I made a commercial for Kodak.

[@teocrawford]

Hellooo, so happy to finally show you what I've been working on the past few weeks! I hope you like the final result! :) Biiig thank you to FeiyuTech for making this project possible - they're launching this gimbal, the Scorp 2, on Monday December 4th, you can check it out here: store.feiyu-tech.com/products/feiyu-scorp-2/?Teo (Link works from Dec. 4th). In case you decide to purchase the Scorp 2, you can get 10% with the code "TEO" :) Also big thank you to Denis for working with me on this one! You can check him out on Instagram: @denisheissich I hope you enjoyed this episode, I wish you a lovely week, until next time!

[@GawxArt]

You knocked it out of the park Teo, what an incredible video!

[@teocrawford]

Aww thank you Gawx!!

[@markusseitle3740]

This could become a comedy skit if you just edit a shot of him discovering its not sharp after developing at the end 😂

[@teocrawford]

Looool hahaha

[@jasminafajkovic5969]

Yes!

[@nealmachado]

“this is gonna be a banger once it’s dark” LMAO I love the music, color grading, subtle comedy, everything was super well done!

[@teocrawford]

Hahaha happy that that worked out😂 Thank you!🥹🙏🏼

[@imnoweren]

i love how you made what is pretty much a simply yet excellently produced short film talking about how you did a commercial instead of a short film

[@nabila.s.h]

I love how your brand sponsorship videos are long and you explain how you make it all. It gives us the chance to learn along with you :)

[@AVKYO]

I think the gas station scene would've worked better had you have been pulling out roll of film, said the line , and then put the film in the camera in the final snippet. Then have Denis' character more motivated and pick up speed.

[@KarinMajoka]

That hipster gas station part made me chuckle haha. Phenomenal work, the colour grading is top notch as always and I love the movements you got with the gimbal!

[@teocrawford]

Ahhh so happy to hear that haha! :D Thank you Karin, so glad you enjoyed it! :))

[@ingobohn]

@@teocrawfordOn the one hand I was also smiling about the scene with the gas station. On the other hand I connect gas stations and analog film material more with Cinestill 800T and not with Kodak material. So yeah, I would leave that little scene out. But hey - it is not YOUR movie. 😁 Anyway, great work!

[@lennardm4752]

@@ingobohnthat's what I thought, but 800T is still Kodak after all :D

[@spl1nee]

Really beautiful video

[@sashas9221]

O MY F GOD! why are your videos always so beautiful to watch. its like my eyes are getting a massage after other ordinary videos. these colors, these angles, these transitions, these small storylines.. just pure proper pleasure. you didnt just make a bts, you made a short film about you making short film

[@teocrawford]

Ahhh thank you so much for the kind words, I‘m so happy that my videos feel like this to you🥹🫶🏼

[@reinhardschwaiger9736]

Another awesome video! What makes you stand out from other channels is that you're not all about grabbing attention or screaming for followers. The colors, setting, content, your voice, and the music feel more like a chill yoga class you'd want to be a part of to unwind.

[@ReimannPembroke]

That commercial looks fantastic Teo! Glad someone else is still rocking the A7III like me haha! I think the scene with the photographer and the gas station seems more like an inside joke for the community which works really well with the “if you know, you know” message at the end!

[@teocrawford]

Thank you Reimann! Hahah yeah, the A7iii is such a gem!

[@foreigndaruma9825]

Self-criticism is fine, as long as you remember to put it like you would to another person, face to face. I wish you all the best and commend you on a stellar job, basically transferring some sense of the weight that Kodak holds to your sponsor, in a way that feels genuine and captivating.

[@Twistdflinx]

I love it. My phone doesn't appeal to me for photography. I tend to go out of my way to grab a decade old digital point and shoot. It doesn't actually take pictures any better than my phone. I just like it better.

[@Aurora.Borealis_]

"If you know, you know." It was an amazing ending great work!!

[@goldtintedglasses]

LMAO at the gas-station-after-dark part this was so well done!!! 10/10 would totally hire u to make an ad when i need one

[@PetiteK24]

Your creativity and effort blows me away. It was so fun to watch. I loved seeing the BTS and then the final product of the ad. It was amazing.

