I think I did it... I think I created the perfect protein bar AND they're vegan + gluten-free!!

[@blogilates]

I hope you get to try it! Please tell me what you think. I’m always so nervous with food launches bc we all have such different taste buds! But I also wouldn’t ever release anything I don’t stand a million % behind, so YOU BETTER LOVE IT!!! 💜 bit.ly/3o0VxSd

[@ashriellekent]

Hello! My family is celiac. Are they certified gluten free?

[@youtubeslay1835]

I would love for them to be nut free! I know a lot of people with allergies that struggle finding nut-free ( tasty ) protein bars.

[@Hi.iExist]

Halara stole your skirt design @blogilates

[@arenx03]

times like this i wish i didn't live in middle east

[@mariac4804]

As someone who is gluten intolerant (not celiac), I appreciate that your food products are GF! I'll have to get a box to try the next target run. 👀

[@lost_pakora]

She is a born business woman! So inspiring 💯

[@the_richcat]

Yesss! 👏 🎉🎉

[@zoella2349]

Ik she truly is an incredible entrepreneur ❤I’m honestly in awe🤩

[@anber4129]

I agree. Very inspirational. And that protein bar looks amazing

[@roselia3865]

Yess truee ❤👍👍

[@Ariadne4]

True that. The way she makes her ideas come true is very inspiring

[@__LVart]

The box needs a picture of the bar on it!

[@Florabelle_Roadto100]

It does

[@courtneylust]

it has

[@zoraackerman1684]

Exactly!

[@zoraackerman1684]

Which is why it has one. 🙂

[@skyesprik4772]

On the front.

[@zahrazaki3363]

As a graphic student, I can concur with what many people are saying about the packaging. The front design is your main canvas and you should be showing the actual product (the bars) and not the flavour or anything else. You can add other pictures in the back like cookies, vanilla and etc. But the front cover should be showing your consumers what your products are and what they look like at first glance.

[@marianaazevedo8641]

You are right, but their intention is to deceive, so they can sell more. They know what they are doing.

[@totallynotpaul6211]

Plus what's up with the half naked woman on it? It's a box of food, not makeup/perfume/hair dye. Also, the gold makes it look even less like food. Considering the whole point is that it's "real food" and not "disgusting artificial protein bar" why does the packaging make it look inedible?

[@Putri7freya]

​@@totallynotpaul6211 i get that her picture is actually part of the branding. But i agreed with how the roduct should look on the front package

[@totallynotpaul6211]

@@AmitPatel-sx2zs I didn't mean to come off as rude. Just giving my personal opinion on the branding.

[@Partyrockontheblock]

Are they kosher? So excited to try!

[@yuneryoo]

Imma gonna check that out when I go to target next time. I usually don’t like protein bars so I’m excited Edit: GUYS I TRIED IT AND IT IS AMAZING. Coming from a protein bar hater 🤭. I bought the snickerdoodle one

[@madisonwilliamson]

Right

[@furbyfurbs]

Update us here when you have tried it!

[@yuneryoo]

@@furbyfurbs ofc

[@whowhatwherewhenwhy]

​@@furbyfurbs I was shocked to see your username. Furbs is my nickname along with furby. I love it!

[@Prrtygals]

@@yuneryoo oki thx!

[@bunchofbaxters]

The sculpt and debloat on the box put me off

[@pennytheplayfulpug2405]

back to the early 2000s😢

[@No-sw5td]

Completely agree. It’s so unnecessary

[@Amyduckie]

Yeah it’s giving diet culture. Not for me.

[@beamshark]

Yikes​@@Amyduckie

[@marianaazevedo8641]

Also, what a wild claim! That a protein bar can “sculpt” you. I guess you could say the probiotics can “debloat” (which, completely unrelated sidebar, such an ugly word to say ) - although I really doubt it will have a significant effect to have it so big in the box - but sculpt?! C’mon!

[@Dee-eo9dk]

Cassey in a few yrs: "I think I created the perfect universe you'll wanted!"

[@NaturalLuxury]

Haha exactly, stop listening to capitalist monsters telling you what to buy, this shit is crazy.

[@RubysReality]

After reading the comments I can conclude you Hit the nail on the head with the bars… but def not with the packaging, branding, and price point lol

[@QncatSquink]

Lol you’re just jealous

[@AnotherCommenter2095]

​@@QncatSquinkno, it's genuine feedback they're giving.

[@NebraskaaJones]

​@@AnotherCommenter2095so freaking often when people give constructive criticism or genuine concern there's always that person that says it's some type of hate

[@AnotherCommenter2095]

@@NebraskaaJones ikr

[@Ann_haq]

​@@NebraskaaJonescan't you give feedback in a good way ..?more than making fun of someone. Is that the way giving feedback...?

[@xviolet953]

Girl I love how you always try to push the envelope and find solutions to current problems. As someone who is lactose intolerant and has IBS, I can’t have dairy based bars and I hate artificial bars because they taste weird while also irritating my stomach which in turn creates bloating. So I’ll definitely be looking for this in stores

[@HoneyBee-ex3yh]

Can you find a way to make it at least 20g? It’s not really worth it when it’s that little. It’s currently more like a snack bar.

[@Pablo14200]

How much is in it?

[@chrisjct2095]

​@@Pablo14200 12g

[@sailor690]

​@@Pablo14200 12g of protein, the bar is 40g

[@MasterlessVagrant]

Peas also make it not worth it since it has a low DIAAS number, meaning it’s way less efficient than a soy/whey protein.

