In-Depth Colour Psychology Your Army and You

This is it people! The video you have been asking for, Colour Psychology In-depth, we go into colour psychology not just for the primary, secondary and tertiary colours but also associated colours, metallics, and neo colours.
We hope this video was worth your time because, we put a lot of work into these videos, like too much time... so we hope you like them.
Timestamps
0:43 The Basics
1:43 Colour Psychology Primer
3:25 Red
6:33 Yellow
9:07 Blue
12:40 Green
16:49 Purple
20:50 Orange
24:15 Tertiary Primer
24:46 Magenta
26:38 Aqua Family (Teal, Aqua, Cyan, Turquoise and so on)
28:49 Neutrals and Shades Introduction
30:19 White
32:16 Black
34:09 Grey
36:52 Brown
39:51 Metallics Primer
42:50 Iron, Steel and Chrome Group
49:39 Brass, Bronze and Gold Group
57:43 Metallics Conclusion
59:21 Neo Colours
1:00:47 Conclusion
Do you want your stuff reviewed come and join us at
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The songs we are using are
Retrowave / Synthwave - Galaxy
• Retrowave / Synthwave ...
#warhammer #warhammer40k #paintingwarhammer #paintingwarhammer40k #miniature #painting #miniaturepainting #miniaturepaintings #WAYPN #colourtheory #colourpsychology #battletech #warmachine #hordes #corvusbelli #infinity

[@WhatareyouPaintingnow]

Timestamps 0:43 The Basics 1:43 Colour Psychology Primer 3:25 Red 6:33 Yellow 9:07 Blue 12:40 Green 16:49 Purple 20:50 Orange 24:15 Tertiary Primer 24:46 Magenta 26:38 Aqua Family (Teal, Aqua, Cyan, Turquoise and so on) 28:49 Neutrals and Shades Introduction 30:19 White 32:16 Black 34:09 Grey 36:52 Brown 39:51 Metallics Primer 42:50 Iron, Steel and Chrome Group 49:39 Brass, Bronze and Gold Group 57:43 Metallics Conclusion 59:21 Neo Colours 1:00:47 Conclusion

[@PrimordialNightmare]

grey avoiding meaning is also really tasteful considering most unpainted plastic minis are grey.

[@WhatareyouPaintingnow]

Touché -Sunny Why you depress me man ha ha -Cal

[@SiCDisaster]

Cries in Space Wolves.

[@PrimordialNightmare]

@@SiCDisaster Is this the point where I tell you that I decided to paint my grey knights actually grey, and I mean a grey grey, without a blue tint or anything, or shoudl I remain silent?

[@ormedare7615]

This is literally the best and the most detailed color psychology I've seen. Thank you for your work!

[@WhatareyouPaintingnow]

Thank you we put a lot of work into it

[@odaxelania3952]

​@@WhatareyouPaintingnow That is clearly shown. Good work.

[@WhatareyouPaintingnow]

@@odaxelania3952 Thanks if you like it please share it

[@357Dejavu]

Fun video! Thank you! Purple for Orks… I love it!

[@WhatareyouPaintingnow]

Purple Orks?! where?

[@5n4k3d0rk]

​@@WhatareyouPaintingnowI haven't seen any.

[@WhatareyouPaintingnow]

@@5n4k3d0rk I thought we got some for the video but something happened...

[@ShockArcl1te]

Wow! Incredible vid! Everything from the editing to analysis was top tier. I do kinda miss the more conversational tone of the shorter vids, but I totally get why that's not really practical with a long form project like this. Looking forward to the next ones!

[@WhatareyouPaintingnow]

Our number one thing is to respect people's time, so yeah... the conversational style is out for this because we had to be super tight with the editing to get everything in. Thank you so much for coming back and I hope other than the lack of conversational style you enjoyed! It seems like you did 😁

[@mikeybrokie1516]

these videos you do really get me hyped to paint. I love it! and it helps me figure out my painting schemes which is where I always get stuck.

