I Oversimplified Famous Packaging Designs

[@BrandonShep]

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[@BrandonShep]

@@NathanRobinson-cy2ln Who said I was against gas cars lol

[@thejjshow4876]

And colab with me now 😡😤

[@Rorster787]

@@NathanRobinson-cy2ln’3 months ago’

[@NathanRobinson-cy2ln]

@@BrandonShep Sorry I deleted it I was just wondering. Dove is all like oil is bad. lol They are crazy. I will not reply anymore I don't know why I brought that up. I just made that political. I need to stop watching the news they can make you crazy.

[@Wspdogs]

I'm the 4th comment???!!

[@JP-bm4sc]

My favorite is the Gatorade one. I do always find it odd why they used grey on their packaging. Grey definitely does not show energy but rather lack there of.

[@BrandonShep]

Haha, I know right?

[@RAAZR-]

That shiny grey was on a lot of athletic sportwear in the 2000s it was the most popular color for football (soccer) cleats in my country, but black has definitely taken over now

[@jacenjustice]

That's only the G series. Gatorade labels come in all types of colors. He literally designed a label that basically already exists.

[@BrandonShep]

@@jacenjustice Nope, basically all their products use some form of grey for their labels. Even the non-drink items.

[@wiggard]

​@@jacenjustice ratio

[@TheKNIGHTELFMOHAWK]

5:55 that’s actually a genius idea have the lighting bolt be different color based on which flavor it is

[@NickAintAsking]

True

[@Duovigintillion-f9w]

Yea

[@KIKURAsky]

yes

[@ToiletEploder712]

yeah the bottles are already like that

[@schemesthefox1255]

@@ToiletEploder712they meant the one on the G

[@veebxrry2815]

I thought he was gonna over simply everything way to much as a joke, but the designs seriously look good, the cam bells,and the orbit look especially official!

[@skeletonking1]

Yeah I would still by them

[@Stratelier]

The Gatorade one was the best of the lot, for sure, but the Campbell's one was ... bad. Almost Tropicana-level bad. (Look it up.)

[@lucapeyrefitte6899]

Those definitely feel like a next step if they wanted to change it up too

[@christiandavis2207]

I agree

[@jimmyneutron-ex3ys]

@@Stratelierit honestly looks like a coca cola can

[@AkMackakay]

The “Dawn” one was short but the duck : ADORABLE! You blow my mind how you do things I would never think of doing. Keep up the super work!!!

[@KIKURAsky]

i love ducks haha

[@offlinealyssa]

The Gatorade & Orbit redesign were by far my favorites! I would love to see those in stores one day!

[@fairypearlxx]

Same!

[@pumpkant]

i said the same, i didnt like the other ones especially dawn, gives off more children bath soap vibes

[@santicheeks1106]

The black just looks weird to me I think it needs a different color for Gatorade

[@pumpkant]

@@santicheeks1106 i did think so too, but its better than grey and the logo cut out in the middle is fire, I just dont know what colour it could be aside from white that would look better and not like heavy on a flavor color

[@user-vi4xy1jw7e]

It's boring

[@b_megamaths]

I think you're honestly just really good at adding *character* to designs. Whether that means simplification or overcomplication, you really make it pop.

[@EugeneOneguine]

I don't think either of the "oversimplification" or "overcomplication" videos were actually oversimplified/overcomplicated. It's all good designs with important details and a warm approach. If anything, it's minimalistic. If it was oversimplified, the logos wouldn't have any gradation, any shadow, way less colours, way less elements, the text would be normalised and flat without any bending with all letters equal to one another... Yeah, this isn't even close to oversimplified logos. But I understand he used that title to attract more people.

[@nonexistent-yt9em]

​@@EugeneOneguineI mean yeah but then it wouldn't be better or as good like he said than the original, it is simple, but *oversimplified* ?, maybe...

[@kidcoma1340]

I have to say I really like the „trashy“ cheetos design and think it‘s part of the brand appeal. Like, you don’t buy cheetos because you want something fancy, you want quick and dirty satisfaction

[@theragingrodent__]

Yeah Cheetos should be something you eat with a monster energy drink after you take a break from snowboarding. It's not a mature snack.