[@doras5121]

@@MasterlessVagrant so your saying your better with a whey protein rather then pea based? I’m just curious because I have been using garden of life for a while now and it’s pea based

[@DBansheeM]

This woman is the living physical form of "i want it, i got it/make it"

[@mcgamer2448]

/share it

[@zada2063]

Tip, remove the picture of you from the box. I subconsciously shy away from influencer marketing because I am automatically assume their products are for profits and not quality

[@killjadeskye]

Agree

[@ms7851]

Their*

[@jordanbecht9037]

I agree

[@letsallgoforawalk]

I actually think in this case it might be the opposite. It's pretty hard to break in to industries like workoutout suppliments and have anyone buy your stuff. Her face being on it ensures at least her fans will buy. Not that the product isn't good but it's just not likely to magically jump into the suppliment industry with instant success. Her team likely knowing that is using her face to curb that difficulty with fame. The average person will likely be deterred like you said but also would probably not have even considered this unbranded product anyway. I say unbranded cause established brands give people a story to grab onto. If they went for a health food brand that would be very hard to get right. Fitness geared would be possibly even harder. This way they don't have to brand the product cause Cassie has been building an audience for like 15 years or something which is an established brand to use in place. It's also just fast fashion but extended into food now. The success isn't meant to be long lasting. Just new idea after new idea. Executed just OK enough with the highest probability for fast profit and then make a new one before the last one dies. It's no bash on Cassie for saying she may be doing this. It's just how it all works now. 😅 (sorry for talking way too much)

[@letstalknarcs]

So true. I do too.

[@_year-sb6sy]

the photo isn't of a protein bar which is a little confusing and also I'd personally be put off by the " sculpt and debloat" branding, in my head that doesn't sound appetising and also I feel like it ventures into murky waters about what you can claim a snack bar can do .

[@mansikkapoika]

Yeah it's a bit iffy when products have words like sculpt/debloat/lose weight/get muscle/ect because while certain things can help with that, they don't make it happen with just that one product without doing anything else.

[@kagenohikari8]

​@@mansikkapoika that's her food brand name tho.

[@OSCARMlLDE]

​@@kagenohikari8so if I named my food brand "THIS FOOD WILL MAKE YOU IMMORTAL AND YOU WILL SHIT GOLD" and put that on all my packaging that wouldn't be misleading??

[@janemh5866]

​@@kagenohikari8yeah, that's exactly what so many people are (rightly) criticising..... ..

[@homodeus8713]

Large letters: PROTEIN BAR

[@thehealingfairee]

I wish the picture on the box showed the bar itself, not a cookie which isn't inside! -Edit because I'm tired of these comments. Obviously it's showing the flavor. But a box of food shouldn't only have a picture of a different food on the box, it feels like false advertising. The flavor can be an accent picture, or just written. But the actual food inside the box should be the main advertising. Especially when protein cookies are a thing, it can lead to disappointment when someone quickly grabs the box while shopping.

[@cucumberbreezee]

It’s so misleading! I thought the protein bar was shaped like a cookie

[@dan-ch8kr]

Quest does the same thing

[@TheOnlyKontrol]

@@dan-ch8krah yeah deflect the statement

[@idkausername4035]

@@dan-ch8kr no quest usually puts their bars on the box. And the pic of the flavor on the individual bar. So when you buy the box you know what you’re getting… However if you’re buying the bar thinking it’s supposed to be shaped like a lemon cake then that’s more personal thing I think

[@idkausername4035]

@@dan-ch8kr at least with their new bars they do like the hero’s and the dipped I can’t remember the classic bars but it wouldn’t surprise me if the didn’t put the bar because they look gross

[@pernellwright]

For my nut free girlies First, make a normal rice krispy treat mix, with the cereal and marshmallows, than get vanilla protein powder and mix in about a half a cup with some milk. Pour and fold into rice krispy mix. Layer into baking pan in layers ( cereal mix, marshmallow fluff, mix, fluff untill you run out) you can bake it or freeze it it will taste the same. For the drizzle, either get or make some frosting in your preferred flavor, put it in the microwave for 30 seconds and into a piping bag to drizzle over or do the same thing with melted chocolate and there you have it. Cut into squares and pack for your next workout!

[@thewizardofodd6880]

Thx, as usual people forget they exist

[@roguecodes]

Bruv they never remember us when it comes to protein bars!! And half the time I find one I like they change the packaging to “may contain” instead of “processed on” so I can’t eat them anymore :(

[@pernellwright]

@@roguecodes I feel the same way! I’m a nut free person and I hate having to find chocolate or anything else that’s not anywhere near nuts.

[@pernellwright]

@@thewizardofodd6880 birds of a feather flock together…!

