer ,I would never support that woman,there is just something creepy and evil about her.

[@iris_13-j9e]

What I find interesting is that their lawyer agreed in having a dupe sabrina carpenter. Charlotte Tilbury was sued by Brooke Shields for having a brow product shade named "Brooke S." and not giving her permission to use her name or image on a product. So this smells like the same story to me, Sabrina could file a lawsuit against them for using her image without her permission because shes not getting paid by them to sponsor the brand her dupe counterpart is.

[@Starry_Skye22]

Brooke dropped the suit tho so I wonder if something behind the scenes happened or why she dropped it.

[@christopherbird2739]

@@Starry_Skye22she was paid off

[@Dev.85]

Loopholes exist and if a lawyer can find one, they use it. Which is what has happened with MCo and their legal ability to dupe products. If the packaging isn't 100% identical, a brand cannot file a legal complaint of copyright. There is enough difference in the packaging that consumers should not be confusing their products.

[@Nicole-rc6hx]

All the Charlotte lipsticks are 99.9% the same as L’Oréal lipstick colours

[@AngieRival]

MCO do an excellent tubing mascara, not a dupe/ copy and a lovely sunscreen, also not a dupe/copy.. ive tried a couple of the dupes, and, theyre ok, but i wouldn't repurchase and im not really interested in them now.. particularly as theyre overtaking all the chemists and cheaper stores here, all i see is mco. However, no one is mistaking them for the high-end product.. I've never seen Dior in Woolworths or Big W or the chemists 😂

[@missbeaussie]

I saw a woolworths brochure upside down today and was so confused why glossier was half price. Then turned it the right way up and noticed. If you were a non skin care person and saw that in the supermarket you could easily buy it as a gift thinking it was the real product.

[@hpmoody]

What do you mean their sunscreen is a dupe Quick Flick (the spray one) and lotion sunscreen is a dupe of another brand.

[@niamin793]

*intro music not over yet* Robert: ✋🏻😃🤚🏻 LEMME TELL YOU SMTH TOOK ME OUT 🤣🤣🤣

[@adafihj6439]

Not the discount Sabrina Carpenter 😂😂😂😂😂

[@Natalie-Cornacchione]

Great Value Sabrina Carpenter

[@maybefrommichigan403]

I don’t have a problem with it. Some people can’t afford the higher ends options.

[@jasmine.lavender]

I’m not going to lie, MCoBeauty does make some fantastic products that are super affordable (especially when they go on sale). What I wish they would is what I’ve seen other companies do. ‘Dupe’ the viral products, but have their own signature packaging and then say on the outside packaging something like “Our version of the viral glow drops”. I had a knock off Tommy Girl perfume back in the early 2000s. It smelt identical but didn’t cost me a fortune. I forget what they called it, but it was a similar-ish name and on the packaging it said “Our version of Tommy Girl”.

[@Pinky.Fuchsia]

I have quite a bit of MCo products and I really, really like them. I agree with you that they should do their own signature packaging. I don’t need for my drugstore products to be a complete lookalike to higher end products. I care about quality and price. We’d still know what they are attempting to dupe, even with different packaging.

[@hpmoody]

Was it Stitch?

[@lizlemon8035]

yeah, all these indignant comments are clearly written by people who don't have to deal with Australia's insanely expensive makeup prices. 😆There are also a lot other brands that have dupes for well known shades of lipstick and eyeshadow etc. This company just made it their sole focus.

[@jasmine.lavender]

@@Pinky.Fuchsia Agreed! I don’t need it to look like the expensive products, I just want good formulas that are similar and will achieve a similar outcome without having to pay insane amount of money.

[@jasmine.lavender]

@@lizlemon8035 When I tell people that one bottle of OPI polish is around $22 here they lose their sh*t. And then they suggest things like “You should get (insert cheap nail polish brand) from Dollar Tree instead.” We don’t have that brand or that store here! MCo IS our “don’t get that brand, get the MCo version”. I’m not a fan of how much they copy the packaging, but they make good products that aren’t going to make my wallet cry (as much, it still cries). Speaking of which, it’s half price at Woollies this week.

[@umassigkap]

TBF it is an Australian brand and it is very difficult get many make up brands in Australia / NZ/Oceania - and if you can they are very expensive .

[@missbeaussie]

Doesn't mean they could have their own branding.

[@skinnyrat4277]

@@missbeaussie I think theyre just giving context as to why its working for them. Maybe in the US people would be less inclined to buy from them since there are other cheap options Aussies dont have

[@eventhorizon2264]

But can you tell me why is it like that? Why Aussies don't have other affordable drugstore make-up options like NYX and revolution and Milani?

