If I Were Starting a Company In 2024, This is What I'd Do [FULL 0-$100M GUIDE]

I’m Leila Hormozi…
I start, scale & invest in companies at Acquisition.com.
I’m a full time CEO, part time investor, and my side gig is making content to show others how we do what we do.
You can…
-Get our free courses at acquisition.com/training (no optin required)
-Get our books at acquisition.com/books
-Apply for a job at www.acquisition.com/careers/o...

[@leilahormozi]

For a tier list of skills you'll need to build a company, check this video out next: kzbin.info/www/bejne/n4OTgniYmbyFhJo

[@ArticulateArena]

no. I'm a wantaferarri. I don't want to waste 5 years of my life stressing tf out. if i did that, i'd be too old and stressed out for it to actually be worth it.. I want to be going cross country to car meets TOMORROW. entrepreneurship is for psycho and sociopath's. you're literally making money by putting on a clown suit and putting on a show for some one to give you money and then spending hours every day figuring out how to make your clown suit more clowny. f that. just give me the money. I worked and played hard in my 20's came out with 0 bucks. it's w.e. I wouldn't change it if it meant I had to manage 20 different companies inside a company. i'm going to figure out how to get rich af without that much effort, putting on clown makeup or coding ( idk how to code :/ ).

[@ArticulateArena]

also. how many videos can you and your bf make about this incompetence thought experiment?

[@andiolarama1556]

I am impressed by the way you articulate words and put those words into strategies. This formula is one ability that pushes an individual to the edge of selling.

[@ruhanimoosa5625]

I have been an entrepreneur Built a multi million bussines Exporting to southern Africa

[@tracydavis148]

Just saw Your Interview on Futur and totally fell in Love with Your Soul ! ❤ Even though You are Younger than Me ? You have made so many Majestic Decisions that I Admire and Respect . 🙏🏽 Building My Brand and in Stage 1 , My Goal $0 - Million and this is So Valuable to understand. ❤

[@user-zp3ys5bg6o]

This video is probably worth more than my entire business degree

[@CassandraWhitelock]

Bruuuuuh! I felt that😅

[@PeterShev]

Top 3 beginner business problems: 1. You don't have something people want 2. You're selling to the wrong people 3. People don't understand the way you are conveying what you have ------- Instead of asking: "Which market do I target?", ask "Which customer do I know best?"

[@earlyray8495]

36 yo male. Gotta say, this is absolutely quality information. 0 BS.

[@AnthonyCarterii]

The amount of value in the video is unbelievable. How Leila doesn’t get more recognition in this space is beyond me. Thank you for all of your hard work!

[@nickit22]

She is new and reserved. It takes time. It's a process.

[@JDEDIGITALMARKETER]

I'm a 50 year old woman trying a new side hustle and I'm 1 1/2 minutes into the video and feel like she's speaking right to me.

[@ddfelder2]

You got this 💯

[@predator1820]

We got this

[@ddfelder2]

@@predator1820 you’re right… WE got this! 💯💯

[@WolverineTraining]

Same. 50 years old. Divorced. I want something better for myself and my children.

[@passionatefortech]

i am so excited for you, good luck girly, i also loved what she says, feels like she really knows her stuff

[@haydencraig7149]

Success doesn't happen overnight. It's a marathon, not a sprint. You have to pace yourself, put in the work, and be consistent day in and day out if you want to achieve your goals.

[@leonnoble8164]

Assets that can make wealthy Crypto Stock Real estate Gold

[@leahmolly9150]

​@@leonnoble8164real estate is good but crypto is better

[@billymark7125]

Fear is one of the factors that hinder most persons to invest into crypto, most persons say ignorance..

[@annebella8851]

When you invest in crypto you are buying days you don't need to work

[@lincolnjack3198]

Now is the best time to purchase and invest in bitcoin, stop procastinating

[@nicolasbenson009]

Nobody can become financially successful overnight. They put in background work but we tend to see the finished part. Fear is a dangerous component, hindering us from taking bold steps we need in other to reach our goals. you have to contend with inflation, recession, decisions from the Feds and all. I was able to increase my portfolio by $289k in months. You have to seek for help in the right places.

[@HonestLady]

And making money from our time

[@haske_]

You’re now my female role model in Entrepreneurship. Thank you so much Leila! Super helpful stuff !

