I Quit my Job at Fitment Industries

Sometimes in life, it's the hardest decisions that turn out to be the right ones. Yesterday was my last day working for Fitment Industries as I have decided to step away from my position that I carried there for the last 4 years. I hope this video helps clear some things up and gives you a look into what I have planned coming up here on this channel. Thank you all so much for everything. I wouldn't be here doing what I do without all of you. #fitmentindustries #cars #automotive

[@akagels]

I seriously can’t thank you all enough for all of the support. Not only today, but for these last 4 years. I’m very excited for this new chapter of my life!

[@keeganfaulkner1240]

Gonna be here for the ride my man! You, Dakota and Alex are my inspiration for my love of cars. If you aren’t genuine in everything you do, what’s the point in doing it in the first place? Don’t stop being you!

[@shannacollins4741]

Wow weird how you quit and Dakota quit too! I wonder what they did to piss yall off so bad ? Anyways you guys keep doing what yall are doing and stay blessed i know its hard but you got this gels !

[@will3021]

Good luck out there Gels !!! On to the next

[@austinpeterson4898]

I wish you, Dakota, and Alex all the best. I’d love to meet you sometime. I’m in the twin cities out in MN. You guys really are the face of what was at FI. They have some massive shoes to fill and I hope you are able to do what you enjoy and prosper in that. Thanks for all that you do.

[@kenIiam]

You got this, my man! Extremely excited to see what you bring in the future! You got my full support

[@Danbarnes0311]

The fact that gels Dakota and Alex left in recent months two on the same day leads me to believe that there’s big issues in fitment right now. I’m glad the boys are going forth and creating their own lane but this is a sad time

[@imbinger1932]

Yea it’s going down hill really fast

[@Cameron00]

Money over passion seems to be the trend sadly

[@AKHerms]

He'll yea I want the details

[@victorlewis7635]

@@Cameron00 always has been

[@ciremai303]

well they better ship me my shit before they go too downhill smh...

[@onlytony_]

I will always see alex gels and dakota as the faces of FI no hate to the company or anyone just i cant see fi without them. Definitely cant wait for whats to come in the future

[@gavinlee9478]

Fr everytime I think of fi I think of Alex, the first vid I saw ever of their channel was Alex and a “so you want” series. I miss him and that series and how his script was written in them

[@mammoth-puppy3246]

Yeah I really liked Shawn (not the owner) he was great too. But I’m very confused by the boys all leaving

[@octanemedia]

I agree it seems like everybody from fi is just taking off

[@Keep_moving_sideways]

I seriously can’t believe that the main guys I started watching FI from are gone and doing there own thing. Very happy to see what happens either the old FI crew.

[@Slowestcarchannel]

amen…

[@DakotaStone]

Gels is so humble and soft spoken. But let it be known this man launched a wheel brand, designed wheels, brought them to life, has multiple videos over a million views teaching enthusiasts, and lead multiple teams to be successful in the aftermarket industry. This dude is so damn smart, and funny. Gels this shit is hard as hell but I KNOW you have what it takes to be successful in anything you set your mind to. I’m here to help however I can, and can’t wait to see what we can do. Thank you for everything at Fitment. You taught me so much and truly were my partner in everything. Wouldn’t have been there as long as I was without you.

[@akagels]

I’m tearing up 🖤 but honestly, thank you. It’s been an incredible last 4 years with you by my side, and truly made a lot of those things possible. Can’t wait to see what we can do next!

[@davidboyce6427]

'Oh snap the two of you have to collaborate and blow up with a channel because viewers love you both. Nuff said I’ll subscribe watching you both👍

[@1SmokingLizard]

Sounds like Fitment lost not 1, but 2 phenomenal talented workers. Best to the organization, and to the former employees.

[@dkylewhitley]

You guys and Alex are what got me into watching the FI videos and following the company. It's hard to imagine Fitment Industries being what they are known for without you. I can't wait to see what's ahead for you guys!

