"The E-Myth" - Key-note lecture by Michael E. Gerber at our Marketing Summit 2016.

[@GregPowellD]

The Job - Client Fulfillment System - What are we selling? Delivering? - How can we TURN KEY this? Scale It a) Visual, Emotional, Functional, Financial b) Turn Key Management System The Practice - Leads - Conversion - Fulfillment “I have to be able to teach this business to someone else” The Business Up to 7 Turn Key Practices The Enterprise Up to 7 Turn Key Businesses - Turn Key Leadership System

[@amani510]

Thank you

[@poloumali3682]

what is turnkey?

[@grazstarr]

A lot of this whole explanation is anchored on everyone understanding what the fuck TURNKEY even means and he never explains it. Amazing stuff

[@CosasCotidianas]

Came here after reading the E-myth. Really enlightening book.

[@siphokazimatiwane5082]

Wow at your age so energetic and so passionate about life. Thank you Sir, great info putting into practice right now.

[@alfonsodelosreyes119]

This man is a legend. For anyone who hasn't read his book, I highly recommend you pick it up now if you want to start a successful business. Thank you Michael!

[@grazstarr]

Does the book explain what the hell turn key means??

[@dittoimpressions6870]

Excellent speech Gerber you Prooved passion has no age limit ,always inspiring

[@aadhyathekarategirl8397]

Sir you are 100% true , you change the way I do business thanks 🙏

[@VIKTAURI]

I’ve got a dream and your book has been one of my best investments thank you

[@debts_]

OMG. I love love and empowered as financial service provider of 26 years am so so thankful for this post.

[@Wilson_Cool]

1:15 don't take people personally Income vs equity, you must produce equity not income 5:10 YOUR JOB IS TO MAKE A FRANCHISE PROTOTYPE, AND SCALE IT Scale for sale Create a system with the guidelines, update it, scale it THE ONLY JOB OF THE ENTREPRENEUR 5:55 VERY IMPORTANT! !! 9:28 entrepreneur is a dreamer, who lives in the future 12:40 WHAT ENREPRENURE DOES WITH PEOPLE WHO HE HIRES? 16:00 8:40 WRITE THIS DOWN No dream = die WHAT IS MY VISION FOR PEOPLE? 12:00 DO YOU UNDERSTAND IT ABOUT THE PEOPLE YOU HIRE? DO YOU UNDERSTAND WHAT'S THE GOAL OF ANY BUSINESS? IS TO CREATE AN ENTERPRISE DON'T YOU FORGET THE GOAL? IT'S THE SYSTEM , NOT PEOPLE IN BUSINESS IT'S THE BUSINESS ITSELF THE GUIDELINES THAT YOU UPDATE 19:00 😂😂😂😂😂 WRITE DOWN 20:40 first design the product, WHAT you could sell , it's success itself,

[@ahmedennajari5392]

great talk..inspiring..powerful..true..and overall...your age a BIG tihing...thanks sir

[@cassandrarhys]

19:13 is where it started making sense to me...

[@affordablelandcare5213]

Thanks mike Gerber for your advice, I am about halfway through your book the E-myth revisited. And also for past 6 months I been putting your methods to work in my business, I am working on my business and not in my business! I have seen tremendous growth this year after stepping back and letting my employees do the work why I work on the business!!!! I am hoping to build a franchise and grow more in the next 5 years!! Thanks again Michael Gerber!!

[@Gcanno]

If you liked Micheal then you should look into W. Edwards Deming ,

[@PaulMarkX]

3 years later... how's the business going "AFFORDABLE LAND CARE"?☺

[@Skogdust]

5 years passed, did it work????

[@auburnbluephotography9043]

🗣PREACH Michael! He’s giving us golden nuggets.

[@KelvinTroyJohnson]

I thought of this video and Michael Gerber when the pandemic hit here in 2020. Most people were in the losing column because they worked in their business and not on their business

[@דניאל-ט9ד]

this is just gold

[@dynamics9000]

A great lesson for all starters ....

[@fishtankpotato8936]

Im really thankful for this man

[@myles5197]

Great video. Incredible incredibly inspiring!