[@fireket]

❤ She's the big sis' we never had ❤

[@jacobsack]

I'm 22 and have been running my woodworking business for 3 years, I started from scratch at 19 not knowing a single thing about business or woodworking with no experience with tools or machinery, I've put probably 20k into tools, machinery rent and most importantly, lessons I have learned through mistakes. both the quantity and value of the knowledge presented in this video is mind-blowing. I had multiple a-ha moments that have consolidated ideas or shifted the way I think about my business. thank you so very much Leila. you and Alex have provided so much value to me and i look forward to meeting you guys down the road.

[@Hello2u3582mypincode]

That sounds great, I'd love to hear what things you are going to do differently now having seen this video? I'm in my starting phase myself so any insights would be great!

[@talktoeric]

I'm almost 50 and learning woodworking. I've made a few nice pieces and would love to learn how to sell and market them.

[@SpiteBellow]

I don't how many business classes I just took by watching this, but I feel like that scene in The Matrix when Trinity downloads how to fly a helicopter in 3 seconds. Amazing video

[@JaredRaines]

This is just phenomenal. In a period where I'm watching summaries for any videos over 4 minutes long. A summary wouldn't suffice. Like Alex, Leila's ability to simplify complex topics in a thought-provoking manner and put things plainly, this feels like educational gold for entrepreneurs.

[@InnerGoddessGuide]

I love you guys, both of you. Despite brain fog, chemo brain, peripheral neuropathy, depression and debt up to my neck - by listening and reading your advice, I am starting to regain hope. Thank you

[@marcellinemendoume773]

Yes! Keep it up

[@dnorms]

Learning to love yourself by Gay Hendricks

[@LoqusPocus]

Jesus Christ can truly heal you. Just ask Him sincerely in belief and with Him everything is possible.

[@TruBlu65]

Bless you Keep Healing❤🎉❤❤❤

[@alecboggess3267]

Wow. Incredible job, Leila. You killed this. And you know it. This piece of content will be valuable for business owners for years and years to come. Well done.

[@melissaviolin4050]

It is crazy how articulate this plan is. I've already focused up my gameplan and implemented changes saving me months of time from one watch through alone. Thank you.

[@agentcub]

This is the most honest and best advice I've ever heard when it comes to starting a business. I can relate to all of it and have gone through it.

[@nicolengyuen]

Love how clear and concise you are! Love that you aren’t selling things but just sharing knowledge! ❤

[@judzens6069]

I love how practical this video is and I love how absolutely upfront and straightforward you are about starting a business. So inspiring yet at the same time, its the slap in the face that I need, just one avatar and just keep doing the work, the reps - thanks Leila!

[@brandbuildernc]

what is an avatar? A customer profile?

[@On7D7]

Most paid coach's and consultant's will never give you such a compiled practical information. ONLY LEILA CAN DO THIS.

[@carolinescurls5047]

Thank you for being so real and sharing what you’ve experienced. This is me at this moment!! I needed to hear this!! I have clients and I hear them, and I’m my own enemy. 😅

[@inhoum6475]

This is my favourite video of your channel ever! You broke it down concise, simple, and straight to the good stuff! Thank you so much for your work here.

[@wowobeug3083]

I have never seen a video so packed with content and value as this one. There are whole (paid) courses that do not deliver half of the value than this video does. WOW! Dear Leila, following you right now!

[@stevenraz8756]

Love both you guys, I have taken the big step, despite the immediate risk and fear, thank you for everything you do

[@macalarose]

Great commentary Leila. I streamlined my channel, choose a platform, and choose an outlet. I stopped the consumption and am doing first hand work. It's amazing. I'm quickly learning what is needed and not, and who wants what I have! I clocking six figures and am ready to keep it going.

[@CapucineAbadie]

I've been watching a ton of business videos (yeah, I'm in the swamp!) and this was the first one that made me create a separate playlist to save it. The value is UNREAL. Thank you!

[@matthewthompson0]

drop everything you're doing and find an book - the hidden truths of wealth, trust me on this

[@ryan-patel]

where did you find that book?

[@burmakara]

that book is banned, isn't it?

[@cooperandrew1]

Where can i find it?

