Ian Kirkpatrick on Producing and Writing with Cubase | Steinberg Spotlights

Cubase 10 is an essential part of the creative process for music producer and songwriter Ian Kirkpatrick, In this Steinberg Spotlights video, the Los Angeles producer discusses producing and writing with Cubase, how his work with artists including Selena Gomez, David Guetta, Justin Bieber, Britney Spears and many more relies on it. He talks about the vital role that the functionality of the DAW has played in songs like "Want To Want Me" by Jason Derulo, "New Rules" by Dua Lipa and how important it is that music production software allows you to work as fast as your ideas. Producing in Cubase is obviously a pleasure for Ian, as he says: “It’s so fun and exciting, it feels like infinite possibilities.”
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[@moralboundaries1]

Can you imagine what it feels like to have a pop tune with nearly 2 bil youtube views under your belt? All in the box too. Respect. Glad he uses Cubase.

[@thomas-vk4vc]

i don't get why being "in the box" is so amazing. like most of the top50 music is made in the box.

[@benja303]

Must feel $$$$atisfying

[@mehdimoussaoui1712]

the new rules beat is genius

[@matthewwells6565]

Right? I think that's one of the best pop instrumental of the decade. The percussions and how the bass delays a little bit to fit into the drop it's just genius.

[@ardijoe1]

I've been working 15 years now with Cubase. It's great to hear professionals like Ian working on that too.

[@pradheesandeepana]

New rules is one of the best productions I’ve heard in pop.

[@filipr.max-music4931]

agree 100% is on TOP

[@WindTreeStudios]

Really nice to hear directly from a successful professional with so many years working in Cubase! As a hobbyist, I struggle to gain profiency with the platform and this interview was very encouraging and informative! Thank you!

[@0oTHEJACKo0]

Well you can do professional stuff with most DAWs ;)

[@mistermister8]

So many hits come from Cubase, even back in the day on the Atari ST people like Stock Aitken & Waterman were using it as it came to market. It really blows everything else out of the water.

[@slunkzilla]

I love this dude, his streams are always so entertaining.

[@UrbanLikwid]

I use a lot of DAWs. Everything he described I'm like yeah Ableton does that too and I don't even use Ableton as my primary lol.

[@Fox_is_Fox]

Editing audio in ableton is just not on par

[@thenoobman93]

sounds good explain

[@twilightcrush]

Totally lol

[@ps-lb9rx]

ableton is very laggy on big sessions, missing for example strip silence when you work with real audio, I was also ableton die hard but then I grow to see cubase

[@Queenring1]

I feel the same way about this like my mind works on three different songs at once I’m focusing on one song and then I’m also thinking about another and this is been really helpful for me because he’s really knowledgeable about what he’s talking about

[@Valleedbrume]

I switched from Avid to Qbase and never looked back.

[@aiavicii4243]

producer's work should be valubed as much as perfomers, dua lipa is now a hit, but she can't go viral without Ian Kirkpatrick

[@armyof100sheep]

New Rules is impressively produced! 💯

[@playmakersmusic]

Glad I just got Cubase 11, this is so inspiring!

[@rythm8054]

Got Logic cause Finneas uses it, it is fun Now wanting to try Cubase

[@samueljbooth9124]

Love this guy Work ethos

[@carl-johandieden3667]

What is the song called starting from 1:41? Could you please link it to me, its really tough!

[@jorgepinogarciadelasbayonas]

He is a nice and creative guy. I can relate to the problem with too much gear keeping the focus away from writing music because i can spend hours on a synthesizer with sound engineering.

[@mrfleamino9350]

Cubase is Amazing tools for Artists, thank you

[@carl-johandieden3667]

Pls, what song is in the background starting from 1:41 ???

[@DawRoStudio]

Please make Mediabay work with aiff files as Logic does (pitch and tempo stretching).

[@ps-lb9rx]

he is genius

[@solar_genesis]

Ableton user, wondering if media bay just converted me... You'll really have to 1 up. Thanks Ian Kirkpatrick, cool interview. New rules is crazy.

[@euphoriamusic6153]

media bay is the same thing as the top left tab ...

[@JINXSPR0]

Cubase is *LEGENDARY* ! nice video

[@cheeyew4190]

”in here (head) chaos sometimes ....." Hahaha

[@steelesaldutti]

Ableton does all these things

[@SecondUniverse101]

ikr

[@clubbedtobreathe]

That slip function really makes me wanna try it as well as those flying windows and media bay, and of course the workflow is quite a crystal. My main daw is Ableton but I also use Pro Tools, Reason and FL Studio.

[@twilightcrush]

You can slip in ableton

[@clubbedtobreathe]

Now yes, Ctrl+Shift, that's really helpful, but I don't know what version it started working smoothly. Now I am fully into Cubase not mastering it like Ableton because I studied Ableton in a very hardcore way, even though I didn't recap well the recent new updates changes. but now I can work with both and more DAWs for different tasks, but for production, Cubase gives me much more.