[@WhatareyouPaintingnow]

I am really glad we helped, what was it that helped you so much? I am surprised we missed this comment! Comments like this really help us push to make better content

[@retnuHDJ]

This is amazing! I struggle to understand what colours look good together and why, and why certain colours "feel" the way they do. This has been super helpful for me :)

[@WhatareyouPaintingnow]

I am glad it was a help but if you want to know how things can go together a bit better we have two videos on that Here is the on practical application of colour psychology kzbin.info/www/bejne/ZqLMoXaYh9KHhZY And the other one is Understanding colour harmony kzbin.info/www/bejne/jKXUoYh5oM2tnLM I hope these help you on your journey

[@retnuHDJ]

@@WhatareyouPaintingnow That's amazing, thank you :) I will check them out

[@Choom89]

This is super informative and high quality, thank you very much for going so in depth!

[@WhatareyouPaintingnow]

We are super glad you enjoyed it!

[@noprobllama9747]

Thank you for this video, very insightful.

[@WhatareyouPaintingnow]

We are glad you enjoyed it comments like this help keep us positive

[@ConquistadoraDeLaEstrella]

This is so utterly incredible and amazing. Definitely given me a lot to think about, not just in terms of how to use colours conventionally, but how to create new meanings for existing colours, like maybe combining silver and brown to represent a solid, dependable organisation also known for their ability to change demeanours. What a fantastic video

[@WhatareyouPaintingnow]

Well... tomorrow we are releasing a video on the practical application of colour psychology, so it sounds like it will be right up your alley. Thank you for the comment it helps us push through when we are tired ☺

[@Hyunjin_is_Bread]

You produce videos with such quality! CONGRATS ❤❤❤

[@WhatareyouPaintingnow]

Thank you very much, we really do try to make the best quality content we can

[@michaelhalligan6897]

Really well explained. Great video 👍 Thank you for uploading

[@WhatareyouPaintingnow]

Glad to be of service - Cal

[@Watcher9996]

Fantastic video, very informative without being overbearing. keep up the great content!

[@WhatareyouPaintingnow]

Thanks for the encouragement! We see you coming back each week thanks for being a returning watcher You're our special guy

[@chrisd2883]

Thank you 4 the video❤

[@WhatareyouPaintingnow]

Glad you enjoyed

[@Woodcocce]

What an excellent and informative video! I'm very glad I stumbled across it, and I'll definitely be using this new mental tool a lot as I continue my journey into miniature painting. My new Space Marines clad in Maroon, Amber, and White feel a lot more significant and deep now.

[@WhatareyouPaintingnow]

Glad to hear your enjoying it and you got something out of it!

[@clintonclay3158]

Im obsessed with Dark Angels especially the Ravenwing.

[@namuesmeralda155]

I love your content. Plz keep up the good work, and your channel will get big in no time!

[@WhatareyouPaintingnow]

Hopefully thank you so much for your support, the commenters and the people who share the content are the people who make people big!

[@artistpoet5253]

27:05 LOL. That's the way I've been saying it since I was a child.

[@WhatareyouPaintingnow]

I know my wife mocks me... but she is allowed

[@beannguyenkhac4332]

1 thing to add onto the color associations of white, is that white is associated with death in some asian cultures. In vietnam at least, the immediate family wears white robes for funerals and more distant family members wear white headbands. Universally, it has been associated with ghosts, with a lot of ghsotly characters and figures being dressed in white.

[@WhatareyouPaintingnow]

Though we said that in the video about the funeral stuff but yes we had it in our research, however you may note that the video is very long and we tried to have zero fat in the video so that is why some content is thin, because we were trying to be as quick and informative as possible - Cal

[@MrZwergamwerk]

In German blue is used in two main phares: Jemand ist blau -> someone is blue -> someone is drunk Jemand macht blau -> someone makes blue -> someone play truant (Ferris Bueller`s Day off was translated to Ferris macht blau)

[@warpeace3755]

Heyyy, you guys are doing a longer video on this, grrreat!!! Glad you guys stated you used pantone colors so we know what to reference ourselves. Also, love that you guys cover 40k and Infinity, both are good imo. Maybe the demon looking model for orance that looked wrapped in flame might have been been better served by a different kind of model.

