Let's Talk About The (kinda) Controversial Patek Cubitus...

[@ID-Guy]

The Most Debated Watch of 2024? But also one we all seem to agree about... Ironically, where the Nautilus was one of the biggest catalysts that began the "Integrated Bracelet Trend" so the Cubitus seems to have hammered the largest nail in the trends coffin ;)

[@Herbal-T]

i don’t think integrated bracelets are a trend. been here too long to be so. ita now a category just like divers or chronos.

[@localheroEd]

How we forget the Nautilus was the ugly duckling, taking decades to become a swan. Minor updates (love your mesh bracelet render) and time will likely see the same result. Consider also the complications a larger dial could accommodate. In pictures it looks clumsy, videos on wrists I like it.

[@AbdulRWatches]

Nothing is called bad press, at least the release didn't go unnoticed 😅

[@marcgirard7551]

I agree with your review @IDGuy. Honestly, the Patek CEO comment about people complaining about the design not being able to afford one is so elitist and shortsighted. It's exactly the reason why people who might afford a Patek in the future will turn their back on them and people like me who could buy one simply won't because we don't want to be associated with such classless people.

[@ID-Guy]

It was a very badly executed launch (made even worse by those comments) 😆 Thing is, we probably still wouldn’t even be criticising the watch if it wasn’t for those interviews ;)

[@antonytapiero1168]

This ceo is A pig*

[@Drosemusic37]

The worst part of Thierry’s comments about people who are complaining about the Cubitus can’t afford a Patek, is that he was born into his money

[@alexp3752]

@@Drosemusic37 Platinum spoon in Thiery's mouth I would assume...

[@georgen26]

what grinds my gears more than the cubitus is the press release from Patek's CEO. I can never look at Patek the same as long as Thierry Stern is present.

[@ID-Guy]

And the brand was making a lot of headway with “coaxing in younger customers” some of their designs are really speaking to that… but then this arrives and the commentary. Oof 🥃

[@pstrzezek]

Patek is elitist watch and CEO comment perfectly cemented that fact. Your outrage won’t change that, quite opposite

[@matthewb9935]

Grinds my gears… I see what you did there and it’s very clever. Firstly, mechanical watches have gears (wheels) and Peter Griffin (Thierry Stern) had a briefly popular radio segment in Quahog called “Grind my gears” 😅

[@antonytapiero1168]

This Stern is A Pork*..

[@russell996]

@@georgen26 I would recommend reading the entire interview if you haven’t, I’m sure it won’t change your view but it will put the couple of lines everyone highlights into the wider context of his actual reply to a question.

[@FightGenius98]

It just seems so lazy and uninspired and almost arrogant from Patek , crazy how it will still sell out because of the name on the dial

[@ID-Guy]

Well said (especially that it'll find an audience because of its name) Imagine how different the impact would've been in let's say 2021? 🥃

[@georgen26]

'arrogant' is so correct, even Theirry's reply on the cubitus says it all.

[@joker14n]

When talking about releases from the “big 3” brands there will always be some we like and some that “aren’t for me”. This is the first time that my initial thought was “wow, this was a mistake”. Great video

[@ID-Guy]

And when we all collectively thought it was an April Fools joke 😆 What a time, when integrated bracelet sports pieces are now seen as laughable more often than not 🥃

[@nka4180]

It's not only the watch itself. This is a bigger mistake than just a watch's faulty design. I look at the brand differently after this Cubitus release, with its poorly copued design and also after the disastrous interview with Stern. Especially the Nautilus is now affected for me and deleted as an Icon. My admiration is nolonger there and my patience to get my favourite Nautilus from my AD at retail is nolonger that interesting. 😢

[@uncles2000]

Boring watch design, from a boring watch company, with the added bonus of a pompous arrogant CEO. What’s not to like?

[@ID-Guy]

What’s not to like indeed 😉🥃

[@WatchesCanBeFun]

“Doesn’t add anything” is so correct. I think just changing the bracelet would be enough. I love your mock up of the mesh style bracelet :)

[@ID-Guy]

That's really it in a nutshell, right? It doesn't have anything that's distinctly unique or original like the Nautilus and Aquanaut. Should've stayed in the oven for another 6 months or so 😉

[@DanielSheridan-c7e]

Imagine being lucky enough as a brand to have an iconic product that everyone wants, only to then be stupid enough to discontinue it. Oh, but wait, they’re rich, so they must be smart...