[@FRANKRICECOLD209]

Over 20 years ago I started with I think it was almost the first version of Cubase and Pro Tools and Pro Tools was a mess was a pain in the ass to work with Q based was just like he said it was fast it worked Pro Tools routing and all the BS that you had to do Cubase is a dream I would never use another d a w I started with just about the first version and now using Cubase 10 it just gets better and better great video Steinberg it would be great if you could help those idiots over at waves audio fix the Studio Rack plugin it has been crashing Cubase 10 on Mac for over 10 months and they're starting to have an attitude when you call them and ask them when are you going to fix it thanks

[@branoy1]

please name TV LG MONITOR ? and 2k, 4k resolution settings???

[@sAiNDJ]

what's the title of the background instrumental on 01:41

[@chillione123]

Husain Ghassan Yes I wanna know too

[@ShonnMorris]

My setup is very much like his. I have that same midi keyboard :)

[@19Stride]

What monitor does he use?

[@zachary963]

Ian Kirkpatrick, Junkie XL/Tom Holkenberg, and Robert Smith all use Cubase. So yes.

[@jakestagg]

Ilu dawg you made my career

[@NewNoise1]

Genius. Dont need too much.

[@hayasag]

im using FL studio but Cubase looks so smooth everything like everything u need in one window Cubase Looks like all daws combined , i need to switch to Cubase 100%

[@Savert616]

I recommend! Just be patient and willing to learn and produce, and everything will flow;)

[@hayasag]

@@Savert616 still on fl bro 😂😭

[@Savert616]

@@hayasag switchhh my boy

[@b9dger]

Cubase from day 1 :-)

[@tomvanluk5683]

Does anyone know the loop that starts at 3:16 ?

[@Lowlow6440]

Did you find it?

[@tomvanluk5683]

@@Lowlow6440 No :( I haven't

[@michaelscott1199]

Feel the same way about media bay. And there's terabytes of audio to go through on my audio drives. I've found tracks I never even remember recording, looking for guitar stabs and in no time it's in the project for that instant hook after a little splicing😎👍

[@Amatteus]

what is Media Bay?... a part of cubase to storage loops?..or something outside Cubase?

[@lukewilliams7020]

Media bay is great like that but everyone fails to mention how it only works well like that AFTER you’ve spent a long time organising and categorising all of your samples first before importing them to media bay. Like a guitar stab isn’t going to magically appear u less you categorised it beforehand. And that all takes a looong time unless you’ve been methodical I’m advance.

[@swat1710]

I ve been working on Cubase 5 for more than 7 yrs now ...can anyone please advice on any other version to upgrade ...just simple simple and effective version of Cubase

[@FlatTire]

And free…

[@jakestagg]

I feel like we could brothers legit

[@GingerDrums]

Im surebhe would have been a great racing driver. He reminds me of Daniel Ricardo.

[@Fox_is_Fox]

Does anyone know if he works in 96K or 192K, 24 or 32 bits ? Thanks :-)

[@ScottRadkeMusic]

24bit 44.1kHz.... from what I’ve been told by some of his collaborators ;-0

[@FastLifeInc]

why does he have an apollo interface and a steinberg interface?

[@cleesely]

auxiliary / just in case? that's my guess, just in case it fails during a session

[@zachary963]

Because in order to use UA plugins, they force you to use their interface.

[@fastgokartdude]

cubase 2 for me

[@victoriabest7671]

The universe exists

[@hishighness2510]

Plz what's the beat in start ..daso

[@getsturdy]

Alternate Title: Ian Kirkpatrick tries to sell you Mediabay

[@rogercabo5545]

Are theese custom 3way speakers? (Look like ghettoblasters 2go) Does anyone what company produce them?

[@chrisstander9576]

Barefoot

[@rogercabo5545]

@@chrisstander9576 Thanks dude

[@madbugger69]

Works with loops and prerecorded samples…geez I miss the Michael Jackson era.

[@billyr9162]

He's only been using cubase for 10 years. I've been using it for close to 20 so where's my interview? 😜😜

[@fuzzfizz]

Same here. Started with cubase sx2 on a really old socket 478 pentium 4

[@sg-bt2pz]

Lol

[@peace7482]

You're not multi-platinum record producer.

[@therantingboy]

I never touch the media bay. I do everything in vsts and beats from scratch.

[@WillyJunior]

Aaaand how much money do you make from your music exactly?

[@therantingboy]

@@WillyJunior I make money from music but what has that got to do with using media bay?

[@fastgokartdude]

i started with cubase 1 then it changed i would rather use cubase 3

[@Azfurita]

i really really wish this guy don't move up to Ableton.

[@srfrover]

may I know why?

[@gladiolus2990]

f. steinberg i have your ur12 and it randomly disconnects every hour, i wrote to your forums no answer no one do anything, JUST DONT TRUST THIS BRAND BECAUSE OF YAMAHA. EVEN BEHRINGER HAS BETTER CUSTOMER SERVICE...

[@codyrap95]

I love Cubase, I use Cubase, I have massive respect for Ian, but he just lost me at "I feel sorry for the producers that don't have something like MediaBay". It sounds so mean and disrespectful. As if everyone else are plebs and he feels so bad for them for not using cubase.

[@JairajSinghPatil]

Yeah that was weird

[@mimidhof2179]

Loop producer mmm....? So DJ then....!