[@Theofficialkela]

I have the ENTIRE EMyth collection. Michael Gerber is the sh$t

[@mikem4237]

He’s the best. Not even close!

[@arseneousmanemethods]

A very Great LEADER! thanks Dady

[@sf5823]

7:00 I have a: dream...what is it? vision...what is it? purpose...what is it? mission...what is it? Without a platform for growth it will automatically fail! Without a dream, vision, purpose and mission it will automatically fail! Launch a enterprise based upon a platform that is clear, it starts with a dream, a clear vision, a purpose and the determination to fulfill your life\ companies mission! A dreamer, a thinker, a story teller, a leader!👍 A dreamer has a dream A thinker has a vision A story teller has a purpose A leader has a mission The system is the solution not the people you hire! You have to create a intelligent system that doesn't rely on you, it works because of the model\system you've built! 19:13 The job, the client fulfilment system.

[@careyamani117]

This is a nice one 👍🏾

[@yvonnehyatt8353]

To start a platform for list of innovations -innovation an innovation Nation.

[@Gomez561]

I'm 100% completely enrolled in THIS! I'll be following up on how I will apply this to my business and create growth

[@itsGaleZ]

Well?

[@keysfortheking]

Most underrated book

[@SteveMillsresults-channel]

I can't recommend the E-Myth enough.

[@IknowIamafool]

Thanks Sir. Found it valuable.

[@sungmincha]

Please write everything down.

[@Crocus1979]

How do you scale if you are a doctor and patients come to you personally, not your assistant? If you are a psycholigist, and people want to talk to you personally? A lawyer, people needing your knowledge and experience? Not every trade is so repeatable as baking pies.

[@MOEReese]

I’m not an expert on this but I think that’s because those are jobs. An entrepreneur in those fields would open a hospital, law office, etc.

[@producermind9030]

Definitely made me think me about the way I do stuff

[@going2sleep]

I wish to speak like that at 80.

[@dallihilmi]

Excellent video

[@samirhiddani1790]

so beautiful Mr Gerber . thank you

[@marleyl1841]

Brilliant!

[@gideonakello7018]

Very impressive indeed

[@donovangumbo388]

Solid gold!

[@adelineng3189]

I hv a dream, I hv a vision, I hv a purpose, I hv a mission....it all starts from a dream A dreamer who has a dream A thinker who has a vision A story teller who has a purpose A leader who has a mission Job (the client fulfillment system) Practice (platform) Business (up to 7 turn key practices) Enterprise (up to 7 businesses + turn key leadership system)

[@nkrumansantos1794]

The funny thing is that he didn't create a system to have other people delivering this message in this event.

[@franksouth9089]

The man's amazing been following him for years and only added to my business knowledge and wealth

[@knpstrr]

He has tons of e-myth coaches working for him. He still likes to write and speak, so he does it.

[@MindControlledSheepie]

touche

[@hackmygrowth4692]

I think he did scale as they coached 100,000 plus businesses

[@CAWTnet1]

Maybe part of his system is that it allows him to get paid big bucks to appear in front of audiences around the world and inspire them to sign up for his offerings. On is own terms!

[@paulstone7655]

I believe Gerber has great positive influence on business owners themselves, if they wanted to scale their business and become more free...however, many owners start their business for the passion of the value the business gives; for that reason they have their finger on the pulse more-so and have more passion for the ethical function of their business. Franchises etc are often some of the worst for customer service because the staff are treated like pieces of meat/machines, which then gets passed onto the consumer. The consumer is left feeling like a worthless number, just some member of a queue. On the other hand, go to a small business who's deeply concerned about their reputation, the "organic/holistic" welfare of the staff and the customer...you would get a far more personable experience, even if it's rough around the edges. The value of the human experience can mean far more to many people than the end product itself per se. You can't always duplicate this kind of raw authenticity on a large scale in some manuscript.

