Influence |The Psychology of Persuasion|Tamil Book Summary | Karka Kasadara

This video is the summary of the book "Influence" by Robert Cialdini in Tamil.
About the Book:
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.
You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion:
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.
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#influencer
#tamilbooksummary
00:00 - Introduction
01:30 - Weapons of Influence
08:36 - Reciprocation
15:36 - Commitment and Consistency
22:08 - Social Proof
24:59 - Liking
27:59 - Authority
30:27 - Scarcity
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அற்புதமான விளக்கம் மஹாபாரதத்தில் கர்ணனை நன்றி கடனாக்கி ஏமாற்றியது புரிகிறது

[@ranim5505]

I was gifted this book 10 years ago but never read more than 10 pages. Now you have given its gist in an interesting manner. Thank you bro

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[@rvk5865]

Reciprocate Reject that retreat Rule of commitment Rule of social proof Rule of liking Rule of authority Rule of scarcity

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[@heerthirajah1661]

Enada reels la lam books pinadi iruku video ilaye nu nineche. Let's watch Sema anna. Intha book vanganum. Arumaiya iruku. Niraya influence pathi kathukite. I also experienced so many what u told in this video. நன்றி அண்ணா

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Link description la venu

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Everyone is asking for the link... But I think searching for a book is itself a good experience...

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21:27 be careful by knowing

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நிறையுடைமை நீங்காமை வேண்டின் பொறையுடைமை போற்றி யொழுகப் படும்.

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Reciprocation is used in politics Giving money to people, people return by giving their votes.

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Aikido uses the energy of the opponent

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அண்ணா எங்கட ஊர்ல இருக்குற போது நூலகம் இருக்கு அதுக்கு புத்தகம் வாங்கி கொடுக்க போறேன் 100,000 வாழக்கைக்கு தேவையான சில புத்தகங்கள் விபரம் சொல்லுங்களன்.

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I would have fired that guy for that cognitive bias

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Which guy??? Which bias??

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Very good Valuable Video.