[@Bones97000]

Wow! This is also just a great budget-hack for making tasty bars at home! :O

[@en_meri]

from yoga mats to shirts, skirts, leggings, hoodies, bags etc now yoga bars what CANT YOU DOOOO youre amazing 😭

[@CupcakeSmiley13]

next comes her masterclass

[@shailenm8507]

She also has protein shakes or powders

[@FrkldF0X]

Continue making it 😢

[@Crabby-Abby]

This looks great but I wish we could stop with the diet culture messaging. This bar is not going to "sculpt and debloat"

[@mayusachess]

Do you know what protein bars are actually for? And diet culture isn’t always bad, it necessary

[@hearts4melaniemartini]

FR

[@miseryfell6417]

​@@mayusachessclaiming a food is going to "sculpt" your body is extremely stupid

[@lordzoe4072]

@@mayusachess the modern diet culture, is bad all around. No getting around that it’s not necessary either😒 Also it’s a protein bar, it’s literally just extra protein lmao

[@moemetal]

@@mayusachess it’s moreso the “get thin quick” side to diet culture. A singular food can’t sculpt and debloat, you need to fix your whole diet and excercize. The problem the OG commenter had is that the box made these claims that it can sculpt and debloat just like other get thin quick foods and suppliments

[@SanviJaiswal-gz4el]

Girl I need this product! Thank you for always listen to us

[@mrfrostyart]

My spaghetti arms and picky tastebuds need this. Blogilates, keep slaying, your creations are genius. :)

[@makenziebrooks5948]

12g of protein is absolutely nothing for that amount of calories. Premier protein (a shake that tastes like a treat) has 30g for the same amount of calories. Your body needs its amount in protein to effectively gain muscle mass. And “sculpt + debloat”?? What part of peanut butter is debloating or sculpting, I would prefer herbal supplements for that. And no food is sculpting. Working out is sculpting, and as most body builders would know - macros are important and that “protein bar” does not suffice. Food can be a treat, but why a protein supplement? Does everything need to taste delicious to be nutritious?

[@reenieg8439]

Ah thanks, someone with brain. :)

[@prof.reuniclus21]

but snickerdoodle 😢 jk that’s actually exactly what I was thinking, like at that point just dust protein powder over cereal bars

[@gailasprey7787]

I was thinking that a bit. Like peanut butter and chocolate aren’t really foods with little fats. I think though to sell food you need to make it taste good. But there are so many high protein fruits that taste good and sweet without being that sweet at all. Like strawberries. Or lemons.

[@whatcanidooo]

I know I’m like maybe she knows what she’s doing with clothing but this is not it

[@toukendanshiwarrior2846]

And don't forget "chemical taste" when we're made of chemicals.

[@leaguixxx9736]

I mean of course it doesn't taste like protein if there's only 12g of it in it. Other protein bars start to actually taste like protein when there's larges amount of it in it, and i think that's just common sens

[@entirelybonkers8832]

Yeah I drink a chobani yoghurt drink every morning because I think they taste good and they have like 20g of protein

[@nattstays]

Agreed, I dont eat protein bars because they are 1. Very triggering for me since I used to force myself to eat them to get thinner, 2. I despise the taste and texture of all of them, but since I barely eat meat I do need an alternative, so I just get a protein shake. Up to 30g of protein and tastes good.

[@vidhoard]

Great but don't love the lie title. A bar is not going to "sculpt" you or debloat you. So tired of the false marketing!

[@Sabrina-dn9nq]

yeah, it's a good idea but false marketing....

[@user-sv4bs7no9q]

THIS!

[@ZaiKechi]

I think it's just the name of her brand 🤔 just like the drink powder...

[@layspotate9104]

I get the debloating from the probiotics but not the sculpting

[@Andrea-lk6qq]

It is to power your sculpt with protein and aid in your debloating with the probiotics.

[@Izzydabestgurl101]

You are the definition of “do it yourself” That’s what I love about you! You are amazing!❤❤❤

[@Artnadhd]

I love how much effort you put into your stuff but why so heavy on the debloating marketing? Bloating is normal and I don’t think we should be trying to market it like it’s an issue

[@Emma2537ly]

Bloating can be an issue it makes people feel uncomfortable and cann even hurt and what’s so bad about not wanting to be bloated most people don’t

[@lossofcolors]

Bloating is an issue. It’s a form of indigestion. Indigestion can cause a leaky gut which can lead to several mental and physical problems.

[@Artnadhd]

@@lossofcolors if it’s such a case of severe bloating I don’t think a protein bar is the solution lmao. I think a doctor is in order. I’m talking about everyday bloating people

[@Artnadhd]

@@starlaia6603 I’m talking about an issue with self image… not medical reasons. There’s a huge difference 🤦🏻‍♀️

[@Emma2537ly]

@@Artnadhd I get that but honestly U can’t make everyone happy and if she put’s ingredients in her products that actually helps with de bloating then it’s totally fine too market it as a de bloating product and when ur not bloated u look more sculpted

[@sablon415]

I respect the hustle, but I'm not a fan. $9 for a 4 pack. The ingredients are junk. The protein/fiber amounts are par for the course. Please take a page out of Over Easy's or GluteNull's books. Those bars are real food with real nutrition.

[@PK-cg5ej]

Wow, didn't realize only four bars were in the pack

[@sablon415]

@@tubisi I totally agree that it’s the going rate for protein bars (and that it’s overly expensive). My issue is that there are far superior bars in ingredients and nutrition for the same pricing (in my opinion) than what she’s offering.

[@emiilyshe]

yeah, while these are definitely on the higher side in terms of cost, the price isn’t that different compared to other protein bars. but 12g of protein for a bar? that’s pretty shit lol.

[@butterblix]

​@@sablon415 that might be the case but they are vegan AND gluten-free which would put it at a higher price point plus she seems to be focusing on taste

[@sociallyawkwardmukbangs1909]

How many calories and grams of fiber?

[@kereenjackson1953]

I admire you so much, I wish you nothing but success and happiness. Please don’t stop striving you’re an inspiration.

[@lilyyates5286]

if it’s just those ingredients, is it really a protein bar anymore?

[@Bitten420]

Its only 12g of protein so no

[@zoebadoezy]

@@Bitten420 only??

