I Rebranded Cap'n Crunch to be Healthy

Redesigning the Packaging Design for Cap'n Crunch Cereal!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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We start by taking a brief look at the history of Cap'n Crunch. Now that we understand our brand, we begin with the logo design. We'll create some custom typography and illustration for the logo. Then we layout our content on our packaging mock-up, and add some digital elements to spruce things up to get a final product!
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Twitter: @bransshep
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[@BrandonShep]

Subscribe for more design adventures! New episodes will now be coming every 2 weeks 😄 I'll also be posting Design Tips & Tricks on my Instagram: @thebrandonshepherd

[@dalisobandatv3924]

I am a young business owner... I need to have my product and logo be Redesigned by you what should I do...?

[@rayrayray116]

Followed

[@ItsCyler]

Please post a behind the scenes like how you edit these videos they are 🤯

[@loveranime160]

loveeeeeeee it

[@kingbubgaming]

Only in ohio

[@BharathRaj]

This video is so high effort, it's insane!

[@BrandonShep]

Thanks man!

[@nickr8747]

Not even a joke. Hes so talented

[@JeremyMuradesign]

exactly what I said!

[@kingbubgaming]

Down in ohio

[@nosignalhdmi]

Fr like that intro going over the history did not need to be so clean

[@dreamnants]

I didn't think I'd learn about Captain Crunch in a redesign video because I never knew he had any background lore. This redesign looks amazing! I think making the cereal not in a bowl actually also helped because it makes it look like a pile of coins or loot and keeps the cereal tied in to the design!

[@DasosBeats]

Yeah same! But i think that's what really seperates good designers from mediocre ones. You always should focus on the background story, the feelings etc. That need to be conveyed. He does an exceptionally good job with his designs/videos.

[@jyoungbluth]

Would have been cool if it was in some sort of antique treasure chest

[@scribblecloud]

exactly what i thought :D

[@Ammo12mc]

he doesnt have background lore... its a self-made story.. sorry

[@toastedcup7556]

@@Ammo12mc he does? the wikipedia for him explains the exact same story conveyed in the video. unless your talking about some other point in the video i missed. if so, please tell me when!

[@savajrutvik1612]

I don't know why this man still not having extra views 🙄 because his efforts are speechless and effective to us !!! But don't worry buddy you'll have one day ☺️

[@BrandonShep]

Thanks a lot, Savaj! I'll keep pushing along for sure :)

[@kuhn5555]

I guess now your prediction now has come true

[@supremebison8281]

@@BrandonShep Getting closer now! ❤️

[@user-dt7no2lf3u]

i'm an extra viewer I just discovered him yesterday and I already love his channel

[@ThunderSims]

And here we are in 2023 :)

[@Ahmet18657]

I’m a designer for 21 years and you are the only one KZbin channel which l have turned on notification for. Keep shining bro, greetings from lstanbul

[@themrdp1096]

Me too

[@ElTamauro]

Same here, and I've been a graphic designer for almost 30 years.

[@peepee717]

aha türk

[@CommyJeff]

no word could describe the quality of this video over its counterparts you're simply amazing!!!

[@BrandonShep]

Glad you like it dude!

[@ellifsyaa]

Im so glad his channel was recommended to me

[@GameLegendYT.]

Fr I love his designs

[@KevinLallier]

Me : "Why doesn't he make more videos ??" Also Me : "Wow, that's so much quality and effort I love it, he should take his time and post only once a year if he needs to!". You're the best design channel out there, I'm still learning so much from these !

[@traffickane3075]

now it's like im eating manscaped brand cereal

[@meejo17]

I don't understand how you don't already have a million subscribers. You're insanely talented and the quality of your videos are next level!

[@ninja_tony]

Wow. I don't know whether to be more blown away by the amazing redesign itself, or the crazy amount of work that went into designing and editing this video. You're extremely talented, and I'm so glad I found your channel!