[@ColbyWisen]

So good! Love the "this is going to be a banger when it gets dark" part and the mention of price hikes hahaha. I also made a spec Kodak commercial last year with my grandpa, but this inspires me to take another shot at it! I think you aimed perfectly at Kodak's audience, film appreciators that go the extra mile for the shot. Awesome work man!

[@neeravnaik]

Really laughed at price hike dialogue !! I think with a bit of editing this could be an actual ad:). I feel music could get more memorable as right now it is not registering. Hipster photographer part is funny but maybe does not work with the theme. The scenes in the bus are also very good.

[@teocrawford]

Hahaha glad you liked that one! Thank you for the feedback :)

[@kristobaljunta]

Great video! Loved the commercial - the quality, humor - all of it. And the BTS - was really pleasant to watch you work on this project

[@Ash_the_magician]

Wow I am super Impressed, Great Job Teo ! Keep up the good work 😄

[@andrehoffbauer]

At first I thought it was just another banal "someone runs through the world to achieve something" video. But the subtle comedy makes it something special that I really like. For me, the choice of film look suits the product being advertised and the sparse text leaves room for your own thoughts. Really beautifull! I also think the way the making of is prepared is great.

[@thatcoolkip1711]

This is probably the best commercial for the stabilizer... I'm the target audience, and I'm more than sold

[@SarahDomination]

I love your ability to reflect on your work. I would agree with the positive and negative points that you mentioned. Still a great piece and really inspiring. Great work!

[@남-c9w]

I was smiling throughout the whole video. GREAAAT VIDEO!!

[@rad1552]

That's so epic Teo. I soo love the finish product. ❤❤❤

[@Vrushalivkale]

Ohh!! This is so good. Your content matters. Love it all the time. ❤

[@creasik_]

This was so satisfying to watch as a whole great job as always Teo !!!

[@kristaanne]

Everything is so well done as always Teo!! I was entertained and interested the entire time watching the ad, and the end was definitely my favorite part too :)

[@perhat22]

The final video came out really well. A bit too much running but otherwise well tought out. with the cliche photographer scene think it would have helped to have a shaky POV frame from the main caracters perspective looking at the photographer before cutting to the locked on closeup and shot with the gas station, and then cutting back to a shaky running pov panning from the photographer back to the path in front.

[@Dan_photo]

Excellent work Teo! This is an amazing effort and an enjoyment to watch. IYKYK.

[@JavierVillalobos]

Awesome-- a lot of content to make into a nostalgic multi ad campaign 15 and 30 second ads and alternative edits if they wanted. Great premise and execution, resonating with casual and more serious shooters alike. Worth many rewatches!

[@AnastasiiaPetrych]

Great concept Teo! I enjoyed the story a lot, and yes, agree with you, that those shots of the bus and traffic lights are falling out of the whole color grading. The plot, the acting, the color grading -- wonderful job!

[@balolo-shop]

Loved to spot our Setup Cockpit Desk Shelf on your desk while editing 😍 Amazing video and ad!

[@XxManzanitaPR]

I've been looking for a gimbal for a bit, and the fact that the company let you do this instead of a straight up commercial about them, pretty much convinced me to get it through your link. Awesome work mate, inspiring to say the least!

[@teocrawford]

I was also really happy that they were open to this, big shoutout to Feiyutech

[@jakevits9937]

The videos just keep getting better and better! Awesome work Teo!

[@teocrawford]

Thank you🥺🙏🏼

[@perceptionz-de]

macht immer spaß zu schauen. danke!!

[@SurajBoddu]

Its a bangwr banger banger!!! I loved the lil reference

[@nqxba]

oh well, now i'm beyond sold on this scorp 2 gimbal.

[@cubingbuzz1]

Loved this project!!!!!!