[@good_night_stories_ru]

This watch is simply the Nautilus put into Minecraft

[@ID-Guy]

They could've easily just pixelated the Nautilus and went from there. Hey, this could've been AI generated for all we know! 😆🥃

[@cedarcanoe]

What even worse is that Patek apparently is entitled to use a round movement in a square watch.

[@ID-Guy]

And here I actually believed they made a square movement to go inside this piece 😆🥃

[@alexp3752]

From my side, not really an important issue... Round movements in rectangular cases, if the corners are solid, provides greater case strength overall.

[@underachievingwatchcollect1878]

A round movement in a square case……….but, hey, at least it hacks 😂! With this release and Stern’s comments Patek runs the risk of pushing customers to other high end watch brands. The Cubitus release is a big win for current Nautilus owners.😎

[@Giovan_Nino]

Having tried the three models on more than once, I have been trying to like them. More as a spring board piece. But I can’t get my heart to agree. Its just too large and meh, when there are so many other nicer watches, even other Patek spring board pieces. Your valued input, eagerly awaited, has as you say, put the proverbial nail in the coffin for me…RIP Cubitus..thanks..

[@one87dnb1]

Patek has always been the pinacle for me, but that changed now, because of this watch, and the silly interview with their CEO.

[@ID-Guy]

Ah, this was definitely a bad blip on their radar but it shouldn't put us off the brand entirely. I'd still love to own one of their Chrono's one day (unlikely, but hey, aspiration) Their sports line though? Really seems like they're messing about with it too much 🥃

[@one87dnb1]

@@ID-Guy I guess you're right, I wouldn't say no to one of their classics :)

[@antonytapiero1168]

This Stern guy is A silly pig*

[@derosa1989]

it's just lazy design. I've moved on, the brand no longer interests me. If they really cared about catering to a watch community fan, or cultivating a new customer, by now they would have created some clear path to purchase process rather than some gross status seeking competition to be gate keepers for the rich and famous.

[@ClubExplorers]

2024 TOP FIASCOS: 1) Kamala Harris 2) PP Cubitus 3) Jaguar re-branding.

[@ID-Guy]

Not gonna argue with any of these brother… you reminding me of the Jaguar rebrand, why?! 😆🥃

[@ClubExplorers]

@@ID-Guy Dumb C-suite decision-making: "How to destroy legacy brand."

[@antonytapiero1168]

4) pig Stern ceo😅

[@ClubExplorers]

@@antonytapiero1168 Total f***-pig that Stern is!

[@shaunpatrick8345]

I think they were going for the Cybertruck aesthetic.

[@ID-Guy]

And I’d say AP’s (Re)Master smashed the idea 😉 Freaking dig that watch man… I do wish brands were more experimental like that 🔥

[@rosomak8244]

Aesthetic and cybertruck? Where?!

[@EulahFellezs]

As always the most thoughtful , well researched & eloquent watch channel around , MAMACOO keep coming !

[@JosheKahraman]

Watch are the ultimate Men's accesories！Enjoyed watching your collection. Keep going！As a watch enthusiast and watch reviewer, I can say MAMACOO this was a great choice. Enjoyed your video!

[@greghassen4726]

I think the statement that it does not need to exist is perfect. It does not improve on the previous model, the Nautilis, it detracts from it. And, the suggestion that they further develop the Ellipse is a fantastic suggestion. That is a beautiful watch!

[@aurelius388]

Your version of the Cube looks great!

[@davidperkins605]

So elegantly put, you could have been so much more damming, i agree with you totally...!!

[@russell996]

Honest heart felt review 👍

[@gustavorivero5653]

I purchased the Patek Cubitus last week, I have also others Pateks, and the Cubitus is very different how you feel it in your wrist wearing it, than looking it by pictures or videos… the watch is really beautiful, extremely comfortable and elegant!!! I really love it!!!

[@alexp3752]

Congratulations! I hope you enjoy it!

[@willburrows8834]

Did you see Uptick Watch Review’s voiceover of that Cubitus advert? The party was his “one year clean” party and he was desperate for a line 😂

[@ID-Guy]

I did and it was beautiful 😆 "One year clean"... only Uptick, what a legend!

