Ibis Oso - The Ibis eBike is here! Crazy or cool?

Can you believe it? Ibis Cycles has finally released their first eMTB.
The Ibis Oso is the brand’s bold and wild entry to the electric mountain bike market, and a pretty surprising one at that. Not surprising that Ibis created an eMTB, as we’ve spent the last two years pestering them for a hint at when it’d be coming out and when we could get one. Instead what surprised us (besides how little time we had before it launched) was that it was such a bold-looking bike with a big battery, full power Bosch CX drive unit and packed some big travel capabilities. Ibis gives the Oso eBike 155mm of rear wheel travel with the ability to run air or coil shocks and users can also increase travel to 170mm by increasing shock stroke from 60mm to 65mm. It seems their ‘Downhill both ways’ ethos for the new niche of mountain bikes is loud and proud on the Oso eMTB as riders can also increase travel from 170mm up front to a dual crown 190mm. Oso means bear in Spanish, which is the animal on the California flag, but we can’t help but think that this bear’s intention of eating chunky trails had something to do with the naming process. Let’s get into the features, geometry and tech before sharing our thoughts from the first ride review.
FRAME FEATURES
Backed with a seven-year frame warranty and lifetime replacement on bushings, the Ibis Oso is a burly eBike. Our large weighs in just under 54 pounds with the 155/170mm travel setup, beastly 220mm rotors and Maxxis Double Down tires. Large and Extra Large frames run 29-inch tires front and rear while Small and Medium bikes will run a mixed, or Mullet wheel set up with a 27.5” rear tire.
Ibis claims the Oso eBike has the most progressive suspension kinematic of any bike they’ve ever made, and we believe them. Riders will be able to ride the stock 155mm of travel with either an air of Fox DHX2 coil in size 205×60 Trunnion or increase travel to 170mm with a 205x65mm Trunnion shock. Max fork travel is 190mm and yes, downhillers rejoice, the Ibis Oso is dual crown approved.
The Oso’s intentions don’t end with big travel numbers as frame stiffness seems to be impressive for a raised mono-stay frame. Ibis shared that there is another internal wall that runs through the mono-stay increases stiffness compared to a hollow chainstay. Ibis also gives the Oso polycarbonate downtube and a really cool motor protector as well as rubber swing arm protectors.
Boost 148 dropout spacing, a SRAM UDH, 2.5” tire clearance and some size-changing geometry dimensions keep the Oso current with trends and demands from discerning riders. Water bottle storage requires a side-loading cage but will give small riders 22oz bottle clearance with other sizes clearing 26oz bottles.
ELECTRONICS
Ibis opted to give the Oso some really cool integrated Lupine lights front and rear. Admittedly we were a bit turned off at first, but they don’t really add much weight and the added benefits in terms of safety while commuting on the bike or squeezing in that “One more lap” that eBikes are always guilty of making us do. A Lupine SL F headlight has 600 or 900 Lumen settings when turned on and the Lupine C14 rear light puts out a bright red 45 Lumen glow that won’t have you looking over your shoulder on the pedal home.
Powering the Bosch Performance Line CX drive unit is a removable Bosch Powertube 750Wh battery. The battery is very quickly removable, and we like that. A Bosch Kiox 300 display and Bosch LED remote offer control and information on your bike’s vitals.
BUILD KIT
Currently there will only be one model available that retails for $10,999. It is an Ibis, and we know there are lots of cool premium parts about the bike however we suspect some customers may comment on the GX Eagle and Fox Performance Series suspension spec, and in-house bars and wheels when discussing value. A couple areas we’re happy to see upgraded on the spec sheet however are the Maxxis Double Down casing tires and Shimano XT 4-piston brakes with 220mm rotors. The Ibis Oso likes to go downhill fast, and these are two important ingredients when it comes to managing all those downhill laps.
This is just a small excerpt from the longer written write-up on the site, to keep reading, visit the site here: theloamwolf.com/2022/10/04/fi...
To learn where to get yours, visit www.ibiscycles.com/
Get your Loam Wolf gear here:
store.theloamwolf.com
#ibiscycles #boschebike #enduromtb #ebike #ebikes #loamwolf #electricmountainbike
------------------------------------
FOLLOW US
Website: www.theloamwolf.com/
Instagram: / theloamwolf
Facebook: / theloamwolf
Chapters:
0:00 - Intro
1:00 - About the OSO
3:52 - OSO Geometry
6:01 - Bosch details
7:56 - Final Thoughts
#theloamwolf #bestemtb

[@TheLoamWolf]

Ibis Oso at our preferred online retailer - alnk.to/5F6VaZt and use LOAMWOLF15 for 15% off any applicable items.