[@sometimessomber]

I find comfort in these

[@heykeisy]

Wow, this was great Teo! I'm from Brazil and you're such an inspiration for me, actually I bought my first camera (fujifilm X-S10) because photography makes me happy and I love to see the world through the lens. I love to see your process. Xoxo, Keisy! 🇧🇷💛✨

[@MrGunbird]

Really enjoyed the final product especially the moments in the snow, felt the struggle climbing up :D

[@andrewlasalle4312]

That add is perfect now I wanna try that film!

[@theehappysunflower]

I loved the commercial, beauuutifully made as usual. I always appreciate your expression of humor✨

[@stivensbanks]

I don't know, Teo.. you're more of a "Fujifilm guy" to me. The colors of your photos, videos and this commercial are all very similar to the curves of a Fuji Pro 400H or Superia X-Tra... your Japanese descent, photos of Mount Fuji, etc. This commercial should have been for Fuji with the protagonist climbing Mount Fuji to get the film. 🤷‍♂️😛 But I love the video, of course (as always ❤)

[@peicyrc1241]

Thanks for sharing, it is a really great project. I might start using a gimbal for some outdoor shots in this snow season.

[@chipcurry]

Great job! I thoroughly enjoyed it. Inspirational too.

[@berrybbenson9185]

I gotta say, the shot of Teo's long lost twin being the cliché photographer made me laugh out loud

[@Anghel-ib2cw]

As a first time watcher, i belive it feels more like a short film, than a spec-ad. I must say I love how it feels and the looks of it, but some scenes look out of place. For what I'd change, I'd make it shorter, by cutting the lengh of some, and cutting the whole shots. The concept works wonders, especially with the film-ysh coulors that really makes it pop in the eyes of photographers. Watching it tho, felt like a marathon, because I belive by wanting to emphasys the story, the running really got out of hand. Over all, I think it looks and feels greats, congrats!!🎉

[@paulhughes9724]

Absolutely loved it Teo we’ll done

[@alko_xo]

The most amazing news about this project is that Kodak is still alive, and they are in need of a commercial for some undisclosed purpose.

[@Chuckvphoto]

“The agonizing wait of one day” 😂 As someone that always overthinks, I felt that. Haha

[@arnavpundir4899]

i can kinda sense studio ghibli energy in the first few scenes, ig its the music, but it had the same calming energy as their movies.

[@patrickrostker6693]

Such a banger ad! Love the story and the scenes! Great job ! Great talent! Great choice of film to trek up a mountain for too! 🎉🎉🎉

[@viewsfromthe519]

Brilliant ad! The end was the best. Some great shots! I was confused also with the same scene you mentioned, but overall it all came together nicely.

[@apb_london]

The motivation to do this is intense. Well done. Some things you could tweak, but you did an amazing job and should not knock it.

[@teocrawford]

Thank you! :))

[@korbarb]

Damn, that's amazing! Good job.

[@camerachronicles7]

I love your honesty at the end when you mentioned how it didn't quite look how you imagined it. On this end, it was lovely. As a beginner, when I make things that don't turn out how I envisioned I go straight to, "Am I even good at this?" Lmao, which is the wrong approach of course. Its great to see someone of your skill have the same issues with your projects. It gives me hope, because at the end of the day even though it isn't as you envisioned its likely still telling a great story. Thanks for the fun video.

[@CameraManMarc]

Amazing video! I love your colors and editing style. Love you videos keep it up!

[@KillerTacos54]

Absolutely phenomenal! So amazing to see how much you’ve grown

[@DavidWilliams7037A]

Great job! Loved it. Excellent editing and loved the humour.

[@ryanbhangdia]

this is so good. maybe my favorite video of yours yet - both the result but also this video it self are so well paced and had my attention the entire time. I also think the concept was really inspiring.

