I Stole Design Joy's $2,000,000 Business | The Webflow Agency

[@andresAtMudra]

I agree with you that the model seems like it can solve some of the typical aches of onboarding and lots of timing issues with the client. But 'no meetings' seems like a stretch on some of the more detail oriented projects. Would love to hear more about the onboarding process and your progress. Keep killing it man

[@nocodekevin]

Literally in the process of redesigning my site and business to copy Design Joy as well. Probably how I got suggested this video by watching every interview.

[@HarryRoperMckay]

It's a really cool business model - I love it!

[@jjcs2917]

Hey man great video! Thanks Could you please repeat the name of the platform you used for managing customer queues? In interested on using it (psycoda? Is it?) thanks

[@HarryRoperMckay]

Coda! I have a template to help you get started here: harrymckayroper.gumroad.com/l/clientdashboard?layout=profile

[@PureToneMusic]

Hey great content. Just a heads up, the SSL isn't active on the site and the site itself isn't loading when I went to check it out.

[@HarryRoperMckay]

Thanks ! All fixed !!

[@JakeWoken]

Just so you know, your website isn't loading right now. Don't know if a temporary glitch or something else. Thanks for the content!

[@HarryRoperMckay]

Thanks for letting me know Jake!

[@Jordan.Ellerbe]

What’s the workspace called? That you have for your clients?

[@HarryRoperMckay]

I use Coda.Io to build dashboards for my clients and me. You can see more examples on my twitter: twitter.com/Harry_Aldian I'll be releasing a new video next week all about how they helped me reach 5k MRR so keep an eye out ! :)

[@iamjoker11]

Thanks for sharing, Harry! Great to see someone’s journey with this from scratch. Do you think this is viable for people who only offer web development services and no design? I initially thought that was what you were offering because of the youtube title (webflow agency) but when I viewed the website, it included designs. Thanks

[@HarryRoperMckay]

Hey thanks for the lovely comment ! This is pretty much doable for any service based industry. I've seen lawyers in the US for example do monthly sub options now. In your case you could very well adapt this model to development. Perhaps you could offer unlimited development and target creative agencies who have overflow design work they need made into websites? You could undercut the market and charge $2,000/m easily !

[@iamjoker11]

@@HarryRoperMckay thanks so much for the response and recommendation, Harry! I'm looking forward to your next video that premiers next week! Subbed!

[@Schwabguitar]

Do you get your clients to sign up for webflow so you can hand off your builds? Or do you pay for a new account for every client and keep the website in your possession?

[@HarryRoperMckay]

A mix dependant on the clients requirements. Sometimes it goes to their account and sometimes we'll keep it in ours. Nowadays though I push for the first option so that the client has full control and can pay for their webflow hosting themselves!

[@Schwabguitar]

@@HarryRoperMckay Thanks, appreciate the help. I have one more question: are you having to set up your clients CRM & zapier etc for them? Or do you find they already have those systems on place for the most part? I know some agencies like using white label software to provide that to their clients but everything has it's pros and cons.

[@raimerencarnacion1238]

How is it going now you have changed your business pricing model?

[@HarryRoperMckay]

Update video posting tomorrow 10am EST!

[@obinnadivine5820]

Thank you so much, this has given me so much inspiration

[@paulosymonsvideography]

Love it! Keep smashing it brother👊🏽

[@HarryRoperMckay]

Thanks! Will do!

[@HarryRoperMckay]

Update: kzbin.info/www/bejne/qICTmmqpfNybebc&ab_channel=HarryRoper

[@Sykophantic]

Can you make a website showing your trello setup like one require at a time? Would be great to see. Keep up the great work.

[@HarryRoperMckay]

Maybe this is the video you are looking for? kzbin.info/www/bejne/qICTmmqpfNybebc If not let me know what its missing and I'd be happy to help !

[@rafaelschranz4879]

Awesome Video. Are you now only designing websites in Figma or still developing them in Webflow?

[@HarryRoperMckay]

Both! :D

[@jimmoefoe1471]

I'm kinda lost on this a bit. Suppose the site takes only 1 month to fully complete, instead of getting $5000, you get only $1000 for that month. The client can easily cancel the subscription on the second month.

[@HarryRoperMckay]

That is correct! However all sites I create take longer than a month due to complexity. The idea is to get the sub-price up to $2,500/m. $1,000 is just to start it off! :)

[@tommyharden1925]

Do you have the productize yourself course ?

[@HarryRoperMckay]

No ! I started this before the course came out. :)

[@joshbedo8291]

Pretty cool but dont really understand why youre charging $1500 a month thats like 18k a year and targets people that cant hire full-time employees. 4k a month would make more sense and be 50% off the average annual salary.

[@HarryRoperMckay]

Great points ! This actually compounds the more clients you take on so its more than doable to hit 5k/m with this model. I made an update video here that details this: kzbin.info/www/bejne/qICTmmqpfNybebc

[@joshbedo8291]

@@HarryRoperMckay Sweet congrats on taking action and making it work. Trying out the software as a service idea too hoping i can get at least 3-4 clients

[@gainsandtrades]

I love your content, great stuff. Im just getting started in the design world, Im currently running paid social media ads and want to add on this service. How do you generate most of your new opportunities?

[@HarryRoperMckay]

Thanks so much, Brendan! A lot of the time it's just through conversations with people, being a good listener, and spending your time wisely. I've actually been marketing quite a bit recently and its opening a few doors. If you arent posting anything yet I would 100% recommend documenting your journey.