[@Bitten420]

@@zoebadoezy every protein bar in my supermarket is 18-25.5

[@blueclouds5509]

@@zoebadoezyI expect 20g of protein

[@Quipie]

@@Bitten420yeah, and expensive too, lol.

[@andreapadilla1063]

Cassey I just bought these and the ube and matcha protein powder🥰and omg, I am literally crying at how good these are❤️ they are not overly sweet or dry like other bars are! You are a godsend from heaven, please keep making more products!

[@ChessaDarleneStaley]

I have been following your business for years! I’ve loved watching your business and passion grow! You design everything we’ve ever needed. Thank you so much for leading with class, sass, kindness, and empowerment!!! I just bought one of your bags and am looking forward to buying many more pieces! I found out about your protein powder on your website! Can’t wait to try it AND THESE PROTEIN BARS!!! 🎉 I will continue to support your business and brand! Thanks for everything Cassie! 🥳 🥂 😘

[@bella-hi2ii]

pretty sure the protein bars are discontinued now, can’t find them anywhere :(

[@michathecreator]

“sculpt and debloat” what 💀

[@adamco42]

yeah I liked the idea of a better tasting bar but that marketing rubs me the wrong way. a nut bar can't "sculpt" you

[@Nayajk0809]

@@adamco42I’m pretty sure it’s because of the protein. It’s a protein bar for working out? So sculpt? Idk if this makes sense.

[@2002narrie]

i’m pretty sure that’s just the branding name for her consumable products!! her protein powder etc is named the same thing :)

[@allofmypeaches]

​@@2002narrieI think so too! It's just a slogan i guess

[@innocentnemesis3519]

That’s almost worse lol @@2002narrie

[@chiakiwi2991]

i know a tagline of your brand is "sculpt & debloat", but that's really not a good idea to put on a box for any kind of food. it's SUPER misleading (no one food sculpts and debloats you) and will feed into people's EDs. it's just not a good idea

[@_JustJoe]

She's seen these comments, I'm probably gonna unsubscribe

[@imrizzkhalifa]

@@_JustJoeok do it

[@sofanova_]

bruh what if they just wanna try her products and not everyone is automatically getting an ed because of the packaging be fr

[@chiakiwi2991]

@@sofanova_ uhh cool? try her products then lol. doesnt negate the fact that it's misleading marketing. like i said this shit isnt going to sculpt and debloat you so it's just predatory, and not only just to ppl with eds. everyone has freedom to try whatever they want, doesnt get rid of the problems with it. i dont care if someone wants to try it go ahead

[@sowmyoats]

exactly

[@LilaRoberts-wd8zr]

Just tried my first one! I’m eating it right now. Honestly every point you cover in the video comes through in the final experience. It’s crunchy and sweet but not too sweet and has none of that weird fake flavor or chalky texture. I will be getting more!!

[@OSCARMlLDE]

hearing someone describe the industrial food manufacturing process as "cute" is the most corporate shill shit I've ever heard

[@emiilyshe]

LMAO her including that shocked me too.

[@udontevenwannaknowbruv]

What is shill?

[@bhasundara]

is that a good or bad thing? Sorry, english is not my first language i googled it but i'm still not sure😅

[@jacobtubongbanua5887]

​@@bhasundaraya idk either lmao😢😢

[@udontevenwannaknowbruv]

@@jacobtubongbanua5887 I think maybe it might be a typo? Otherwise this just humbled me good, I really thought I was decent at English 💀

[@amelialowe1568]

Would really appreciate the phrase “sculpt and debloat” taken off the box. Sounds gimmicky and/or diet-culturey. No single protein bar in the world is going to sculpt or ‘debloat’ someone.

[@eden_marie]

idk about the protein bars, since i have them but haven’t tried them yet, but her sculpt and debloat protein powder has helped me so much with my chronic stomach issues. i suffer from chronic constipation along with other things and constantly have a stomach ache, but since trying her product i have felt much better physically and mentally.

[@canisaureus9993]

This! Also I wonder - are those health claims not somehow restricted by law? In the EU there is a list with evidence based claims for some products that are allowed but eveything else is not.

[@catsandstrawberries]

Agree that phrasing totally puts me off - if you have to do motivational branding would much rather it be about being strong, energised, nourished

[@christinabohler975]

I get bloating because of ingredients in my food. So I would highly appreciate a debloating protein bar. This doesn’t anything have to do with diet culture - it’s about you healthy gut!

[@Sanstorm09]

i actually feel she’s taken the best possible word choices she could use for this bar without it being too bad. obviously sculpt is iffy only bc you have to work hard to really sculpt your body, however it doesn’t necessarily feel like an inappropriate use of the word either?? i feel if it’s really helping you debloat then in a sense you’re getting a bit more “sculpted.” still i see where you’re coming from, sculpt does feel a bit diet-cultural. idk tho haha

[@kyutkami6266]

Im so proud of you! Thank you for being an inspiration a lot of people are rooting for you!🎉 love from ph

[@2Blessed]

I try not to buy any protein supplement with less than 30 grams of protein - it's just not worth it. I need at least 100 grams per day, and I struggle to get that much.

[@Possibly_Olivia]

Absolutely agree, idk why everyone is defending it

[@the_dancing_koko7663]

how do you struggle to get 100g of protein? unless ur on a cut

[@2Blessed]

It's difficult when you are only able to eat small amounts of food maybe twice a day. I have a medical condition that limits how much I can eat. @@the_dancing_koko7663

[@tylerriggs95]

The only ones with 30g are 300+ cals.