[@SA17579]

Thierry Stern's arrogance said it all. 😂

[@ID-Guy]

And here we thought the brand was really making progress to be more “inclusive” 😆🥃

[@antonytapiero1168]

A Pig*..

[@bobwatson9290]

Looks as compelling as an Apple Watch. Your smaller render on a beads bracelet would change my mind, but I’m also one of the guys that will never own a PF.

[@ID-Guy]

We’re merely haters who could never afford one in the first place 😉 Thank you for this Bob 🥃

[@evanhartwig2849]

I feel like they really missed out on redefining their version of a sports watch. They put so much research into the new double date complication, I would have loved to see a double date standard for all models in the collection with the date at the 6 o’clock. In addition, I think removing the wings from the watch head would go a long way to distance itself from the nautilus. Finally, the dial is obviously identical to the nautilus, they really needed to change it up with a sunburst finish or something

[@ID-Guy]

A few more months in the oven and this could've been fantastic (you're right) - It feels to me they just went "Square Nautilus, Done" 😆🥃

[@joeyjojo8348]

I couldn’t agree more with you. Also think a size reduction would help its cause somewhat. And there is something about the tapering of the bracelet that is particularly unpleasant

[@samgrant83]

VC basically did this much better back in the early 70's with the 2215 Chronomètre Royal (Maen's Manhattan is an homage of the 2215). The Cubitus feels so lazy and opportunistic.

[@tar1895]

Square watches aren’t my thing. I prefer the tank to the santos for example. That said some of the negative comments have been vitriolic. PP is a fabulous brand and I’m sure the cubitus will be a success.

[@ID-Guy]

No matter what we say, the Cubitus will find an audience AND will likely catapult folks onto the mysterious list for the more in-demand pieces 🥃

[@awdrpepper]

The fact you can't even be bothered attempting to tweak the design, speaks volumes. But I doubt this release signals the end of the integrated bracelet craze. After all, Gerald Genta is the keystone looming high above the integrated sports watch segment - not any particular brand - and his involvement was limited to designing the initial watch lines. The brands have been developing and/or 'massaging' Genta's original philosophy - independent of his input - for fifty years. I do wonder what Genta would think, had this been released prior to his passing.

[@petarkostesic8570]

I’m saving up for a Santos, I believe it’s timeless, masculine and a true masterpiece. The Cubitus has been compared to it since it came out, so now I’m afraid it will actually make more people aware of the Santos, and it will become more popular in turn. I know it’s not the same market bracket, but that never stopped watch buyers from cross-shopping to scratch the itch.

[@NerlyBellas]

Ever since I bought a watch from MAMACOO, My question is if it's this hard to tell them apart, what is the point of owning an authentic watch?

[@russell996]

Where do I get that mesh bracelet in pt. ❤

[@PietroCozziTinin]

It's a hideous watch. Stern should only do the book-keeping.

[@darrenhojnacki6636]

I agree the Ellipse would be great. I like the time only steel Cubitus. It is not needed, but I am not surprised they played it safe

[@LegalEagle0007]

Hi IDGuy. I don't mind the Cubitus. It reminds me of the Santos (as you mentioned). I have a feeling that Patek will do what Rolex does with the Cubitus. Patek will start making customers buy the Cubitus first, just to allow the customers to get on the Nautilus waiting list.

[@alvinmick218]

I usually can appreciate most any watch even if it’s something I that I would never personally want or wear, but I struggle to find anything positive to say about this one. Have an excellent weekend! 🥃

[@simmysharma6845]

For a square watch I like the G-SHOCK square and the Glashütte Original Seventies Panorama Date 😊

[@ID-Guy]

I've been saying to myself over and over again "GO 70's" and wanted to include it in the video... of course I forget to mention such a great piece here. Ah, the Cubitus...

