Webcast: The Core of Customer Centricity

What does customer-centricity mean for your company?
Business leaders increasingly say that customer-centricity is a strategic priority for their organizations, yet they struggle to define what it means, much less how to operationalize it. This lack of shared understanding can sidetrack even well-funded and well-organized initiatives.
In this on-demand webcast, Innosight’s Pontus Siren and Shari Parvarandeh explore key steps companies can take to create a strong foundation for building and scaling an organizational-wide capability. They explore:
The importance of developing a common language around customer centricity
How focusing on customer “jobs to be done” can provide a powerful lens for understanding your customers
Why your customers' jobs to be done (not your customers!) are at the heart of the customer-company relationship
How the jobs framework can help you anticipate where value will migrate and then focus your innovation to address “under-solved” customer jobs