[@ryanc4s926]

The amount of work that goes into your video is Amazing!! Quality over Quantity for sure. I love it

[@BrandonShep]

Thanks a lot, Ryan! Trying to improve the quantity though as well from here on.

[@nicocorti1626]

You are literally the best graphic design channel on KZbin, I LOVE your videos way too much, i learn alot from you! Thanks for uploading

[@BrandonShep]

Wow, thanks so much!

[@lovigarg6905]

This guy is gold KZbin you mustn't let him go💕💕

[@symbiote22]

Just wanted to say. I’ve been teaching myself illustrator and photoshop for the last few months and these videos you put out are so educational, interesting and inspirational! Hope I can get to your level in day. Also, I’d be cool if you did an in depth tutorial step by step show and explains what tools your using and how they work to achieve the affect you want. Keep up the great content and hard work!

[@BrandonShep]

Thanks a lot, Cris! I'm working on some courses that will cover the more step-by-step processes.

[@MaiaraGSketchbook]

I can't imagine the hours of work that were invested in this video. We need more content with this quality on youtube. Not to mention the need to share the name Brandon Shepherd! Keep going. This youtube channel needs to be seen by any student or lover of graphic design!

[@BrandonShep]

Thank you so much, Maiara!

[@MaiaraGSketchbook]

@@BrandonShep you are welcome! Sending all my support all the way from Portugal

[@AbsoluteVuqe]

I live by the phrase if you see something good in someone, speak it. I must say I appreciate the effort and hard work you put into your videos. I've recommended your channel to all my designer friends knowing your content will be as helpful and inspiring for them as it is for me. Looking forward to see you grow and get recognition for what you do!

[@whgeek]

Feels like the editing took 10 times longer to do than the actual cereal box redesign, insane work!

[@melsyoutube]

this is so well edited!!! “layout lagoon, branding bay” etc, all the little transitions, wow. a pleasure to watch 💕

[@Mayank-rs7kg]

You always go nuts! You make everything so aesthetically pleasing. I couldn't get over your works.

[@ArtWithMazzyKidsShow]

I'm new here! I like the redesign, it looks so sick! Also I like the silly names of the islands where he sails to, transitions to next thing. I found this channel through your turning famous logos into Pixar characters video, been watching your old videos ever since. PS: latest video is really good, I like the La Croix & Green Giant designs, they're my two favorites from that video! Keep up the good work Brandon! ❤

[@moosetrackart]

i’ve been watching a lot of your redesign videos lately, and time and time again you never cease to amaze me! the amount of effort and detail and care you put into the things you create is always so noticeable, and i think you’re doing great!

[@eronrrafshi9859]

I never usually comment anywhere specialy in a youtube video but I just started working in graphic design industry for over a year, i seen a lot of tutorials, lot of designs, still learning new things, compositions, fonts, and design overall, but this is just pure perfection, everything is well explained, perfectly constructed and with that smooth voice, it psychologicaly helps me to understand better the idea behind the design. This is the best graphic design channel i found in 2 years of university, and 1 year of working. You're talented and very underrated.

[@daneocampo1120]

Thank you so much for making these videos with such a high quality production value + insanely easily digestible and educational. I've been trying to shift some of my professional work more towards packaging which has been daunting but you've made it easier to break down the steps and thought processes that come with it :). Your design solutions are also top notch and just know you're providing limitless value to all us designers watching these videos--there's not that many tutorials or process videos that really shine through like yours. Thank you thank you thank you. Looking forward to all your future content!

[@ausrei111]

Wonderful work as always. I love the care you put into the writing of these.

[@bananaoatmeal]

You’ve managed to be one of my favorite channels in less than an hour worth of content, good job.

[@riley4378]

Could you please make a detailed tutorial on how you did the vector work for the captain? I want to do something similar for a deer. Also, these videos are way underrated. You put so much work into them and have an incredible eye for detail. Keep up the good work!

