Improving brief interventions for smoking & obesity | Professor Paul Aveyard

Researcher and GP Paul Aveyard explains small changes to the wording of doctor's brief interventions can better support behaviour change in patients.
Professor Paul Aveyard is Professor of Behavioural Medicine at the University of Oxford and a practicing GP. He is an expert on harnessing the power of everyday GP appointments to support behaviour change for smoking and obesity.
This talk considers the central role of the clinician in prompting behaviour change through brief opportunistic interventions. He explains how offers of help and support as part of a brief intervention doubled the number of people making attempts to change their behaviour, compared to simply advising a person to change behaviour based on the medical risks.
His work focuses on clinical trials for weight loss or smoking cessation interventions with the potential to achieve public health scale benefits from individually-delivered behaviour. He has also worked on producing evidence to support clinicians to engage with patients by showing the immediate benefits to health that come from intervening.
This talk was given as part of the the Richard and Hinda Rosenthal Symposium: Behaviour change to improve health for all
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This symposium was co-hosted by the US National Academy of Medicine and the UK Academy of Medical Sciences.
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