[@Laporta-potty]

Dirty satisfaction lmao, perfectly said.

[@Ariel0104]

@@theragingrodent__ or after cutting myself and spending three hours trying to get a OE ball joint out of a 20yr old rusted truck.

[@certifiedgyal]

​@@Ariel0104 pardon?

[@Ariel0104]

@@certifiedgyal Cheetos are good snack 👍

[@Niko_lai-78]

Now this man does logo simplifying right in my eyes. Actually taking away all the unnecessary mess and fluff from the original and making it neater without removing too much of the personality. The Gatorade stands out as my favorite.

[@radfree9370]

The Dawn redesign was soo good! But It's a little too cute, you know? Feels more like a babies shampoo, I think. The Gatorade one was my favorite easily, I really like the lightning being cut out, it's a really cool touch!

[@BrandonShep]

I kind of felt the same way. But the ducks on the original are pretty cute too, so I think with a little adjusting, it could probably work. Thanks for watching!

[@kyanite7843]

Im not really feeling it, I love brandon but im not a fan of that geometric round with shadow art style all the time, especially when the text looks professional.

[@Shoutmonx7f]

I think if the dawn redesign had kept the original logo it'd be perfect!

[@abduly.7272]

Rubber duckies go in bathtubs not on dishes. An over simplified version of a (non-rubber) cartoon duck would probably have been clearer.

[@heijimikata7181]

I love it as well! Gave it that homely look that’s not really present in the original one.

[@JERPII]

Brandon’s the only person who can make oversimplification so complex.

[@BrandonTheOrange]

I am

[@shafiqahmed5839]

@@BrandonTheOrange not you

[@BrandonTheOrange]

@@shafiqahmed5839 yes me

[@shafiqahmed5839]

@@BrandonTheOrange none of your videos are about designing

[@BrandonTheOrange]

@@shafiqahmed5839 i deleted them

[@cyn9614]

With your "minimalistic" design you put an emphasis on modernity which the majority of graphic designs in charge of corporation logos miss the mark on. This was where the "simplistic = bad" hate originated from, and it's appreciated to see someone do it right. Instead of just slapping a few elements on the packaging, you apply logic and a theme which ultimately utilizes the purpose of simplism, which is to center the attention to the actual product. Great video! keep it up.

[@Ourii]

i think the reason the gatorade text is so small is because the logo and bottle itself is so iconic you don’t really need the text to know it’s gatorade

[@Abrahamhamham]

It's only iconic for Americans

[@cloudshark8730]

I think the dawn one is very pretty, but the duck looks more like a rubber duck and it doesn’t evoke that eco-friendly feeling. Other than that, great work! I truly love your design work and your unique style 💕💕

[@mattiascaccabarozzi]

Dawn's redesigned logo is literally Nivea😂

[@kenosabi]

Yeah their whole schtick with that is that it's gentle enough to be used on ducks in oil spills. Their commercials back this theory up.

[@_S_P_A_C_E_M_A_N_]

This was my problem with it too. It looks like a mascot and detracts from the fact that the ducks have a real world connection. It becomes more of random branding noise that doesn't mean much.

[@Chill1332]

Exactly my thoughts. I loved them all but that that one I thought more of Ernie from Sesame Street than saving the environment.

[@KingdomOfDaylightsDauphin]

@@mattiascaccabarozzi I thought the exact same thing. I'm guessing he doesn't spend much time in the skincare aisle. 🤣

[@abbyzeo4646]

i like that you use this trend of minimalism that has made so many brands just look boring and showed techniques for actually keeping the logo interesting

[@astraenvt]

I liked all of them! The only one I was a little hesitant about was the Campbell's, I think taking away the half red/half white background made the can a little too unrecognizable. The type where if you were looking for it in the store, you would have to double take at it because it's not immediately standing out.

