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In memoriam: Pieter Hoff - 1953-2021
He gave everything to realize his dream: to reforest Mother Earth
To all Green Musketeers, Friends of Groasis and other partners,
It is with great sadness that we inform you that Pieter Hoff; husband, father, grandfather, leader, inventor and dreamer, died on April 13, 2021 at the age of 67.
Pieter grew up in West-Friesland (the Netherlands) as the eldest son of a horticulturist and took over his father’s company with his brothers. They specialized in the breeding and cultivation of lilies and built a very large lily breeding company called “Hoff Quality First”. Pieter travelled to more than fifty countries for business, where he witnessed (and started to worry about) falling groundwater tables.
This inspired him to sell his lily business, and from 2003 start to develop a solution to reforest dry and degraded land. The ecological water-saving planting technology from Groasis (with the Waterboxx®, Growboxx® and Waterfilter Boxx® plant cocoons as central products) was his answer. The results of the projects carried out in 43 countries prove that Pieter has created the tools to make his dream come true: he wanted to be able to reforest two billion hectares of dry and eroded soil, land that was once fertile and covered by trees.
"If you don't have a dream, you cannot realize it." - Pieter Hoff
Pieter had a great dream that transcends a single human life. He knew that. It is hard to accept that he will not see the results of his immeasurable efforts; for Groasis’ technology to be used at a massive scale.
Pieter’s inventions won many international awards, including the Popular Science "Best Innovation" (2010) and more recently the title of "National Icon" (2016) by the Dutch government. In addition to writing many blogs and columns, Pieter published two books: "CO2, a gift from heaven" (2008) and "The Treesolution" (2012).
The team of Groasis moves forward with a great emptiness in our midst, but with unstoppable energy. We have a wide range of fantastic products, enthusiastic customers, and the experience gained of planting trees around the world. We have the right tools to continue Pieters' efforts to realise the Treesolution.
Pieter was incredibly proud and grateful for all the support from his family, friends, acquaintances, supporters, and followers. Above all, he was proud of the commitment, enthusiasm and efforts of his son Wout, who had long supported both him and Groasis.
Pieter also got his energy and inspiration from his followers, Green Musketeers, Friends of Groasis, and his fellow dreamers: all of you. We want to thank you for helping him on his journey.
We send you this video in honour of Pieter. We hope that Pieter can inspire you one last time.
Please sign the condolence register here: www.condoleance.nl/18345
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