[@cesardaza4945]

They lost Alex to so 3 great people

[@TheRockStar04261999]

You, Alex and Dakota have left a unique impact on car culture and the industry. All the best man and looking forward to seeing what you do in the future

[@akagels]

Thank you!

[@coltoncaskey5781]

Why and when did Alex leave?

[@UniqueHandles]

@@coltoncaskey5781 A little while back. You probably didn’t know because he’s so irrelevant lol

[@raynjpg]

@@UniqueHandles he's kind of one of the main faces of fi

[@UniqueHandles]

@@raynjpg Yea but his solo channel isn’t really doing too well…he was kinda carried by the brand imo

[@AlexMartini.]

You both will be successful in absolute anything you do. Gels, your heart and genuine attitude is what made so many incredible things happen. From the beginnings of just learning KZbin, to launching original series that just felt GOOD, I will always cheer you on no matter what. I’m so excited to see what you’ll do and I will be here every step of the way for the next chapter!!! 🖤🎉

[@thekrimsonchin6023]

Damn even Alex is here now, why is everyone leaving?

[@revivedarrow3695]

You three need to start a donut media style show!!!

[@mickeymang6]

Definitely yall 3 should start a podcast. You guys are great together. But I understand if you want to do your own thing. Either way I'm still interested.

[@peterose4650]

Alex was the only guy at FI that mattered imho,

[@JamarcusWilliams884]

subbed, the fitment channel already felt weird without alex, but now that you and dakota are gone it’s not going to be the same. i’m beyond excited to see what y’all have coming up. wish you all the best

[@jamesiepooh7337]

It's refreshing to see people express that life isn't really all about business and dollar bills. Excited to see what comes next from you Gels!

[@joogullae3456]

I hear ya man but it is if you're broke lol

[@skvltdmedia]

@@joogullae3456 lol truth. And you don't jump fatty paycheck gig before your own T-shirts generate you more than you're already paid.

[@dougie041991]

I agree with others on here how Gels, Alex, and Dakota were like the three musketeers that introduced the community to FI. The three of you were the faces and I've learned so much. Things may not work out the way we want in life. Gels, thank you for your humbleness, honesty, and your vulnerability. Wishing you the best in finding what can fuel your happiness!

[@metalfingersfilm]

Happy you and Dakota are spreading the wings, homie. Was great getting to know you over the years! Best of luck!

[@akagels]

Thank you!

[@christophertoliver4781]

Those three are the reason why a lot of us actually started watching FI content just from presentation, personalities,etc. They definitely left some big shoes to fill. I’m happy for them all for doing what’s best for them.

[@supremepaint6264]

Can’t wait for what is in store for you and I am here to support your next chapter in life. Appreciate you!

[@dubbervw10]

You have my sub! Thanks for all of the great content on FI. I'm looking forward to seeing what awesome stuff you do next!

[@DABURG4ME]

It was a pleasure to work with you and watch your passion! You are a genuine person and will succeed at whatever you attack next! Best of luck to you sir.

[@marioperez]

you played a massive role in the success of Fitment, Anovia, and inspiring people around you bro. you got this next chapter in the bag my friend 💯❤️

[@akagels]

Thank you Mario 🖤 excited for this next chapter!

[@littlewhippp]

Thank you for all your help, helped me find wheel specs for ALL my cars

[@overlandrc5576]

I will always support the real Gels. Love ya man, cant wait to see how much further you will go. never be afraid to be yourself.

[@campaignslayer]

I’m so excited to watch and see what the future holds for you brother. Subscribed and watching 👍

[@akagels]

Thank you! 🖤

[@edgarguzman1319]

Can’t wait to see what’s next homie. ❤️🤘🏾 happy for you!

[@deandre131remz]

I can't wait to see whats next for you. I made sure to subscribe. Thank you for all the advice and hard work you put in at fitment. It really taught me everything I know rn. It's because of you all my first build was smooth.

[@deej628]

Gels-you and Dakota were a huge reason I watched fitments channel, and your FRS made me miss mine so much. Here’s another sub and cheers to your future. You can do whatever you set your mind to. LFG!

[@akagels]

Thank you so much!