[@umassigkap]

Do you know how expensive it is to ship things to Australia? Plus I don’t know what the tariff and tax situation is either. It’s much cheaper To buy something that’s made usually in your own country versus not. Australia New Zealand and Oceana are a lot further away from other continent than people realize

[@umassigkap]

@missbeaussie becizae people want what they see being sold in Sephora

[@yvettebasson1243]

As a lawyer, this brand makes me give side eye 👀

[@an_impasse]

please find a way to outlaw MCoBeauty's lawyer 👀

[@shaz-loves-coffee]

they're within the law in Australia, skirting close to the line but still within the law

[@buriburi4087]

​@@shaz-loves-coffee I don't know, I feel like there's a misleading or deceptive conduct / passing off angle here that brands could get up on against them...

[@lizlemon8035]

@@an_impasse why? So the only choice left is stupidly expensive alternatives? Why stop poor people access to affordable dupes?

[@euypraxia]

​@@buriburi4087 If you're Australian, it reminds me somewhat of the Campomar v nike case. I have been thinking about tackling the whole Mco Beauty thing from a deceptive conduct / s18 ACL angle but I think it would be a weak argument. Putting aside copyright / trademark issues, I think one major issue which remains is with respect to where (emphasis added) Mco products are available. This is relevant for the misleading / deceptive conduct argument since Mco's strategy is mainly duping higher end products that tend to be exclusively sold in more up market stores (think Mecca), whereas Mco is in avenues such as chemist warehouse and the like. The Campomar case also provides authority about where products are placed as a relevant factor iirc. As such the average / reasonable consumer of such makeup products would less likely be deceived from genuinely believing a Mco product as its genuine counterpart. But this is just my two cents at 3 am though lol. Edit: I hope this doesnt come across as defending mco lmao

[@Erin13xx]

Normally - agree with you 100% Buuuuuut being that Ive gone from comfortable salary to paycheck-to-paycheck living because of our economy (yes im well aware other countries are also suffering) AND suddenly having sensitive skin for no good reason, I'm actually really thankful that my high-end loving self can still afford a few relevant products without spending hundreds of dollars. Ive kept a little bit of sanity through some REALLY tough times because Ive had access to this. And I know it sounds stupid, but packaging matters. Im glad I can trust more of the formulations with Mco than I can with other dupe brands for my reactive skin and I am glad it doesnt look as tacky in my bathroom as other dupe brands. Emotionally its hard to go from one economic bracket to another, not because of a change in lifestyle or employment but simply the rise in living costs. I realise that putting importance on things like this in tough times might require some self reflection, but for now I'm clinging to things like this that so far I've been able to trust and I have been able to access. And look, Im a fan of protecting intellectual property, I agree that copying artwork is theft - but I truly think that this industry needs to be taken to task over their absolutely insane and seemingly unregulated pricing. If Mco arent breaking laws by doing this and challenging other brands, then please have at it.

[@Erin13xx]

Also we all know they're dupes. It's not passing as real 😂 it just makes us feel better

[@rosew5947]

@@Erin13xxexactly, i don’t know why he thinks people would confuse the original products and the dupes. he’s just making stuff up to prove his point

[@cyntheknitter9927]

The problem is that they're drawing on brand/packaging recognition to sell products, which makes me suspicious of the quality

[@MrsBungle78]

Everything I’ve tried so far has been great (though it’s not exactly cheap)🤷‍♀️ I know it really pisses Robert off, but at the end of the day, we don’t get shit down here in Oz. Either new, heck, even old products, don’t get released here, don’t ship here, arrive to market so late that everyone’s over that product & the price is always *astronomical!* (Robert knows all of this because he’s lived in Australia) Drugstore products here are not cheap- even elf is expensive…for elf. I got an elf primer a couple of weeks ago & it was $26!! Anyway, the point is that Mco are making dupes of products that we probably won’t ever see here & if we do it’s not unreasonable to assume they’ll be painfully expensive…or we could always try the *actually bad* route- eBay/Amazon etc knockoffs!?😳 The packaging is walking a very thin line, obviously, but how do we know what it’s duping otherwise? I dunno, it’s a tricky one, but I’ve seen a number of brands very, very, very close to exactly replicating other brands products & packaging (the odd product, not their entire line) & nobody is up their asses…🤷‍♀️☺️

[@aleishagrey1777]

But the packaging is usually what you're paying for with expensive brands - the label and the packaging for a $300 jar of Nivea cream. I find it amusing that MCo are duping the packaging, because it's putting the focus back on the product and highlighting the fact that most people are buying just for the collectable value and FOMO. I think this is a great way to hold a mirror up to the industry.

[@Sanpat-OZ2]

Keep in mind that some of these original brands are not known to the average consumer. In Australia this brand is sold in DISCOUNT stores, so you would not confuse it with an original brand because they do not stock expensive brands. The McO is usually clearly marked on the shelves with lots of their products. No confusion here!!?