[@gemf8080]

The amount of effort you put into your videos is incredible and not only do I learn so much but you certainly inspire me!!!🙌🏾😊 I'm not a designer at all but I am in my mind looooool

[@medeyum]

The quality of the video (and your redesign) absolutely blew me away! Fun, informative and engaging makes me inspired to learn more!

[@buttcheeksguy]

You never disappoint absolutely loved the result man! especially when you added the last details like the rope and anchor. and then the video itself.... chef kiss all over the board

[@arxhant]

keeping aside the fact that the package design is so good, the amount of work you have put on this video is INSANE!

[@Retro28YT]

This is insane. Every second of this was entertaining and had fun visuals. I'm seriously impressed. I love your videos so much. THANKYOUUUUUUUUUUUUUUUU

[@BrandonShep]

Glad you enjoyed it! Really appreciate the support 😄

[@gegi4577]

this video has sooo much editing, I would go crazy trying to put this all together, it's so cool you're so dedicated to what you do, I love your channel!!

[@Mama_Meows]

Im on a binge now! Yesssss! I absolutely love your designs!! So much fun watching your videos!!

[@mariuspopescu5865]

Always such a pleasure to receive a notification that you posted something, loved the process and the Storytelling, amazing job as always 💪

[@BrandonShep]

Glad you enjoyed it! Thanks for all the support 👍

[@by_BrendaFitz]

This has to be the most entertaining redesign I've ever watched!

[@misskarin]

i just stumbled upon your channel yesterday and i've been having a great time binging everything. this video is amazing! i love all the animation and your finished design is fantastic.

[@ElTamauro]

Your videos are little masterpieces! You deserve way more views and subscribers.

[@dennissillas9559]

Can we just take a moment and appreciate the motion design? Its incredible good, just great content 🖤🖤🖤

[@Cineinsaner]

Not just his work but this video editing is so awesome...this is next level of editing

[@simontgamer]

I'm so happy I found your channel! I'm learning so much about how to think when designing

[@rexxzec4324]

Hey Brandon. I just found out about your channel 2 days ago and I'm hooked in with all of your videos. Your videos helped me a lot as I'm also a sophomore in graphic design. Thank you so much for putting so much efforts into your videos. Your channel deserves more subscribers and viewers!! I wish I could have met this channel sooner.

[@mohsenkhalili4722]

this was fun and educative at the same time. LOVED IT!!!!💚💛💙

[@milenakawai6871]

You have the BEST package design channel! Love your work!

[@clorislee736]

Your brainstorming process is insane! What a inspiriting video 😍

[@monshdoesart]

THIS WAS A WHOLE MOVIE, APPRECIATE YOUR EFFORTS SIR🙏❤️

[@MikeyD]

God damn i love your content man! From one editor to another, we the audience will be okay if you cut corners on editing for more output. Your story telling and design skills are already so gosh darn good! Stoked to see such great content out there.

[@jpendowski7503]

I enjoy seeing and hearing you work through the process. The ship journey was clever. I occasionally make signs for our Scout troop and your advice helps me get across the point.

[@borntoplay92]

I am literally binge watching your videos. I really enjoy them and gives me a creative jump to want to create my own versions off food products!

[@classicgamer2007]

Excellent content as always, very interesting approah and I have to say it's the same way i'd have re-designed the cereal. Would love to see your take on re-designing it the other way around... i.e taking a serios product and turning it into a kid's product. Also I'd love a design tutorial on how you would re-create/re-design an 80's classic title card/logo like Thundercats , Transformers or He-man Masters Of The Universe. Looking forward to more content soon!!!!

[@swethabaruah3280]

You’re teaching me more than my college does and man seeing you so dedicated to design is pushing me to do my assignments! Thanks!