[@ughitskevin8537]

I’m excited to follow along and support both you and Dakota on your new adventures! Liked and subscribed!

[@VexHD0]

I said the same thing to Dakota, you'll be missed at FI and you're always welcome to come throw bags and hang out. Don't be a stranger. - The Dev team

[@haloPrestoGiant02]

So grateful for you, Dakota and Alex's efforts at FI. You guys were the reason i watched, and I'm staying along for the ride with you all. Wishing the absolute best on wherever it takes you

[@shadowglare125]

Crazy to think that you helped me with my order on your last day. You're a cool dude, best wishes and good luck with your endeavors!

[@jmccarsnmore1025]

Alex, Dakota, Jake and you?? The perfect team!! 🍀 The Gears and Gasoline version of your area!! Could be a dope channel!!

[@HSTL_Team]

Thanks bro fitment helped me so much getting good tires and wheels. Literally life savers, some rainys days i thank god for you guys.

[@ThatDudeArvai]

Gels, I just want to say THANK YOU. Thank you for being a kick ass leader who taught me so much about marketing and social media. Thank you for making the workplace such a fun environment every day. You are truly such a genuine person and I'm so glad I got to work with you the past nearly 2 years. So many fun memories. I'll never forget "Look Max, WASABI PEAS!"

[@slipknotron1626]

Positive vibes and good luck, I will follow you guys where ever you go, keep up the amazing work!!!!!

[@tylerprefontaine1344]

I just subbed. Thank you for all the great videos. Sometimes, people need change, and that change could lead to amazing opportunities. It's healthy and a part of growing. I'll continue to watch every video you post 🔥🙌

[@danielallen5181]

Just got one new subscriber! Just came here from Dakotas video. Hope you, Alex, and Dakota make bangers

[@IdealMediaChannel]

Gels! Excited to see where you take this!

[@akagels]

Thank you!

[@marcjones744]

Thank u so much for being real and genuine and really wanting to help. Thank u for showing everyone they dont have to do something they hate to make money. Regardless of how difficult the transition, i know u and dokota will create a way

[@MLH0214]

Gels, no worries. Good luck with everything and keep us posted on your new journey.

[@DonCudd3]

Love the video man, glad to see you branching out!

[@konos-p8842]

Loved the work and content yall made for us. I look forward to what you do next friend

[@rob329]

congrats, your decision to leave is inspiring. you and Dak always did a great job at producing honest, informative, and tasteful content/commentary on car culture to enthusiasts both new and old. subscribed.

[@Jdm2005sti]

Gl on new journey and for sharing much respect

[@manman35able]

I appreciate you gels I’m one of those people who got into car culture recently and you helped me find my specs for my Acura TL your video “What Fits” on TLs is one I just watch from time to time for fun but thank you man best of luck 🙏

[@Reaperscar90]

Definitely subbed man looking forward to see what the future brings yall

[@melonball1223]

As i said on Dakotas video, I’m so excited to see what next for you guys. Love you both 🫶🏻

[@FlinkFilms]

I think I speak for a lot of people when I say it's really gratifying to see all of you guys leave. Regardless of the positive things you have all said about FI, it's very obvious to the rest of us that they have changed drastically in the last two years, and are now seeing the consequences of undervaluing, overworking, and undercompensating the people that got them to where they are today. Small businesses that grow that quickly, don't know how to handle things when that growth plateaus, and push that hardship onto their employees. It's awesome to see all of you free to truly do your own things finally. It'll be really cool to see what this does to the Wisconsin youtuber community as a whole.

[@somecrz]

Hey Gels, I have watched your and Dakotas video on leaving fitment, and both are very well done. We will miss you in the fitment videos. I loved the rx8 build (one of my dream cars to build). Also excited to see your creative path in the future. You and Dakota are living my dream jobs. You have all my support and excited to see where and what content is to come! Don't want to sound like I am comparing you two, just excited and supporting you both.