[@lucarev]

Totally agree with you, even without mentioning the Stern comment on the critics the Cubitus received… much better a more “humble” Cartier Santos… Hilarious the fact that the Cubitus should target a younger generation of watch passionate, the entry price is in line with the current bitcoin bubble, and we all know how the previous bubble + COVID went once we came back to a “new normal” way of life… I’m a lucky owner of a Nautilus 3800 (the smaller, but more appealing version), once owned by my father who passed away some years ago, this was, is and will be the only only Patek to enter / exit in / from my home AP is on a strange way, collabs, Wakanda, Spider-Man, … and for PP Stern speaks for himself, a man who EGO is so big to include e portrait of his father on a dial of a watch, no words needed… At this point the holy trilogy I believe include only Vacheron Constantin and 2025 will be an important anniversary for VC, so expect the best from them (starting from the wonderful 222 in steel… do I need to ad others…) 3 - 2 = 1 VC!!!

[@matthewstrobelt564]

I have never owned a Patek, and never will. Great marketing!!

[@ID-Guy]

Got to say, the Rooftop Marketing clip was painful to watch more than anything else 🥃

[@verynormalman]

There are two problems: 1. The name. It grates, Much like someone trying to give themselves a nickname? 2. It's absolutely massive. So it looks all the more incongruous. I normally like your renderings, but here it still looked just plain wrong. (I don't get any fizz when I handle the Nautilus. I wore one that went for over £200K at auction. Fizzless, nothing) Thanks for your content. Excellent.

[@thetaingsto]

The first nail and the last nail in the coffin of the integrated bracelet sports watch craze. This sounds so poetic, while it perfectly pins down the irony.

[@pilotstyle123]

If it were any other brand we would simply file it as a flop, I think its ridiculous how much people get worked up about a bad release.

[@anthonysmith2982]

Two statements stood out: • I care so little for it … and • Nail in the coffin of the integrated bracelet sports watch. Nothing but concurrence with the former, but the latter - I dunno. Many have been predicting the demise of the integrated bracelet watch for some time, yet they keep being released and they keep selling. I'm wondering if it has become a category; a diver, a chronograph, a dress watch and an integrated bracelet sports watch. They're just 𝘴𝘰 good to wear, either on the bracelet or on an OEM strap. I'm beginning to think they may be here to stay.

[@JamesAlexander14]

I like the Cubitus and it does look distinctly different to the Nautilus. Nothing wrong with the design and I think that Thiery Stern’s comment about the ‘Haters’ was quite frankly justified. Let’s face it, this is marketed to those with money, so it is likely that those who cannot afford a Patek are going to do the most complaining!

[@RMA_432_]

I kinda like the one on the fabric strap. That Nautilus bracelet looks wrong IMO..

[@MegaAtlacatl]

I like how it looks. If I could afford it I'd buy one or two. To each his own I guess.

[@Epicacactus]

My old boss thought his Aquanaut was a nautilus. That’s the average PP customer 🤣

[@ericb8888]

Utilising your knowledge of the “ rule of thirds “ the triangle between the date and the pinions of the complications is not equilateral and throws the symmetry out . Regardless… any watch going for 3 to 4 times retail must be hugely in demand by some people. A lot of money for a BR 05 lookalike;)

[@ID-Guy]

I can’t even spend enough time drawing triangles on the dials of this model 😉 BUT these will be popular because of the name on the dial (no matter what we enthusiasts say) This hobby of ours…

[@ericb8888]

@ 💯🤣

[@wescobts]

Making this watch reminds me of a quote from the movie "The American President" it goes : AJ they don't drink the sand because they are thirsty, they drink the sand because they don't know the difference... Sadly this watch will not hurt PP, nor anything Thierry says we are watch people, it's what we do.

[@nikolastojanov8749]

I think this model is a capitulation. Stern admits he cant make keep customers nor make new customers with dressy models. Doesnt matter if we talk Calatrava, chronos or compications. The only thing they can sell and create hype from is a steel sports watch(preferably with a steel bracelet). End of stpry

[@ID-Guy]

It’s a pity that every brand (even the most prestigious) has to go down the route of making sports watches their flagships. Well said Nikolas 🥃

[@Drosemusic37]

The worst part of Thierry’s comments about people who are complaining about the Cubitus can’t afford a Patek, is that he was born into his money

[@JamesBardolphCS]

I wonder if they feel they backed themselves into a corner having to discontinue this nautilus and that nautilus, trying to stop the perceived weight of it in their overall collection from adding more weight, and this was a way to reset to some degree and give options for the next 10-20 years.

