I Taught 116+ Salesmen My Closing Framework

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@adamripperdan]

Just Gold! Sometimes I can't believe how someone can summarize a business lifetime of experience and teach it in 30 min! Amazing Alex

[@PhonkAttack4DX]

repetition

[@alexanderv.t6477]

30:54 this is the most valuable piece of information everyone can receive.

[@MattTradesLife]

I've paid for content far less informative than this. Anyone not listening is literally losing deals.

[@krisb-travel]

Alex is just another tai Lopez, failing at their own thing but selling how to fix the thing they couldn’t fix

[@ppcclips]

@@krisb-travel and you know this because you've worked with him or for him lol 😅😅😅 ? Why are you even here if you know how to do what he's teaching. Seems like a pretty good way to waste your time. Don't you think?!

[@krisb-travel]

@@ppcclips does he own a whole chain of gyms? NO! he failed at gyms. So now? Now he sells courses to people who actually owns gyms teaching them how to run a gym. LMAO. Why am i here? looking for good content, same as everyone else

[@jamestierney9291]

It’s amazing how when you pay for things like this you appreciate it, but anyone who hasn’t paid for training, self improvement, etc lost interest or skipped 90 seconds into the vid.

[@SeaTaj]

@@krisb-travel I don't think you've listened to his stories.

[@chef9980]

“They have conviction in their skepticism and you have conviction in your product” wow, killer content.

[@andypanda6832]

Short and concise! Very nicely put together for our benefit Alex!

[@rafsrafe13]

Golden, the funny thing is, i've seen this presentation b4, but i still was able to retain so much value once again, thanks broo, you really the man!

[@BlaQFireNation]

This was soooo good! Had to grab a paper and pen! And I have a lot of testimonials and I am a team of one. I WILL be printing my testimonials out and reading them more often! Thank you

[@shalifmusic]

PRACTICAL. You make this shit Easy to grasp! Literally anyone can run a 6 fig - 7 fig biz If they apply this and stick to it!

[@BrendanHufford]

11:07 Shoutout to everybody who is here for the sales content, but also thought "Holy crap, I remember that ad." 🙌

[@mso008]

This is the best business channel on YT.

[@prezedentx]

Wow. One of the best, valuable and informative videos for FREE on YT…..I should be paying for how valuable this info is - thank you so much for sharing this information 🙏

[@shalifmusic]

Just transitioned from selling telecommunications to Much higher tickets! Major shift! 💥This was juicy too!! Flying out the gate with it! Thanks Alex!

[@BabyMister]

I love how you have applied the informationfrom making friends and influencing people so deeply in your business processes and how well it actually works. Have read the book three time since you recommended it and now see clearly how you have applied the knowledge learned

[@glitchmaster1632]

What was the name of the book, I cant hear clearly what he says in the video and cant find the book on obstacle overcomes

[@EddyLeeKhane]

​@@glitchmaster1632same here, all variations don't seem to have it

[@A.P2024]

It's How to Win Friends and Influence People by Dale Carnegie @@glitchmaster1632

[@kresimirzex2720]

Why did he look 15 years younger 2 years ago? Its not the beard

[@Thegogetter2916]

Lol it's the bizz. Even though he's at a high level, stress doesn't discriminate.

[@syasyaishavingfun]

Its the HRT

[@tranlam5383]

Phenomenal information! Alex is so real and practical

[@ChrisOzar]

Guy at the end says “I can tell that isn’t a script” while the entire thing was scripted and on display 😂 the power of good sales

[@eamonshields2754]

Absolutely The Best Information Online… And It’s FREE !! Thank You Alex

[@remotesaleschris]

This is probably the best sales closing video I've ever seen! It's so simple and how humans think

[@jasontruong1869]

Perso 15:25 - Clarify 15:57 - Label 16:11 - overview 17:09 - sell 22:40 - explain 27:35 - reinforce

[@sahandmalaki7222]

By far the best sales training I have seen!!!

[@tradways]

Love it! Good s.h.i.t. (super high intensity training)!!! I had to stop in the first 3 minutes of Alex teaching to start over with a notebook!

[@michaelstopperich8528]

Because they don't put the work in and it GRATES on their SOUL...Well said.

[@tobymcfadden]

This is criminal how much free value this man provides

[@Mr5Stars]

My Lord!!!!! This is amazing ...thank you

[@RonPro-u1t]

Alex is a G.

[@youdontneedtoknowsteve7843]

The ultimate gym bro we all need in our life!!

[@skytango2094]

Great teacher! How do we get your 35 objections answers appendix? couldn't find it anywhere. Thanx!

[@cauze99]

Hey man! I've read your comment. have you find the 35 objections answers appendix yet ?

[@johnorji360]

Belief is not Binary. The most convicted person will always win the fight.

[@ShaytoyaMarie]

love to see these older videos

[@alexb5787]

This is gold. Its just saved me weeks of research and failures.

[@cheflev9884]

Hey Alex, I know you don’t have time to read the comments but I have a great one for you. I work in food sales for a MASSIVE distributor that’s nation wide and publicly traded. We sell commodity and high end food products with over 50k items to sell. My prospects and clients are chefs and restaurant owners. What advice do you have for a salesperson that’s selling hundreds of products

[@AdrianAza888]

Thanks bro im trying get through all of your vids a lot of info in them keep going!

[@tasosgiannoulis3552]

Pure gold this masterclass! One question when is the right time to walk them through your demo? I assume is when you sell the vacations right ?

[@Katyayanibetha]

This is gold.

[@dheshpadiachey2041]

Great video, thanks Alex!

[@jordanlynam3135]

Alex you just saved my life.