[@akagels]

Thank you so much, you have no idea how much that means ❤️

[@alexanderfederer5109]

I liked Fitment for the people on the camera. You're still on the screen, and if you continue to upload, I'll watch. thanks for being you, and thanks for the good times along the way here. I hope you have a successful future.

[@360construction9]

Exited for you and Dakota to to your own thing. Loved the casual vibe on the Gears & Gasoline video where it was more low key, hope you can do more collabs and DIY/channel builds to take continue the best parts of your dream job. Time to create the business for yourself and not build someone else’s. 🎉🎉🎉

[@denisarcher1392]

Hey man, good for you for doing what you feel is right. I really enjoyed the content you created and could tell the focus had shifted. I'm looking forward to following along and enjoying the content you'll be creating!

[@dxrtbvgtattoo]

It’s a bummer but you gotta do what makes you happy. Obviously no one knows what that is other than you. It’s gunna be weird to see FI stuff without the both of you. You and Dekota left some biiiigggg shoes to fill. Can’t wait to see what you have planned!

[@jameshaulenbeek5931]

It's so awesome to see you going out and doing your thing. I very much understand that feeling of not being able to be genuine. Looking forward to see where go!

[@TheScronz]

Gels, Thank You for the last 4 years! It was amazing. Also thanks for that last bit at the end.. I was thinking it was wrapping up.. and you gave me a message I needed I'm leaving my job I've had the last 4 years and it's scary asf.. but still thanks for the time at FI! I even have your Artisa Knights on my IS. I'd love to drive over and have you sign the barrel!

[@akagels]

I truly appreciate it! Moves like this are definitely scary, but I think that's what makes it even more worth it.

[@littlesid2499]

Your going to do great things, really looking forward to your content.

[@colinhawks2469]

You guys really did do a fantastic job on the educational front with the vids at FI. The dives into wheel brand history, the So You Want series, looking into new wheel designs or companies, the details of how to achieve good fitment, all of it. Yeah, the educational aspect was what kept me coming back and I’m very thankful for that. I know we all learned something out of the past years of FI. You did a great job mate…best of luck to you out there in your future endeavors!

[@nasimwehbe8410]

Dam! Started with Alex, then I saw Dakotas video, now you. What I consider the original crew. Im now subscribed to all 3. Can't wait to see what you guys accomplish next.

[@Jesko_VRS]

Wow... No words for this, i hope you Alex and Dakota get together, always such good vibes. You guys could make an awesome automotive YT content channel.

[@hogibunz834]

I loved watching fitment industries. It was always such a blast. I started watching you guys back in 2019. I llhave always loved your content, but I’ve noticed a trend recently with everything just seeming to be more money and hype based. Little less genuine and heart felt. Feels don’t pay the bills. But it keeps me watching. I’m happy for you and this new change. I’ll definitely be watching yr new stuff. You’re awesome dude! Keep killing it. Thank you for all you’ve done and taught me❤

[@Glizzygoose]

Bro you got this your gonna do great things in the future! Can’t wait to see what’s to come in your new chapter of life

[@kilovwdude6457]

Can't wait to see what you do next! Fi won't be the same without you at all!

[@leopardcat9]

Excited to see what content that will be coming out, cheers.

[@brentrothery2419]

FI videos have been different lately, I don’t know what’s going on behind the scenes but I’m glad you are staying true to you, you have my sub brother! Can’t wait to see what’s next!

[@ianp6994]

Can you, Alex and Dakota just start making content together again. You are all more powerful together then apart! Be the next donut or hoonigans ect...

[@LupineTendencies]

Man, it's a hell of a step that you're taking here Gels, and just like Alex and Dakota, we'll be behind you all the damn way. I can't WAIT to see what you all come up with and how you flourish going forward. Much love man. You'll see me in the comments like you have over the past however the heck long every chance I can get. YOU GOT THIS. WE GOT YOU

[@Chuchbaby]

Aw man I always looked forward to seeing you guys on here showing us the wayyyy😥

[@mikesanders28]

Subbed! Can’t wait to see what you do next! As for Fitment, I don’t see how it will ever be the same now that you, Dakota and Alex are gone. But hey good luck to them 😂

[@toweringhorse2054]

You got me into cars man. Thank you for everything you’ve done.