[@Espritlumiere]

Exactly this! Foreigners are just conveniently ignoring actual Australians who have to deal with the beauty market as it is. We're not idiots, we know Glow Recipe and Charlotte Tillberry aren't being sold at the local Woollies. The products are all sold in plain, pink outer packaging with plain white labelling that clearly says MCo Beauty with the products name. Most consumers wouldn't even know what the actual product inside the outer packaging looks like until they've already bought and opened it, and/or if they've seen someone else use it like an influencer or marketing/ads. I wish people would actually LISTEN to us Australians and New Zealanders and consider the terrible market, exorbitant prices and months long shipping times here. Our other "dupe" brands like Elf are barely stocked in Kmart and when they are, it's shit pricing and poor choices. Other countries have it lucky!

[@katiew6908]

​@@Espritlumiere Hi, I'm in the UK. I completely agree with you and I'm glad you're able to access some decent products. It's hard enough not being able to get Essence here, which is a European company but weirdly bypasses us and goes straight to the US. I think the problem for most people is that M&Co products are being marketed outside of Australia where there is complete saturation and we just don't need more dupes unless they are from a brand who genuinely has something to add. I think we need a video debate between an Australian consumer/influencer and a European or US influencer. I'm not in any way putting you down. We have access to almost every brand and you don't. Opinions are so different in different countries.

[@AP12360]

I'm sure she'll be sued soon. She should focus on creating her own products and packaging without copying trademarked brands!

[@imaanjaffri431]

As an Aussie, I’m so sad that so many people outside of Australia hates this brand. I don’t think many influencers or brands know just how expensive products are. Currency is a thing. $10 USD or £10 is almost double in $AUD. MCOBeauty dupes a lot of products. I get it. They steal what’s being made. But it helps us with our money. We can’t afford everything.

[@bellatrixorion2497]

When I looked at the thumbnail on my phone I thought, oooh what have Glossier done?? Says it all....

[@Kornkitt3n]

I honestly really like this brand. They're one of the few makeup brands in NZ that's decent, relatively cheap and available at most places. I wasn't aware they were duping products. I find all their products really nice quality- it's the packaging that has issues. I've bought many leaking lip glosses.

[@jasmine.lavender]

I have a love / hate relationship with MCoBeauty. I hate that they ‘dupe’ other companies products right down to the packaging, but they also make some great products that I can actually afford.

[@kirawilson5]

@@jasmine.lavenderthere’s plenty of small brands with very affordable prices that have amazing products that don’t completely rip off people, Robert has done quite a few reviews on a lot of them

[@LiLzAaR]

As an Australian whocdoesnt really have access to the actual brands withour having to pay with my tears, i love this brand.

[@ajc7295]

I don’t have the luxury to afford the expensive brands and MCo is cruelty free and affordable with very good products for the price. A lot of the original products that MCo dupes are ridiculously overpriced and that’s even if they are available in your area where MCo can be found at the local supermarket. That’s why I like them.

[@annaw27]

you’re not the only one. you’re supporting theft.

[@Gabbashubba]

YOU CANT MAKE ME HATE THEIR PRODUCTS THO AHHHHH🥺

[@Sophie-nu3ms]

I know its not 'ethical', but this is the first ever brand available in my small town in Australia that actually has products I'd want. I'm disabled and broke. MCo allowed me to have CT dupes along side my singular CT product I had to to save up a long time for. I really don't care about brands, they gouge too much. I care about being able to have SOMETHING. And no, the ELF selection in my stores is always an outdated fraction of what you Americans would have. I cannot do a full face with it. Don't tell me to buy online either, I have to wait a month for it to arrive and pay double the products price in shipping. Edit: Some of you fools think cheap = bad. Ask any Australian - MCo products work perfectly fine, in fact since they copy, they work better than most drug store brands. Your privilege is showing.

[@missbeaussie]

Are they actually quality though?

[@kris.........]

​@@missbeaussienot at all, that's the weird part.

[@greenghoul157]

The unfortunate reality of living in Australia, you guys deserve more Aussie owned brands

[@Sophie-nu3ms]

@@missbeaussie They work very well for what I need. The CT duped powder is amazing.

[@Sophie-nu3ms]

@@kris......... I've had more duds with elf.

[@daisywaisy607]

Hi Robert! Just wanted to say you and James’ twin channel has pulled me out of some lonely moments the past few months. Thank you for always being there making me laugh 💜🖤

[@DaniL-hr9xo]

❤

[@angelaisacliche]

Their videos have cheered me up when I've really needed a giggle too

[@chillith926]

idc about copying big brands. i have no sympathy for corporations and millionaires. small businesses, on the other hand, I have issue with.

