I Made the MOST HATED Watch Product

[@WristwatchRevival]

I've had a zero pass since they came out, put one on my 5513 and one on my Speedmaster and I haven't taken them off since.

[@WatchCrunchOfficial]

Game Over! Watch Jesus has Spoken 🙏😇

[@MarketingGuy]

Max: "How I Made the MOST HATED Watch Product" Hublot: "Am I a joke to you!?"

[@WatchCrunchOfficial]

Hublot X Anachronist 2025

[@edteach3r]

I commute 30 km to work by bicycle every day and love my nato straps. I like the fact that it separates the watch from my sweaty wrist. It takes me only a few seconds to wash the strap while my watch stays largely sweat free. I have a 7.5” wrist and the length of natos suits my wrist particularly well without that awkward-looking fold-over. I also appreciate the alternative that the zero pass provides as it allows the functionality of a nylon strap without the bulk that many people dislike. At risk of being termed ‘a hater’, the zero-pass design is hardly new. For example, I bought a velcro ‘astronaut strap’ a number of years ago for my Bulova Lunar Pilot which has a zero-pass application, but with a velcro-type attachment. It is very useful to wear over a garment when it is cold and I am cycling with gloves. Nonetheless, I love the new zero-pass designs, particularly with the leather keeper. 😊

[@yelyl136]

I just received mine and I'm absolutely loving it. First, it's really comfortable to wear. It's actually the most comfortable strap I've ever worn. Second, the fit on my watches are perfect. It keeps the watch in place and the watch doesn't move around even if the strap is not tightly worn. I've been wearing nato straps for years and in order to keep the watch from moving around as you wear it all day, you have to wear it really tight which is quite uncomfortable. If you loosen it a bit to have a more comfortable fit, you end up having to constantly adjust the position of your watch as it keeps moving around as you move your arms through the day. That's absolutely not an issue with this zero pass straps. You don't have to wear it very tight to keep the watch in place. That's why it's so comfortable to wear. And third, it looks so much better as the watch fits perfectly on your wrist since there's no more additional material between your watch and your wrist. I also bought the leather one and it's actually my favorite. The weight of the leather is perfect. Just exactly the right amount of thickness. And the lucky green color looks absolutely beautiful with my Seiko Alpinist. The grey nylon also matches perfectly with my Bulova Lunar Pilot. Shipping to my country was a bit of a hassle but it's definitely all worth it and I'm absolutely happy with my purchase. Thank you for releasing this product to the world. 😊 Looks like I won't be using any of my standard nato straps anymore. And I own a bunch of them, both nylon and leather.

[@donniedarko86]

The funniest part about all of this is that if you don’t want to get this strap, it takes zero effort on your part to just not get one & not to watch these videos 😂

[@diemes5463]

Stop you're making too much sense 🤣

[@WatchesCanBeFun]

This is like all watch critiques in general. Can be solved by saying, “Just don’t buy it” Don’t like Rolex? Just don’t buy it.

[@AndySmith4501]

@donniedarko86 Indeed, but there are people who aren't happy unless they're whining about something, and sadly you'll rarely see these strange people better represented than in the watch world

[@americanbystandard]

Hate comment is still data. It’s a free market research at the end of the day.

[@user-uh6kq2wh9g]

@@WatchesCanBeFun who needs those advice when you can't anyway?

[@matthewgreen8264]

Id love it if these could be stocked in the UK. The shipping really has been the only thing preventing me from ordering some

[@Post_Leako]

I'm reminded of a comment YoureTerrific made once about people in the community taking watches too seriously when most of them are used for soldier cosplay. Haters are always ridiculous.

[@WatchCrunchOfficial]

Count on Evan to keep it real 😉

[@ChasingHaze1993]

It's sad bus that's just most online community.

[@edouble7843]

Single pass is CLEAN. Never cared for the overkill/harware on the regular natos.

[@JoshSweet]

Even a single pass nato is more secure, without the extra hardware….