[@dannysimenauer5745]

Since it took 25 years to launch a new model, and it really looked like the old model, is this design leadership from a Holy Trinity brand? Taking the Nautilus and squaring it off should not take 25 years! Sorry Thierry Stern you can be more innovative!

[@ColinLack]

I love how it looks but I could never justify getting one. So that really chills my opinions on it to being more lukewarm.

[@Paul_F_C]

Having seen the two tone with the blue dial with my own eyes I thought it was a beautiful looking watch and photos don’t do it justice

[@blainecole5452]

No, I will never own a Patek Phillippe. But I can look at many of their models and understand the selling price. The Cubitus? No.

[@epicv7dayz824]

Going against the current here, however, you showed the og and the new square I’m inclined to think that the version does very much look more modern and may yet appeal to the younger audience. Would I buy one? Nope! Do I appreciate the CEO’s comments? Nope! Do I think these will sell? Yep!

[@tesshu2000]

You hit the nail on the coffin. I couldn’t care less 🖤

[@fd6661]

For anyone saying it’s copying the Santos, there is a Patek pocket watch in the Patek museum in Geneva that is the genesis of the Cubitus. Its pretty much the same.

[@Valera_Scotland]

The advert at the end.....pure cringe. I'm with you - does not need to exist. To be honest, I never liked this integrated watch thing, and always detested the nautilus. Those side ears... it's just horrible... you know me man, I'd take a pilot watch or a calatrava over any of this hyped up mess

[@ID-Guy]

There are far cooler (and more coherent pieces) out there, as we know 😉 Hope your journey to your Mark XX is going well brother! I saw one the other day for something like £3250! One day soon, man 🔥

[@Valera_Scotland]

@ID-Guy I'm definitely aiming to be a one watch person... so my grail journey has begun

[@Arseization]

A random commenter hit the nail for me stating that the name is simply wrong as this is not a cube, making it even weirder. Oh and also the irony of them wanting to target a younger audience with an affordable steel watch after discontinuing exactly that with the steel nautilus...

[@ForbinColossus]

@2:01 "no underlying identity" to me = they took the design people liked and stretched the shape or perimeter lines of the Nautilus. I am thinking of the 'Squircle' design of an automobile fender shape stretched to be more square. It rarely improves the previous shape, if you know what I mean . . . A lack of design confidence in the original

[@austin73]

I tend to like the Cubitus a little more than the Aquanaut, but to be honest I have no desire to own either. Even if given to me I'd likely sell it, buy what I really want, and put a little change in my pocket. 😎 Cubitus buyers will probably find this tacky, but if I was in the market for a square watch, I would probably get the only TAG Heuer that appeals to me. The Monaco with the calibre 11 in it. Edit: You know... now that I have thought about this for a few more minutes. I feel historically Patek really built its name, and demanded its high prices, due to the extreme level of craftsmanship and high horology. They were/are the pinnacle of the triangle of the holy trinity. Peak watchmaking. I feel they are now trying to drive their prices with exclusivity and controversial designs. I wanted to say "edgy designs", but its not actually edgy at all. Anyway, I mentioned square watches, but for high finish and high horology... Give me an Armin Strom or Breguet any time over a PP.

[@structurescience]

Thierry envious of the Genta spotlight.

[@davem8836]

I couldn't care less either. In fact, the only reason I'm even bothering to comment on the video is because I think it helps the channel ;)

[@JohnSmith-jj2yd]

The watch itself is fine, arguably a more conventional and less divisive design than the Nautilus. Not my cup of tea, but neither was the Nautilus or Royal Oak. The problem is all the games Patek have played, "discontinuing" the Nautilus, then releasing it again just in white gold, then releasing this steel Nautilus with a more squared case. They're just trying to be too smart, and it comes off as tricky, then combined with the fact that it isn't exactly the most innovative design to say the least, and combined with that ridiculous ad and the Stern comments just fed fuel into the dumpster fire.