[@Sleipnirseight]

Which is why this matters. Big brands have the funds to fight back on copyright infringement while most small/indie brands do not. I'm kind of glad Mco is ripping off bigger brands simply so they can see some consequences. Hopefully it sets a better precedence for smaller brands to be able to fight back.

[@chillith926]

@Sleipnirseight i hope people stop buying makeup $20+ since there's makeup more affordable than that just as good or even better. and then someday that price point will no longer be normalized 😌

[@AP12360]

McCo can create their own products without stealing from other brands' packaging, marketing, product names, etc. She's infringing on trademarked products instead of developing her own brand identity. I'm sure she'll be sued soon. She should focus on creating her own products and packaging without copying trademarked brands!

[@squid_nuudel]

As a leftist Aussie, personally I couldn’t care less if mcobeauty outright copies other brands because at the end of the day, it’s a large corporation who copies another large corporation and this has absolutely zero effect on individuals. Brands are not people and it’s not unethical to copy a massive corporation because at the end of the day, the designers and marketers for both brands are still getting paid. The elf range available in literally just Perth is limited and there are very few dupe brands sold here in general, shipping from out of the country starts at 30 bucks. Late stage capitalism does not breed innovation and it never will.

[@sanababyy]

EXACTLY

[@mvg5767]

I hate this because I love MCO, for the MOST part it's cheaper and *really* close to the original brand most of the time. They could easily survive as a company without copying the brands they're duping.

[@angeliquemcclymont3559]

Loool mcobeauty should have just stayed in aus/nz. only when it reaches worldwide is there an issue

[@mjaimills]

In the Australian market we are limited to only being able to purchase brands like Kosas, glossier, Charlotte Tilbury from MECCA in a bricks and mortar shop. I think MCOBEAUTY relies on the fact they can be purchased in our supermarkets like Woolworths and our family chain stores Big W for consumers just to “know” it’s not the original. Agree that they do take it too far however.

[@ericadubach1974]

As someone who had to deal with the crappy prices for less quality in Australia I know this feeling well - even if they're on sale I'm not buying it!

[@soha7617]

It's hard because in Australia+New Zealand the brand is so popular because we love the original products that theyre copying but theyre far too expensive. Our economies are absolutely f*cked (yes this is a global issue) and makeup products are already more expensive here.

[@soha7617]

Not to mention, we don't have access to all the beauty brands that the rest of the world dose. For example, Glossier only started being sold in New Zealand this year.😊

[@spockezri]

honestly i'm impressed by how they're still in business and not sued to oblivion and their absolute lack of giving a shit about being sued. i wish i had that confidence and absolute lack of any anxiety 😂

[@erinh2775]

Because they work very closely with the right lawyers to make sure they’re within the bounds of the law. The CEO has said sometimes they’ve come close, but they are not going anything illegal. People in Australia are seriously not confused between buying Charlotte Tilbury at Mecca (like a Space NK, Sephora) and buying the dupe at a grocery store. They’re two completely different shopping experiences and consumer.

[@ofcitsaakuagain]

13 mins of robert is not nearly enough ♥️ gotta scroll all the way to the older unwatched ones🧿

[@RobertWelsh]

🙏🏻🖤🖤

[@taylor1614]

As an Australian I would just like to say that a lot of popular makeup doesn’t get to us until months later so it does allow us to try similar products

[@roadman373]

mcco expanded outside of australia which made the american market suddenly aware of them and that’s when i think they started having issues. i don’t understand why they did that because the american market is readily able to access the products they’re duping as well as a million american dupes of them. mcco has almost zero place in american markets. if they didn’t try to expand outside of australia i never would’ve heard if them

[@angelaquinn378]

Also for the new Zealand market it has been a savior for us I know that dupe bit in smaller town nz we can get it delivered with our groceries and it's not easy to get products here

[@umassigkap]

100 % this . I am American and know this .

[@laurenligon993]

That doesn’t make it okay. You can dupe a product (ELF) without ripping off people’s hard work for marketing, packaging, design, etc.

[@umassigkap]

If companies thought that could sue for IP / CR I fringment , I think they would . They don’t need us to be outraged for them lol

[@bluehairedvixen]

Hahahahaha the comment on the Ari look alike had me cackling 😂😂😂😂 6:47

[@Espritlumiere]

PLEASE READ IF YOU'RE NOT AUSTRALIAN OR KIWI: Foreigners are just conveniently ignoring actual Australians who have to deal with the beauty market as it is. We're not idiots, we know Glow Recipe and Charlotte Tillberry aren't being sold at the local Woollies. The products are all sold in plain, pink outer packaging with plain white labelling that clearly says MCo Beauty with the products name. Most consumers wouldn't even know what the actual product inside the outer packaging looks like until they've already bought and opened it, and/or if they've seen someone else use it like an influencer or marketing/ads. I wish people would actually LISTEN to us Australians and New Zealanders and consider the terrible market, exorbitant prices and months long shipping times here. Our other "dupe" brands like Elf are barely stocked in Kmart and when they are, it's shit pricing and poor choices. Other countries have it lucky!