[@davidbowles3089]

If you read the book, please take a closer look at the chapter explaining management & people strategies. When he talks to the manager of the hotel on how he gets his people to not only do what they are required but to make it an amazing experience. He really does an amazing job of explaining it. It would have answered your question before you asked it. Cheers,

[@paulstone7655]

@@davidbowles3089 Hi David, yeah I've gone through that chapter, very inspiring, albeit almost impossible to implement. I still can't help feeling that there's a major gap between the idealistic outlook of the entrepreneur (or managing director) and the technicians. The fallacy being that a technician can somehow share the same passion / foresight as the company creator(s). In the real world it just doesn't happen - general society see work as a necessary "evil". The main thing that changes their outlook is rate of pay, a manageable workload and appreciation of their extremely tedious / monotonous input. I hate to break it to the author but using Mcdonalds as a prime example of a perfect company (efficiency, passion for quality etc) is not ideal considering much of the staff look suicidal. It would take far more than an excited director to motivate employees into seeing the same vision they do - the problem is more societal (job = means to an end, not the beauty the director envisions). It's deeply ingrained, and often something that doesn't dissipate unless there is close association with the company creators (e.g as I mentioned, in the small business) where people fully trust and respect each other (unlike most franchises I know).

[@paulstone7655]

@j s I love his work, just pointing out that if you want that raw "organic" authenticity and person touch you can't duplicate that when massively scaling up (or at least it's rare). What's so "yeah but" about that?

[@ReneMcLaren]

I have a mission What is my mission I have a purpose What is my purpose

[@licesbraz]

Life changing ✊

[@cassandrarhys]

22:00 lead gen, lead conversion, client fulfillment

[@Gamumee]

Dan Pena's younger and chiller brother?

[@manniesreactionchannel3808]

Wow this is a inspiration...

[@NathanNavarrete-r5m]

Legend

[@praveentiwari525]

Wow, amazing video !! Helped me a lot.

[@sonofpait1310]

Not to be the contrarian, but this advice seems much easier to utilize in a product based business (Like an Amazon, or even a McDonalds with very simple products to make or distribute) vs a truly technical service or installation type business (electrician, mechanic, plumbing, trades, etc). Ray Krok finding people to make hamburgers is a lot easier than finding someone to rebuild a transmission. Not saying the advice isn't good, but I think some small businesses would find the ideas far easier to implement while others may simply not have the labor pool within the community to scale their specific business easily.

[@eriko3050]

Agreed. Would you rather have a nonscalabe business with a high change of success or a scalable business with a lower chance of success? Most people need the first. Shooting for the stars means few people will take the shot and even fewer will hit it. Create value and you will be fine.

[@NetanelColish]

Thank you so much!!!

[@AndreMartinez-l8m]

It's how you treat others. We have lost respect for business and relationships. But, you got to understand , with all the billions of people in the world, where's the money 💰 to start or own a business. Look what's going on in today's situations. It's nice to dream . But, where's all the money ? People, I'm not saying don't work or to invest; You're fighting a battle to have and keep what you own. Others comes in and takes what you got.

[@LordRoboticus]

One doesn't just runs a Jurassic Park without learning a few things in the process.

[@jb2760]

Most underrated comment 😂😂

[@DevavratRaval]

You win bro! 😂

[@zillionairetc1212]

Please don’t promise if you won’t keep your commitment, I really want to launch new co👍🏾

[@grazstarr]

Did he not reply to your email?

[@parshuramkhan5814]

This old man is a hero

[@grazstarr]

TURN KEY!!

[@honoreholm490]

Merci , things for this message , it has that I be a long that I looking for a teaching of this kind.

[@WindowWasherCalgary]

❌❌ He got off to a very bad start with his profanity. ❌ It took him 16 minutes before he really got into what he was talking about. This guy should give a quick overview, then the details, then a summary. ❌ He goes on and on and on and on and on and on. Newco, Newco, Newco, Newco, Newco!! Puke!🤮 ❌ How many times did he say… Vision, dream, purpose, Mission? Was it 10 or 15 or 20? Do you really have to tell a crowd of business people to write it down repeatedly? ❌ He reminds me of motivational speakers at multilevel marketing meetings, who say… Everybody say success! Everybody say freedom! Everybody say win!! -Lorne Holman in Calgary Canada 🇨🇦

[@jesusmyass6148]

Nicely done 🤟🏿

[@badasscop4459]

Thought that I was old at 40 to start.