[@matthewthompson0]

Borlest ( thank me later )

[@Jojodone]

$5

[@kirkgodman]

Awesome video! Just what I needed to hear today. There’s so many things you feel you need to do as an entrepreneur and sometimes the hardest thing for me is just trying to figure out where the next three steps are. Thanks Leila!

[@n-spiredkingdomcoaching2560]

Thank you! Thank you! You made this so simple and easy to digest. I’ve been consuming sooo much information, reading, taking classes and free webinars and seminars while building my startup and it started to become overwhelming! Information overload. Thank you for bringing the simplicity back and motivating be to not give up! Awesome video!

[@rafalichtenberg1019]

Real talk. Thanks for sharing, Leila! I'm on my 0-$1M and the struggle is real.

[@JakeWoken]

You're a beast and this is awesome. I love how you and Alex are able to explain everything so simply and clearly. Thanks for everything you do.

[@NathanielDonalds]

Your analysis is inspiring and mine is similar. Getting the best strategies for short term/long-term trading involves a lot and I stayed determined, took risks and also learned from my mistakes. Considering how beneficial my investing in trade has been lately, my target is to hit 1million by January 2024 and I believe it is achievable

[@gomezfernandes662]

What is your strategy ?

[@milda5020]

Best of luck

[@NathanielDonalds]

I rely on strategies from a source that ensures my monthly profits

[@gomezfernandes662]

How can I connect to your source for success tips

[@NathanielDonalds]

Telegrams

[@Jackson_Zheng]

Loved the simple frameworks and clarifying common myths. I think most people know what to do already (we all have an idea of what our next step should be, even if we can't see 10 steps ahead), but the problem is all the chatter and noise we get from our environment like social media, friends, family, etc, makes us go against our gut instinct and act against common sense.

[@beautifulyas]

Very true!

[@stephenklein738]

Only halfway through the video and ALREADY GETTING SO MUCH VALUE AND MOTIVATION! Thank-you Leila!

[@RichardKelleyMD]

This is SO good! I've been working on a product/process for the past 5 years that I haven't got quite right...yet, but I believe in it and the potential of the product. Thanks for this video, Leila!

[@waleedcchavez]

Despite being on this platform since 2015, this is the first time that I'll be commenting on a KZbin video, but it's because I wanted to say thank you so much for making this video. I cannot put into words how much this has helped and moved me because you have said the exact words that I never knew I needed to hear, but that I don't often see many creators talk about. I'm a 20 year old university student and it never hit me, until after watching this video, that I've been stalling on starting my business because I was waiting for the time that I'll feel "ready enough". Thank you so much for the value that you and Alex bring into the world. Honestly love and appreciate the things you guys put out.💯

[@discipulosdoreino9115]

30 minutes of intense learning skills presented has a simple how to do and how to achieve anything and any type of business... And with a simple real language, this is worth your time, i will watch this over and over!!!!!!!! 🤩

[@ryanetherton]

Wow one of the best videos from either you or your husband. I normally enjoy his videos more but this one was exceptional. Thanks for all that you do for the little guys!

[@BeverlyBijou]

Providing so much value in a 30-minute video is an incredible find. Thanks for breaking it down so thoroughly. This helps me visualize my goals and how to achieve them a lot more clearly. You are a gem 💎 Leila. Thank You for sharing your skills and knowledge with the rest of us.

[@King-a-ling]

I agree. Lets get together and discuss these gems over drinks. 😉

[@christianwalters8128]

You and Alex are hands down two of the easiest people to listen to with loaded information always! Love it. Thank you

[@db.digital]

WOWW! Leila in one video you've helped me identify where I've been stuck, why, how to move past it AND identify what is needed to get to the next level. All in an INCREDIBLELY VALUABLE, informational and digestible way. This is literally a bite sized school of business masterclass. THANK YOU so much for sharing your experience, insight and knowledge!

[@Jamesaflacey]

I’ve never heard someone touch on whether you take money from the business personally or not and thinking from that perspective as you’re starting/growing - and then answering it from your experience based on personal circumstance. This was brilliant. Very helpful. Leila, you’re authenticity it refreshing

[@michaellemieux7882]

Years in banking and business and I can honestly say people will never hear anything as succinct and beneficial as this. Keep it up Leila. When growth comes, what I would love to hear your insights on is: 1 - Buy a business or build a business and corresponding challenges of each. 2 - Mergers and partnerships - what to look for and what to avoid Thank you!!