[@MNK90-m1z]

Nah. You have much more to choose from. You get brands that don't sell in finland. And we have horrible prices too.

[@annaw27]

so you’re excusing theft. got it

[@Michael-tj2yd]

@@annaw27 yes actually and on that note arent the big corporations charging us more than a weeks worth of groceries for a product that probably costs less than $10 to make stealing from us? when i make $300 a week and those companies make more than that an hour then yes they should be stealing from the big corps bc id prefer that to the big corps stealing from me

[@RA-zf6qm]

i swear, every non-aussie / not-aware-of-australian- market, makeup youtubers i've seen, just absolutely miss the important points made by aussies informing them. the ytbers are just pearl clutching. it's out of touch and is SO annoying.

[@neffyg35]

It's funny the fake Sabrina is wearing a dupe of the Christian Dior Book Tote hahahaha😂

[@PolskaLalka]

I was like wait mine isn’t that pink something is off 😂

[@neffyg35]

@PolskaLalka be nice if they had one that pink.

[@feylanwolfmother2910]

I love this energy, never change, always tell us how you feel 😍😍

[@ennanitsua]

No, Spirit usually isn't around all year, which is why the inside of the store looks like a warehouse in most cases.

[@hmm701]

Love your rant..... but I don't have a problem with copying 🤷 because at some point all makeup products, skincare, eyeshadow, etc. all become redundant, repetitive, and the same..... Rarely these days is something groundbreaking New.....that doesn't cost a fortune 😢

[@Planet-_-]

I saw an ad showing sol de Janeiro was coming to woolworths here in Australia, I went in and looked high and low and couldn't find it. Asked the people in the store and was directed to MCo and omg they looked exactly the same!!! Like on the advert, I legit thought it was the actual sol de Janeiro and I could finally stop having to order it online. Nope, just a rip off.

[@mydarlingfreak796]

I am disabled with max $20 per month for all skincare and makeup. I don't agree with such crazy dupes but this brand had allowed me access to products to help me feel human again. I would never be able to purchase any high end brand so they aren't losing anything from me. The privilege of high end is only for a few, this brand offers access to quality products without needing bankruptcy to pay for it Xx

[@Patricia-b]

Is the quality decent?

[@codychoigang]

I also don't care for holding up the sanctity of brand names or whatever, but from what I've seen, Mcobeauty isn't that cheap especially for what they're doing, no?

[@astrid8433]

@@Patricia-bit’s actually pretty good in a lot of the products. The mascara, pressed powder, body bronzer, the imitation charlotte tilbury flawless filter and the body sprays are really good. I’ve gone to it too, because I can’t afford much expensive makeup at the moment and it’s always on sale in chemists and supermarkets in Australia.

[@smajliiicka]

​@@Patricia-b hi Patricia, blush ala Dior - awesome, lip scrubs/balms - great, lip pencils are definitely worth it and so are they perfumes

[@meremeth]

Why not use a brand like elf instead? Even cheaper and less shady

[@melissaselenebeauty]

MCo just blatantly copies other brands and it's terrible. I don't know how they get away with it. Dupes are fine, but copies aren't.

[@AshleyfromTX]

Exactly, there’s a huge difference. Also the sheer cringe of faking a celebrity endorsement is 🤢

[@Espritlumiere]

Idk at my local Woollies all the MCo products are in plain pink outer packaging/boxes. It's not until a customer purchases the product and then opens it that they know it's copied packaging.

[@janettep]

Just to give you an idea of what we would pay in Australia for some of Charlottes products Charlotte Tilbury Charlotte's Magic Cream Light 50mls $149 in Australia. Charlotte Tilbury Hollywood Flawless Filter $70.00 Charlotte Tilbury Beautiful Skin Radiant Concealer $51.00 Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer $84.00

[@Nistin2776]

Cost of living crisis, overall shitty economy, hardly any access to makeup seen blasted worldwide, dated stock, old releases consequences an opportunity to buy makeup that appears luxury without spending "luxury" prices. This brand needs a bit more perspective than what's given

[@zionmommy]

I knew it was McCo before you even said it, Robert 😂😂 This brand wouldn't be so awful if they admitted they were dupes and lowered the price point. The fact that this is legal is wild to me and i agree completely with your analysis

[@kbeautysharon7711]

It's hard for us in the lower class. I think that's how they got so popular. People like me would love CharlotteT or Glow Recipe but I have to feed my family and can't afford name brands. This is the closest I'll get to luxury. I hate that I buy from them but if it's between their products and kmart makeup, I'll choose MCo

[@annamolly9446]

same!!! don't feel bad, we are not responsible for the insane price gouging in beauty and just bc we are poor doesn't mean we don't deserve nice products that we love using!