[@oncefortwice1389]

That’s how I felt too! The contrast is definitely a need-to-have for Campbell’s, even if it was just a small part. Otherwise, I did like the idea.

[@minerbryan3701]

Yeah. Like with the Cheetos one, he put a red colored object on a red colored background. Having that half red/half white allowed for the tomato to be fully visible, and many other foods would stand out in the white. But any red foods would blend into the background far too much. And the can cannot be white unless the logo/Campbells text changed color or gained some special border or surrounding shape of color. Overall, Campbells is just too iconic and too good to even change.

[@kassandraofodyssey6475]

@@minerbryan3701 People are gonna confuse Cheetos with Doritos Nacho Cheese if this bag design existed tho

[@QuietTravelVideos]

Timestamps for finished results: Cheetos: 3:09 Dawn: 4:29 Gatorade: 6:01 Orbit: 7:32 Campbells: 9:08 I hope this helped!

[@Randomoneye]

thank you Trump mug shot

[@Randomoneye]

@@NepTuneLuis w h y

[@warabeldolls]

3:54

[@warabeldolls]

111

[@Misto_deVito6009]

The Gatorade is definitely my favorite

[@ProfessorTogglebutton]

I love that Gatorade redesign. It feels modern and athletic. The Cheetos packaging is very reminiscent of a Doritos package. I could see that being a problem with brand recognition. This was a really cool thought exercise video. I can't wait to see what you do next.

[@danielsmokesmids]

The cheetos one just looks ugly and amateurish. I know he's not an amateur but he made me think he was watching him make the cheetos bag

[@KualAmation]

Good good gaa gaa a b c d e f g h I j k m n o p q r s t u v w x y zed P If yo P Understood Any Of That Then you are smart Plz like❤😊

[@uikmnhj4me]

Honestly what was so iconic about the original campbells cans was specifically the red top white bottom look. The new one is ok I guess but doesn’t say campbells

[@esp371]

also bears way too much resemblance to coca cola

[@Majima_Nowhere]

Yeah, the two tone design has pretty much always been the Campbell's "look." It's how you can spot them on the shelves among every other brand.

[@Jayvansimilien]

So true I was about to comment the same thing!

[@wingsoficarus1139]

With that golden plaque. I was surprised that he kept the tomato and not the logo/plaque.

[@CountDVB]

That and the redesigned Campbell’s reminds me of generic tomato sauce.

[@Mr.DodoPants]

I dunno about you guys, but to me this guy's designs just feel so much more interesting then other simplified logo's like pringles. Stuff like the hot cheetos and the dawn dish soap stick out to me because they have a sense of style, and you can see that despite the simplicity, other details were taken into account like the shape of the bottle or stuff like that. I dunno. His designs don't feel lazy to me like other simplified logos do.

[@NumbersandLettersA1]

I think it's because Brandon tried to make it look good while being simple, companies just try to make it more simpler

[@kurlykayla9013]

Also the Pringle’s logo is just weird

[@tematrixmayhem]

1:56 I literally was now working on a design with a yellow background that had an ugly black shadow. Thank you.

[@Luisito-t7d]

Lol

[@TR-wm3sg]

The Gatorade redesign was definitely my favorite one of this collection. With the Cheetos, I feel like the craziness of the original design appeals to the teenagers who are the main demographic for the product...but then again the simplified design might appeal more to the mothers who are doing the actual purchasing...

[@DasherZF]

As a teen the simplified looks better

[@wiggard]

​@@DasherZF you're not the only teen in the world, bud

[@DasherZF]

@AnimaticPotato I know. I'm just saying I'm ONE of MANY teens in the world, and I like the simplified version.