[@christopherarmstrong2710]

So, would his new phrase be "From a company of one, to a company of one and one thousand robots" ?

[@Rafael-Bravo]

You don't get it... first the book it will help you understand

[@eriko3050]

Not every business needs to transform the world. Just do something 5% better than the next guy and you will make money.

[@SamBurris-zw1sn]

Everything can transform the world. That doesn't have to be a large effect.

[@AndrTakar]

راااااائع وفخم

[@TheComiKen]

80?!

[@raphael1808]

13:06 is different…

[@engr.faisalali5837]

cool

[@grazstarr]

The hell does turn key mean

[@arjuna8073]

12:43

[@HeatingSpares]

I want to to

[@aviregal]

He's 80??!!

[@btsbangtanboys4015]

9:26

[@raphael1808]

14:42 1k businesses

[@PHtoUSAwithlove]

I feel he should replace the word "Entreprenuer" with "Tycoon."

[@glaucopedroforte]

I like Gerber a lot, but is he shouting so much? Is he angry? LOL!

[@alaminahmed1980]

Glauco Forte just turn the volume down

[@glaucopedroforte]

Good point

[@Gcanno]

He speaks loud so that everyone in that talk hears him and only him.Remember this man is a Refined product himself with probably thousands of talks over the years refining the way he communicates to- every single detail in his system!. I have had his audio CDs and his tone and Volume are the same.

[@mahtabali9751]

💵💵💵

[@hqrlock]

He's EIGHTY ????

[@rmdomainer9042]

Please write this down. If your voice is that shrill, you need to work on your delivery. The message is good, but if somebody was screaming like that through a PA, I'd have to leave the room.

[@rwbpiano]

Right this down. If you're speaking before an audience, you've got to get their attention before they pay attention to what you're saying. He isn't speaking for the benefit of those who want to dis his approach. He's speaking for those who want what he has to offer.

[@trackhawkleo707]

Write this down. When you write a book sell millions of copies and speak in front of rooms packed with people, you can tell us how to talk and sound. 😂

[@rmdomainer9042]

@@trackhawkleo707 Even six years belated, that response makes no sense. You're not very bright.

[@trackhawkleo707]

@@rmdomainer9042 it’s great when people like you give that sort of advice giving “critique” on Michael G’s delivery. (Seems like you though may have gotten better than you were 6 years ago. You now have 7 subs. Keep at it bud!)

[@rmdomainer9042]

@@trackhawkleo707 ​ I think that "hat" might affect your oxygen flow. Are you, like the author, also committing the faux pas of wearing it indoors? As I said: not very bright.

[@AA-zq1sx]

This is silly because he's completely ignoring the reality that many professionals actually love doing what they do, and have zero desire or need to "franchise" or "sell" their business.

[@detroitfmg]

That’s his point most professionals are not entrepreneurs they are technicians. If you just want to be the technician get a job doing it. If you want to be a entrepreneur that’s a whole separate thing.

[@seankennedy4284]

Annoying. Just give me the facts.

[@RJYounglingTricking]

damn.. 20 min in.. dude hasn't said anything yet.. extremely low content density.. way too much fluff.. also build on some false assumptions.. such that every small business owner has the ambition to scale..

[@drichards4426]

Acknowledging limitations is the reason you don't understand the video.

[@drichards4426]

There are no limitations in business. Only more complex problems (relative to the goal) that need to be solved with simple, scalable solutions.

[@rwbpiano]

If you have operated a business for a few years, or started an organization/non-profit, etc., read the guy's book and then tell me he doesn't hit on some issues you struggle with.

[@jonathansmith5561]

lol ignorant person its not about scaling also if you do not scale you will inevitably lose, not matter how long it takes.

[@LLO227]

Riveting

[@martinvestergaardportraits5654]

Senior with fancy hat and shouting or crying ...

[@Bingoent_]

What about that money to start the business lol

[@AderMiranda-glassteel]

That hat is taking my attention away!!

[@tobias2688]

I find his way of talking so annoying that I just can't listen.

[@misobogdanov2422]

Waste of time