[@Davinassunflowergarden]

Omg this is so good Teo! You're a legend. ❤

[@charlottem9272]

Incredible. Gorgeous, and a great plot. I think to make it a complete knock out of the park, the only area that could be improved is the consistency of tone. It felt a bit like you couldn't decide whether to make it humorous or moody, and I think committing more one or the other would make it more cohesive. As in, play up the quippy lines and go entirely with intense, even silly music (eye of the tiger, gonna fly now). Or forget the quips, use a profound orchestral score and act as if it's a nat geo piece on a feat of human nature. Some slight tweaks to the end dialogue would also be effective I think -- it's implied that he accomplished this trek in well under 45 minutes, so instead of his friend asking why he went out of his way (when it doesn't appear to the friend that he really did, given his speedy return), he could ask "where'd you find that?" Or even "What's that?" "the shot." and then a tagline of "Kodak. Get the shot." . I like the "if you know you know" but following it with a tag line is like explaining it after stating that it takes inside knowledge to get it. It would be more succinct to just have "if you know you know" and then "kodak" with their logo. You don't have to add "makes photos matter", that's what you're saying we already know. i can only comment on the tone because the whole thing was so well executed!!!! Very enjoyable video and spec ad. Thank you as always for this content !!

[@DiegoGarcia-mg4eq]

this made me smile.

[@albert.rw2]

That Was AMAZING

[@courtalton]

I really like the sound! And the ending was perfectttt

[@teocrawford]

Aww thank youuu!

[@imnidie]

This is crazy! The gimbal looks so cool.

[@manuelescalantequintero1445]

This was so good!! congratulations on doing an amazing work :)

[@moistgiraffe3574]

I loved it! extremely enjoyable :)

[@KCIsMe]

This was beautiful. I didn't quite get the photographer by the gas station area either until you explained it, but other than that it was fantastic.

[@andrewnoden9117]

Hi Teo, Andrew here in Ottawa Canada 🇨🇦 loved the video and thanks for sharing the story of how it was made. Really cool and well done Thanks

[@seanlikesitslow]

Love it. I just discovered your work recently, and you don't disappoint. Thanks for doing what you do.

[@zynthio]

I'm sure Kodak is happy to accept all of the help they can get right now haha

[@paulzamora4864]

He has done it once again

[@PloyPp-bn6iv]

excellent work, love it

[@kazusama4574]

This was amazing!!! I think it felt more like a quest than anything else. Kodak is especially harder to get my hands on in stores where I'm from so it really does feel like I go out of my way to make sure I get it.

[@evkennedy]

Well this is inspirational, great video!

[@jiwonmoon]

Teo! Would you do a video on how you prepare/come up with ideas for your videos? I'm so inspired by them and I'd love to see a more detailed pre-production process!!

[@teocrawford]

Hmm I like the idea in general, could you maybe elaborate on what exactly it is you'd like to know more about? It'd be great to get a clearer picture of what you'd like to see :) Then maybe I'll find a way to make it :D

[@renulien]

“price hikes” … genius🙌🏽

[@undefeated-spoNsoredbyGOD.]

BEAUTIFULLL!!!

[@sarah-ql1qv]

such entertaining video this was really fun to watch

[@Aman_Visualss]

Thanks for sharing, it is a really great project. keep inspired us .loved from Bangladesh❤

[@jad_mariam]

this was great. loved the colour grade

[@B0W1]

THATS SICK!!!

[@em.a.httpss]

The work you share in this channel is a delight. I find myself really inspired by the way the passion for what you do comes through so strongly through each of your videos - and this one is just on another level! As people have pointed out, your film making and color grading is just 👌💯, I'm also impressed at your charisma as a performer, that shot where you're taking the picture with your phone is so iconic! Some thoughts on the short, since you asked for them: * Some of the shots you got are quite impressive, and the overall production quality feels TV-level for me. What stood out to me though, moreso than the length, was that it felt like there were too many scenes for a regular ad (although I know some countries have a culture of longer ads, and now with the internet companies also do longer skits). Knowing you've been making short films makes a lot of sense because it felt like you were portraying a full story (a lot of steps from the photo site to the mountain), when ads usually capture a single moment in time. I'm really curious about how a 1min version of this would look like, or even one that's less than 30s! The establishing shots are beautiful and super moody, but in an ad context I feel like the more common approach would be to have the protagonist running with no context, and the reveal than it was to take a picture coming at the very end. The concept is definitely strong whichever way you execute it though. * I do agree on the shoots you took after feeling a bit disconnected - mostly the still shoot of the tram arriving - the stoplight signs are fine. * Funnily enough, I found your introduction to be just as stellar, and tighter in places where the ad was a bit sprawling. It took me quite by surprise because it's a step up from the usual vids, and I couldn't help to watch it all over again after finishing the video. I wonder if you shoot this after the actual spec ad? I found your narrative, music, and the shoots at your office to be so great, reminded me a lot of the recent Apple ads :)