[@slbynum]

Mullet set up only on the small and medium? That’s a bummer. When I went to mullet I can easily say I’ll never go back to 29 on the rear.

[@topchoice1621]

I love the build of this bike looks beefy and tough but still good for riding I’d give up my car to go Full EBIKE although I still think traditional mountain bikes are way better because there’s no battery and you don’t have to worry about battery dying and being stuck

[@TheAngryHusky]

I'm sure the Bosch system is great, but I can't get past their user interface. They really need to go back to the drawing board on that display and controller. Pretty interesting bike though.

[@rpiian]

Honestly the rear swinger looks proportional to the downtube which I think is half the reason this doesn’t look bad. Most other ebikes have skinny little seat/chainstays compared to the downtube which makes them look like porkers. This bike, not so much. Love what they’ve done with making this thing a shredder. Well done Ibis!

[@seniormysterioso7552]

I love the look. Very clean and cool lines. E-bike design has come a long way.

[@Bittersfamily0424]

Love the way it looks! Love you can change the travel that much in the rear and front!

[@outerbike]

She's a beaut! Was hard to keep tight lipped about these during Outerbike Moab this past weekend. Glad to see it out in the wild now!

[@mannyfnsc29]

That rear end reminds me of the funky looking Marin Wolf Ridge.. but it actually looks good. I like it.

[@lars_atx]

so much to like, so much not so much. :) Frame looks great, love the mullet and suspension options. The electronics on bar is not great, prefer the top tube integrated look. Extender and removable battery are must haves IMO. TQ on right track with super quiet transmission. Hopefully the other leaders catch on and follow that trend. Thanks for a great update, looking forward to full review.

[@Viking7771]

Love the motorcycle style swing-arm!

[@hxcdynasty]

I love the way this looks!! i just wish more companies would do a frame only options.

[@LosGatosGTR]

Innovative approach for a first E bike from a very well respected mountain bike company. I’m sure it will be excellent. I definitely like the ability to mullet it and or increase F & R travel or both.

[@TheLoamWolf]

We agree.

[@th_js]

2010 called and wants that seat tube angle back

[@ajaschenbrenner2720]

That swingarm is the mountain cycle San Andreas. The original sledgehammer rock breaker. Super solid rear end !

[@jestt600]

I like how it looks

[@smtkelly]

Holy snakes on handlebars, kind of kills it for me on what other wise looked like a clean bike.

[@gingerb36]

It looks wicked and unique

[@JimmyRadloff]

I think it looks badass🤘

[@ab_mtb]

Lovely looking bike. The clearance for the rear tyre and shock don't look like they will get on well when it gets nasty & muddy

[@abelramos8652]

Cool when the brands try some different is always cool

[@tahoeebikes]

beast

[@trailpimp6369]

The rebirth of the San Andreas Mountain cycle. I love this bike

[@dadventuretv2538]

Super cool

[@rmack611]

I know there’s probably an 80%chance it’s shaped this way because it’s an ebike but this has me wondering/excited to see if they might be going this way for an enduro bike!?

[@DQridesbikes]

Nice ! Looks similar to my Polygon with less bearings lol.

[@thim8009]

Just glad to see more ebikes out there.

[@thezachinator11]

The lights are such a miss in my opinion. If they're going to be integrated than at least make them powerful/useful enough.

[@thezachinator11]

@Dan P There's no way I'm descending anything around me with a 900 lumen light on my bars. That's honestly not very bright in comparison to lights I've ran in the past. It also looks like the light wouldn't have much of a flood effect. I'm not saying that I don't think the integration is a bad idea. I think it has the potential to be awesome... I would have just went with a better option.

[@ElectricBikeJournal]

This thing looks rad.