[@wiggard]

@@DasherZF You know, it's not necessary to introduce yourself with your age before giving an opinion

[@flop-00]

@@wiggard in this case with the point they were trying to make, their age was relevant

[@king.geedorah37]

My favourite was the Orbit redesign! It’s so much more clean and Modern and easy on the eyes! Although in my opinion the original design for Orbit would probably capture my attention more

[@arjunsuresh6412]

Yeahh i was gonna say that!! For me, it's the blue and white ring around the 'O' which always catches my attention and makes it easily recognisable

[@RafaelMunizYT]

look at the candy shelves of a market, it's full of flashy colors and "over the top" designs, it's meant to catch your attention. the orbit redesign looks too bland, looks more like something you'd see over the counter of a drugstore

[@cristinanavas40]

Yeah

[@Cheasle2]

the Orbit redesign was my favorite, I really like that artstyle in particular. Nice video!

[@gamerui0342]

True , the original orbit design was to much

[@user-sv5kt8qz3v]

how that was the worst 1, its like theres medicine in there - 0 personality

[@gamerui0342]

​​​@@user-sv5kt8qz3v its better than cheetos redesign (my opinion ) because cheetos have unsettling contrast from realism to cartoony

[@AngelShrimpChips]

i thought orbit was called rbit XD. I didn't realize the o was an "o"

[@agamingguy9447]

It does look really good

[@Chylord]

I personally think that the campbells can should keep the red top white bottom, as its been a staple of the brand since their second redesign

[@Dragonking3787]

I agree. It also makes me think of Coke as well, which is bad

[@PancakebatterLuigi]

And then he added gold as a “homage” when literally it just looks ugly and golden for no reason. If you got the gold text you need that token thing.

[@SoggySoup]

Yeah that was the only one that wasn’t just better.

[@JustFootballEditz111]

Results 3:15 Cheetos 4:32 Dawn 6:03 Gatorade 7:36 Orbit 9:11 Campbells Tomato Soup

[@MaxxDW]

I truly appreciate the amount of effort you go through to make a good video, with all the video editing and the designs themselves. Thank you!

[@BrandonShep]

Glad you enjoyed it my man!

[@Santiago-fn7ff]

@@BrandonShepIm really happy you started to upload frequently exactly when I had watched all your videos. You’re one of my favourite KZbinrs rn, keep going ❤️‍🔥

[@prajwalpramod3970]

As someone who is really into anti skeuomorphic design, I love these package minimizing videos! You do a great job. Keep ‘em coming!

[@hz2844]

I wish this video would never end, the redesigns were so good!

[@JudeTheDuud]

Same

[@alextuyi]

True

[@SomeNinety]

we need a part 2

[@Bwo0LS0]

Yeah We Need A Part Two, So Badly.

[@Blokythebunny05]

Holy crap, A TWO LETTER NAME, those are extremely rare!

[@FossilBox]

I'm honestly not sure why KZbin recommended this, but that was the most satisfying video I've seen in a while! It made things that I usually find so corporate and soulless and manipulative into some thing that I actually found beautiful and interesting

[@arusu1806]

This is the content I needed but couldn’t find.

[@kioku119]

His videos are really great, I love this channel : )

[@AliAbuZiyad]

150 likes 2 REPLIES??? let me fix this

[@btlnono_]

this video is the ultimate proof that oversimplifying doesn’t necessarily have to be bad, it’s just about the idea. your ideas are excellent and all your redesigns definitely improved the packagings. well done!

[@PowerTower694]

0:40 Brandon: “I’m gonna make it, *WHITE.* White Cheetos logo in the similar images: Am I a joke to you?

[@flameybox]

At that timestamp it also had Ruffles and under neath it said they were Cheetos 💀

[@pugz_yt222]

It has less depth

[@wushdishmeen]

Majority of the reason these designs are complex is so they stand out. There is a whole science behind how to make things noticeable on grocery shelves and what shelf they go on and what order so they are recognizable. You can find a bag of Cheetos in a sea of bags easily. Same for the other items they stand out since they are memorable. The Gatorade is the only one that could definitely use a new design as PRIME totally put them to shame with their bottle design.

[@user-vi4xy1jw7e]

PRIME?

[@SEAkuaa]

I would not call prime's design good personally

[@anxsh]

​@@SEAkuaayeah its trash

[@hyprpoint]

Prime copied Gatorades design horribly.