[@melissaselenebeauty]

Also your eye look is lovely. Also I have an interview at Ulta soon so wish me luck! I'm giving makeup another go!!

[@lisapoulsen5452]

Good luck!🤞🏻

[@glitteringmaze]

Good luck to you!!

[@katfayegarrett3872]

Good luck ❤🎉

[@emily-maynorman5471]

As an Aussie, the duping isn't a big issue because it's sold in stores that only sell cheaper brands and has very strong in-store branding. No one could pick it up thinking it was something else. I haven't used much of this brand but the tubing mascara is my favourite mascara by far. The owner is simultaneously inspiring and terrifying though lol

[@victorfinke8781]

Charlotte ain’t likable either.

[@janetshepherd7872]

I’m Australian and I also don’t like this brand, it’s just copying packaging but the quality of the products aren’t as good. Their only defense is that a lot of brands aren’t available here. Glossier has only been available here the last year maybe? Brands like Rhode aren’t available.

[@racheldyte6180]

I treated myself to charlotte Tilbury’s liquid blush $60 last Christmas . I applied it 3 times it kept disappearing in to my skin. I bought the mco one in the end $29, perfect. No thank you charlotte. Down with the bourgeoisie.

[@angelblosser2328]

I don’t like CT…everything I’ve seen of her just rubs me the wrong way. Besides I don’t wear makeup enough to pay those prices 😒.

[@rambobambi4853]

Ugh Mco! I'm and Aussie and it's sad to see a popular Aussie brand going this way. They never used to be like this! It was originally a sub-brand of Model Co beauty which was famous for tanning products, and had their own brand identity. They did a couple dupes of things, like the glossier butter balm, because these hugely popular and affordable brands wouldn't ship to Aus, or sell to Aus distributors. So the only way to get them were to use a shipping service and it was too expensive to be worth it. So I think Aussies appreciated that Mco's dupes were originally a middle finger to international brands, for ignoring us as worthwhile consumers. Covid lockdowns caused a lot of financial issues for Australia, which made many brands desperate to sell product, in any way possible. I wish they'd go back to something original now but people keep giving them attention, so I don't think they will! :(

[@nikolasincorporated]

I find this all hilarious because its just fucking goo in plastic at the end of the day and everyone is so up in arms about it 😅. Mco should be allowed to dupe high end over priced brands if they want to, Australia has to cope with exorbitant markups on everything that comes from the US, and it just really goes to show you how greedy makeup companies are at the end of the day.

[@missbeaussie]

Yes I agree about the mark ups but if people think they are getting one product and they are getting an inferior product it's not okay.

[@mashenka6189]

It’s a good drugstore product.Le especially for teenage girls..the prices oh th real products in Mecca and Sephora is extortionate. 😊

[@cfhello67]

Why should they be allowed to though? If you don't want to pay for Glossier buy a cheaper alternative brand that isn't stealing their ideas and plagiarising

[@kirawilson5]

@@cfhello67literally. They have no creativity they’re literally just a parasite lmao. Brands have people that work HARD to come up with these product formulas and packaging putting a lot of thought and testing into them. These people are proud of what they created and then here comes this pos “brand” completely stealing everything. That’s a stab to the gut to those people who worked hard on their product. But all mco and their fan base care about is money money money. If people want something cheaper how about buy something from smaller brands (there’s a BUNCH out there) that have low prices, have good products and don’t steal other peoples work. NO ONE should be supporting this brand, they’re trash people with no creativity or care for other people at all.

[@tjm326]

​@missbeaussie I agree with this. The markups are frankly disgusting, but plagerism is fighting fire with fire and also not okay. Can the AUKUSA alliance focus more on cosmetics than military? Less graphic violence, more graphic liner

[@Justine-ut8ho]

Honestly - this might be my favorite video of yours! Not that I want this energy overall in your videos. I love the other videos. But it’s refreshing to see someone just lay it out without trying to be coy or witty.

[@missbeaussie]

Bro i just checked the prices. Its not even cheap. We get so ripped off in Australia. Even elf isnt cheap here.

[@smajliiicka]

Try checking grocery prices at tesco UK, you will wanna share that with your family, sorry for dose of depression in advance

[@yanyanjelly]

😭😭 yeah none of it’s cheap here.. tbh you’re better off buying asian beauty products online.. better pricing, and honestly sometimes better products too

[@smajliiicka]

@@yanyanjelly I am a sucker for Korean skincare and their make up is pretty good too ☺️

[@snowyalice]

MCO has a dupe of the L’Oréal Serum Foundation and it’s not actually much cheaper than the original.