[@rodrigo9554]

Amazing as always Brandon! Me and my friends started watching your videos now, your content is fun and educational at the same time, keep it up man 🙌

[@BrandonShep]

That's great to hear! Hope you guys enjoy them :)

[@matthewp4251]

this video quality is absolutely insane. hope this blows up

[@coolman5268]

"kicking a chair in the future would be fine" they said, "nothing's going to happen" they said.

[@ROBOTY-2500]

Those cerial mountains really fit ohio

[@cortneythedesigngoat]

Great video. I enjoy and appreciate the production value you put into the actual video. Very thoughtful, intentional and engaging!

[@zeebeeplayz]

This is one of the few genuinely intriguing youtube videos I've seen recently. It flows so beautifully that it felt like it went by so fast lol.

[@saassuus9220]

Idk why arent all brands fighting over each other to have this guy on their team. The amount of bland and mediocre logos and designs we got from the "simplification of logos" that happened in the mid 2010s is crazy. Brandon is able to add detail and character to his designs without making them look too polluted. Amazing work.

[@dejankeleman1918]

Incredible production man, I followed your growth and you rock, sir. If you would create a course or patreon with more videos I would pay to subscribe and learn more. For example more details on how to properly add highlights, principles on how to create that captain logo etc. Anyway, greetings from Serbia and keep up. PS. Redesign series is an awesome idea.

[@deniselipiansky1165]

Best channel! Your design work and videos show so much skill and talent. This was mind-blowing... the design, the motion graphics videography, and the map metaphor. Wow.

[@Larissared]

Loved the new video Brandon! The amount of effort that goes into your videos is amazing :) Such a good viewing experience and very informative!

[@BrandonShep]

Thanks so much! Always happy to see the effort pay off by hearing great comments like these :)

[@Jessimari_.]

Sad beige cereal for sad beige children /j

[@TRIisaloser]

Captain crunch gritty reboot

[@itsjuliehoran]

This is absolutely unbelievable. I’ve never seen a graphic design youtube channel with this quality content. Keep it up! You’ll be at 1M in no time. All the best!

[@BrandonShep]

Thank you so much 😀

[@rwjehs8101]

Ultimate flex by having the actual video production value be so much more insane than the actual PS work.

[@ericrogers6099]

Can you now rebrand healthy cereals to look unhealthy?

[@papayer]

You Lion King 2019'd the fuck out of it

[@wilczus222]

Except his design was actually good xD

[@papayer]

@@wilczus222 You're kidding right? It looks generic as hell.

[@wilczus222]

@@papayer Bruh, it looks better than any cereal package i've seen at my store, what u on about?

[@papayer]

@@wilczus222 It looks like manscaped cereal 😂 here we get oatmeal boxes with the same color scheme and vector designs and it looks tacky and is expensive as shit 9/10 times. This just looks derivative.

[@wilczus222]

@@papayer Maybe it's just market saturation then, cause it looks original to me. All i've seen for adult cereal is white, clean, overly minimalistic designs that spell "B.L.A.N.D." ¯\_(ツ)_/¯

[@emeliabenedict]

the editing in this is just next level...LOVE IT

[@fairboy5349]

To be honest Mr. Shepherd I never knew I would enjoy your videos this much that I will have to watch it over and over. thank you sir

[@nikaelkeanretiza1074]

That ain't Cap'n crunch thats commander navel crunch

[@Duncan9910]

Everyone keeps saying "Ohio" I mean yeah Ohio is a state too, not just a meme, the meme is dead and unfunny anyways.

[@Thefambot]

Nobody is saying that

[@amansanghvi53]

Pure creativity man, you're too good! Keep going!

[@sonjaebanks]

The production of this video is amazing. It’s not too long and the quality of the content and information is insane. Thank you for this!!

[@BrandonShep]

Glad you enjoyed it!

[@Hrslevi]

Down in Ohio swag like Ohio 😂

[@GradientOfUnpleasentness]

Get out 😐👉 🚪

[@SharkFanAaron]

of course he was born in ohio 💀💀

[@luvv909]

dead meme

[@Txcalily]

what wrong with being born in ohio?