[@akagels]

These kind of comments are still so crazy to me, and makes me love what I do even more. Thank YOU for all the support!

[@SlitherinSloth]

This is honestly blowing my mind, used to watch the FI channel a lot but I felt like the content was just different. I couldn’t put my finger on it but it just felt off. Slowed my watch time a lot, now seeing all of my favorite faces gone both makes me happy and sad. Sad to see something behind the scenes ruin something so good, yet very happy and excited for you all and your new ventures. Can’t wait for the content and the happy, genuine, car enthusiast I grew to love on the FI channel

[@red_rabbit_specv]

Sad to see things changing and the OGs are leaving. I purchased my wheels and tires last year from fitment because of the content you guys made.

[@zealousclique]

Glad to see you following what you wanna do man!you and Dakota both have inspired me a lot and hopefully things go well for both of you guys! You’ve got a sub from me 🤝

[@YoutubeChanneI]

Best of luck for the future bro! Subscribed

[@Usmc913]

I said the same thing to Dakota. Y'all will do great at what you do next. Just stay focused and throw yourself 100% into what's next..I learned a long time ago when I started my business. When one door closes another will open. Take the leap even when it's scary. It will be worth it in the end 10 fold. You got this bro.

[@Volk_]

Stay on the grind. Just saw a TikTok of yours and 10 minutes later, this video. 🤙🤙

[@RwdGarrett]

gels, dakota, & alex made fitment the way it was.. seeing all you guys go I'm excited to see where the future brings! best of luck man cant wait to see the journey!

[@Number1ReggaeHunter]

When you said you felt like you couldn't be yourself anymore was similar to what Dakota said as well in his vid, I totally understand what yall mean and I've kind of noticed the videos in the past couple months has been toned down a bit and less goofy and more constricted compared to 4 years ago which I understand why... Crazy how I came across fitment industries the same time you and the original guys pretty much started, Bought my first set of wheels. Thanks for your help throughout the years dude! Keep doing you, good luck on your next journey what ever it may be.!🔥

[@tylwyth]

Looking forward to whatever you decide to do next!

[@xxxxxxxjtxxxxxxx]

Subbed brotha. You’re a legend. ❤ 🍻🤷🏼‍♂️

[@robo1000]

You and Dakota are the reason I bought from FI. The videos and personality you put in was amazing thank you for that and I look forward to seeing your KZbin channel grow.

[@wm93605]

In the long run, you got to do what makes you happy. Really appreciate the time, the videos, the advice from them as well. The true OGs were the reason why I followed Fitment Industries, applied for sponorship etc etc, All the best dude! Cant wait to see what you come up with!! Cheers

[@SpinRush]

GELS! Checking in here. I watched you for years bro! SpinRush from Japan here. I was kind of offline for a minute there so I did NOT notice that everybody had walked off. You are an Internet personality! Believe in yourself and keep going. You get the SUB, no brainer.

[@just.a.simplejoe]

Seen the OG owners video on what's happening - life moves on. But you and the 2 bros will keep up great content and we'll be here to support your media journey! Love you man and stay creative

[@_Ethereal420]

Dam you, Dakota and Alex where the main ones who brought something different to the table with what you guys where doing differentiating fitment from the rest with a more human interaction. Fun and informative videos that helped many with there endeavours. You guys all earned a new sub keep it up 💯

[@tleoipl37]

Best wishes bro. Glad you featured my IPL G on the “best wheels for g37” video. Godspeed

[@georgegomez7173]

Wow, I have seen you and Alex on Fiment Industries video and it was cool! I understand that you and Alex made decision about quitting their job and wanted to move on on their own successful in future. Good luck and keep working on your nice 240 in future! 😁👍

[@atrottycre8tiveconnections]

Hey bro! I def noticed how Fitment just got weird. Glad you, Alex and Dakota will do your own thing. Keep up the integrity man. I appreciate y’all!