[@wushdishmeen]

@@hyprpoint looks nothing like Gatorade’s design. Like whatsoever.

[@cyanstar9118]

I really loved the Gatorade’s oversimplified design! I’ve always thought that electric orange blends with black well together

[@Ilovelimes123]

😏🤨

[@blueaxolotl2853]

This is minimalism done right, i do still prefer some of the designs over yours, but yours are still probably the best simplified brands ive seen. my only real nit pick is that you didnt add some white on the bottom of the campbells soup can, i mean, having 2 colors on the top and on the bottom on a can is pretty much campbells brand.

[@HetanshuBharadiya]

This is literally what my comment was going to be

[@blueaxolotl2853]

@@HetanshuBharadiya this reply made me remember this comment and realize that I was somehow extremely profound when I was ten years old-

[@iconic-galaxy]

6:00 I think the black is also a bit harsh, but everything else look amazing

[@cogspace]

Awesome video! I don't think the hyper-minimalist approach really works for most of these brands (the Flamin' Hot Cheetos in particular looks like a campfire, which makes me think barbecue rather than spicy), but the Gatorade one is great and the Dawn and Orbit ones are very good as well. Overall, I really like these variants!

[@Void_VSD]

For anyone looking for the finished products. 3:12 Flaming Hot Cheetos 4:32 Dawn Ultra 6:02 Gatorade 7:34 Orbit 9:10 Campbells Tomato Soup

[@zikrazaaraborahae9890]

Thx

[@UnseenDraws]

Love you

[@Etrezi]

Thanks, I made a similar comment before finding yours 😅

[@jefftparker]

Or you could watch it.

[@치추이]

@@Etrezi not a problem

[@lovelylipbonesouwwwwwwwolv2198]

3:14 This looks so much better than I thought it would be... Like I thought it was gonna be completely simplified with just a red background and the name of the chip lol

[@IanZainea1990]

7:35 without the drop shadow it actually had a very retro 50s look. Which was nice. Slightly less so with the drop shadow

[@mainoffender27]

Brandon: I'm trying to avoid everything being red, orange or yellow. Also Brandon: Why would you use black for the shadow, just use orange! lol

[@ecomabella]

A video suggestion; I think it’d be fun to see what you would do with unexpected brand mashups, or unlikely collabs. Like Oreo Tic-Tacs -not so unexpected, but you get the idea.

[@YoutubeAddictions]

WERE THERE OREO TIC TACS?!!? OMG LOL

[@zapphyr]

9:11 the golden middle coin from the original logo is very important because they kept it since 1895 until today, and you took it off...

[@BlizZard_real]

I don’t really care

[@AriNotFound15]

4:30 IS SO CUTE 7:35 so clean 9:12 more realistic TBH

[@JessTheKappa]

I love these videos because they're accessible for everyone, but a designer/artist can still watch and get a deeper understanding of your process. Super cool!

[@ARDIZsq]

Man, that paper fire is CLEAN! LOVE how that turned out. The Gatorade one is also infinitely better than what they actually have. The black just looks SO much nicer than the gray they have now.

[@user-ejao74]

4:10 (im using this to keep track dont like this comment lol)

[@Cup1dzzz]

too bad! we’re liking it anyways.

[@user-ejao74]

@@Cup1dzzz WaaaaaAAAAAaaA

[@Cup1dzzz]

@@user-ejao74 hEhHhEE

[@MaxToon_Official]

Time to spam like and dislike it

[@WatermelonQeed]

3:53 HE'S TOO YOUNG TO DIE 😭😭😭😭😭😭😭😭😭😭😭

[@Mr.GlitchTap]

😭😭😭😭😭😭😭😭

[@sagarisrw]

I'm a graphic design student currently writing a dissertation proposal on minimalism within design so this video popping up in my recommended was a must watch and it did not disappointment. The designs were lovely, especially the chewing gum!

[@nannimwuyep]

I loved what you did with Dawn! 3:27 Well done man.

[@BrandonShep]

Thanks brother, glad you enjoyed it!