[@michaellemieux7882]

@leilahomozii.. Love to, what's the best way? 😉

[@morethanmirrors]

Love this video! To add, as the final level of the “Hierarchy of Competence” is “Conscious of Unconscious Competence”, which is being aware that you have the competences mastered and can now teach/mentor others. ❤So….YOU!! 🎉Thank you for your knowledge!

[@heathcaldwellministries]

Pumped to watch this! Thanks for all y’all do! 🙏🏽

[@wesfin]

product-market fit, doing the work 0:33, do the work then consume the info that you need to move past a specific obstacle/bottleneck/constraint 1:02, sales skill is marketing skill 3:30, selling skill curve 5:22, marketing is showing off value 7:17, offer development/packaging 7:42, don't get distracted, focus on what you need to move up in the level you're in rn (product-market fit) 12:28, 14:16-- come back to this when you get to this level

[@avaree]

basically... lol. I just stopped the video and said I'll BRB!

[@thefreshjc1286]

Super inspirational. Nobody has put entrepreneur perspective like you described. I really do respect your hustle to run 3 companies and still give advice to the future generation.

[@xpandyourself]

This video is absolutely phenomenal... have already shared it with 10 different people. GRATEFUL!!!

[@eveline001]

I had to stop what I was doing and started taking notes. Thank you, Leila ❤

[@GrayHastePictures]

Definitely appreciate the “probably don’t need to worry about that right now.” Very practical for me to focus on the right now and not “the ideal” that will likely change soon after just starting.

[@CHEFPKR]

This has to be one of the best business related videos I have ever watched. Downloading for notes.

[@YogaBlissDance]

I love you- "you have no idea what you are doing!" TRUTH...love the tough love and straightshooting.

[@reiniervaneijk]

The value in the framework and explanation is unreal Leila. Thnx.🚀

[@AB-fq4mr]

I'm at the $300,000 mark. It's nice to have the income, but it sucks working by yourself. It's lonely and you have no social life. You're constantly solving some problem coming out of the perpetual left field. I can start hiring and buy automated equipment, but it's so hard to take the plunge and spend all the money you've been saving for years.

[@G-MIP]

Perhaps you could find someone else nearby who has that same equipment and operate it during hours their business is down for a cut if new profits-and bring in 1099 super stars to grow the other areas for a % of growth they generate. …Of course, I have no idea what your business is, but I’ve been where you are and there are solutions you haven’t thought of- the key is often taking “free days” with no discussion of work, no work activities, just going fishing or something …as during those times your brain formulates genius creative strategies. More free days equals more genius. Work *on* your business more and less in it.

[@SympaDeReussir]

Mind blowing dear Leila, you are not in the "shadow", you really produce also a big value ! I started with Alex's content and now i am also impressed from your quality ! Merci !!!!

[@ConnectWithUganda]

This channel is heaven sent for anyone on their entrepreneurship journey. Thanks Leila!

[@amritesh108]

I have no words …. I NEEDED this half hour - badly - at this point in my journey … Thank you Leila 🙏🙏

[@smx3084]

Wow, this is an Amazing overview. I appreciate Leila’s sensitivity to a persons process going through the steps. Eat S#!t is a very funny and accurate description of stage One. They both (Leila and Alex)come off as very friendly and approachable. Almost like having a friend talk to you about these issues. I think this couple is (and will) without a doubt be the top source for excellent business information. NO BS ego, drama or hyper-masculinity - like so many in this space. Not to mention any names G.C., G.V., et al. Thanks, Leila! LOVE IT!

[@dianal3542]

Leila, your advice is always to the point.

[@danirichard1002]

Thank you Leila for such incredible value provided. The most powerful to me was the one with onboarding the right people. Thank you so much again!

[@becomingyourwarrior]

I'm just putting it here now in November 2023!! One day, Leila, when I've levelled up, I would love for you to come on to my podcast and speak to my followers. Until then, it's time to level up!! I'm excited. Thanks for your help and your content.