[@CatMamma112]

I have been using mco for over 10 years now as they were one of the few cruelty free brands back then. I personally think they have great products and have even purchased a few that I didn’t even realise were dupes so they got me on brand quality, not packaging.

[@picahudsoniaunflocked5426]

2:10 Angel Alert!

[@Cakes247]

😂😂❤❤

[@teenina6829]

Mco beauty has some amazing products. Their contour wand is amazing . Also their undereye brightener really brightens.

[@Nicole-rc6hx]

Elf is expensive in Australia, it isn’t a affordable make up line in australia

[@nikkilovesrocks]

I Love you & love to disagree with you 😼 LOL Imo the industry is Fake as Sugarfree Fudge so free game! If the brands weren’t guilty themselves of duping the customers then i would feel differently. It’s not plagiarism, it’s just not. Love You & totally get what you’re saying too! I could be wrong, obviously. 💖💜💙

[@3verlastinglove]

In Australia, there’s the OG “dupe” brand called DB Cosmetics. Each product on their website states what it’s duping. It’s lesser known but the quality is as good as MCoBeauty and not direct plagiarism. Dirt cheap too.

[@smajliiicka]

DB is horrible with formulas, break outs every time I used it. Ended in a bin, couldn't even pass it on how bad I felt about it (try Korean it's relatively cheap for us here in Oceania)

[@3verlastinglove]

@@smajliiickanot for me. I’ve been using them for years. My favourite is their luminous foundation, been my holy grail for 5 years

[@3verlastinglove]

@@smajliiicka I’ve never had any issues

[@aallhh]

That is incredibly disgusting. Sabrina will turn it into a joke because that's how she handles controversy, which makes me feel like it's all the more intentional because they know they're aren't going to have any consequences. I also already didn't like MCo, but this is absolutely absurd. If folks didn't already hate MCo before this, I can't imagine they have anything left to defend this brand anymore.

[@CarliDarling]

I think Mco CEO Shelley Sullivan lives by “don’t hate the player, hate the game”

[@josephhomanick8964]

"Charlotte tilburaryyyyyyy" @kackie lives in my head rent free forever now.

[@whimsysimsy]

As an Australian, I love MCo. You buy this stuff in the grocery store. For the American's, think of it like cheap chain drug store makeup and skin care. How many "dupes" do you find in cheap drug store cosmetics? No one is making a mistake of thinking it's a fancy brand or that they're buying the real deal product which costs like 5 or 10 x more. You're spending waaaaaay too much time and energy hating on a literal grocery store make-up company.

[@whelkpeopleofdoom]

I read the title first and thought, "wow, that's a pretty aggressive stance to take as an influencer", then I saw MCo and I was like "oh, yeah that makes sense" lol

[@slushingmynoobies]

This brand is really big in Australia, especially around teens my age and I’ve never liked it. I’m all for dupes and affordability but this brand is just straight up copying original brands. It’s also not even affordable, $27 aud for a lip mask- I think not.

[@jadejade7260]

i totally see the issue with them. however they have become a really good option if you are boycotting certain brands and don’t want your money supporting certain causes. so many big brands have their money invested against causes i stand for (🍉🍉🍉) and i would rather pay these blatant copycats than billionaires who are okay with mass murder. not saying you HAVE to choose MCo as a replacement, but it’s not hard to see why people might want to

[@ann18o96]

I feel like impersonating a celeb could go wrong so easily and at some point there would probably legal issues with that. Idk what it is but scamming people who don't get it. Obviously parasocial relationships are a whole seperate issue. But this can cause harm, and on the other side I don't see the positives of it - what good does it do for people?

[@sammmmreadsalotofbooks]

I was just in Australia and this brand is everywhere!! It was wild to see it in person

[@firedfromeverywhere]

I agree with your point of view to a certain extent. What you said wasn't wrong but I just wanted to point out that a lot of these big luxury brands price their products like they "absolutely hate and couldn't care less" about us. If the only people buying their over priced powders and goo were rich they'd be out of business or have a much smaller one. Most of the people who buy their stuff and thus generate their MASSIVE profits don't have an investment portfolio and pay rent.