[@myleswillis6938]

It’s really good for the people with Garmin Fenix and Epic who want to wear a nato but also get the Opitcal Heart Rate Data from the back of their watch. People have been cutting holes in their straps for years

[@BlueCuddlefish]

I typically run natos for their function. I actually lost my first SKX due to a pin failure while hiking, and it fell off a wooden suspension bridge in BC and now i'm a little paranoid. Also, the quick change is nice when you're on vacation, so you dont need to always bring a watch tool. I do run one of zero pass straps on my smart watch cause they require the sensor to be exposed anyway, and its an excuse to replace it if and when i lose or damage it. I find natos or fabrics materials to be very comfort.

[@Brian_G_USMC]

Love the idea and design. Keep up the great work. Personally for me these straps wouldn’t work due to having a metal allergy I have to have the extra strap from the nato to block the watch back from my skin.

[@leonghk12]

Great idea! personally i dont wear the nato for its "added protection", its only for the aesthetics. So definitely liking this strap.

[@silvestrocrino3256]

“The other day I went for a run and pulled an ass muscle “….LOL….still laughing.

[@ILikeCheeseOnBees]

I use the single pass through nato strap style so there’s only one layer on the bottom of my watch. And I’m a VERY SKINNY guy! But it fits well and it doesn’t snake around on my wrist so it’s been working for me so far

[@greatonreviews]

Watch on a strap give it so much character, specially subs and vintage watches 🥰

[@JoshSweet]

Bracelets are less likely to lose or break spring bars because the end link is a piece of metal reinforcing the entire length of the spring bar. The amount of force/pressure is significantly higher and needs to be concentrated at the very end of the spring bar connection in order to compromise it……

[@Greysprunkiyay]

akshually

[@edboijewlery]

Didn't ask

[@JoshSweet]

@@edboijewlery Just disseminating misinformation and clarifying for people that don’t know better

[@exp2745]

How common are spring bar failures anyway? Especially on higher quality watches?

[@MegaThucydides]

How common are floods and fires? yet people still purchase insurance

[@edteach3r]

Good question. Over the past 15 years, I had one spring bar fail. Fortunately, I noticed it and caught the watch. When I investigated by taking the other spring bar out, I found it had all but completely corroded away… I swim, row, kayak a lot and, despite rinsing my watches after every swim, I guess the saltwater was eating away at it over time. Since then, I change my spring bars every few years, even if they seem ok to the eye. Like changing your car tyres after a few years even if they have sufficient tread remaining, prevention is much better than experiencing a painful experience. P.S. I only use quality spring bars… not the Amazon type made in some eastern country.

[@davidb9531]

I have an fxd what's a spring bar?

[@bjornkeizers]

Well, I own way more watches than anyone ever should, and have never had one happen to me. Knock on wood. That said: I also do the occasional bit of strap swapping for a colleague. He's had two used watches that had a partially collapsed springbar and a third that was rusted so much it was about to break apart. So while they do happen, I think it's also related to the overall care of your watch. Most of us wouldn't let a springbar get that bad. It's also why I replace every springbar on a used watch as a precautionary measure.

[@edteach3r]

@@davidb9531😂touché! It is similar to ''a spring in your step.'' but approx. 3ft higher. 😉

[@shaunpatrick8345]

I have a watch with fixed bars, and I use velcro straps on it. They fold back on themselves after passing over the bar, so there's no extra height beneath the watch, and there's no extra bulk pushed through keepers on the outer side of the wrist like at 4:44. The only problem is that there are very few colour options and only one material, but at least they're very cheap. I'm sure an enterprising designer could make them better.

[@tizombie]

Max you are a sincere and genuinely good dude. I appreciate your content and admire you for launching a company with a new vision.

[@cagataycakmak2280]

Buddy, people are not hating. The design doesn't make any sense and most people just voice their opinions about it. You only want people to say good things about this product, you don't actually want criticism. That is the real problem here!

[@howcanimiss]

I know what you mean, selecting this to die on might not seem to be very worth it. Otherwise max seems to be a likeable guy. I like mkbhd but I am not gonna buy his shoes or his app

[@justinjrr]

Thanks. The round keepers on the V1 drove me crazy on certain watch pairings. Also, I just realized how huge this is for the FXD - all upside with little to no trade off.