[@WhatareyouPaintingnow]

We did ask what people wanted and the first thing they asked for was this but it took some time to get it done because we respect people's time so we made it as tight as we could. If you like it give it a share and show other people

[@warpeace3755]

@@WhatareyouPaintingnow I love it, you guys did really well, I follow several game channels and they occassionally touch on hobbying and I watch several painting channels too and this is something that was needed. Getting into the soul of color theory and I enjoyed your guys' first video on this so... unfortunately, I run solo, otherwise I would, next time I'm in a game store I'll let them know though

[@WhatareyouPaintingnow]

@@warpeace3755 Well in the description we have the Facebook group if you ever get tired of running solo they are a great group of people really nice, and we do a review there each week of peoples work We really believe that community can be beneficial, so if you are ever interest please consider giving it a go

[@tigelegit]

Thank you

[@WhatareyouPaintingnow]

Thank you for saying, it is comments like this that keep us going 😊 it means a lot

[@Liethen]

A vibrant orange color scheme could work great for a loyalist Emperors Children chapter. Loud, Inspiring, Ambitious, etc.

[@WhatareyouPaintingnow]

Vibrant orange also contrasts well with purple...

[@Studio54ithy123]

great vid

[@WhatareyouPaintingnow]

Thanks

[@rakatosthemad6602]

Oh my god, i love whatever genre this falls under. Point of curiosity, rust as a color seems interesting. Based off the ideas you guys put forth i feel like it most closely follos brass, with some of the aspects of orange or red. What dou you guys think?

[@WhatareyouPaintingnow]

I am very glad you enjoyed it, we would just call it Art Education, or just Educational, we try and have a mix of Edu-tainment with more a focus on the educational side. But yeah we are very glad you enjoyed We hope you stay on for more of our stuff - Cal

[@Temporal_Assassin]

"Silence is Golden... Duct Tape is silver!" 🤣

[@Drezrale]

Blue is a super interesting color, there are still cultures that don't have words for blue and some that don't recognize it as its own color but they see it as a shade of green. Japan didnt have a blue for blue until fairly recently and older chinese people and regions will refer to both blue and green as 青(Qīng) but have a differentiator for them with like green can be 青山(mountain green) and blue being 青天(sky green). Sometimes they will also call black 玄青 which can translate to something like mysterious green, but I don't speak any form of Chinese very well so my exact translations are bad. The common color theory that gets taught, the Munsell theory, also doesnt have orange on it as the system doesnt recognize orange as a color but we have relabeled red-yellow to orange which actually causes problems for the system strangely enough. This system also doesnt work super well and gets taught incorrectly a lot because it only works as a 3d model which it only gets taught as a 2d which is something that Munsell tried to get changed but failed because the system was too ingrained into the school system. He also admitted orange was a color later on in his life. Ostwald is more accurate and Runge is a bit of a mess like Munsell but they never get taught outside of fringe art school classes. People also used to refer to orange and red as the same thing hence why we call them redheads and not orangeheads. Cultural perception of color has always fascinated me. Another funny thing is with chemists yellow is seen as toxic and evil, so even a job can cause color perceptions.

[@goforitpainting]

Really cool and useful. I'm a new Sub 👍

[@WhatareyouPaintingnow]

Glad to have you onboard!

[@Ironfrenzy217]

Quite nice. I'm painting my Space Marines with inspiration from the Dark Angels schemes. Basic infantry: metallic neutral green with silver trim and metallic maroonish shoulder pads, Things that go quickly, black, silver trim and red shoulder pads, elites silver with black shoulder pads a la Guardians of the Covenant. My Necrons: metallic under joints and red with the metallic changing with rank.

[@WhatareyouPaintingnow]

And did the video help you discover some associations with those colours?

[@Ironfrenzy217]

@@WhatareyouPaintingnow more so it made made me like the colors more.

[@WhatareyouPaintingnow]

@@Ironfrenzy217 ha ha ha fair enough, keep those brushes wet

[@Temporal_Assassin]

Both the British and Northern Armies of the early 1800s used Dark Green Uniforms for specialized troops and snipers. The British 60th foot, in both Napoleonic Spain and the American colonies wore dark green. Think of the "Sharpe" TV series. Michigan Rangers of the civil war were some of the best snipers of the war and wore Dark Green. Naturally, green helps snipers, but when the British Army is known fr their red coats, they still had specialized units in green. So I would argue it suggests specialty as well.