[@Talavania]

It's interesting, because knock offs/counterfeits/boot legs used to be... secret? Kind of hush-hush, under the table, not sold in big retailers or rich neighborhoods. And now it seems like retailers are saying, fuck it, we'll stock both, buyer beware

[@tara2611]

This eyeshadow makes your eyes look huge, Robert! Gorgeous. 💜

[@littleflick]

I tried their mascara years ago before they started this whole full on dupe thing… it’s really good 😬

[@whelkpeopleofdoom]

Iirc mascara doesn't actually have much difference in formulation amongst brands, it mostly comes down to the wand and skill of application. I'm a bit trashy and kept the Roller Lash wand and use it in different mascaras and now they've all been great lol

[@yanyanjelly]

i’m australian and i’ll just say that i’m sick of seeing mco (like they take up a LOT of space in the beauty aisle) at first i was just annoyed that they were straight up copying other brands’ products, like there’s no creative integrity, no respect at all.. but then i found out that the ceo supports trump.. which makes sense in that australian politics are skewed to the right.. but it also makes me frustrated to think that people’s morals matter less than how good a product is..

[@smajliiicka]

Why do you mix politics into this? When was the last time you went to vote or to your local council meetings? Maybe you wouldn't be so surprised why is the whole world turning towards right wing ideas... Since we're on politics... Ppl in aus and nz have been ignorant about state of affairs and now everyone is surprised that everything is up to a huge clusterfuck... Consequences of our actions (or no actions to be precise). Have a lovely day, from kiwiland

[@yanyanjelly]

@ because everything is political?.. is this just a roundabout way of deflecting or something? i’m not surprised that the world is right-winged.. i don’t think anyone is.. you can just say you want to support a racist ceo without dragging people who actually give a damn about the products they’re consuming and how that affects them

[@smajliiicka]

@@yanyanjelly consequences of our actions, read four agreements by Miguel Ruiz, maybe you will not take things personally as much after

[@smajliiicka]

@@yanyanjelly also, it's us ppl who make things political 🤷🏼‍♀️ got nothing to do with the price of fish

[@gisellepoppy]

it’s so sad cause when they came to the grocery store it was good to see makeup that was cruelty free and affordable but then when the all dupe products started coming, it got more expensive…i tried their charlotte tilbury dupe lip liner and it was so flop like didn’t last at all, now i only get their waterproof mascara only when it’s are on sale tho💀

[@gisellepoppy]

the owner is so not it tbh it turned me off giving them my money

[@kris.........]

I heard about that too. Yikes. And the CT ripoff lipliner sucks, agreed ​@@gisellepoppy

[@Erin13xx]

I only buy when it's 40-50% off which it usually is somewhere 😂😂

[@danielagulabovski3526]

Ah dam. I buy Mco products. I feel bad now. I love their body mists. Especially when they go on sale!!! FYI they dupe the sol dejenero

[@bubbles9287]

Wasn’t it Makeup Revolution that did this in the US? I remember it becoming a total copy cat brand instead of a dupe during the Dramagedon times. Has it changed? Are they still in stores? I can’t remember the last time I was in an Ulta, so help a gorl out!

[@emilyslicer2843]

They are still around, they still suck mad shit They copy and blatantly steal still

[@glitteringmaze]

Robert does have a video on Makeup Revolution as well. Can’t remember if it was a year ago or longer, but he did cover how they had also completely ripped off an indie brand’s eyebrow product down to the component. Makeup Revolution does still exist in the US, as I saw it in Target like this last Friday even, but it is a UK-based business iirc.

[@bubbles9287]

@ I’m going to have to look for the video! Robert getting REAL real with us is my favorite ☺️ It’s actually wild to think about Makeup Revolution being one of the beauty brands to survive the Pani. We definitely lost some great ones, rip Makeup Geek. Thanks for the info babe!🫶🏻🫶🏻

[@lillieanne7203]

Mco was really cool when they were first starting out here in Australia, their products were pretty good for the price. Over time the brand has just become fully focused on ripping other products off to the point where its just annoying. I feel like now that Mco is so established, specifically in Australia, they could come out with original packaging and ideas and still be a sucsessful brand. Their whole 'thing' is the 'luxury for less' but i think what this brand fails to understand is that PEOPLE design and create branding, formulas and packaging for luxury brand. Its still someones creative hard work, no matter how big or expensive the brand is. How do these people sleep at night knowing you're basically stealing!

[@harryb284]

I usually love these videos but I think this take is out of touch… I’m shocked how many people try to defend corps over everyday people being able to afford products. ‘But they are ripping off the high end brands’ literally so what? So what? What’s going to happen to those poor, poor brands? A drop in their millions of dollars of sales? How will I sleep at night!

[@parisinthe30sx]

I get what they're doing is copying, but I have to say, their lipstick works great for me. I can't afford CT and they are very close.

[@sugakaneki1009]

11:11 LMFAO YES exactly 😭😂

[@Itsmiaevans]

Also MCoBeauty isn’t even that affordable a lot of their products are nearly just as much and the real thing💀💀

[@Sunshineattacks3]

2:42 it doesn’t even look great 😂. Not terrible. But not great. Even in their own ad!