[@2Blessed]

@@tylerriggs95 yeah, protein contains calories.

[@newgirl1962]

honestly i love the texture and chewiness of protein bars, i love it more than regular snack bars.

[@gatordragon8824]

Only 12g of protein?

[@enterjoke]

For a 40g bar it’s kinda okay, almost 1/3 of the bar is protein

[@morbidlyxobsessed]

They might taste really good, but 12g of protein is really low for a protein bar. Don’t know the calories tho, if it’s under 100 it’s still a good ratio. Edit: okay I checked its 160, 12g of protein for 160 calories is pretty bad imo. Here in Austria you can get diet muesli bars which taste great, they are 67 calories + 20g of whey would be 146kcal, 17p 15c 3f. Better macros + cheaper. Remember to not always fall for cute marketing, often you can get just as good taste and even better macros when you are a little creative.

[@Kirsten_is_cursed10]

Not everyone is looking for the same things you are. Some of us don’t care about calories/protein ratio and just want a nice snack. You also have warm beer in Austria, so maybe don’t talk about taste. 😅

[@morbidlyxobsessed]

@@Kirsten_is_cursed10 that’s fine :) its just a reminder to read nutrition labels for some people and to not always fall for the cute marketing! When it comes to supplements or even foods in general, marketing can be so deceptive and confusing to the customer. I think especially in the us, in Europe some countries at least have the nutri score, which makes it a bit easier to choose healthy options for the gen pop. Not saying that the blogilates bars are unhealthy, just saying that marketing in the us is often even more deceptive when it comes to food than in Europe. Also no in Austria we do not have warm beer lol, maybe you had a bad experience and someone served you warm beer, sorry for that. But generally we enjoy it chilled like white wine :)

[@gvrmvny4698]

@@Kirsten_is_cursed10 the whole point of having a Protien bar is for the protein lol

[@Possibly_Olivia]

@@gvrmvny4698 literally 😂

[@miseryfell6417]

​@@Kirsten_is_cursed10the dig at them just for being Austrian was low and not needed

[@BlBBLE]

$9 is insane

[@ixchelhernandez4204]

YES

[@Axzxy-]

And the process making it prob more than the price. Maybe millions.

[@22yearoldteenager]

for 4 bars, yes

[@22yearoldteenager]

in canada that’s 12.50 or over 2$ a bar US and over 3$ a bar Canadian.

[@_editaddict]

Most protein bars are around that price unfortunately.

[@aeryn6275]

I was fully about to go buy some until I saw the name- not sure how those are supposed to sculpt and debloat

[@Possibly_Olivia]

It’s totally diet fad, they don’t do anything

[@banquo4223]

Yeah haha

[@Fauziia.a]

They don’t .. I’ve tried them, plus it’s less protein than my usual bar for the same amount of calories ..

[@lovecinnamonxx]

The bogus name (sculpt and debloat?) and the nutrition facts really aren't convincing imho. 12g of protein really isn't great for a protein bar. Better grab the ONE bars that were on the shelf right next to Cassie's, they're really yummy and the protein content (and protein to calorie ratio, if that's important to you) is way better.

[@Possibly_Olivia]

I’ll definitely check those out! Thanks for the recommendation 😊

[@JD-ht7yw]

but they have dairy don't they

[@tenshi1333]

I’ll maybe give this a try. The Quest bars taste like pure processed shit to me. Takes me a lot of chews before I get use to the taste and actually try to like it. The One bar I see all the time but not decided to try because I’m afraid it will be like Quest bars.

[@makenziebrooks5948]

@@tenshi1333 maybe find a protein powder that you really enjoy, there are sooo many. I have this one, one scoop (for the same calories as this bar) + protein light and fit yogurt (coconut milk/80 cals) + granola = almost 100g of protein. Tastes delicious, and is so much better for your body than this processed junk food advertised as health food.

[@Whitepillrightpill]

​@Tenshi one bars are nothing like quest. They aren't so chewy and sticky but they do have more chalkiness. But better flavor imo. Totally different macros though

[@livingbylove]

Wait, what?! Only 12 grams of protein?!? That is NOT a protein bar! It should be 20 at the very least, ideally 30 to be considered a protein bar! This is just a snack bar.

[@acid9790]

thought the same thing lol… no wonder it doesn’t taste like a protein bar it hardly has any in it😭

[@GenuineNeophile]

@@acid9790 but wasn't that her goal? She wanted a protein bar that didn't taste like one and considering 1 bar (40g) has 12g of protein in it, I think it still counts as protein bar. There are bars that have

[@JV-bc8um]

It's a snack bro. Majority of your protein intake should come from 'real' food like comment above mentioned.

[@livingbylove]

@@GenuineNeophile When the doctor has you on 150g of protein a day then the majority of protein is coming from meals but you still need a couple of protein packed snacks a day to meet that. And “counting” as protein bars per grocery standards and “counting” as protein bars per health professional standards are two different things.

[@GenuineNeophile]

@@livingbylove question: why does a doctor tell someone to eat 150g of protein a day if they're not an athlete or working out A LOT? I think even if someone is overweight or obese the protein intake is based on this person's normal weight and not on the current weight. Eating 150g of protein if they're not competing or want some muscles like The Rock just seems excessive to me (based on my experiences)? yeah, you still need snacks if you can't meet that, that's true.