[@Gamethe3]

⁠over complicate all of these ones it would be very cool to see the difference

[@Vlibba]

Gatorade was a huge improvement along with Orbit. Hot cheetos and campbells however seemed like a miss and both seemed kinda flat or very very little character.

[@BrandonShep]

Sometimes minimalism works, sometimes it doesn't. It was a fun experiment either way!

[@Bright--Light]

But ngl, both have the intention to be exactly that simple, but pretty cool. And I think it really is.

[@Mebiamiu]

@@BrandonShep Campbells Soup is iconic for having both that red & white background not just red. I think that if you might've added a white slim line either at the top or bottom, it would've definitely passed in my book for sure. Great job as always man!

[@bobateasedits]

i really liked the hot cheeto one tho. the only bothering part is the fact that the cheeto is red and the background too, which makes it hard to seee.

[@jamsanator0511]

He ruined the iconic Flamin’ Hot Cheetos bag.

[@electronicheart29]

Every single one of these redesigns has so much genius in them. This is the kind of talent I love to see.

[@AlextheAnimator2020]

2:34 That fire is amazing

[@dihboas]

if this video had 3 hours I would be watching for 3 hours, I looooove this kind of content, it's so inspiring and fun

[@astaunt]

Always a good day when Brandon uploads! Love your editing style :D

[@CharlieChedda]

LOVE all these redesigns. I just feel like campbell’s soup’s golden seal is the ONE part you could’ve kept.

[@L0rkii]

8:20 it looks like can of cocacola

[@Tripp-y9b]

Facts thats wat im talking about

[@ihatethisworldbruh]

Facts thats wat im talking about

[@gabicerulean]

Not gonna lie the thing I love the most about those simplifications is how you add purpose to them, unlike our usual corporate oversimplifications

[@arkesh110]

5:15 a funny story about the gatorade logo, i remember when i was younger my parensts didnt know what the name of gatorade was, so they just called it "G". I didnt know any better either, and once i lost my water bottle im 2nd grade, so i filled a gatorade bottle with water and brought it to school. I left the bottle on my desk before recess and when i came back, it was gone. I tried asking my teacher if she saw it, but she didnt understand what a "G bottle" was. Finally she figured it out after i described the logo, and she said she threw it out 😂.

[@GreenStuddedLemon]

mom can i have some G?

[@yuriirawrrixx]

Timestamps 0:14 Cheetos 3:16 Dawn 4:35 Gatorade 6:07 Orbit 7:39 Campbells Extras: 9:28 Outro 0:00 Intro

[@crazytony753]

Thanks

[@MaceSandwich]

As a practicing graphic designer seeking inspiration, this is exactly the content I’ve been looking for. You just earned a sub my friend!

[@ARTURIEL]

These are all so cool~! My favorites are the Gatorade and Orbit redesigns. But that paper fire on the Cheetos tho-it heals me! 😌✨ As always, thanks for sharing your skills and creative process with us!

[@IvanGamer4658]

2:19 that fire makes me remember paper mario

[@IAmMisterTterevel]

That gold medal is important for Campbell's as it marks the first time they became a recognized name in the world of soup, removing that would strip them of their identity. It'll be like if Pabst Beer removed the Blue Ribbon design from their packaging.

[@LavalampGhost]

Cool redesigns, I like that you explain your thought processes behind them. However I think a lot of these really miss the mark, and tend to err on the side of minimalism but forsaking any connection to the old design (the Campbell not having half n' half red and white is scandalous!). I think as standalone designs they're very engaging and memorable though

[@tdc9951]

Great take (Especially the part about Campbell)

[@MemesNick]

Yeah, the Campbell one gets rid of the brand identity, which is a big no, that would make it another can in super markets instead of making it easy to spot as a Campbell's can.

[@alohatigers1199]

Well, what does the title say? OVERSIMPLIFICATION

[@dearestdennis]

7:37 Would’ve really set it off if you put a white dot on one of the green circle layers surrounding the broken O. That way it would look like something is orbiting!