[@AB-NZ]

VG overview guys despite the hiccups you had and the short time on the bike. Looking forward to your more in-depth review. As an Ibis Ripmo fan I was waiting for this bike to land for so long, and eventually gave up and bought a Levo expert instead which I love. Now the anguish of wondering if I should have waited. It does sound to be a bigger bike than I need tbh, though the adjustability in the suspension should make it a very adaptable bike. Would be keen to hear your views on how this bike stacks up against the competition like the Levo, Rail, eRansom, Bullet, etc. Kind of sitting on the fence with the quirky design of the rear. That rear stay is not the most attractive design, but functionality is more important than looks I guess. That Bosch controller is also butt fugly. Hasn’t Bosch come out with a new more discrete controller and display? Surprised Ibis did not choose that instead. Cheers from NZ.

[@ekolto]

The frame design around the shock is also interesting or limiting, think I'd rather have support on both sides (shock tunnel through the frame) and more clearance for more shock options.

[@peteanderson4901]

Long term thoughts next video ie. creaks , spec longevity, battery endurance , coil shocks that work (Push 11/6) ect.

[@williakarl]

I like the look. When will you have the long term review?

[@TheLoamWolf]

We'll do the long-term as part of our 2023 shootout, should drop late April/early May.

[@trailpimp6369]

Great job Ibis

[@chucksanson586]

Great look - hats off to Ibis for taking a risk. Major miss is no extender. Any bike in this gen should at least have an option

[@frankfattore989]

Looks like the new Ibis is channeling it’s inner Mountain Cycle San Andreas!😂

[@cedriccinqmars3516]

Love the looks makes it unique looking. Is there going to be others models? I only see the gx model on their site.

[@TheLoamWolf]

At the moment, they only have 1 build option. Time will tell if they add other builds or not.

[@ioannisparaskevopoulos1120]

Awesome! The fact that you can bump up the travel is always welcome...however, that is a very low bottom bracket height at 340-341mm. Any issues with pedal strikes? I am between the Shuttle LT and this Ibis, so I am going to wait your long term review on the Pivot to make up my mind! By the way, what happened to that Cannondale Moterra LT? We would like to see what you think of that bike too, seems very good value for money. Keep up the good work!

[@TheLoamWolf]

Thanks as always!

[@ShredQuest]

The Marin Wolf Ridge and Polygon Square One with the single swing arm design never caught on. Ultimately this design likely won’t either. But, they’ll probably sell a ton to the ibis faithful. It’s a plus they’re not trying to riff off that odd R3ACT suspension platform.

[@freeride_south]

Needs more travel. 180mm should be the starting point imho

[@Tequila628]

Digging the rear look and the design overall. Disappointed you didn't install DHR EVOs on it. Understandable however considering you had soft issues and small amount of time on hands.

[@rmack611]

I hope you guy get your hands on a voima!!

[@TheAcarges]

Weight?? Horse Butte?? Great review, look forward to hearing more on the long term review.

[@TheLoamWolf]

53.8 lbs for our size large. Cline. Stay tuned!

[@peterk7427]

@@TheLoamWolf not trying to be a jerk but e-bikes aren’t allowed on Cline Butte. I’m personally down with them and think they’re a blast, but also realize that openly posting this content runs a risk that certain groups see it.

[@mmodtomic7119]

I'm not in the market for an e-bike in this price range, but if I was...no way I'm down with a rear end that LOOKS like it was designed 20 years ago! Sad that I'm so shallow.

[@FritzPhoto]

Nice looking bike and design but... Lights no, Bosch display too exposed - why not embedded in the top tube, Frame material carbon - a aluminium version would be great

[@eightlivesdownmtb]

There’s are lights? FML. Really resolved with that whole “You can fit a dual-crown!” vibe.

[@TAZMON20]

Lovely looking but the small things matter, the birds nest on the front looks terrible, the cable port retainers are already coming out of the frame, and who decided to create a water ingress port where the cable exits for the rear light, it just smacks a little of rushing it to market.

[@barbamatteo]

Great design! Finally an ebike that doesn't copy any other model especially if you spend huge money.... but sram gx...fox performance...alu rims...for 13k????

[@hadleybennett6875]

Seriously, you can get the highest end Norco VLT with a 900wh battery and every component is better for $10,500

[@barbamatteo]

@@hadleybennett6875 Yeti is cheaper and better spec! Yeti! Or Pivot!