[@tulipsyss]

tbh i love when you can actually taste the protein in protein bars and stuff, its just so… delicious 😮

[@whatcanidooo]

bruh I would never buy a box of food that said “sculpt and debloat” on it 💀

[@LizzieKel15]

Fr

[@pirimi]

ok? then don't lmao

[@soulcollector2664]

​@user-oe5lg7dc6yprobably cuz it gives off 'scummy weight loss' product vibes, and not 'tastey and delicious protein bar' vibes

[@meyoffee7261]

@user-oe5lg7dc6y because it’s toxic diet culture which can lead to eating disorders

[@LaynaJoy]

Ok then don’t buy it she’s not forcing you like bfr

[@CuteBamboo2012]

Hi Cassie I am so happy to see how all this business ìs thriving. I discovered you 10 years ago & you are creating so much. I think I need to interview you !

[@gilmore.xx.]

When you live in europe, but still want to try it. 👁️ 👁️ 👄 Edit: Yall be blowing up my notifications

[@beatrizcarvalho4769]

I can feel your pain 😓

[@transportflugzeuges]

im so sad that my face is deformed

[@your_loss2357]

@@transportflugzeuges LMAO- any way I feel you, even tho I live in the U.S, we can hardly get European food and food from other countries- like they sound so gooooodd

[@kalywhatdouwant7964]

Frrr😭

[@mylovver]

I was about to say "same" until I remembered Brexit 😭-

[@threeheadedmountaindew]

i was so on board until i saw the packaging... "sculpt and debloat" girl? really? between this and the corset misinformation in the corset cami video i feel like you're losing your integrity a little bit... you can't solve problems when you keep perpetuating false myths :(

[@asabecker1521]

corset misinformation?

[@threeheadedmountaindew]

@@asabecker1521 yep! i'm not gonna get into it here, but if you check the comments of the short launching the corset cami you'll see hundreds of people calling that out, the majority of them being fashion history enthusiasts or historical costumers

[@asabecker1521]

@three headed mountain dew oh my b

[@Possibly_Olivia]

The nutritional information is also so bogus… barley any protein for a “protein bar”

[@miseryfell6417]

"sculpt and debloat" just reminded me of those teas peddled by influencers that promise they'll help you have a flat stomach. Also gives MLM vibes

[@shafira.izzati]

Omg i really love and adore how creative you are and how your business mind works🥹❤️🫡

[@kaer_pn]

Looks good but “sculpt and debloat”?? 🙄🙄 ugh can we eat healthy food just to eat?

[@halloooooooooooooooo]

A name isn't going to stop you from eating it...

[@literally.gemmaa]

Well it doesn’t just do that but it gives you protein.

[@morbidlyxobsessed]

@@literally.gemmaa it’s a bit of a scam imo, 12g of protein is really not that great for 160 calories.

[@stickysteph]

@@morbidlyxobsessed Yeah not really a protein bar, it's just a granola bar lol

[@yara_222]

Stop complaining bro…

[@KiraKaneda]

Aaaaah! Could you pls make a peanut/nut free one? 😢 The struggle for a protein bar with allergies is so real.

[@meditatingonmatter]

I love your hustle so much 🥳🤍✨!

[@zel3535]

i LOVE that it’s vegan friendly! i love chalky protein bars but these looks so delicious for anytime i’d like a treat 🧍🏻‍♀️

[@dhanhyaa]

Me too. I’m happy that it’s vegan (for the animals😍) although I’m too far away from the US to try them. 😅

[@larisaprice1299]

You should make stylish running shoes…I just don’t feel like there are comfortable and cute active shoes out there…love all of your designs! Not to be this person but I’ve never gotten any likes before so TY!

[@Storyteller2078]

That’s a great idea!!

[@vickyb9918]

Agree

[@RunnersGuide123]

Yesss

[@monaegielove885]

I love you so much! I've watched you for years and have seen you grow so much! ❤

[@sunnysuha2032]

For that price I’ll stick to the other ones, what a money making scheme at this point

[@Reng7erychncr3]

I know right? Ridiculous.

[@makenziebrooks5948]

Lol - the ones that literally have better macros too

[@sallumodhi4667]

How much does it cost?

[@marogmartz]

​​​@@sallumodhi46679 dollars a box or 2.25$ per bar

[@Kodafluffycloud]

Agreed!!

[@stinky48]

Yeah and it only had 12g of protein

[@sukifoodie]

THIS IS PERFECT💗 especially for ppl like me who are picky and like sweet things

[@swifty7198]

It looks great, but I won't try anything that says sculpt or debloat.

[@saltandsriracha]

Proof that marketing works 😂 if the ingredients are the exact same but it says something different on the box then you'll buy it?

[@nala7829]

​@@saltandsrirachaThings not looking like snake oil always helps lol

[@LeeMuayThai]

Its soooo hard to find protein bars that don't taste awful, thanks cassey!!!❤

[@that_one_lyssa_96]

I'm so proud of Blogilates as a company! ❤ From starting from "Look like a Beauty, Train like Beast" shirts to now expanding into food and fashion! ❤❤❤ AHHH! As a longtime fan, I'm SO SO SOOOOO excited for you Cassey !!! 💖

[@Lalrinpuia95]

Why does she always low key shade other brand and then proceeds to praise hers as if it's the best out there. No hating. Just baffled. 🤷

[@__charlotte]

Because that’s marketing in 2023. Don’t you know? You can’t give reasons on why your product is good, but you can give reasons to hate other brands 👌

[@Lalrinpuia95]

@@__charlotte sad

[@__charlotte]

@@Lalrinpuia95 ikr

[@alleniversonisabeast]

Because there’d be no reason for her to make her products if the ones already out were perfect. She’s pointing out the industry flaws and how she fixed them.