[@richardbartlett6932]

I personally think it looks great. Although I don't get the massively over rated Nautilus either . Side by side its far more modern and clean with space to breathe. The nautilus looks lumpy, cramped and old fashioned. The fawning and over hype is straight out of the " People only like what others like first" playbook . It really isn't that special.imho My only gripes are the bracelet is too thin and the round movement window looks totally wrong, especially as it runs against the premise of the watch. The thing he personally did wrong was by calling it a brand new range. Its obviously not and was even called a square Nautilus. If he had said its a side step for those wanting something similar but different. Most would have just moved on Those who are all sad by his hurty words need heed Candice : "Lifes tough, get a helmet"

[@rickfowler3710]

Love how you release your vids on Friday. Always a pleasure to see them pop up. Don't Worry about making them a little longer if pos. I know we all would love to see more. 😉🥃

[@ID-Guy]

Must say, it's a blast getting the video done as the week comes to an end (frees up my weekend too which is a blast!) And thank you Rick! I try to always keep them succinct (for my sanity too) But I know what you're really referring to... 4+ hrs etc 😉 Have an excellent weekend sir!

[@rickfowler3710]

@@ID-Guy I will indeed. Same to you

[@erikn54]

The cubitus is a smart move. If you buy it you get elegeble to buy a nautilus or an aquanaut. PF will sell a lot more.

[@ID-Guy]

It definitely seems like a “springboard” piece 100% 🥃

[@WestCoastAce27]

Good luck with that. I’m sure their smug salespeople will string a lot of people on with that.

[@AbdulRWatches]

I think Patek will do what it wants, and a lot of people will buy it anyways. I think they are trying to end the integrated bracelet hype with making it square 😅

[@andrel1972]

Why put a big date (which looks great by the way) in one watch and then omit it on the other two? How much thought went into the overall series design?

[@ID-Guy]

Proportions just seem all over the place, right? If they'd keep that more rectangular look of the date following with the form of the watch (like a Reverso) imagine how it would've turned out? I just think the piece should've been left in the oven for another 6-8 months 😉

[@tinycosmo]

always very independent opinion! The 5811 already perfect ❤

[@Enriadero]

Yes, let’s!

[@ID-Guy]

The comment section is going to get spicy ;)

[@MaryDavis-g1e]

I think is watch is BRILLIANT. I would buy it in a New York minute.

[@drfathertime]

Cubitus feels like your mom telling you "we have Nautilus at home" I don't like it at all myself, also the arrogance of CEO made me lose respect of Patek.

[@ID-Guy]

"We have a Nautilus at home" 😆 100%, sounds like something a mother would say...

[@drfathertime]

@@ID-Guy but srsly, let's face it, it's really difficult to design a square watch, and only hand handful companies can pull it off (JLC and Cartier) but Patek dropped the ball on this one.

[@mrpleasent6038]

If this is luxury count me out - uninspired but in keeping with most new things - has no soul feels like it was ai generated.

[@ID-Guy]

Was having this conversation earlier with someone, it does feel like somebody plugged in "Square Nautilus" into an AI program and had it do the work... Who knows? Maybe they did?? Talk about a conspiracy! 🥃

[@Yorkshiremadmick]

I prefer the Cubitus rather than either the aquanaut or nautilus which both leave me cold. But I still want a Santos de Cartier

[@GrumblingForesight]

Yep, pretty much. Doesn't need to exist. Your mark up without the wings looks much better.

[@9er..]

Anyone else say to themselves…“Sure, I’ll watch every KZbinrs videos about this new watch that came out 10 minutes ago…but I’m more interested to hear ID Guy’s thoughts next month.”? It’s all entertainment till ID Guy produces something…then it’s education.

[@gavinwhite9743]

I assume wealthy people walk into Patek stores with no research, just bags of cash…..perhaps seeing it through unbiased eyes…we got a big square one, a curvy one and and middle curvy square one…I’ll take one of each with a blue face…maybe it works🤷‍♂️ I agree it’s uninspired, and not for me…but then the owner already called that out….its not for me. And even if I have the means…which is not beyond me for some models….its not for me. Thanks, his statement just shortened my list.

[@domgledhill4165]

Patek's CEO came across as arrogant, snobbish and staggeringly tone-deaf. The Cubitus looks like a watch designed by a bunch of marketing/'insert job title' executives who should know better - ie. recognising that they should leave the designing to a designer. Absolutely love your render though @IDGuy - levels better than the real thing!