[@teo2157]

i was thinking a cartoony piece of gum

[@CloudMouth27]

The redesigns are actually pretty cool and creative

[@ธามไก]

burghley

[@TheRedSlime1]

@@ธามไก I WAS GOING TO SAY THAT-

[@davidfeltheim2501]

The cut out lightning bolt is super clever.

[@ChicagoJoe94]

These logos are too good. Feels very retro but still holds their own identity.

[@pyro-millie5533]

Holy crap the gatorate and orbit ones turned out so nice!! That’s like- minimizing to suit a purpose and making the packaging appeal more to the brand itself- I think the Gatorade one is my favorite because it looks so much sportier and more legible, makes the bright colors pop so much more, and I love the idea of the cutout being a functional design element for the G’s bolt! Well done!! I wasn’t sure about going simpler on a campbells soup can, but you actually made that work beautifully too, wow! And then your “complicating logos” companion video adds so much spice to overly bland and wrongfully simplified ones (not Monster, its design is slick, and complicating that one was just cool fun), and makes some really cool things with them! (I want my butter to look like a gravity falls scene dangit! I want my chips to be flashy!!) I like the vibe of the new cheetoh’s bag, but if you were going for a redesign and not necessarily a minimization, then making it a full campfire scene would be super cute: Crossed cheetoh’s like logs, and Chester wearing his sunglasses at night sitting by the fire breathing more fire on it because he can lol. With a little garish colored camper in the background lol.

[@gamecontroller6420]

4:45 As Windows expert i can confirm that it's like a windows 95 feel whilst looking at the gatorate cover ngl.

[@AstrozimBS]

The dawn and orbit were very good,but the Gatorade one is PERFECT!

[@Fionacle]

Oh my god I was really surprised by how genuinely good these were, I can’t imagine how much design experience you must have!

[@HybridMiranda]

Haha now watch all these brands suddenly come out with a 'new, modern' design that looks suspiciously similar to yours... wow, you hit it out of the park! The Orbit was my favorite, followed closely by the Gatorade. I also do graphic design professionally, so I really appreciate you being able to hone the designs down to what makes them recognizable. I'd personally have lowered the entire design of the Cheetos down on the package, it felt a bit top-heavy with the bright logo, but other than that, these were all really lovely

[@Yujiwym]

I doubt it bro😭😭😭

[@deadplthebadass21]

That would be a bad idea for Flamin Hot Cheetos. Their bag is too iconic

[@retrobubble0]

This is the first time I’ve seen your channel, I’ve got to say it’s incredible. I’ve always fancied editing like this but I find it too hard to learn lol 😂 Nice work Brandon 👏🏼

[@askomgreal]

yeah me too

[@Heather-fx7sr]

Oh wow, I instantly feel much calmer with these redesigns. Let’s give this guy the job

[@chaiman8554]

This guys probably the best editor on KZbin.

[@astaunt]

i was thinking that too lol

[@jaidenn83]

This makes me want Brandon to redesign every product in every supermarket.

[@CosmoCat0484]

3:45 It's giving "NASA"

[@animeballsdeep]

This is amazing!

[@Icenodess]

Yoooo love ur vids dude!

[@animeballsdeep]

@@Icenodess thank you brother

[@ericsgabbs]

@WilliamGaming fr 💀

[@Mahlak_Mriuani_Anatman]

Gojoooooo

[@Natbotjuice]

I don't know how to explain it but with most of his designs i simply feel like they wouldn't work all too well with the brand, even though they are good. BUT THE GATORADE ONE IS ACTUALLY FIRE AND WOULD WORK SO WELL Edit: watching the rest of the video i realize the orbit and Campbell ones would also work very well

[@ilkemagic7721]

nah imp campbell one made it look cheaper and not so original. I dont really like him being minimalist for the sake of being minimalist

[@Caisadilla]

Man this is really fun to watch as a studying graphic designer! Although I do feel weird about the red cheeto and red tomato on red backgrounds! But still such awesome work!