[@ghariyaan]

Love the concept, love the actual strap, love the wearing experience, I wish more people would give the Zero Pass straps a shot! You might be surprised by how much you like them. (Disclosure: Max is a friend, I own multiple Zero Pass straps I've happily worn on multiple 20mm/22mm watches)

[@dannygonzalez6548]

It's the nature of the internet. Not much filtering of opinions from behind screens and keyboards.. Thanks FOR ADDING value to the community and industry.

[@johnnywong519]

Add a decorative chain connecting 1 keeper to the other, and it should solve the problem when there is 1 spring bar failure.

[@mpuelmaj]

Great update! Got the V1 at launch, didn't really like the round keepers, so that's a great update, but I found that taking on and off the strap was kind of tricky... Dont know if this is something you guys worked on V2. Anyways, congrats, great to se you are making updates on these, love the idea of the Zero Pass!

[@ericsherer3505]

With a 8.75 wrist, I wear a few NATO s because of the length vs the cost of custom 2pc straps. Definitely would like to try one of the ribbed types. Congratulations on moving forward to a V2 !

[@jbyrne4531]

8.75?! Holy moly, you're gonna need a children's belt from BabyGap if you gain any significant amount of weight, my friend! And I thought I had a big wrist at just under 8!

[@Mike-kr9ys]

I love that you made your own strap! The World is what you make it. I will check out your straps with the intention of buying some, if they fit with my watch world. Cheers!

[@JasonLucas2]

I just had to come on here to tell you i bought one of your zero pass straps and it's sooooo much better than my nato strap. And it doesn't dig into my wrist! Thank you man

[@jhm11813]

I bought 2 v1's and love them. Can't wear regular NATOs anymore. Glad to hear you are doing bigger sizes, mine fits but would love if it was a bit longer

[@howardroark7726]

An FXD on a zero pass strap seems like something Tudor should have thought of. If the fixed bars break, you’ve got much bigger problems than scratching your watch. I have a watch with fixed bars (Smiths PRS-40) that I wear with an MN style strap cut and rigged to be zero pass and prefer it to the included zulu strap.

[@mikesheehan5946]

I really like NATO straps, but my main gripe has always been the excess length that needs to be tucked into the keeper. That said, I do enjoy explaining to people unfamiliar with NATOs that the excess strap originally served a purpose - for wearing the watch over a jacket/whatever - and being able to educate them of its extra safety feature is another bonus; If a spring bar fails, the watch stays on your wrist. Double the education. Oddly enough, the layers of strap between the watch and my wrist never bother me. I often wear an NDC elastic strap with two layers, and on the occasion when the top layer (fixed to the watch-head) slips and reveals the lower strap (wrapped around my wrist), I actually like the look of the double layer. Like the neck a T-shirt showing under a jumper, or back in the day - wearing a long sleeve jumper underneath a t-shirt! As for the zero-pass NATO design, I think it's brilliant, especially for those who don’t want the bulk under the watch. However, for me, the main downside is the same as with standard NATOs - the excess strap length and what you do with it. Overall, though, it’s a very cool concept! It definitely has a place in the market IMO

[@wayneholmes637]

Nonsense. The watches that NATOs were designed for never even had springbars. That "it's in case a springbar fails" is just something somebody made up who knew nothing about it.

[@Ohne_Silikone]

With this you bypass the Natos single most important property: lose one sprinbar and your watch doesn’t slide off your wrist. I see it as a feature that the watch stands proud on the wrist and I say so with the 15 cm I have to offer. I have my own single pass way that works very well on small wrists and adds stability. It is very simple too. Just first thread the keeper at the end of the short strap part and pull it at an even distance to the other keepers. The small strap should now fold on itself. Now make a sharp crease at the desired position and thenthread the watch so that the creased bend in the small strap gets locked in between the lugs and doesn't slide out. If you now put the watchn on the wrist, this folded extra double layer of strap functions to support the watch on the back of the wrist, while fully out of the way.

[@wayneholmes637]

The NATO strap design has nothing to do with failing springbars. The watches that NATO straps were designed for never had springbars, they had solid soldered in place bars.