[@Lalrinpuia95]

@@alleniversonisabeast On a topic as subjective as taste. 🤷🤦

[@ryliekendell3538]

the best protein bars i have ever had are robert irvines’s fit crunch bar. they are so good, and i beg my parents to buy them for me when we are at the store! def recommend

[@Claudia-x7y]

I know they are so good

[@Samalkab]

You are the best business role model I have ever seen !!!!!!❤❤❤❤❤❤

[@Eunhababe]

Would you consider doing a video on how to start a business from scratch or something related

[@karlamichelleceballosmundo5324]

Yes! We need it please 🥺

[@kirstymacfarlane1620]

You're my inspiration lady 💕 Congratulations on another successful product, proud of you Cassey 💖💖💖💖

[@tonywallis8571]

Omg gluten free!! Thank you so so much you have made my day I love how you listen to what people want you are truly inspirational!! (I've just been diagnosed with some type of gluten intolerance or coeliac disease idk yet)

[@kalpeshbhatt3892]

Girl we are all proud of you :) Edit: omg thank you guys so much for these likes :) Edit 2: OMG! Mama lm famous! Edit 3: Ty guys!!

[@craftynite420]

Speak for yourself

[@kalpeshbhatt3892]

@@craftynite420 ur right speak up for ur self :)

[@ess9599]

Shush

[@glidingcalm1]

Oh I saw these at target but didn’t pick them up due to the front packaging! I thought they were protein cookies not bars!

[@Mr.potato_the_first]

Oh no! 😭 If you pick them up, lemme know how they taste!

[@emi_ava]

I love this woman she actually thinks about what the customer wants and looks at their perspective!❤

[@JackieChan09]

$8.99 for 4 bars tho…. 😬

[@giannaeneix5155]

Totally agree love them but wish there was more

[@entirelybonkers8832]

And they’re only 12g of protein each 😭

[@LovelyLittleLillies]

Fake marketing "sculpt and debloat" or is that a reference to gluten free? Where does the protein come from anyways? There's literally hundreds of protein bars on the market idk what's the point of creating another one. It's like the oversaturation of makeup when celebs decided to make their own makeup too.

[@Possibly_Olivia]

She literally put no protein in it… totally bogus

[@ashtonlochtefeld]

This looks sooo yum!!! Good job!! Can’t wait to try!

[@서흔-t5d]

cute but too many calories with very little protein. almost 200 calories with only 12g of protein? i'll stick to the chalky taste protein bar thank you

[@Possibly_Olivia]

It tastes chalky because it has a lot of protein! I just deal with it because I know I’m actually getting what I paid for

[@aubreyfb]

Yeah, there are options with more protein and less calories. I love built puffs or fit crunch bars!

[@aubreyfb]

@@hopeg02 yeah but not much protein in it, there are plenty of other protein bars with more cals AND more protein.

[@서흔-t5d]

@@hopeg02 "most protein bars don't have enough calories" girl, what kind of protein bars are you having? popular brands like Quest, Barebells, Aloha, RXBAR, phd smart bar, and Grenade, have the same amount of calories - or even more, and actually HIGHER in protein. if you're like what you say - which is "thin and trying to gain muscle". then we both know that there's a better way to spend your calories and get your protein in. this bar has cute packaging and tastes not chalky, but to call it a "protein bar", with the amount of protein in it, is a reach. dont waste your $9 💗

[@서흔-t5d]

@@hopeg02 me when i lose on an argument:

[@natalie_373]

her liking all the comments that’s praising her and ignoring the ones giving actual feedback…i close to due for an unfollow.

[@intisa1234]

Same

[@sohiyyi]

Who wants to listen to bad comments?? Lot of people didn't like the title and saying it only had less protein. But changing all these things that are already manufactured is hard anyway

[@Grace_on_heels]

No one likes a comment saying anything bad about them like it's just common sense

[@SmashedPancakes3939]

@@sohiyyimaybe because it’s a product she wants people to buy😂 I dunno seems like you want to people you’re asking to buy your product to actually like it. Crazy concept.

[@MrsMagnificentMissy]

do u expect for a busy influencer, business owner, and pilates instructor to have the time to like every single comment on one singular vid?she prob already barely have time to even heart the ones praising her so why would she even bother doing the ones that aren’t.

[@dishaagarwal6787]

Girl, it tastes amazing 😋

[@Oxysleep5]

12 g of protein ain't shit and for that price u might just buy a real 30g protein bar and an actually good candy bar

[@yasqueennn]

Fr

[@Andreas16375]

Yeah there’s a reason protein bars are mostly universal in taste and textures with a few different versions available.. because of the protein If you cut half of that shit away and it’s at 12g obviously it’s going to taste more like a candy bar

[@LovelyLady1111]

Oh shit, I thought the 12g was a 12 pack. Wow, now I’m seeing it’s only a 4 pack for $9 damn 😭😭

[@blackeneddove]

@@LovelyLady1111 I’m glad you said this because I was willing to try them. Not for a 4pk at that price point though! That’s a negative from me.

[@aaarbel]

Tried chocolate peanut butter. So good!! I will say $2.25 for one bar isn’t sustainable so this will be a treat. Never the less, this tastes like a candy bar. Waiting to try white chocolate snickerdoodle as it was sold at.