[@WhatareyouPaintingnow]

Interesting, I have heard a lot of good things about Sharpe but we are so behind on everything we hardly watch anything these days

[@Temporal_Assassin]

@WhatareyouPaintingnow oh, as your name asks... 😆 ... I am actually working on an old Verlinden 120mm 60th Foot as mentioned in Spain of 1812. Firelight front, moonlight rear. First attempt at that, with a dark green uniform, after not modeling for 20 years. Might be a bridge to far 🤔. But I am enjoying your color theory videos. Cheers on you for those! Well done.

[@KossolaxtheForesworn]

From iron cometh strength From strength cometh will From will cometh faith From faith cometh honour From honour cometh iron

[@calumdeighton]

My Primaris Chapter, the Reavers, colour scheme is grey and black with white being used for honour markings as well as rank & role. With blood red eye lenses. The armour is grey all over, but for trim on the pauldrons, the dome of the helmet (minus the crest), the knee guards and finally the patches of armour on the vents on the power-pack. The aquila on the chest are done in gold. And eye lenses are blood red. Warriors who have distinguished themselves may paint their gorgeet and tops of their knee guards white. For deeds/actions in battle. Otherwise. Rank & role is coded through blacks and whites. Sergeants bear a white crest on their helmet. Lieutenants have the lower half of their helmets painted white. The white crest removed & replaced with grey. Captains have both the white crest and face-guard of both.

[@WhatareyouPaintingnow]

So what do you think after learning some colour psychology that their design says?

[@calumdeighton]

​@@WhatareyouPaintingnow Competent. Strong. Pragmatic. And some levels of Purity to use the associations in your video. What's your take on the choices selected? I honestly picked them because they were the simplest to do, and looked cool & distinct from other Astartes Chapters I'd seen.

[@WhatareyouPaintingnow]

@@calumdeighton Well as we say grey is mostly about neutrality so it would really depend on the grey, But they sound more professional than other space marines because if they are mostly grey, black and white they would keep a lot more neutrality than most. So I would say for the amount of grey that you say that they have that is what I would probably take away.

[@frannyfranfrancis]

Great video! Color Theory is an Achilles heel for many of us! Sunny, awesome as usual! Funny yall talked about Gesamtkunstwerk! Because thats what we see when you two makee videos for us! Appreciate the effort and work you put into theses! I made sure to share and put ot in one of my painting tutorial playlists!

[@WhatareyouPaintingnow]

Waaaaiit a minute...are you secretly one of our friends we know in real life? hahahah! But on a serious note seeing comments like yours is what makes it all worth the effort when someone sees the work and effort and appreciates it so thank you very much! ~Sunny

[@frannyfranfrancis]

@@WhatareyouPaintingnow last time I was in Australia was around early 2000's with the Us Marines. Honestly you wouldnt have liked me back then, I didnt. I was mentally weak and followed the crowd so not to stick out. So I missed out on a lot of what I would consider fun. All because I was worried about what others would say. Thast no way to live life! So keep creating what your heart tells you!

[@stevenstaubach1061]

You had me at Wadar.

[@WhatareyouPaintingnow]

I thought people might like that 😉~Sunny

[@Tony-nt5zd]

The only thing I really don't like here was in the gold description and history: "city-building cultures" most certainly raided and pillaged, they just called it conquest and stayed there after the fact, and there's not much historical precedent to not polishing gold in Norse and other "raiding" cultures. Furthermore, the Ancient Norse expression of "hating gold", not being greedy, is seen as a key part of being a good leader.

[@loonyonthebeat9516]

I love these keep them coming. #40kpainter

[@WhatareyouPaintingnow]

Thank you very much I hope you enjoy some of our other content to this one is a little different to our usual style try out our one on reading colour if you like this I think you will like that!

[@loonyonthebeat9516]

@@WhatareyouPaintingnow I’ve been popping in and out all September on this channel, I’m Finnish up some Tyranids & building up to start my custom successor chapter of some space marines.

