Inclusive Insights The Merge Between Marketing And Communication With Matthew Tsang

On the next episode of the Communicate Like Your Give a Damn podcast, host, Kim Clark, and Matthew Tsang delve into the journey of building inclusive marketing through his work as co-founder of AndHumanity.' Matthew’s story began with a realization: a desire for more meaningful work in the realm of inclusive marketing, merging the backgrounds of him and his co-founder of marketing and diversity inclusion. Despite initial skepticism from the industry, Matthew persevered by launching his agency in the midst of the COVID-19 pandemic. Matthew shares personal experiences that drove his commitment to the cause, emphasizing the importance of showcasing diversity authentically. Together, Kim and Matthew discuss shifts to the current state of marketing, highlighting challenges in maintaining authentic messaging amidst societal shifts along with the blurred lines between marketing and communications and advocating for alignment to ensure consistency in messaging.
About The Guest:
Matthew Tsang (he/him) is the Co-Founder of AndHumanity, an integrated inclusive marketing and communications agency with the core purpose of serving people-first brands that want to leave a legacy of belonging. Over his 15+ year career in marketing and communications, his work has been recognized internationally including features in Marketing Magazine, Global American Marketing Association (AMA) Conference, PR News, and more. Additionally, AndHumanity has authored a groundbreaking first-of-its-kind book on Inclusive Marketing featuring certified JEDI experts, and are also Founding Members of the Global Inclusive Marketing Alliance. Outside of his agency work, Matthew does speaking engagements on Inclusive Marketing, the Asian Canadian experience, and Entrepreneurship. He also has been and is currently a Strategic Advisor and/or Board/Committee Member for several organizations across Canada.
Find Matthew Here:
/ andhumanity
www.AndHumanit...
/ and_humanity
About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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/ consciouscommunicators
/ deicommunicationskimclark
/ @theconsciouscommunica...
/ consciouscommunicators