[@josandartanan3957]

Is very very beautifull, what modelo is the rear light, thank you

[@sgtkurry]

Pricing is a bit out there in my opinion. GX build and Non Performance elite 38 for 11k makes it a hard value proposition like the Levo. I was waiting for an ibis ebike and was hoping its a Super Light. If this was a super light ebike and had a bit better build for 11k I would consider (I love ibis non ebikes I have the ripmo and exie) but as it is hard to find a place to fit this in my stable of ebikes.

[@LawrenceWampler]

Plus it's super Urgly. Reminds me of the super experiential Marin bikes.

[@sgtkurry]

@@LawrenceWampler While I agree I usually dont let the looks of a bike deter me from buying it. I care most about the suspension performance, weight, component spec and price.

[@samc821]

Pricing is competitive for a full powered boutique bike in my neck of the woods, specialized are even more expensive here which im not willing to shell out knowing its gonna need a motor replacement or two within a year, my issue is the one spec build on the oso, needs more options.

[@sgtkurry]

@@samc821 I don't know where you live but the Specialized Levo Expert is the same price here in the US and it has X01 drivetrain, and Performance Elite fork for the same price. Its lighter as well. Specialized is the worse value in Ebikes and this is worse than specialized.

[@samc821]

@@sgtkurry Im in NZ, the Ibis is roughly $19, 100 on current exchange rate, a levo sl is around $16- 17k which isnt even full powered and a levo expert which is specced nearly identically to the ibis is $18k and id far rather have the Oso, if you want an S-works its up around the $26k mark...

[@stuartthomasson5027]

I’m not a fan of the appearance of most Ibis bikes, this one looks even more funky. That seat tube is so short too so the dropper post will stick out a ton. Not my cup of tee but looking forward to the long term review 🤙

[@chumpmtb2554]

I love Ibis, but I gotta say.. That thing looks like a City bike

[@chumpmtb2554]

Just saw it in the denim blue and its not nearly as odd looking 👍

[@nickclarkuk]

It looks great but there’s barely any clearance between the chain stays and rear tyre . That’ll fill up with mud in wet conditions .

[@Kzuke]

As an owner of 2 Ibis mtbs, I'm interested in this longer travel e-bike. Would like to have heard what the issues with the software/motor were and also, how much does this beast weigh?

[@IIISentorIII]

if only there would be some sort of search function to figure this shit out all by yourself.....🤦

[@evnutz]

I love the look, and I'm an Ibis superfan. But $11k is a long way out of my price range. Without a cheaper option I won't be on an Ibis ebike for a long time lolsob

[@cfox109]

Ya 11k with performance level fox and gx :/

[@patricedesilets3393]

All bike companies seem to put the emphasis on the range when this is not a real requirement for most of us. Most of us ride in parks where you keep looping and getting back to the same or close to the same point over and over again. Even when I do a bit more exploration, I do close the loop after 20-30km but most of the time I close that loop every 5-10km and do it again. So right now the only way to get a full power E MTB is by also getting a heavy 500W to 900w battery. What I need and probably most riders need is a light full power E MTB, at least 80nm+ with an easy battery swap so after 2-4 loop I can take a 10min pit stop and put another 350W battery in. But every light emtb that comes out has reduced torque to preserve their number one priority, the range! I do not want range. I don't need range. I usually have 2 hours to ride at night. I need power and lightness. Light should not come with less power but less range. There is this bike available in EUR only that is a good example of what I think a lot of if not the majority of riders need, I do not like their build but the concept is spot on. The Rotwild R.E375 PRO A 85nm on a 19kg bike this is what we need and we need more options from more manufacturers.

[@dodgechristopher]

You're not stuck in the past. 40 mm jumps in reach are ridiculous. They need narrower jumps in the meat of the user height bell curve. There are only so many 6'5" users out there who need a 540 reach!

[@TheLoamWolf]

Thanks for sharing Chris.

[@gregking9032]

Is this suspension/linkage layout going to be the future look for the rest of the non-ebike line?

[@TheLoamWolf]

Will be interesting to see!

[@NoBrakes23]

Nice to see that the Shuttle has some DW competition. Also nice to see a Weagle link e-Bike that doesn't use a Shimano codethrower. Aesthetically, it looks like what would happen if Orange bikes licensed DW, and decided to become a high end brand.

[@MrMojoRisin22]

I thought the same when I saw that chainstay

[@barryblacka5641]

Try it with the race motor.