[@Stefan_Cinecreator]

This is insane valueable content! Thank you for that mindset shift

[@truthfitness1]

This is gold dust thank yiu guys

[@AlexHormozi]

✊🏽

[@nelsonvalderrama8371]

Great, thanks Alex, Nelson, Chile

[@federicoparis9523]

gold content as always in your channel alex. Thank you!

[@MarvinWuerzner]

thx alex you are a machine of sales

[@GilliMarieMoody]

This was rather phenomenal, man. Cheers.

[@SatyamMonot]

this is such a goated video im going to keep rewatching this video and put this into action on a daily basis esp the training at the end - best way to brainwash myself is with this type of content - you're pretty much the sales/biz coach of an entire generation of young (18-23) people coming up and also of current biz owners who are building everyday - thanks for putting such valuable content have already closed quite a few deals with this framework and i aint stopping anytime soon

[@jordanacwm5493]

Thank you. I like this a lot, it's going to be useful. Can you cover the Explain in more detail please?

[@rebeccadawn5751]

Is the book referenced for gyms? Would love access to the obstacle overcomes.

[@JuanPerez-vw6kh]

Thank you for your time and content videos!!

[@fomoscomicsandpopculture]

Thank you!

[@farmerjeffmays9858]

Always Valuable Content 💰

[@hec_salgado_]

EXCELLENT!! Full of value and insights.

[@AlecGeometry]

This is gold! Thank you Alex!!

[@bemindfulme8278]

Alex is beautifully genuine

[@sebastianacosta-vazquez8166]

how the fuck did i not know about you good shit man

[@ngamsshine7542]

Merci for these valuable lessons from Senegal 🇸🇳

[@fresh2def973]

This was spectacular. Thanks so much for sharing.

[@ReyRackz-r9l]

This is the greatest video because he sold them in the end

[@Frobella]

Powerful!

[@danielf4849]

Thanks for sharing. Tons of great gems.

[@aiezin350]

this a gem fo real

[@JaredJacobsonLaw]

Makes selling fun how refreshing! 💯💯💯

[@chriswe67]

100k in 19 days also. But how much ad spend and how much was profit?

[@dontaesteel5748]

Alex seems to got talent on the selling.

[@mindofthemagus]

It’s crazy that’s he wrapped up all this in a few min

[@realityrealization625]

wow just wow, one of the most important videos I ever watched

[@Jeanevans23]

Best sales tutorial I've seen

[@safaa314]

Amazing, amazing value Alex.

[@WaylonChavez]

Simply Amazing. Thank you

[@bingobangobongo5]

What a Fkn beast lmao the gyms were lining up their sales prospects for Alex’s days off…

[@EricRn218]

Yeah, I think this is why I'm not into sales... The guy literally says delude yourself and then manipulate your prospect into buying the thing that secretly doesn't work. If it works, you wouldn't have to delude yourself... Just keep saying because who cares if your reasoning doesn't make sense... Can somebody help me with my pain point, What am I not understanding about this?

[@KevserKurt-os8ni]

Where is that book Alex was talking about

[@jamesevanperez536]

Thank you so much.

[@danielisko12]

I would pay you money to create a video that breaks down your LTV and how you got it to be so high lol

[@LadyWithAKnife]

Thanks. This is very helpful

[@Theparadoxdrumma]

This is crazy good info

[@neroreincarnated3184]

Great content. Very useful

[@virajraj2244]

Where do I find the book 35 objections or whatever name is telling cause he's telling the site things are not relevant at all there

[@iwunnanwancho1065]

What if he can't afford it at that moment?

[@owenaffeldt4454]

anyone know where to buy the course he was talking about

[@samgoddard2617]

Thank u for this🙏

[@YigalAdato]

This was epic thank you!

[@adithyams3091]

Love the video brotha.. just a quick question. What do you think of walking through a prospect through a pitch deck on the closing call

[@AlexHormozi]

depends on prospect, price, promotion, product, process.

[@symbolz6369]

Goat

[@mrjohanaberg]

Great video! @alex do you have the link to where I can by the training.

[@craigkincheloe7779]

This is gold!

[@glitchmaster1632]

What was the name of the book he said at the end, and where can i find it?

[@Jakehiggins89]

Me selling 10 million dollars a year from someone else and just make low 6 figures. Guys are out here making that per month, mind blown 🤯.

[@micahbintz2796]

I miss shaved Mozi

[@Alfred_the_doodler]

Damn this was eye opening

[@rktyler3470]

13:00 the C.L.O.S.E.R. Framework

[@rktyler3470]

28:00 Conviction Framework

[@realityrealization625]

where do i get the book witht the obstacles overcomes?

[@UnstoppableNoah]

Gold!

[@edmondgab]

Hello Alex, amazing video thank you so much for sharing this gold. However what’s the title for the objection handling book you talked about at the end of this presentation? Thank you

[@MovilAndroidHD]

Do you find it?

[@socialconversions3332]

Looking for th same. Did anyone find it?

[@chef_jaygatto]

@@jeremyjackson7429 gym launch secrets

[@ka.r_im]

This path is going to turn me into a sociopath

[@m0w3ry]

This is fire

[@kennethlopez6334]

paused at @22:35

[@gcuttz4500]

That was lit! 🔥

[@ElevateEveryMan]

Fuck yeah man. This was great

[@clarkquickjr]

Why did you have your team double and triple book your sales appointments? Was it because of people no-showing and you wanted to guarantee the time wasn't wasted or was it something else?

[@akshayvasisht]

starts at 9:00

[@thenewspanishacademy]

this is gold

[@dalekeliikoa7191]

WOW! This is 🔥