[@gainsandtrades]

@@HarryRoperMckay really appreciate the response. Cheers!

[@FaizanKhan-wo2wf]

Hey man, great video. Can you please let me know what you have to do initially to setup a business? For example in the UK what you would need to set it up, legally etc. Thanks!

[@HarryRoperMckay]

Hi Faizan, In the UK you can earn up to 11k I think before you need to setup anything official. But you can also just go on companies house and pay the fee to setup a LTD company. It depends if you want a company name or are happy to go down the self employed route. I am not an accountant or lawyer so its best to reach out to someone in that industry

[@FaizanKhan-wo2wf]

@@HarryRoperMckay Thanks for replying mate! Would you recommend me to get a job as a Webflow Developer before starting my own agency? I've been having a look on LinkedIn and haven't found many vacancies.

[@HarryRoperMckay]

@@FaizanKhan-wo2wf Always get some experience first before creating an agency. Even if for just a month or two to learn the basics. Have you tried checking some job sites as well?

[@FaizanKhan-wo2wf]

@@HarryRoperMckay I've mainly just been looking on LinkedIn to be honest. I haven't really looked at job sites, would that be indeed etc? I currently work in web development but it's very basic for the University. So if I was swapping over I would leave my current job

[@tonymontanasseptum863]

Design Joy was exposed recently for being a fraud. Lots of unhappy clients, below par quality, things never getting done. Claiming to be a one man operation is what made most question the viability of his model. The model itself can work but he got greedy and then started flexing on Twitter all while his clients were getting fleeced.

[@HarryRoperMckay]

Thanks for sharing Tony. I wasn't aware of this! We've taken a lot of the great things Brett has done in his model but are trying to build it to scale rather than solo. I agree that offering this model as a solo entrepreneur is mind-boggling and I for one do not want to sign up for that kind of stress. :)

[@bartboch4957]

Do you have some sources? I'd love to check them!

[@HarryRoperMckay]

@@bartboch4957 Pait Digital has done a pretty good video detailing the whole story so far! That and the talk flow podcast chat to him about it!!

[@Junkmailcrusades]

He's offered a great model for how to structure a design business, but he's greedy. If you're pulling in over a million a year, you can hire 2 of the best designers in the world for 100k a year and barely feel it in your pockets. He just bought a 100k Porsche, that's 2 mid designers or one amazing designer. I think this model is great for designers, but take the good parts and learn from his selfish approach on what not to do when implementing it.

[@AdlyNdlovu]

He did come clean on Chris Do's podcast about how illness and taking a break affected his quality and reoutation at some point.

[@jimperezcadena]

What's going on with unlimited design?

[@HarryRoperMckay]

Closing it down! Check out the latest video for the full scoop.

[@jimperezcadena]

I’m also copying Design Joy this week. LOL!

[@HarryRoperMckay]

Good luck !

[@jimperezcadena]

@@HarryRoperMckay You and I know there is no such thing as ‘LUCK’. There is only the insanity to do whatever enters your mind and hope to get paid for it. LOL! At least that's the way it's always been for me. By the way how is Buenos Aires? I'm in Guayaquil.

[@nocodekevin]

2:57 that warning text is native to Coda?

[@HarryRoperMckay]

It's actually a custom formula! If(Tasks.Filter(Status="In Progress").Count() > 1,"Warning: Watch out you shouldn't have more than 1 task in progress" , "")

[@4xpaul]

I’m stealing your diagram 😂😂

[@HarryRoperMckay]

Hahaha, please do!

[@bartboch4957]

Hi, Harry! So we've become competitors ;) I run the same model with Webflow development! Productized Services are fantastic. I assume the video emails were no good? If I can advise "my competitor" - invest a bit more in your website, so that average "Joe" likes it - now it seems it's appealing to techy crowd only - you'll be talking a lot with marketing folk, rather than techies! Good luck!

[@HarryRoperMckay]

Hey Bart! That's great to hear. How is the model going for you? Video emails actually went okay we got some positive responses. However pivoting took me away from that project but we're now back to sending cold emails at about 1000/week. I'll keep you updated on how that goes. I hope we can be friends rather than competitors! :D But I appreciate your advice. I'll take a look at the design and see what can be refined. Do you have a link to your site? - H

[@cata.filmzzz]

cant waitttttttttt hehe

[@HarryRoperMckay]

🤍

[@adityananda]

is this the iphone SE too?

[@HarryRoperMckay]

Yes sir! Shot in 4K - A super strong camera!!

[@adityananda]

@@HarryRoperMckay super super impressive quality of your videos. keep up Harry! Keeping it short and simple. No bullshit. Much respect 👍🏻

[@HarryRoperMckay]

@@adityananda Thanks for the feedback! I'm trying to make these vlogs more concise and precise. Let me know if there is anything you would like to learn!

[@alexi2706]

Think about this systems hit | system shit. And I was thinking: why is it called: system shit!?!? and they have their image on the website; what marketing are these guys doing!?!?

[@HarryRoperMckay]

Haha you have found the easter egg

[@nikitabalanutsa7702]

I have literally the same pen as you do. Why did you steal it from me?

[@HarryRoperMckay]

I haven't used a different pen type in over 4 years. Its the best ! We have great taste. (?) 😉