[@lynkx5066]

Cheers to the next chapter Gels, rooting for you!

[@caelanmaeder7050]

Your insanely humble to hear speak and you make perfect sense i appreciate an honest review anyways and I think you are a smart person about wheels, you should do news wheel coverage and start your own gels wheel channel like the sole brothers reviewing wheel designs and the weight and price point etc. you was actually one of my favorite dudes to watch your cool man don’t stop you helps me build a 2019 q50 dead ass. I learned off this channel

[@caelanmaeder7050]

Fitments channel with you in it*^

[@akagels]

I truly appreciate it!

[@mrFatalDemize]

I just saw Dakota's video this morning and now this one pops up and I let out the loudest "GELS TOO?!"

[@whocares1713]

Love from Menasha m8, you guys are my number 1 go to for parts and questions 🙏

[@yota_GBC]

It was such a honor for you to review my silver accord that time on rating the gallery..it was so humbling and you,dakota,and Alex were the main reasons I watched and ordered from there..I've had nothing but trouble with my latest purchase and hopefully finally getting my wheels today and to say sorry for it taking so long all I got was a free shirt which is neither here nor there but I feel like the company won't be the same nor will it prosper ..to be honest I will never use them again and I'm looking forward to seeing what comes next for you all...got my 100% support

[@midwestmoto_]

You and Dakota deserve what’s about to come to you both. Y’all are gonna blow up. Congrats buddy

[@twinturborotary_diecast]

Good luck on your next chapter 👍 . I just subbed

[@b3a5t84]

Much love big bro, happy that you are willing to put your authenticity, and passion, and the desire to spread knowledge as your main priority. I’ve learned tons from you and hope to learn tons more.

[@VictorSchofield]

We’re ready for the next chapter. U got this Gels!

[@phillipjohnson4156]

What you too! Hey man, you were great and I wish you the very best in life, new sub and hope to see more content from you soon.

[@johnlongstick4002]

I wish you n everyone that showed us to build n modify cars tastefully the best ❤😂🎉 gel dekota and Alex showed us everything

[@EricMundaniohl]

Thats a big change dude. Good luck to you and whatever is next man 🤙🏼

[@1alone951]

I just ordered some BC Coilovers for the 9th Gen Civic coupe...When I ordered, it asked me questions like what made you choose fitment and what can we do to keep you as a customer. I wrote put Alex, Dakota and Gels in more videos! You guys made Fitment industries what it is today! You made Fitment By enthusiasts for enthusiasts and THAT'S what made sales! We can get wheels tires and suspension pretty much anywhere but we chose fitment because it was people like us doing it! Much love to you Alex and Dakota for making this car shit more than just a money pit!

[@jacklin9768]

as you never know what will happen in front of you. But you will find some exciting things that you never know, and once you look back on what you chose, you will find lots of pleasure. I was having so much fun watching your and Dakota's video. Good luck Gels.

[@DelusionalThomas11]

What an opportunity Fitment was for you, and frankly I am quite jealous! You were a HUGE character for the company and they are truly losing a lot of talent with you leaving. You are taking a leap in the right direction with your new experiences and connections. I am greatly looking forward to seeing where you go from here, Gels! I haven’t known you long, but I already know you are going to make a hell of an impact with your new adventures.

[@BrandonTLuong]

Best wishes to you, Alex, and Dakota ❤ ❤❤

[@dubiousf00d]

Max respect to you for not forgetting who you are and why you do this! The bravery needed for this next step is huge. I believe in you man. Riding with you, Alex and Dakota till the wheels fall off. Then we fix it and ride some more!! Also I know the freedom is still new to you..but a colab with Dakota and Alex is something we would all totally be down with!

[@MartinsGarage97]

Hey man, you got this!! You'll get there!!! You'll be an amazing creator. I can't wait for some videos man

[@akagels]

Thank you! New videos already in the works!

[@JackG7786]

Looking forward to what you start putting out! Can’t wait to see you grow and succeed at this. It would be awesome to see you, Dakota and Alex get together for some super fun shenanigans and builds as things progress for each of you.