[@Ohne_Silikone]

@@wayneholmes637 that can very well be true, but for modern watches the security of passing through both springbars is certainly the biggest benefit a NATO has to offer. That and the variety in colours modern NATOs offer. I am currently wearing a stark yellow Nato on a deep blue watch. I don't believe vibrant colours like these are very original either.

[@Skyler.Santana]

Awesome update video! We got your back my guy keep on dreaming and creating.

[@WatchCrunchOfficial]

Thanks big dawg 😁

[@kevinthailand2567]

As a self made entrepreneur I commend your efforts and applaud your successes. I think it's a fabulous idea and well thought out. I will have a look at the catalogue and see if there something good for my Hamilton Cooper😊

[@jayjay9932]

Looks cook man! And definitely don't hate them even at the time I saw it on the first video, but I prefer traditional natos. I don't mind the thickness. I'm 6 ft tall with a 6.5in wrist and the traditional configuration actually make my wrist looks thicker so I like that. Well, good luck with your product, this style will definitely add variety to the already established configurations and make this hobby more fun and interesting.

[@steffschweizer]

Great idea Max! Wish you much success. Options are never a bad thing. And re the critics (don’t like the term haters), maybe there is something valuable to get from some of them, but otherwise just ignore. As soon as you produce something there will be those not liking it, and instead of just moving on they need to let you know, whatever. 😊

[@brianplum1825]

At 6:15, he answers the "haters" by saying they have a valid point. There're always watch enthusiasts to nitpick and complain about everything in the watch world. To call anyone a hater (especially when they have a valid point) is unnecessarily hostile and ought to be beneath this channel.

[@kobusvanrensburg4092]

I've been a saturation/commercial diver for 26 years. Until mid 2023 I dived on a weekly basis, and in that time I broke two springbars. Yes - the watch was only worn as a backup to the DC. Yes - shit happens, but you will be fine promise. PS, keep up the great work.

[@wayneholmes637]

There is a reason why military dive watches don't have sprinbars.

[@bendanielgreep]

You show Sean Connery’s famous Rolex at @1:12 as a NATO but it was a single pass strap provided by a member of the production team, and not a NATO strap at all

[@joeblackwolf17]

That’s a great idea. Love the FXD solution creative idea 😊❤

[@bernal4444]

Love the idea. In the summer months a nato gives me a rash on the wrist. Just wish you had more colors like fde or coyote.

[@xN1NJ4smurfx]

I've been wanting something like this ever since I came across NATO straps! Good to see someone bringing it to reality! Gonna have to go check it out... looks great 😎

[@michaelorct]

I like this for than the elastic ones, any plan to make 18mm version?

[@dej4n76]

Not a hater. I'd go for a single pass strap for a watch with a not perfectly flat case back. It's why i like regular nato, it puts a layer of cloth against the saphire glass which can get uncomfortable.

[@anthonydibenedetto1538]

I put mine on my speedmaster and it looks stupendous! Slightly arduous to initially get on my wrist, but super secure and fashionable once on.

[@elosacle]

while I wanted to like the zero pass strap I bought, I couldn't really use it because it started restricting my wrist movement. I wish there were versions that were suitable for 8 - 9 in wrists, but they're a pretty good design and actually really cool.

[@yelyl136]

I really like this design. I wanted to buy some so I checked the designs on your website. I found some that I really liked and was ready to checkout but found out that you don't ship to the Philippines. Hope shipping to my country become available soon.

[@yelyl136]

@watchcrunch I just pulled the trigger on the purchase. I used the MyUS service to forward the shipment to my country. Looking forward to receiving your product.

[@deleon5522]

I purchased the Anthracite Italian leather strap for my Seiko SRPD55. I'm excited! lol

[@sc1]

I still don’t like the excess material on the end that you need to tuck in. The bulge of the medial side of the wrist looks unsightly, asymmetric.

[@jamietyoung]

Love this. Especially that mustard... What is that Seiko model though (pilot type with the red triangle marker?) ??