[@alexaichberger3741]

are you going to test it with the 170/190 travel in the long term review?

[@TheLoamWolf]

If we get to keep it long enough we would love to.

[@vcc1534]

I love the look, reminds me of my old Cannondale Super V. Curious of cost and if its available...

[@N8MRN]

11000

[@lutomson3496]

never could fit the Ibis frames my arms are too long and the top tube lengths are shorter then other MFG always liked their designs

[@LoamReaper]

Ibis is a great company and I'm stoked to see them come out with their first ebike. It sounds oh-so good!

[@abusa0o0]

I'm glad there are so many ebike options now and I respect Ibis for bring something unique. Not a fan of this one though.. The Marin E2 makes all these "premium brand" ebikes look like rip offs from a value and spec perspective, not to mention looks! Shout out to Nukeproof as well.

[@mrljgibson]

Still don't see why they used a high rear suspension but didn't fit a high idler sprocket to reduce issues.

[@iconaan]

An interesting look, a look into the future, and yet... these prices are skyrocketing. Bicycle manufacturers are competing with each other, who will put a more expensive model on the market, but the market will soon sober them up - I hope, this is just my humble opinion

[@hassebir]

From your previous reviews of the Ransom eride 920 is this honestly a better bike? It sure is pricey!!! I demoed the Ransom and absolutely fell for it. Like the moto look of the OSO though ;-)

[@TheLoamWolf]

Thanks for watching. The Scott Ransom is one helluva bike! We did not get nearly enough time on the Oso to give it an official review.

[@williakarl]

When is the next OSO review?

[@trevorrees1764]

Chainstays are reminiscent of the Mt. Bromo.

[@ah4598]

They did a good job making that swingarm look good, every other bike I've seen with one of those has looked pretty bad. But 500mm reach is way too long, the medium 460 would probably be fine but I'd prefer something a little longer. I don't know what the deal is with all these ebikes that start at $10k. The magic number for ebikes seems to be $7k, almost every ebike I see is in that 5-7k range, the most expensive ones I see are Hecklers but those are rare. Giving them a motor is not getting people to pay more, it's still a bike and people can only afford so much on a bike.

[@tenfeetwanderers774]

Noticed that with this video, along with most things ebike, the gear changes are few and far between

[@biggamecurry]

The interrupted Seatpost looks like it might not accept a big dropper. How long is the dropper on your bike? There is no spec on the website either.

[@TheLoamWolf]

Dropper spec for each size - S: 125mm, M: 160mm, L: 185mm, XL: 213mm

[@thepolynation8523]

She's a shredder

[@johnwilliamson9453]

A good comparo to the 160E.

[@TheLoamWolf]

Yes it would be.

[@OtterFlash]

Speaking of long reach, calling the lack of security for the very expensive battery a feature not a bug and claiming it makes sense for emtb racing is quite the reach imo. If Ibis was targeting this as a race bike why does it not have the new race version of the Bosch system? Not trying to be mean or anything but many features of this bike show it is their first try at one, the placement of that display looks poorly thought out or just an after thought.

[@oliverhernandez3519]

The only thing i’d place higher is the charging plug , that is a definite mistake in desing

[@chillwill1083]

It's a nice bike but I realllllly hate their new logo. I'll still support them because a logo does not make the company but I def won't be quiet lol XD Guess it's just a reason to get a custom head badge XD

[@thewrx2600]

awesome looking bike, just needs some cable management up front with that spaghetti incident

[@tomcagle5324]

Crazy-cool🤟 Better in black color?

[@TheLoamWolf]

We really like this green actually!

[@tomcagle5324]

@@TheLoamWolf ok. Black with green highlights then! 😁🍻

[@davidvento8197]

comparing this with the Pivot Shuttle LT...is 4-5lbs difference in total weight going to make any difference on a similarly powerful bike with DW link suspension?

[@TheLoamWolf]

It is noticeable yes.

[@pullthatwigback5969]

Show the other side of the bike

[@jasoncruz3506]

Sweet bike but the display very disappointed others then that sweet what’s the price

[@DaBinChe]

Pricing is just too much. Think about what a non emtb with the same build goes for. So the motor and battery is just too much.

[@dreman5547]

Well really dislike the seat tube, wish they would have designed it symmetrical like on Santacruz bikes

[@cliffsangelsphotography]

I'll keep my Ripmo and Ripley AF

[@TheRCNetwork]

Almost a Mountain Cycle San Andreas swing arm out back.....