[@yosoykibbles]

I hope the branding on this gets reviewed. It triggers the need to get fit instead of the need to feel fit ❤ let’s take care of each other’s mental view on health and fitness ❤

[@metimes7]

what?

[@anne5761]

@@vivi-ws9yl yea but i think collectively we've moved past the 2000s era vision of 'sculpt and debloat'. Fitness is bigger than ever but people are also more mindful and more knowledgeable. The branding just feels outdated (like for 35-50 year olds) and almond mum-ish and this is from someone who works out for a lean aesthetic. I'd rather buy something higher protein with a scientific marketing angle.

[@jaxwoods6608]

I GOING TO NEED MORE THAN 12G

[@crouton_crumbs]

girl ur just too good at creations ❤

[@Kimchi-x5f]

Girl is making history first she come up with the most awesome cloths and then water bottle and now even food I wonder what she will do next build her own store???

[@nathanexplosion1743]

they look super tasty! but naming it a sculpt and debloat bar is really off putting. it makes me think of nasty weight loss gimmick food and the name of something you eat shouldn’t remind you of bad things food can potentially do :/

[@mansikkapoika]

You're literally the definition of "fine, I'll do it myself" haha ♡

[@faltaf1399]

So proud of you for continuously innovating and finding solutions ❤

[@Hi.iExist]

Wow I never expected you to make protein bars! They must be so good

[@lillianraker6429]

I’m, sorry, I love her but 9$ for 4 bars? That doesn’t feel doable for my budget

[@Boudicaisback]

Everything she makes is expensive. She wants $80 for a freaking sweatshirt

[@Kurihnamte]

I don't think 9$ for 4 bars is that bad but 90$ FOR A SWEATSHIRT!?

[@vxenui]

​@@Boudicaisback maybe work hard to get expensive stuffs

[@Boudicaisback]

@@vxenui I do work hard I just think it is silly to spend almost $100 on a sweatshirt. It's called financial responsibility... clearly she makes clothes for people who can afford lavish lifestyle. For a normal person this is something you save up for as a treat for yourself

[@gmzakg]

@@vxenuihahaha this is bs. You know who buys 90$ sweatshirts? Not someone who works hard for their money lol im an mba student and work in the public sector…needless to say i make a good enough living but wouldn’t spend 90$ on a sweat off the internet it’s just crazy…house, car, vacation, investments and savings sure. Not a 90$ sweat lol a pair of 200$ sneakers yes because its about what you use them for and how long they last but come on now this isn’t about having money issues it’s just financial logic

[@maemaeslay]

Okay I just got them and I’m so excited to try these!!! I’m starting a small fitness journey to overcome low self esteem I had back when I did athletics, overcome fears within the gym, and to hopefully create some new habits. ❤

[@gilmore.xx.]

That looks really good!

[@3K2-k3m]

Because it’s not a protein bar🌚 might as well call fried chicken a protein bar🤣

[@angelablasilopez6718]

I don't know what kind of protein bars you eat, but the ones I usually buy are even better than any normal bar 😂🤷🏻‍♀️

[@GardenGoofball]

Naw this girl comes up with something brilliant every day she a genius Good Job!

[@letsallgoforawalk]

The other ones are dense because they have 20 grams of protein. This has 12. I dont mess with bars under 20 grams cause I dont have enough appetite or time to eat 2 of something to get what I was looking for. Its always the bars that aim for being less dense and more crunchy that have less protein which end up being pointless for me cause I only eat a protein bar for a serious boost in protein. Otherwise Id just eat a meal or shake. I love the cliff bar protein bars. They taste the best to me. Only the chocolate mint one and the chocolate pb one though. Always important to know that if a protein bar is tolerable to eat its probably high in sugar and trans or saturated fat which makes it just a candy bar with extra protein and healthy sounding marketing. Getting all that protein and flavor in a tiny place means whole food and fiber take a hit. Can be useful at times but dont forget its a candy bar. Im sure this bar tastes great though and is a nice snack to have around 😊

[@sunnystorm9653]

Early! I love the idea! If I wasn’t allergic to nuts, I’d definitely try it!

[@jennifervitale6708]

Love your designs! You definitely deserve way more patents

[@QueenK-popUnnie]

She makes food too?! This girl can do everything OMG

[@victoriaspeth3265]

love this for you, but dont love the name. Perpetuating an unrealistic standard and harms of diet culture.

[@makenziebrooks5948]

The only unrealistic thing is that this “protein” bar will do either of those things. It’s not unrealistic for herbs or certain foods to debloat (which can be a pain when water retention comes into play), but no food will sculpt your body. You get that from working out. Sure, good job on her for her false advertising and support group, but in no way is this realistic. It has nothing to do with diet culture, because sculpting or debloating your body is not harmful unless EDs or diuretics come into play.

[@makenziebrooks5948]

Like 12g or protein? Really? The macros and false claims make this the most un-perfect protein bar. However, this girl has definitely got some grind in today’s industry. Good for her?

[@jenelleburton1903]

Love your idea! ❤ It's very promising! And looks delicious! However, I recommend that a photo of the bar be placed on the FRONT of the box. Also, just a side note, the white boxes really stood out to me.

[@noaweinberger7987]

”sculpt and debloat” is so problematic. will feed into eating disorders fs

[@DennyDen.]

Uhmm what?

[@Lavendergemi]

I adore you but 12g isn't cutting it, for most people that eat protein bars 20g minimum, I'm sorry, just wanted to give you my input as someone who wants to support all your business ventures.

[@SDG3MentalHealth]

Girl, you have real talent in designing. ❤