[@dannysimenauer5745]

Being an entrepreneur in a new product segment is always going to be challenging. Ignore the naysayers and keep moving forward. It is the old adage: “the man with a new idea is insane until the idea succeeds!”

[@tacticalchops5261]

Randomly came across this video and I am in love with the strap. Do you ever think you will come out with this version for 20mm? Something about the gray with leather pass is amazing.

[@bluesdog645]

Any sort of strap innovation should be welcomed, not hated. Let the haters hate. It’s what they do. Keep up the excellent work!

[@WatchCrunchOfficial]

Appreciate you 👍

[@mampy09]

Would love to try this strap. Any plans to release 18mm widths?

[@scottnelson3214]

Great product, just bought 2 of them. Can’t wait to get them!

[@estradaarmory]

Congratulations on your product. Now let's see some of your cars.

[@pyruvicsynthase5879]

feedback: try making that 'zero pass' buckle from a material that's prone to water damage unlike leather

[@Sodium361]

3:26 what is the reference number of this red triangle Seiko 5? I never seen it, in fact I can’t find it anywhere on the interwebs!

[@jasonchaney5382]

I bought a V1 at launch. It's a really nice strap, but I'm one of those people with an 8" wrist. It was about one hole too small. I didn't send it back though. Gave it to a friend instead. Guess I should try out the V2.

[@ericmoss8344]

Great update on a great idea!! I've always loved the looks of Nato's but could never get the best fit. I've tried Erika's Originals (never got he hang of hooking the darn hook) so off to the strap bin, tried the Nick Mankey designs and could never figure out how to even get it on my CWC watch... new strap into the bin. Will your Zero-Pass for the FXD also work for the CWC Watch w/ fixed lugs? If so I'll give one a try and I can never get the correct strap for that watch for some reason.

[@jcBirds]

WTF I had no idea you were a doctor... that's super impressive!

[@boatdetective]

Informative video- I have a larger wrist and this convinced me to pull the trigger. Thanks Captain Crunch!

[@WatchCrunchOfficial]

Let's go!

[@benbiber4135]

I wish it was easier to get it here in Cape Town,SA. Love your content and take on things

[@WatchCrunchOfficial]

Yes, the first order to Cape Town vanished 😔

[@darrenhojnacki6636]

Going to get one for my Seagull 1963, that way I can see the movement. The nato it comes on, hides the movement. Also, FXD would work for that CWC Mellor right? That has fixed spring bars too

[@kevinong1306]

Hey, Max! Where’s the fixed bar love for 20mm lug width watches? I can totally see the purpose of your straps for fixed bar watches. The only purpose a NATO strap has on a fixed bar watch is keeping the watch back from contacting your skin, preventing grime build-up! 😂 I’d love to see an all-leather version and PVD hardware offerings.

[@clintonshiells3095]

Will your 20mm zero pass strap fit a 19mm lug width? Thanks Max!

[@tuberaider]

How generous of you to offer the free V1 strap to fence sitters, and a few Nick Mankey among them. As for the haters - if you are an innovator, and create something that people either love or hate passionately, you must be doing something right.

[@TyreAlmasri]

Great video, very accurate analysis. In my 4.5 years in the game as a watch collector and enthusiast, I collected a lot from MAMACOO I was thinking I was able to get a blue SD but I'm not vip enough, but I'm not giving up. Hehe. Great video.

[@rodg2335]

I like the idea, but I'm one of those Neanderthals with just over an 8" wrist. I generally buy fabric NATO's and make two piece straps using a leather tab folded and glued/stitched or riveted at the springbar end. I will look into trying a Zero pass though.

[@SimplyIllusions]

Love this video and your content! Can’t wait to try this strap out

[@JessHaggertygrlinheadphones]

Is there any chance you are bringing the v1 back? I love the rounded look. Grabbing the leather version for my smartwatch.

[@diefenbachfravert]

Thank you for making high quality videos!Love MAMACOO ’s watches

[@maxinahunt8652]

I’ve been looking for a nato that doesn’t chunk out the watch on my wrist. I was trying to follow your is friction on another video where you move the spring bar. Didn’t get it…was that because it an original nato or one of yours????….?? I will have a stab at a free one! Thx. Love your videos.