[@Mushyworms]

@@Txcalilyit’s some stupid meme where Ohio is weird or something it’s really stupid

[@chromatic_man93]

cornball

[@SharkFanAaron]

i forgot about this comment its a dead meme@@Mushyworms

[@derpypizza]

3:17 my man spends probably about an hour looking for the perfect font and then scraps it like 30 seconds later, that is some dedication right there lmao

[@hitenparmar946]

Every time I watch more of your videos my interest in digital designing is growing more and more

[@13.54-6]

Ohio

[@AK-Cat]

of course captain crunch gotta originate from Ohio 💀💀

[@_tsl]

i was looking for this comment 😂

[@nafeesaabdalgyom7587]

You deserve more support for this insane amount of effort , just too talented .

[@milesogley8326]

Still shocked with the amount of effort that goes into these every time. Really like the way you structure your thought process! Keep up the amazing work Brandon!

[@BrandonShep]

Great to hear, Miles! Glad the videos are helpful :)

[@coolanimationguy1124]

he lived in Ohio!? Thank god he didn’t become a Ohio person

[@LankyboxBuddies]

This was before the ohio meme..

[@Grapes_of_math]

What’s wrong with Ohio people i was born there!

[@-Eren-Jaeger-]

​@Gunaishba it's a dead meme only 5 year Olds think are funny

[@Hampter_lover]

@@-Eren-Jaeger- bro why so negative

[@luvv909]

”OMG OHIO XD LOLL” - 👶👶🤓🤓

[@blah_blah_blah_blah_3]

Congrats. The design looks amazing!

[@nostaljaz1609]

I am amazed!!! The video and editing quality was off the charts!

[@boracal5371]

only in ohio

[@lightningbomb78]

dead meme

[@dylantaylor8718]

No offence but you kinda sound like a less enthusiastic matpat

[@pedrorochapedro]

Your videos are a delight to see. Congrats on the quality once again. Good job!

[@BrandonShep]

Thank you very much!

[@SchibbiSchibbi]

the animations are insane! great job

[@Danel-du5hh]

don't 0:42

[@doob.]

do

[@SlavikCool]

say

[@trevorwhite1568]

All this showy overediting just to come up with the blandest, most boring, unimaginative design. You might as well have a huge banner that reads 'I'M A GRAPHIC DESIGNER, COMPANIES PLEASE HIRE ME!!!' with your phone number in full display on your channel by this point.

[@user-jp7hu3jh4e]

This is so cool! I feel like I should pay to watch your videos the quality is just insane!

[@darthnaega4132]

I have the notification bell activated for a few youtubers I watch, and you my friend have earned me ringing that bell for your terribly underrated content, man we all wish you a big youtube presence and keep doing what you're doing, terrific stuff

[@BrandonShep]

Really appreciate that! Will keep working to earn it :)

[@katrinabigelow5558]

Tbh it kinda looks like a dog food package

[@PokoTheDinosaur]

0:53 sounds accurate for ohio

[@ellifsyaa]

fre

[@ellifsyaa]

Fr

[@WhatThePublicWants]

Amazing production in this vid! Best one yet, keep it up!

[@venox314]

The quality of these vids is amazing dude!

[@pele939]

Only in Ohio 💀

[@shiloranxxer]

When i heard “ohio” i went straight to the comments

[@green.s.]

same lmao

[@green.s.]

@@syssinad 🤓

[@doob.]

@@syssinad 🤓

[@Robotblock1337]

@@syssinad true

[@DeveloperOfficial]

I'm a certified Web designer and programmer and I can confirm, your designs are better than my whole career lol. Keep on going 😊.

[@RazaxRunner]

You also work so hard on the designs it looks like it would somebody who would be more skilled than lots of car designers and other designers keep up the good work