[@testrella04]

Rear chain stay similar to polygon Mt brono

[@andersonsridebikes]

That Ibis looks Oso cool! I hope that I’m not Oso regretful that I just pulled the trigger on the new Pivot Shuttle LT! Edit: I definitely spotted the Pivot Shuttle LT at the 7:29 mark. Comparison short coming?

[@TheLoamWolf]

Haha. Clever clever.

[@andersonsridebikes]

@@TheLoamWolf I definitely spotted the Pivot Shuttle LT at the 7:29 mark. Comparison short coming? Battle of the DW link Ebikes!

[@TheLoamWolf]

@@andersonsridebikes Wow! You got some eagle eyes on you!

[@casestudymtb]

ibis: rebrand so people associate the brand with birds ✅️ Make new ebike swingarm bird-like ✅️ Name it after a bear ❌️... should have called it the "E-mu"

[@emrhomeworks9979]

How does it look, meh. Like other Ibis deigns form the past, this looks to be function following form but time will tell. I also would have liked a bit more display integration.

[@Vivendocadadia]

I love all Ibis bikes but this one is so strange I kind of dont like it. Looks like rear tire is so close to the swingarm and no mud clearance, if this is true is hard to understand how Ibis with all the knowledge do that. Also that swingarm looks so fragil for a heavy ebike intended for heavy use.

[@alexlamy1271]

Looks like one brand bike called Mountain cycle san andreas ..

[@markwebster243]

Nice bike but that Bosch controller is terrible the only thing that put me off any bike with it,Awful in this day of age.

[@davisjl1979]

It’s such a noisy motor.

[@Downhill_Phil]

Bosch showed a new mini controller for next year :)

[@Harma224]

Imagine if you have a crash? That thing will get mashed up

[@markwebster243]

@@Harma224 It’s not that many complaints are going over bumpy ground and it either changes itself or your thumb touches it by mistake,you just have to look at spesh and trek and wonder what they were thinking other than flashy lights.

[@j3f423]

At least it’s not a ep8

[@matigol360]

GoPro 11 makes look so weird the arms

[@christophercollins2320]

weight?

[@TheLoamWolf]

53.8 pounds for the large

[@musmustafa7900]

This ain't bad looking but there are far more better looking bikes out there for me to go for this, maybe it would look better in another colour. My current bike comes with the Bosch motor which i think is one of the best out there if you can get past there clunky controller and interface which is a shame.. as there are plenty of super good examples for them to have changed this by now.

[@PaulMoody]

People often underestimate the benefits of the added weight of ebikes on chunky downhills - weight means stability with no bouncing off rocks and roots. Once you have a motor, weight is not your enemy - lightweight components that wear out quickly are. Not sure of the design of the rear stays - probably doesn’t matter (even heard an interview with the ibis designer - she says unique look was something they were after. Different for the sake of being different isn’t a winning strategy). And also not sure about a Bosch motor - there are better/quieter choices out there. My Turbo Levo’s Brose is quieter and stronger

[@steveh7108]

Complete novice that still does not have my first ebike so my opinion does not account for very much. But I'm going to give it just the same and I think it's a good looking high potential bike.

[@TheLoamWolf]

Still we appreciate your sharing!

[@LexZolnir]

Love the look and yes that rear swingarm looks like a dirtbike which is what these are bc they have motors, not hating on eBikes, i will own one some day, but that's a straight up motorized bike that goes on a trail, whatever the tire width is or that it has cranks. Ibis just owned it!

[@a.m.graham6120]

Typical stellar Ibis design! But Ibis’ legendary head badge has been cheapened with that meh new logo.

[@fud1376]

10 grand and 24 kilo's though....I'll stick with my Normal trail bike thanks.......Ha !!!

[@iLuveKatsup]

Too much. Too many cables, too many things going on on the handlebar, too thick bottom bracket, too many gadgets, lights?.. Perhaps IBIS will have a simple light weight EMTB in the future, but this iteration (like all full power EMTBs) looks monstrous.

[@Kovacs-sf1hi]

I highly disagree, I think it looks fantastic, it stands out, and everything it has is super helpful and unique. This is one of the few ebikes that justifies its high price tag.