Identify and Engage Top Customers & Prospects

The Zeta Marketing Platform's Audience Explorer is designed to think like a marketer, identifying current customers and finding prospects. It provides insights into customer dispersion across metrics like gender, geography, income, and age, showing customer attributes at a glance. The platform allows targeting customers based on properties, events, engagement, and CRM data, utilizing over twenty five hundred attributes to augment customer knowledge. It also offers AI optimization of audience, look alike audiences, instantaneous audience generation, and direct connection to identity and execution, delivering the right individuals for campaign building or reporting.