[@joshuwamckinsey5666]

8:06 “Heck we might just make the can solid red and let the Brand Speak for itself.” He meant this as a joke but tbh if Campbells continues on this path of simplification they might just do that.

[@jvaz5576]

5:05 Druski "what do u mean by that"😂

[@Justmemes-ec6cf]

lol I was saying the same thing "because I think it looks more athletic"

[@FinleyInc]

I swear I love this channel so much!, I'm 15yr old kid trying my best to learn Photoshop beacuse I really really love these graphic designs for products. most videos I've watched are very boring tutorial but this one is VERY VERY FUN!!, I tried to do this with my brother's first product from his Bottled Coffee Business. Hopefully you can make a bottled coffee design for inspiration! (or if u want to see my design hehe)

[@matthazey7746]

Let’s see the design Finley!

[@thund3rw1ngl30n]

9:09 now that’s what I call tomato soup flavoured Soda.

[@rahulnair3421]

Exactly that's what I was about to say it looks like a soda can! Also logo reminds me of Coca Coal

[@rahulnair3421]

Exactly that's what I was about to say it looks like a soda can! Also logo reminds me of Coca Cola

[@Plasmariel]

I love these! I think the Gatorade redesign could have a black cork to unify the design. The flavor text below could be transparent instead of the bolt, the reason for it being that logo colors are extremely important for consistency between products. I see a lot of empty space visually on the Campbell's one, personally I'd bend the logo upward which would also more nicely embrace the shape of the tomato below.

[@Oramgejuice]

2:01 omg the orange is just... Ahhhh

[@Larissared]

Great video! Would love to see how you would redesign popular UK food brands

[@Server2008]

I love the Gatorade and Orbit redesigns the most, they are just so good! I really like that idea you thought of where the lightning bolt in the G becomes a cut-out so that it matches with the drink color! I think that Gatorade and Orbit should really use your packaging designs, they're just too good!

[@RileyKenyon]

Someone put this man in charge of “ALL” the visual marketing,PLEASE!

[@ENGTAREIF]

You should communicate with gatorade and tell them to change their bottle design into that 6:05.

[@Catisveryaddictedtoroblox]

4:33 it looks like its like a kids shampoo.

[@TDproductions378]

Bro lol

[@ARTIV1ST]

My kid is a dish, so I agree

[@ARTIV1ST]

@KZbin.Guest.Account what i am a dish

[@halimahzamanwali2503]

​@@ARTIV1ST that doesn't make any sense at all💀

[@ARTIV1ST]

@@halimahzamanwali2503 so what,I and my family are dishes

[@_phiaa]

literally binged all your videos in the past day or two, and I just saw this notification and the joy I got!! Love your designing so much, you're so talented, excited to see more videos! Love the package design mockup videos especially, the Yogo was a personal favourite! Keep up the amazing work❤

[@OneApollo]

if companies hired this dude to simplify this, everyone would love oversimplifying

[@DeepRenders]

The Cheetos and Campbell were a little too simplified in my opinion, but the other redesigns looked way better than the current ones. Great video!

[@UcheOgbiti]

I really really love the campbell soup redesign. Also your photoshop skills are to die for! You need to launch a course, especially on making & editing mockups, painting and layer effects.

[@KittyUZutty]

Oh my gosh! These are amazing! Companies should hire you for their logo design as you can make them not to complicated and not too simple! I wish these were real! Great job!

[@punkydamonkey989]

No please no. This guy's logos suck

[@jayseaandfriends]

I’m a graphic designer, however I just really love detailed logos, especially fruitiger aero and Y2K aesthetics. I get that simplicity is more effective at branding however I feel like simplifying logos shaves off a piece of its character and identity to the point today where it all feels a bit bland. Despite that, I quite like your Gatorade redesign, especially with the lightning bolt being transparent for flavour.

[@Kesha-r5o]

Hi, Brandon! It would be so interesting, if you make a video where you will be making designs with as many mistakes as possible!🙏🏻

[@pamelamonchuk1763]

Brandon you have to ❤❤🙏🙏🙏🙏🙏🙏