[@THX-C]

Thierry is a neo-baby who never heard the word no. It’s no wonder Sandrine divorced him. He just cribbed an old Genta design, made it square and called himself a genius. He definitely distanced himself from his family’s traditional watch company. I’ve owned two Calatravas and while I liked the way they looked, found something I didn’t like - with the 3919, it was the crown. A manually-wound watch with a crown that small?!! The other watch was one I bought in pink gold, so that’s on me. Patek should have tapped a designer and made an all-new watch. The Sterns should limit Thierry’s time with the press and make him stay on script. Oh wait, I’m getting my nepo-babies mixed up.

[@mannyfernandez1713]

My issue will always be 10 hears of research and newest line in 25 years, just for square nautilus… hell at least Rolex had the decency of yearly incremental changes and a gorgeous dress watch with the 1908 when they discontinued the celini

[@andycorso8498]

Watch aside, that promo video was so nauseating, I think if I owned the watch associated with it, I’d be looking to offload it ASAP. Yes I am probably within the CEOs demographic of not being able to afford a Cuboid, but this watch, the promo and his clumsy speech, has cemented my lack of aspiration to to actually own something from the brand. Moved to the ignore column.

[@stephens2r338]

If they make it smaller then it would be more popular. If they reworked the movement and made it square then they might be on to a winner.

[@lewdwig]

It looks like an homage to an homage.

[@WAMwatches]

This is the perfect flipper watch… till it isn’t. You are right all around it’s a forgettable design and every time I see it I think about how the Santos does it better.

[@pnero777]

'I don't care about the design' - I couldn't agree more. And it's only the worst of design which can create that lack of an opinion. Where it's just so 'non' that it captures no emotion at all. The main take I have is the date in the centre complication looks terrible - why is one number bolder than the other - and why is it aligned so badly that it would make Seiko blush - and this is on a PR image....

[@robertsmelker2614]

If the shrink it to be 35 mm instead of 45mm……it’s just 2010s big watch bad right now….it just doesn’t have soul.

[@ID-Guy]

A smaller diameter could've made such a dent, you're right! 🥃

[@Ryan-pu9yw]

Looks like Cartier had a love child with Tissot. 🤢

[@ID-Guy]

And only the child a mother could love 😉

[@shu002]

Would you choose a cubitus or AP x Kaws ? ☠️

[@sebsebseb1905]

I said AP is to be praised for doing something new, unlike Patek or Rolex, for example. I love the design of CODE 11:59 and if I would win the loto I would buy one.

[@Ullr-Zero-Kelvin]

Well said!

[@dr.kevinmoore8889]

I like it a lot. Much more than the Nautilus.

[@Wu.Tang.Financial]

The bracelet feels out of proportion with the now-too-large case imho. The nautilus to me was always the less-cool Royal Oak and this is just a butchered nautilus with a jaw dropping price tag (even at retail). On its own the watch isn’t dreadful, but what it represents relative to the quite elegant nautilus and the thinly-veiled contempt PP has for its consumers? It’s a pass for me

[@achuck4321]

Whereas AP was criticized for the Code being a departure from the Royal Oak yet still coming across as sterile, the Cubitus seems so derivative that is almost lands in homage or microbrand territory. At least with the Code, it can stand on its own merits with the floating lugs, the patheon crystal, and the dial choices. The Cubitus will forever be relegated to applying Nautilus style cues in a disjointed manner. AP tried to move on from the RO, where as Patek has decided to milk its customers once more. I would love to own a Code. I would never buy a Cubitus.

[@Valera_Scotland]

Great title... it is a little bit yucky this watch isn't it. I'll just keep wearing my Casio W59 square.. the only square you really need

[@ID-Guy]

Imagine the impact this piece would’ve made in let’s say 2021? By 2024 where the “integrated trend” is drowning? Seems just a bit late to the party 😆🥃

[@theurbanegentleman4550]

All the haters and most of the commenters are wrong, wrong, wrong. The Cubitus is masculine, bold, and handsome; just what Patek needed to make a splash and break from the tired, boring, and frankly girly porthole Genta design. But it’s not only masculine, it’s also restrained and not gaudy like other “macho” watches like the Royal Oak, and by nature of its brand, packs a much harder horological punch than a similar Cartier. Furthermore, all this controversy is setting it up to be a highly desirable collectible in the future. I would gladly take this over the Nautilus, and the future many years from now will prove me correct. Also, as an aside, if you think this is ugly but the Aquanaut attractive, you need to get your head checked