[@WhatareyouPaintingnow]

@@loonyonthebeat9516 Have you had an attack of the auto correct? Are you Finnish or have you finished some minis. Either way we happy you're here ☺

[@loonyonthebeat9516]

@@WhatareyouPaintingnow lol yes & yes

[@WhatareyouPaintingnow]

@@loonyonthebeat9516 Well it's good to see other people finishing things and to know we appeal to people outside Australia we a very tiny place population wise so we glad to have people enjoy our content not from here. Is there any Finnish concept unquie to thee art world like the German Gesamtkunstwerk? that we could investigate?

[@Ahriman_362]

I wonder if GW actually thought about this when they created the color schemes. Sons of horus for example is the embodiment of chaos to me, even tho word bearers started it all. I honestly didn't think about a sea green in a negative way until now. It all makes sense 😮

[@WhatareyouPaintingnow]

I would say they did but if some of the associations were conscious or not I am not sure.

[@357Dejavu]

Would you put copper in the brass and bronze colors?

[@WhatareyouPaintingnow]

So like we said in the video it would depend primarily upon it's value (how dark or light it is) and its reflectiveness, on average I would put it in those areas. But let's say it is a shining copper which is super bright I would use the gold analogies even though it has the red ting!

[@357Dejavu]

@@WhatareyouPaintingnow thanks!

[@benjackson8731]

Bit random, but do you know where the bridge at 43:15 is? I just have this weird feeling it looks very similar to a bridge near to me. If it is the bridge im thinking of, then that is a tad freaky to the level of coincidence, if it isn't, then its a tad freaky how much it reminds me of this particular bridge.

[@WhatareyouPaintingnow]

We get our stock videos from Pexels so I am not sure...

[@benjackson8731]

@@WhatareyouPaintingnow fair enough, just a bit uncanny feeling

[@Vampireknight99]

Red with silver or white trim

[@luketyers4026]

Yellow with blue black trims for my T’au 😩

[@heckinmemes6430]

"And I shall call them, the Mauve Avengers!"

[@WhatareyouPaintingnow]

Ba-da-da-daaa! Dun-dun-DUNNN! -Cal It's got a nice ring to it 🤣 - Sunny

[@mrspeigel3593]

The Emperors Children see your harmonious colour wheel and laugh in an cacophony of garishly coloured sounds

[@WhatareyouPaintingnow]

This quite comment offends Slannesh... Pls no cap lock 😂

[@mrspeigel3593]

@@WhatareyouPaintingnow ARE YOU SURE ? 😊

[@WhatareyouPaintingnow]

@@mrspeigel3593 WHAT?!

[@JanterCyrano]

1:37 a HA! what are these? please

[@WhatareyouPaintingnow]

War of Ashes: Jaarl Warband Thank you for the please

[@fybso3057]

How do dou mess up the most symple thing? Red yellow are not the primary colors of neither additive nor substractive color systema

[@numbahjuan1]

What

[@metzger90]

What about copper?

[@blitzo7525]

As a Grey Knights player I feel sad about the fact that we weren't mentioned in grey.

[@WhatareyouPaintingnow]

Did you take a look at the metallics section?

[@blitzo7525]

@@WhatareyouPaintingnow Just checked it out and I don't see it here either? Idk if I overlooked it lol, not a big deal either way.

[@LDZMarder]

what about silver?

[@WhatareyouPaintingnow]

Silver would fall between chrome and steel as we said metallics is more a scale

[@DraNayban]

Wadar. :D

[@WhatareyouPaintingnow]

It says translate to English ha ha ha

[@felixlehmann6369]

The word maroon comes from the French word for chestnut…it certainly has nothing to do with someone being trapped. 😂😂😂

[@d.c8575]

No raven guard for black????, awwww....

[@WhatareyouPaintingnow]

We thought the double black legion was funny so we did them instead

[@schmitzvi]

No Orks!?

[@WhatareyouPaintingnow]

they aren't in purple?

[@schmitzvi]

@@WhatareyouPaintingnow I made this comment after green. My bad!