[@teocrawford]

Thank you for the kind comment! Really happy to hear that you enjoy these videos so much :) Also thank you for sharing your thoughts and feedback! Your comment and a couple others have made me realise why I've been making short films and do not plan on seriously pursuing commercials haha. I totally understand what you mean and the alternative shorter version you mention definitely sounds more realistic as an ad, but... I think I would really dislike it haha so that's why I make short films and not ads I suppose :,D It was great to try out though, thank you for sharing your thoughts :)

[@marsdenarmusic]

I enjoyed the making of. I dig the mellow tone and easy pace of all your videos. As for the spec ad, I felt it should be faster paced: fewer and shorter shots with faster cuts--just enough of everything to tell the story without dragging out the mystery of what the protagonist is up to. The visual pun with the mountain's name needs a cut that emphasizes it: I missed it the first time. The countdown to sunset should begin before the run starts. Just before sprinting off, he could take out his phone, look at the scene, look at his phone in disgust, and say the time bomb line: "42 minutes till sunset. I'll be right back." The protagonist should sprint, not jog. On the bus, he should bounce with impatience and look anxiously at his watch. The bit where the third photographer sets up a shot of the gas station needs to more cleary indicate that time is running out and should occur as the protaganist rushes by. On hearing the line, the protagonist should glance at his watch and speed up. I think the story would work better if the protagonist had his camera from the beginning, discovered it was out of film, considered using his phone, decided it was a poor substitute, and then dashed off. A scene like that could be shot with a single actor, too. "l'll be right back" could be addressed to the pond. This would speed up the pacing and eliminate confusion over the gas station scene. The price hike pun doesn't make sense in the context. Tastes vary, of course. This is what would make the ad work better for me.

[@teocrawford]

Glad you enjoyed the BTS! And thank you for sharing your thoughts in detail. I love the idea of addressing the "I'll be right back" to the pond, that idea would definitely have helped me before the shoot haha :D Absolutely, thank you for sharing! :)

[@Illusion77]

Really good work, Teo! Greetings from UpperAustria ;-)

[@tekoppentekoppen761]

Amazing. A digital video for a film company. Interesting

[@teocrawford]

I have yet to learn how to shoot video on film - sounds quite challenging to be honest haha :D

[@JudesKetchup]

Wow. I really really loved your ad, or would I say film ! The story, the kinda "forest gump" running act, the colors are really really great. I loved the feeling of it overall ! Congrats on this ! Just subscribed, I am so happy i found your channel !!

[@joeytrimble21]

"Price hikes" had me DYING

[@_Just_Some1]

Loved it!

[@laishrambikramjit2429]

it was amazing !

[@adrianemikko]

Boy I thought you’re gonna filming on the new upper 8 cam 🤪 Love how you walked us through your process

[@szanata]

This is great!!!

[@noah_films]

Subscribed. Really glad I found this channel and I love how you broke down your process and especially appreciate how you broke down the shots from raw picture to final grade. If I had to give a critique, I would say some of the music choice conveyed different tones that I found to conflict. Otherwise, I really enjoyed watching that and it is a very good showcase of skill and imagination. Kodak would be wise to hire

[@hrl3113]

Respekt Theo. Das ist gut geworden. Eine starke Idee und vor allem du hast den Plot von "hinten" gedacht. Am Ende muss eine starke Message stehen, die die Marke oder das Produkt voll kreativ ins Spotlight stellt. Die Shots mit dem Gimbal gefallen mir extrem gut, das passt zu dem Filmlook und vor alle schön aus der Hüfte "geschossen", was die Perspektive echt gut schafft.

[@robertbreining]

Super Idee und Ausführung! 👌

[@captainkirk6738]

i love it from start to finish! loved the power grading hope you coauld share your editing process as well!