[@user-rq6ej3dh9o]

Im right in the middle of my biz at the burn out stage, all the fresh enthusiasm has gone and everything is routine or not growing as expected, ready to give up but Leila gives me hope to keep going by helping me identify and understand the stages and redefining my business. Its so easy to think because it gets hard that theres an easier biz i should be doing but the shame would be loosing all the work knowledge experience and knowing my customers just throwing that all away instead of growing and learning

[@whitman221]

Best roadmap I’ve seen yet. We’re getting close to crossing into stage 2 and I’m definitely feeling out of my depth.

[@steevo_thelaw528]

It's wild that you just gave a step by step plan to achieve a large successful business. It's so practical and just demystified my next steps.

[@WeFit12]

Thank you for this! Sometimes I’m not sure what steps to take next and you have cleared this up for me. Thanks for the advice 🎉

[@mahalia_kendrick]

I grew up hard. Quit school early to work labor jobs. It was awful - I'm 40 I still have nightmares about it. I learned about mutual funds and eventually real estate. Living on a shoestring and investing with a hope to someday escape the working world madhouse eventually came true for me. But in a strange twist of fate, I'm grateful for the humble beginnings - it was valuable motivation..

[@fisayofosudo538]

I pay monthly in this order.. tithes, myself, and then bills. I have my investments, savings and emergency savings automated so I don’t have to worry about those. I am then able to have my wants and I always have money left over because I am debt free! Praise God!

[@Jessrobbie]

Very true! I've been able to scale from $150K to $489k in this red season because my Financial Advisor figured out Defensive strategies which help portfolios be less vulnerable to market downturns

[@Jessrobbie]

Britney Cohen rose - professional You can ask your internet

[@Augustalawncareofreddeer]

Lets goooo!!! I will 100% get you guys to scale my augusta lawn care franchise from 1M-10m next year 💯💯💯

[@ezotheceo]

This is huge framework and as a small clothing brand owner this is literally perfect like perfect timing. This is all about true dedication focus and adapibilty

[@rodogarcia8512]

This was the clearest explanation of the four levels of competency I've seen so far !

[@leannamartens]

Leila, breaking down the specific problems of $1-$1M, distractions, skill development, discouragement (mindset & Skillset) required and showing there IS a result and just focus in these specific things. NOTHING ELSE, and blocking out influences telling you to do this, when it has very little impact on the end goal now which is consistent CASHFLOW. That Is golden for me and likely others. Drilling down even more specifically into how or the best place to go to aquire, sales and marketing skills (knowledge, then calls/ads etc) would be helpful. I DID see the selling book on influence which I will get 100%. Thanks, your such an amazing direct and powerful role model. THX. Keep it up, grateful and learning......XO

[@theroadtoamillion]

This was a great video. So much value about rising advertising costs because the market gets saturated. This is why creating content is so important whether you’re a small or big business. Establish your personal Brand and you’ll organically attract your customers.

[@delaslight]

Your videos are better than literally anyone alse on yt and beyond about business related topics. You are a legend, you know

[@reynoldsresourcedevelopmen5114]

Leila, Thanks for rocking this out of the park. Big help.

[@torianoevans]

Love this!! Your 1st phase is what I definitely needed to hear!! Thanks 🔥🔥🔥

[@SongSite1]

Your best presentation yet Leila! Thanks.

[@FutureBusinessTech]

No one else on KZbin (besides the Hormozis) seems to come close to providing this level of value when it comes to business.

[@staciyoung6469]

13:39 girl.... no one told me this and it took me forever to get adjusted. 🙄 This is so important to know BEFORE the major transitions in life. Great job putting this out there

[@BobbyTomMathew]

Wow. This video and advice are epic. I like the part about going from 0-1M with one product / audience / channel / avatar. Great work.

[@alisonaicard]

This was really a great video. A good foundation of what starting a business entails put into regular common language with examples and Most importantly the rationale behind it all. It’s kind of hard to even explain what was good about it. It was just straight forward like you were giving a crash course to somebody you know that needed to be ready to go tomorrow. I really appreciate that directness.

[@SydneyRyker]

SO beyon valuable as usual. Learned so much from this video. Love seeing the progression ahead of so many of us.

[@themanifestationdude]

Great video! Thank you for giving it away and allowing others to see ahead 😊

[@alexthorne5622]

You are my favourite channel right now, I love how you think and break things down, thank you so much!!