[@thepaulanewman5649]

Max, always a fan of this. Thanks for sharing the journey.

[@WatchCrunchOfficial]

Thanks Paul 🙏

[@tridiminished]

What is the community recommendation regarding spring bar removal tools and replacement spring bars?

[@AdAce21]

I'm not a fan of NATOs, but those leather ones look awesome. I'm really happy the price came down on those; now I can try one without buyers remorse. Edit: The leather burgundy in 20mm is sold out. Damn.

[@richardb22]

Can anyone tell me what the Seiko is at 3.26-3.27 . Many thanks. I like the leather Nato. I may need ! One of those .

[@richardb22]

Anybody Know?

[@TYPEV3]

lmao I was about to buy the blue pinstripe but just before I hit buy I got to the part of the video explaining why an FXD version was made. now I am sad

[@slateization]

Wtf. With some modifications it made my FXD wearable. Best strap ever

[@letmebe79]

This is excellent and I appreciate this strap!

[@funeemonkeee]

I wonder how a brown leather nato would look on seiko alpinist in green 🤔

[@arnoldtaen]

Please educate me if I'm wrong, but isn't the whole point of a NATO strap (single, or double pass) to enable the security of a watch? If a spring bar fails on one end when wearing a NATO, that watch won't fall of your wrist, as the other side is still secure. If I understand your design correctly, the Zero-Pass gives up that security in exchange for the comfort and 'look' of a NATO, right?

[@Valera_Scotland]

Unrelated to this video, but just to say I'm loving Watchcrunch and everyone should join!!. Very friendly bunch, and encouraged me to get a Sinn EZM 3F.... I've not looked back since (Sinnce)....😊

[@Valera_Scotland]

@IDKline ha ha whatever Glenn you cheeky arse.... like anywhere, there are tossers...I would say 60% good, 40% tossers

[@OneSideMediavideo]

Great product 👍

[@WatchCrunchOfficial]

Thanks!

[@David_10157]

Which watch is shown @2:57 ? I’ve been looking for one with the similar case design.

[@pauldevey8628]

I too enjoy a few nylon straps but not the NATO. It is great to see your innovations.

[@WatchCrunchOfficial]

Appreciate it!

[@spencerstein8525]

So sorry you are getting hate. Congrats on bringing your vision to life.

[@garyd599]

I feel like I'm totally in the minority here. I want to like nato straps, but just can't get over that extra bulk sticking out on the 12:00 side. Any help for me?

[@garyz0611]

Yes would love to try one

[@everythingnothing1588]

These look awesome man. Great job.

[@BoboacaDoxaras]

I like the watch I got from AMZWATCH. That rubber strap combo looks really cool! Been wearing it since last year and love every minute of it.

[@ajgross67]

Message sent, I was looking at the red and gold V1, but was going to wait until you made it in V2. PS I would love a leather FXD option

[@Buff-Psychologist]

I’m late to the party but I ordered James Bond last night. I’m excited to try it out.

[@alpolo007]

Crown & Buckle used to offer single NATOs. Those were awesome (they discontinued them).

[@gregtolley3455]

Since you've already made a band, you interested in another? I've got an idea using the same ratchet system used in belts. The potential is there for a no holes band with 3xs the size options compared to normal.

[@Argassin]

Thank for the opportunity to try one out Captain Crunch! Message sent.

[@ykkim902]

why do we still prefer manual over automatic car, why do we still wear mechanical watches over smart watches.... not a hater but your valid point on wearability over true form is very arguable

[@zalthor]

I feel like the most obvious customer for this type of strap is someone wearing an Apple Watch, but also likes the look of the NATO. Maybe you should consider selling a variant with the lugs that can be fit into an Apple Watch

[@polygoncoco]

apple already make straps like this, I mean the alpine loop is close

[@antipartisan6921]

Where can I buy this strap?

[@WiesemanKazemi]

It always amazes me how much beauty and precision are added to the parts of MAMACOO's watch 99% of people will never see.

[@Dctrue76]

Congratulations Max, never stop innovating!