[@cthulhueldergod5875]

In Russia there is another interesting meaning of yellow color. Madness, insanity. Back in the Russian Empire asylums were painted in yellow, and the phrase “yellow house” still exists.

[@WhatareyouPaintingnow]

That's very interesting is there a reason why they chose yellow?

[@cthulhueldergod5875]

@@WhatareyouPaintingnow I don’t really know, even though I am from Russia myself. But to think about it, even in other cultures and media yellow tends to be a color of madness for some reason. For example - Hastur from lovecraftian mythology is called “The yellow king”.

[@WhatareyouPaintingnow]

I know about the Yellow King but its from an individual author and compared to a whole culture, it doesn't stack up even if he is very influential. It needs to be of that level of impact for it be included, because as you may have noticed we were very tight with everything we included. I don't think we wasted a second. Thanks for the info, if you are able to learn more please tell us

[@pepi560]

Shyd... Ill be sure to abolish any rebuttal to my made up stories by showing people a color next time! Thanks for this life hack!

[@WhatareyouPaintingnow]

I am guessing you are referring to the magenta thing?

[@pepi560]

@@WhatareyouPaintingnow yeah im having trouble grasping what you meant with that part

[@WhatareyouPaintingnow]

@@pepi560 Magenta is an immaginary colour, but instead it our best approximation of what it should look like because we can't see what it should like, just like we can't truly see ultraviolet light

[@pepi560]

@@WhatareyouPaintingnow okay but how does it relate to someone saying "thats made up"? Maybe im just overthinking things but it made little sense to me

[@WhatareyouPaintingnow]

@@pepi560 I am not sure I can explain it anymore perhaps look up magenta the imaginary colour and you can find ut more

[@danielchalmers9815]

Your biological information about yellow sadly is inaccurate we see in RGBY, We have more cones in our eyes for the colour yellow than any other colour yellow/green stimulates the most cones in the eye this is why chartreuse is used for hi-vis jackets. So yellow is the 'easiest' colour to see as we can even detect it in low light conditions but can be over stimulating in abundance, where as red often gets mistaken for grey or even blue in low light conditions. Red is actually what the eye detects the least of. Our brain works harder when it comes to the colour red and fills in the blanks. This is likely why red is universally associated with action.

[@WhatareyouPaintingnow]

In this case, we are talking about colour psychology and design language, these colours cause the least and most eye strain thus the comment of hardest However, if you want to reference a source for your information we may use it in a later video

[@danielchalmers9815]

@@WhatareyouPaintingnow I can see how it is confusing. it is technically true that we see in RGB we have an area of the eye called the macula lutea, also called fovea or yellow spot, contains a very high concentration of red / green cones. This area is almost specifically dedicated for the detection of yellow. Cioffi GA, Liebmann JM. Diseases of the visual system. In: Goldman L, Schafer AI, eds. Goldman-Cecil Medicine. 26th ed. Philadelphia, PA: Elsevier; 2020:chap 395. Schubert HD. Structure of the neural retina. In: Yanoff M, Duker JS, eds. Ophthalmology. 5th ed. Philadelphia, PA: Elsevier; 2019:chap 6.1. Taber's Medical Dictionary Online website. Macula. In: Venes D, ed. 24th ed. Taber's Cyclopedic Medical Dictionary. 24th ed. F.A. Davis Company, 2021.

[@WhatareyouPaintingnow]

@@danielchalmers9815 information like this is useful and we are taking a look, it is much better than the people who get mad when we ask where can we source this information

[@murphy7801]

You guys need pop filters

[@WhatareyouPaintingnow]

We have a wind sock but no pop filter

[@Aisaaax]

I like your info but your style is slightly off-putting. Pandering, as if you're talking to a child.

[@WhatareyouPaintingnow]

It may be due to the matter of fact way we present we have a lot of info to get through and don't waste any time so tone wasn't our top priority - Cal

[@Aisaaax]

@@WhatareyouPaintingnow I think for me it is more about how you finish each other's sentences. It crates this kindergarten feel where two hosts are playing the teacher and the good student who is eager to learn the world. IDK. I'm just giving feedback, not trying to attack you.

[@WhatareyouPaintingnow]

Didn't think you were - Cal