[@TerrinhaVerde]

People charge tons of money and she explained step by step for free with very high-quality content. No words for that.

[@jamiegregson4465]

This is great locker room talk and a great reminder even if you have already been there done that. It was great to relive the journey listening to this but also a reminder to not take success for granted and to get back to the basics and repeat

[@ADBorrego]

This was by FAR! the best video for new business owners that I have EVER come across. Watch it, study it, and implement it.

[@marcevans1284]

This would be 2 years of lectures in business school. So articulate and concise 👊 Q. Is it better to look for a niche with a smaller market or try to out compete and over deliver in a bigger more crowded market?

[@Lightflames85]

Its better to spin the market to create a new service or solve a problem for your customers have within the marketplace. Then you can compete in the bigger market but still be kinda in a blue ocean. Its like creating your own market. Let the customers be your guide. KISS.

[@MarioLent26]

The question is, what market have you already been involved in? Where you have worked and what positions you've held have given you some type of insight on “this could be better.” What is that for you?

[@panaceapalm]

So much value in this video, thank you Leila! 👑

[@GaynorCarrillo]

fantastic video, i am not in the high income bracket yet but this video was absolute gold for small businesses like mine, i felt like you were talking to me. By the way you look amazing, and the video set up (you on the sofa, relaxed, but talking your talk, like the pro you are) fantastic. 💜💜💫💫 thank you for sharing your journey with us, it makes a massive difference 💫💫💜💜

[@jaxxtenmarkko8489]

So many gems in here can’t wait to start a business and crush it with all the awesome info I get from u and Alex and other ppl like that

[@dan.franco]

Thank you Leila! Both of you are the best.

[@ChaosandFlow]

Leila, your content is priceless. Thank you for your excellent guidance. You are succinct, thorough, and inspirational, which is quite a feat. I’m in the grind phase and hearing you name that phase and confirm that it will pass, it just takes practice and persistence has given me hope and renewed energy. I appreciate you! ❤

[@TanyaAlizaTV]

So many great points in this video!

[@recruitemy]

00:00:00 - From Zero to 100 Million 00:03:29 - The Hierarchy of Competence in Sales 00:06:56 - Developing Multiple Skills in Business 00:10:54 - Building Work Capacity 00:14:32 - Increasing LTV of the Customer 00:18:02 - Outsourcing and Hiring Strategies 00:21:32 - Professionalizing the Business 00:24:56 - Hiring Experts in Specific Domains 00:28:33 - Planning for Future Growth and Opportunities 00:32:07 - Ranking Business Opportunities

[@azoz158]

Thank you very much. I keep coming back to this video. Massive value

[@craigodling3790]

By far, one of the best videos I have ever seen on the true story on how to build a business!! Amazing 👍👍👍

[@dcjurick]

I'm looking for the 2 thumbs up button! This is amazing content! I come from an entrepreneurial and private equity background and she nails it. There are many courses that will charge you 30k to attend and don't teach you nearly what she does condensed in what.. 32 minutes. Amazing! Thank you, Leila

[@mlzglobal]

Leila your content is 💯 correct and I appreciate your transparency!🎉🎉

[@krishvasaini1572]

Would love a video on best online business models to start with 100 Dollars. Beginner Friendly

[@Oscar_Lagrosen]

Spectacular video Leila, you and Alex have definitely raised the bar on what’s value on KZbin nowadays!! Would love to hear more about the 0-1M stage. Maybe as Alex says “we need to be reminded more than we need to be taught” but I would definitely appreciate the reminders. Whether psychological or tactical

[@ddfelder2]

She already has a video on how to get from 0-1M …it’s a while back but it’s there.

[@Oscar_Lagrosen]

@@ddfelder2 need to rewatch it 👀 I like reminders though

[@Jonathan-rm6kt]

I love how she calls out the stupid “hire slow fire fast” mantra. As someone coming from the tech/corporate world, I always thought of it as a thinly veiled excuse to fit whatever vague situation HMs have. I also love that she is normalizing being risk averse. I think that there is too much emphasis on “go big or go home”. Often in reality, it seems like “swing big, miss once, go home”. Looking forward to more content!

[@AlexKortaz]

Valuable Information like usual. thanks Leila!!